Valerio Stallone

ZHAW School of Management and Law
Fachstelle Digital Marketing & Marketing Technology
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 41 31
valerio.stallone@zhaw.ch

Arbeit an der ZHAW

Tätigkeit

Wissenschaftlicher Mitarbeiter & Projektleiter

Arbeits- und Forschungsschwerpunkte

MarTech
AdTech
Content Marketing
Digital Agency Management
Blockchain in Marketing

Lehrtätigkeit

Digital Marketing Projektmanagement (Bsc)
Online Marketing: The Challenge (BSc)
Content Marketing (MSc)
Digital Marketing & Online PR (MSc)
Bachelorarbeiten
Masterarbeiten

Lehrtätigkeit in der Weiterbildung

Berufserfahrung

Marketing Director Europe
Ava Women (Ava AG)
01 / 2017 - 04 / 2018
Head of Marketing & Communications
SELFNATION (Reallook AG)
01 / 2015 - 12 / 2016
Senior Account Manager
Webrepublic AG
01 / 2012 - 12 / 2014
Online Marketer
DeinDeal.ch (GoodShine AG)
01 / 2011 - 12 / 2011
Marketing Assistent
Geschenkidee.ch GmbH
06 / 2007 - 12 / 2010

Aus- und Weiterbildung

Ausbildung

PhD / Marketing
Universität Maastricht
02 / 2019 - 05 / 2024
Master of Arts in Management & Economics / Wirtschaftswissenschaften
Universität Zürich
09 / 2010 - 05 / 2012
Bachelor of Arts in Management & Economics / Wirtschaftswissenschaften
Universität Zürich
09 / 2006 - 05 / 2010

Weiterbildung

CAS Hochschuldidaktik und Erwachsenenbildung
ZHAW
12 / 2024

Netzwerk

Mitglied in Netzwerken

Projekte

Publikationen

Beiträge in wissenschaftlicher Zeitschrift, peer-reviewed

Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael,

2023.

Enhancing digital advertising with blockchain technology.

Journal of Interactive Marketing.

59(1), S. 76-98.

Verfügbar unter: https://doi.org/10.1177/1094996823118554
Hüttermann, Marcel; Haefliger, Fabian; Stallone, Valerio,

2021.

Video production and distribution platform in Swiss sports teams : an analysis of acceptance and willingness to pay.

Frontiers in Sports and Active Living.

Verfügbar unter: https://doi.org/10.3389/fspor.2021.722043
Stallone, Valerio; Wetzels, Martin; Klaas, Michael,

2021.

Applications of blockchain technology in marketing : a systematic review of marketing technology companies.

Blockchain : Research and Applications.

2(3), S. 100023.

Verfügbar unter: https://doi.org/10.1016/j.bcra.2021.100023
Stallone, Valerio,

2020.

Do not trust me : how news readers perceive and recognize native advertising.

IADIS International Journal on WWW/Internet.

18(1).

Verfügbar unter: http://www.iadisportal.org/ijwi/papers/202018101.pdf
Hüttermann, Marcel; Trail, Galen T.; Pizzo, Anthony D.; Stallone, Valerio,

2020.

Esports sponsorship : an empirical examination of esports consumers’ perceptions of non-endemic sponsors.

Journal of Global Sport Management.

Verfügbar unter: https://doi.org/10.1080/24704067.2020.1846906

Konferenzbeiträge, peer-reviewed

Caviezel, Moë; Spychiger, Florian; Stallone, Valerio,

2024.

Aspects for implementations of decentralized autonomous organizations (DAO) in Switzerland [Paper].

In:

Rocha, Alvaro; Adeli, Hojjat; Dzemyda, Gintautas; Moreira, Fernando; Colla, Valentina, Hrsg.,

Information Systems and Technologies.

11th World Conference on Information Systems and Technologies (WorldCIST), Pisa, Italy, 4-6 April 2023.

Cham:

Springer.

S. 366-376.

Lecture Notes in Networks and Systems ; 801.

Verfügbar unter: https://doi.org/10.1007/978-3-031-45648-0_36
Zwicky, Anja; Stallone, Valerio; Haarmann, Jens,

2023.

Generation Y health care professionals and their acceptance of chatbots [Paper].

In:

Rocha, A.; Adeli, H.; Dzemyda, G.; Moreira, F.; Colla, V., Hrsg.,

Information Systems and Technologies : WorldCIST 2023.

11th World Conference on Information Systems and Technologies (WorldCIST), Pisa, Italy, 4-6 April 2023.

Cham:

Springer.

S. 232-241.

Lecture Notes in Networks and Systems ; 799.

Verfügbar unter: https://doi.org/10.1007/978-3-031-45642-8_23
Kaya, Tania; Stallone, Valerio,

2022.

How much are our customers worth? : investigating the ease of use and usefulness of data coopetition for SME [Paper].

In:

International Conference on Marketing and Technologies (ICMarkTech), Santiago de Compostela, Spain, 1-3 December 2022.
Stallone, Valerio; Gägauf, Aline; Kaya, Tania,

2022.

Who ate all our cookies? : investigating publishers’ challenges caused by changes in third-party cookie tracking [Paper].

In:

Decker, Stefan; Domínguez Mayo, Francisco; Marchiori, Massimo; Filipe, Joaquim, Hrsg.,

Proceedings of the 18th International Conference on Web Information Systems and Technologies - WEBIST.

18th International Conference on Web Information Systems and Technologies (WEBIST), Valletta, Malta, 25-27 October 2022.

SciTePress.

S. 97-104.

Verfügbar unter: https://doi.org/10.5220/0011336400003318
Stallone, Valerio; Rozumowski, Anna; Pelka, Amelie; Reisig, Dominik; Pankratz, Claire,

2021.

Now you see me : a quantitative study on the effects of ad blocker usage on users’ brand perception [Paper].

In:

Rocha, Álvaro; Reis, José Luís; Peter, Marc K.; Cayolla, Ricardo; Loureiro, Sandra; Bogdanović, Zorica, Hrsg.,

Marketing and Smart Technologies : Proceedings of ICMarkTech 2020.

International Conference on Marketing and Technologies (ICMarkTech), Lisbon, Portugal, 8-10 October 2020.

Singapore:

Springer.

S. 699-708.

Smart Innovation, Systems and Technologies ; 205.

Verfügbar unter: https://doi.org/10.1007/978-981-33-4183-8_56
Stallone, Valerio; Koller, Sandro,

2021.

Ephemeral social media content : remember after seeing instead of burn after reading [Paper].

In:

Proceedings of the European Marketing Academy.

50th Annual European Marketing Academy Conference (EMAC), Madrid, Spain (online), 25-28 May 2021.

European Marketing Academy.

S. 94779.

Verfügbar unter: http://proceedings.emac-online.org/pdfs/A2021-94779.pdf
Stallone, Valerio,

2020.

Perception and recognition of native advertising [Paper].

In:

Kommers, Piet; Bontchev, Boyan; Isaías, Pedro, Hrsg.,

Proceedings of the 18th International Conference e-Society 2020.

18th International Conference e-Society, Virtual Conference, 2-4 April 2020.

IADIS Press.

S. 27-35.

Verfügbar unter: http://www.iadisportal.org/digital-library/perception-and-recognition-of-native-advertising
Stallone, Valerio; Collenberg, Anja; Rüedlinger, Andreas; Wetzels, Martin; Klaas, Michael,

2020.

The application of blockchain technology in loyalty programs [Paper].

In:

International Conference WWW/Internet (CIAWI 2020).

19th International Conference WWW/Internet, Lisbon (Portugal), 18-20 November 2020.

IADIS.

S. 9-16.
Stallone, Valerio,

2020.

The digital advertising conceptual flow : a literature review [Paper].

In:

Marketing and Smart Technologies : Proceedings of ICMarkTech 2019.

International Conference on Marketing and Technologies (ICMarkTech), Lisbon, Portugal, 8-10 October 2019.

Singapur:

Springer.

S. 1-8.

Smart Innovation, Systems and Technologies.

Verfügbar unter: https://doi.org/10.1007/978-981-15-1564-4_1
Gusic, Nema; Stallone, Valerio,

2020.

The digital advertising ecosystem : status quo, challenges and trends [Paper].

In:

Kommers, Piet; Bontchev, Boyan; Isaías, Pedro, Hrsg.,

Proceedings of the 18th International Conference e-Society 2020.

18th International Conference e-Society, Virtual Conference, 2-4 April 2020.

IADIS Press.

S. 36-42.

Verfügbar unter: http://www.iadisportal.org/digital-library/the-digital-advertising-ecosystem-%C2%96-status-quo-challenges-and-trends
Stallone, Valerio; Klaas, Michael,

2019.

The digital advertising ecosystem visualisation : literature review [Paper].

In:

Kommers, Piet; Ravesteijn, Pascal; Ongena, Guido; Isaias, Pedro, Hrsg.,

17th International Conference e-Society Proceedings 2019.

17th International Conference on e-Society 2019, Utrecht, Netherlands, 11-13 April 2019.

IADIS.

S. 289-292.
Stallone, Valerio,

2019.

Do not hate the players : the digital advertising ecosystem and its actors [Paper].

In:

Isaías, Pedro, Hrsg.,

Proceedings of the 18th International Conference on WWW/Internet 2019.

18th International Conference on WWW/Internet 2019, Cagliari, Italy, 7-9 November 2019.

IADIS Press.

S. 161-166.

Verfügbar unter: https://doi.org/10.33965/icwi2019_201913C022
Stallone, Valerio,

2019.

No ad blockers for old men? : demographic evidence for ad blocker usage from Germany [Paper].

In:

Isaías, Pedro, Hrsg.,

Proceedings of the 18th International Conference on WWW/Internet 2019.

18th International Conference on WWW/Internet 2019, Cagliari, Italy, 7-9 November 2019.

IADIS Press.

S. 167-171.

Verfügbar unter: https://doi.org/10.33965/icwi2019_201913C023

Weitere Publikationen

Furchheim, Pia; Heierli, Reto; Stallone, Valerio; Rettenmund, Michèle; Greschner, Ines Maria,

2023.

Swiss Sustainable Consumption Study 2022 : Befragung zum Stand von nachhaltigem Konsum in der Schweiz.

Winterthur:

ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

Verfügbar unter: https://doi.org/10.21256/zhaw-2454
Furchheim, Pia; Heierli, Reto; Stallone, Valerio; Greschner, Ines Maria,

2022.

Swiss Consumption System : Befragung zum Stand von nachhaltigem Konsum in der Schweiz.

Winterthur:

ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

Verfügbar unter: https://doi.org/10.21256/zhaw-25677
Heierli, Reto; Furchheim, Pia; Hannich, Frank; Rüeger, Brian; Crowden, Catherine; Fuchs, Rainer; Suvada, Adrienne; Müller, Steffen; Klaas, Michael; Bächler, Jesse; Kotowski, Wolfgang; Barth, Linard; Stallone, Valerio; Dietrich, Dennis; Caleta, Marija,

2019.

Komplexität und Dynamik im Marketing : Swiss Marketing Leadership Studie 2019.

Winterthur:

ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

Verfügbar unter: https://doi.org/10.21256/zhaw-18748

Mündliche Konferenzbeiträge und Abstracts

Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael,

2023.

Enhancing digital advertising with BCT : areas of innovation.

In:

EthereumZuri.ch, Zürich, Switzerland, 14-16 April 2023.
Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael,

2022.

The revolution of digital advertising will be tokenized.

In:

International Conference on Crypto-Marketing, New York, USA, 5-6 December 2022.

Zurück