Valerio Stallone
Valerio Stallone
ZHAW
School of Management and Law
Institut für Marketing Management
Theaterstrasse 17
8400 Winterthur
Persönliches Profil
Tätigkeit an der ZHAW als
Wissenschaftlicher Mitarbeiter
https://www.zhaw.ch/de/sml/institute-zentren/imm/ueber-uns/fachstellen/digital-marketing/
Lehrtätigkeit in der Weiterbildung
- MAS Digital Marketing
- MAS Marketing Management
- CAS Advanced Digital Marketing
- CAS Blockchain
- CAS Digital Commerce
- CAS Digital Marketing
Arbeits- und Forschungsschwerpunkte, Spezialkenntnisse
Online Advertising, Blockchain in Marketing, Ad Operations, eSports
Aus- und Fortbildung
Bachelor of Arts in Wirtschaftswissenschaften, UZH
Master of Arts in Wirtschaftswissenschaften, UZH
Beruflicher Werdegang
2007-2010 // Geschenkidee.ch GmbH // Marketing Assistent
2011 // DeinDeal.ch (GoodShine AG) // Online Marketer
2012-2014 // Webrepublic AG // Account Manager (12), Senior Account Manager (13-14)
2015-2016 // SELFNATION (Reallook AG) // Head of Marketing & Communications
2017 // Ava Women (Ava AG) // Marketing Director Europe
Mitglied in Netzwerken
Projekte
Publikationen
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Hüttermann, Marcel ; Trail, Galen T.; Pizzo, Anthony D.; Stallone, Valerio,
2020.
Journal of Global Sport Management.
Verfügbar unter : https://doi.org/10.1080/24704067.2020.1846906
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Stallone, Valerio,
2020.
Perception and recognition of native advertising [ Paper ].
In:
Kommers, Piet; Bontchev, Boyan; Isaías, Pedro, Hrsg. ,
Proceedings of the 18th International Conference e-Society 2020.
18th International Conference e-Society, Virtual Conference, 2-4 April 2020.
IADIS Press.
S. 27-35.
Verfügbar unter : http://www.iadisportal.org/digital-library/perception-and-recognition-of-native-advertising
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Stallone, Valerio,
2020.
The digital advertising conceptual flow : a literature review [ Paper ].
In:
Marketing and Smart Technologies : Proceedings of ICMarkTech 2019.
ICMarkTech 2019, Lisboa, Portugal, 8-10 October 2019.
Singapur:
Springer.
S. 1-8.
Smart Innovation, Systems and Technologies.
Verfügbar unter : https://doi.org/10.1007/978-981-15-1564-4_1
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Gusic, Nema; Stallone, Valerio,
2020.
The digital advertising ecosystem : status quo, challenges and trends [ Paper ].
In:
Kommers, Piet; Bontchev, Boyan; Isaías, Pedro, Hrsg. ,
Proceedings of the 18th International Conference e-Society 2020.
18th International Conference e-Society, Virtual Conference, 2-4 April 2020.
IADIS Press.
S. 36-42.
Verfügbar unter : http://www.iadisportal.org/digital-library/the-digital-advertising-ecosystem-%C2%96-status-quo-challenges-and-trends
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Stallone, Valerio; Klaas, Michael ,
2019.
The digital advertising ecosystem vizualisation : literature review [ Paper ].
In:
Kommers, Piet; Ravesteijn, Pascal; Ongena, Guido; Isaias, Pedro, Hrsg. ,
17th International Conference e-Society Proceedings 2019.
17th International Conference on e-Society 2019, Utrecht, Netherlands, 11-13 April 2019.
IADIS.
S. 289-292.
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Stallone, Valerio,
2019.
Do not hate the players : the digital advertising ecosystem and its actors [ Paper ].
In:
Isaías, Pedro, Hrsg. ,
Proceedings of the 18th International Conference on WWW/Internet 2019.
18th International Conference on WWW/Internet 2019, Cagliari, Italy, 7-9 November 2019.
IADIS Press.
S. 161-166.
Verfügbar unter : https://doi.org/10.33965/icwi2019_201913C022
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Stallone, Valerio,
2019.
No ad blockers for old men? : demographic evidence for ad blocker usage from Germany [ Paper ].
In:
Isaías, Pedro, Hrsg. ,
Proceedings of the 18th International Conference on WWW/Internet 2019.
18th International Conference on WWW/Internet 2019, Cagliari, Italy, 7-9 November 2019.
IADIS Press.
S. 167-171.
Verfügbar unter : https://doi.org/10.33965/icwi2019_201913C023
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Heierli, Reto ; Furchheim, Pia ; Hannich, Frank ; Rüeger, Brian ; Crowden, Catherine; Fuchs, Rainer ; Suvada, Adrienne ; Müller, Steffen ; Klaas, Michael ; Bächler, Jesse ; Kotowski, Wolfgang ; Barth, Linard ; Stallone, Valerio; Dietrich, Dennis; Caleta, Marija;
2019.
Komplexität und Dynamik im Marketing : Swiss Marketing Leadership Studie 2019 .
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Verfügbar unter : https://doi.org/10.21256/zhaw-18748