Dr. Valerio Stallone
Dr. Valerio Stallone
ZHAW
School of Management and Law
Centre of Digital Marketing & Marketing Technology
Theaterstrasse 17
8400 Winterthur
Work at ZHAW
Position
- Senior Lecturer
- Head of Program CAS Content Marketing
- Head of Program CAS Advanced Digital Marketing
Focus
- MarTech
- AdTech
- Content Marketing
- Digital Agency Management
- Blockchain in Marketing
Teaching
- Digital Marketing Project Management (Bsc)
- Online Marketing: The Challenge (BSc)
- Content Marketing (MSc)
- Digital Marketing & Online PR (MSc)
- Bachelor Theses
- Master Theses
Professional development teaching
Experience
- Marketing Director Europe
Ava Women (Ava AG)
01 / 2017 - 04 / 2018 - Head of Marketing & Communications
SELFNATION (Reallook AG)
01 / 2015 - 12 / 2016 - Senior Account Manager
Webrepublic AG
01 / 2012 - 12 / 2014 - Online Marketer
DeinDeal.ch (GoodShine AG)
01 / 2011 - 12 / 2011 - Marketing Assistant
Geschenkidee.ch GmbH
06 / 2007 - 12 / 2010
Education and Continuing education
Education
- PhD / Marketing
Maastricht University
02 / 2019 - 05 / 2024 - Master of Arts in Management & Economics / Management & Economics
University of Zurich
09 / 2010 - 05 / 2012 - Bachelor of Arts in Management & Economics / Management & Economics
University of Zurich
09 / 2006 - 05 / 2010
Continuing Education
CAS Higher & Professional Education
ZHAW
12 / 2024
Network
Membership of networks
Social media
Projects
- AI & Society in Fehraltorf / Project leader / Project completed
- Digitalization guide for Repair Cafés / Team member / Project completed
- Blockchain-solution for art authentication in the art market / Project leader / Project completed
- Digital Advertising Transparency Study 2023 / Project leader / Project completed
- Google Ads Training for MedTech / Project leader / Project completed
- Swiss Social and Ecological Loyalty Scheme / Project leader / Project completed
- Swiss AI Smart Working Platform / Project leader / Project completed
- Trusted Ad Exchange Switzerland «TÆS» / Project leader / Project completed
- Digital Advertising Transparency Studie 2021 / Project leader / Project completed
- Digital Marketing Coachings im Pharmabereich (AT) / Project co-leader / Project completed
- Development of a Marketing concept for the Thetriz / Team member / Project completed
- Virtual Ad Estimation Center / Deputy project leader / Project completed
- Customer Lifetime Value AI Toolkit («CLV AI Kit») / Project leader / Project completed
- Digital Marketing für Direct-to-Consumer Start-Up im Pharmabereich / Project leader / Project completed
- Lead Nurturing durch digitales Stroytelling im B2B-Bereich / Team member / Project completed
- Digital Advertising Transparency Studie 2019 / Project leader / Project completed
- Digital Marketing Coachings im Pharmabereich / Project co-leader / Project completed
- Trusted Loyalty Poinz / Project leader / Project completed
- Ad Fraud Detection Tools Plattform / Project leader / Project completed
Publications
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Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael,
2023.
Enhancing digital advertising with blockchain technology.
Journal of Interactive Marketing.
59(1), pp. 76-98.
Available from: https://doi.org/10.1177/1094996823118554
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Hüttermann, Marcel; Haefliger, Fabian; Stallone, Valerio,
2021.
Frontiers in Sports and Active Living.
Available from: https://doi.org/10.3389/fspor.2021.722043
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Stallone, Valerio; Wetzels, Martin; Klaas, Michael,
2021.
Blockchain : Research and Applications.
2(3), pp. 100023.
Available from: https://doi.org/10.1016/j.bcra.2021.100023
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Stallone, Valerio,
2020.
Do not trust me : how news readers perceive and recognize native advertising.
IADIS International Journal on WWW/Internet.
18(1).
Available from: http://www.iadisportal.org/ijwi/papers/202018101.pdf
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Hüttermann, Marcel; Trail, Galen T.; Pizzo, Anthony D.; Stallone, Valerio,
2020.
Journal of Global Sport Management.
Available from: https://doi.org/10.1080/24704067.2020.1846906
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Caviezel, Moë; Spychiger, Florian; Stallone, Valerio,
2024.
Aspects for implementations of decentralized autonomous organizations (DAO) in Switzerland [paper].
In:
Rocha, Alvaro; Adeli, Hojjat; Dzemyda, Gintautas; Moreira, Fernando; Colla, Valentina, eds.,
Information Systems and Technologies.
11th World Conference on Information Systems and Technologies (WorldCIST), Pisa, Italy, 4-6 April 2023.
Cham:
Springer.
pp. 366-376.
Lecture Notes in Networks and Systems ; 801.
Available from: https://doi.org/10.1007/978-3-031-45648-0_36
-
Stahl, Nadine; Hüttermann, Marcel; Stallone, Valerio; Klaas, Michael,
2024.
Automated consulting services : perspectives of customers, consultants and companies [paper].
In:
Reis, José Luís; Zelený, Jiří; Gavurová, Beáta; Marques dos Santos, José Paulo, eds.,
Marketing and Smart Technologies : Proceedings of ICMarkTech 2023, Volume 1.
International Conference on Marketing and Technologies (ICMarkTech), Prague, Czech Republic, 30 November - 2 December 2023.
Singapore:
Springer.
pp. 375-387.
Available from: https://doi.org/10.1007/978-981-97-1552-7_25
-
Zwicky, Anja; Stallone, Valerio; Haarmann, Jens,
2023.
Generation Y health care professionals and their acceptance of chatbots [paper].
In:
Rocha, A.; Adeli, H.; Dzemyda, G.; Moreira, F.; Colla, V., eds.,
Information Systems and Technologies : WorldCIST 2023.
11th World Conference on Information Systems and Technologies (WorldCIST), Pisa, Italy, 4-6 April 2023.
Cham:
Springer.
pp. 232-241.
Lecture Notes in Networks and Systems ; 799.
Available from: https://doi.org/10.1007/978-3-031-45642-8_23
-
Kaya, Tania; Stallone, Valerio,
2022.
In:
International Conference on Marketing and Technologies (ICMarkTech), Santiago de Compostela, Spain, 1-3 December 2022.
-
Stallone, Valerio; Gägauf, Aline; Kaya, Tania,
2022.
In:
Decker, Stefan; Domínguez Mayo, Francisco; Marchiori, Massimo; Filipe, Joaquim, eds.,
Proceedings of the 18th International Conference on Web Information Systems and Technologies - WEBIST.
18th International Conference on Web Information Systems and Technologies (WEBIST), Valletta, Malta, 25-27 October 2022.
SciTePress.
pp. 97-104.
Available from: https://doi.org/10.5220/0011336400003318
-
Stallone, Valerio; Rozumowski, Anna; Pelka, Amelie; Reisig, Dominik; Pankratz, Claire,
2021.
Now you see me : a quantitative study on the effects of ad blocker usage on users’ brand perception [paper].
In:
Rocha, Álvaro; Reis, José Luís; Peter, Marc K.; Cayolla, Ricardo; Loureiro, Sandra; Bogdanović, Zorica, eds.,
Marketing and Smart Technologies : Proceedings of ICMarkTech 2020.
International Conference on Marketing and Technologies (ICMarkTech), Lisbon, Portugal, 8-10 October 2020.
Singapore:
Springer.
pp. 699-708.
Smart Innovation, Systems and Technologies ; 205.
Available from: https://doi.org/10.1007/978-981-33-4183-8_56
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Stallone, Valerio; Koller, Sandro,
2021.
Ephemeral social media content : remember after seeing instead of burn after reading [paper].
In:
Proceedings of the European Marketing Academy.
50th Annual European Marketing Academy Conference (EMAC), Madrid, Spain (online), 25-28 May 2021.
European Marketing Academy.
pp. 94779.
Available from: http://proceedings.emac-online.org/pdfs/A2021-94779.pdf
-
Stallone, Valerio,
2020.
Perception and recognition of native advertising [paper].
In:
Kommers, Piet; Bontchev, Boyan; Isaías, Pedro, eds.,
Proceedings of the 18th International Conference e-Society 2020.
18th International Conference e-Society, Virtual Conference, 2-4 April 2020.
IADIS Press.
pp. 27-35.
Available from: http://www.iadisportal.org/digital-library/perception-and-recognition-of-native-advertising
-
Stallone, Valerio; Collenberg, Anja; Rüedlinger, Andreas; Wetzels, Martin; Klaas, Michael,
2020.
The application of blockchain technology in loyalty programs [paper].
In:
International Conference WWW/Internet (CIAWI 2020).
19th International Conference WWW/Internet, Lisbon (Portugal), 18-20 November 2020.
IADIS.
pp. 9-16.
-
Stallone, Valerio,
2020.
The digital advertising conceptual flow : a literature review [paper].
In:
Marketing and Smart Technologies : Proceedings of ICMarkTech 2019.
International Conference on Marketing and Technologies (ICMarkTech), Lisbon, Portugal, 8-10 October 2019.
Singapur:
Springer.
pp. 1-8.
Smart Innovation, Systems and Technologies.
Available from: https://doi.org/10.1007/978-981-15-1564-4_1
-
Gusic, Nema; Stallone, Valerio,
2020.
The digital advertising ecosystem : status quo, challenges and trends [paper].
In:
Kommers, Piet; Bontchev, Boyan; Isaías, Pedro, eds.,
Proceedings of the 18th International Conference e-Society 2020.
18th International Conference e-Society, Virtual Conference, 2-4 April 2020.
IADIS Press.
pp. 36-42.
Available from: http://www.iadisportal.org/digital-library/the-digital-advertising-ecosystem-%C2%96-status-quo-challenges-and-trends
-
Stallone, Valerio; Klaas, Michael,
2019.
The digital advertising ecosystem visualisation : literature review [paper].
In:
Kommers, Piet; Ravesteijn, Pascal; Ongena, Guido; Isaias, Pedro, eds.,
17th International Conference e-Society Proceedings 2019.
17th International Conference on e-Society 2019, Utrecht, Netherlands, 11-13 April 2019.
IADIS.
pp. 289-292.
-
Stallone, Valerio,
2019.
Do not hate the players : the digital advertising ecosystem and its actors [paper].
In:
Isaías, Pedro, ed.,
Proceedings of the 18th International Conference on WWW/Internet 2019.
18th International Conference on WWW/Internet 2019, Cagliari, Italy, 7-9 November 2019.
IADIS Press.
pp. 161-166.
Available from: https://doi.org/10.33965/icwi2019_201913C022
-
Stallone, Valerio,
2019.
No ad blockers for old men? : demographic evidence for ad blocker usage from Germany [paper].
In:
Isaías, Pedro, ed.,
Proceedings of the 18th International Conference on WWW/Internet 2019.
18th International Conference on WWW/Internet 2019, Cagliari, Italy, 7-9 November 2019.
IADIS Press.
pp. 167-171.
Available from: https://doi.org/10.33965/icwi2019_201913C023
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Furchheim, Pia; Heierli, Reto; Stallone, Valerio; Rettenmund, Michèle; Greschner, Ines Maria,
2023.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-2454
-
Furchheim, Pia; Heierli, Reto; Stallone, Valerio; Greschner, Ines Maria,
2022.
Swiss Consumption System : Befragung zum Stand von nachhaltigem Konsum in der Schweiz.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-25677
-
Heierli, Reto; Furchheim, Pia; Hannich, Frank; Rüeger, Brian; Crowden, Catherine; Fuchs, Rainer; Suvada, Adrienne; Müller, Steffen; Klaas, Michael; Bächler, Jesse; Kotowski, Wolfgang; Barth, Linard; Stallone, Valerio; Dietrich, Dennis; Caleta, Marija,
2019.
Komplexität und Dynamik im Marketing : Swiss Marketing Leadership Studie 2019.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-18748
-
Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael,
2023.
Enhancing digital advertising with BCT : areas of innovation.
In:
EthereumZuri.ch, Zürich, Switzerland, 14-16 April 2023.
-
Stallone, Valerio; Wetzels, Martin; Mahr, Dominik; Klaas, Michael,
2022.
The revolution of digital advertising will be tokenized.
In:
International Conference on Crypto-Marketing, New York, USA, 5-6 December 2022.