Dr. Pia Furchheim

Dr. Pia Furchheim
ZHAW
School of Management and Law
Fachstelle Behavioral Marketing
Theaterstrasse 17
8400 Winterthur
Persönliches Profil
Leitungsfunktion
Stv. Studiengangleitung CAS Behavioral Insights in Marketing
Tätigkeit an der ZHAW als
Dozentin am Institut für Marketing Management im Bereich Behavioral Marketing
https://www.zhaw.ch/de/sml/institute-zentren/imm/ueber-uns/
Lehrtätigkeit in der Weiterbildung
Arbeits- und Forschungsschwerpunkte, Spezialkenntnisse
Transformative Konsumentenverhaltensforschung, Materialismus, Nachhaltiger Konsum, Well-Being, Wertkonflikt, Flow-Erleben
Aus- und Fortbildung
Januar 2010 bis April 2014, Promotionsstudium (Dr. rer. pol) an der TU Chemnitz
Titel der Promotion: Grüner Materialismus – Ein Multimethoden-Ansatz zur Überprüfung der Vereinbarkeit von materialistischem und grünem Konsumentenverhalten.
November 2012, Visiting Scholar, Department of Marketing, Texas A&M University, USA
Oktober 2000 bis April 2007, Studium der Betriebswirtschaftslehre, TU Chemnitz (Deutschland)
• Abschluss: Diplom Kauffrau
• Schwerpunkte: Marketing; Personal und Führung
September 1999 – Juni 2000, Academic Year
EF International School of English, Brighton (UK)
Abschluss: Cambridge Certificate in Advanced English
Juni 1999, Abitur, Chemnitz (Deutschland)
Beruflicher Werdegang
- Postdoctoral Researcher, HEC Lausanne, Department of Marketing
- Lehraufträge an der TU Chemnitz; University of Geneva, Universtität Münster
- Wissenschaftliche Mitarbeiterin, Lehrstuhl Marketing und Handelsbetriebslehre, TU Chemnitz
- Referentin für Marketing und Internationale Beziehungen, Büro des Rektors, TU Chemnitz
- Praktikum: Marketing Coordination Markets und Brand Management; Smart GmbH, Böblingen, Deutschland
Mitglied in Netzwerken
Projekte
Publikationen
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Furchheim, Pia; Martin, Christian; Morhart, Felicitas,
2019.
Being green in a materialistic world : consequences for subjective well‐being .
Psychology & Marketing.
37(1),
S. 114-130.
Verfügbar unter : https://doi.org/10.1002/mar.21285
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Drengner, Jan; Jahn, Steffen; Furchheim, Pia,
2018.
Flow revisited : process conceptualization and a novel application to service contexts .
Journal of Service Management.
29(4),
S. 703-734.
Verfügbar unter : https://doi.org/10.1108/JOSM-12-2016-0318
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Onel, Naz; Mukherjee, Avinandan; Kreidler, Nicole Bieak; Díaz, Estela M.; Furchheim, Pia; Gupta, Shipra; Keech, Jessica; Murdock, Mitchel R.; Wang, Qin,
2018.
Tell me your story and I will tell you who you are : persona perspective in sustainable consumption .
Psychology & Marketing.
35(10),
S. 752-765.
Verfügbar unter : https://doi.org/10.1002/mar.21132
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Bublitz, Melissa G.; Escalas, Jennifer Edson; Peracchio, Laura A.; Furchheim, Pia; Grau, Stacy Landreth; Hamby, Anne; Kay, Mark J.; Mulder, Mark R.; Scott, Andrea,
2016.
Transformative stories : a framework for crafting stories for social impact organizations .
Journal of Public Policy & Marketing.
35(2),
S. 237-248.
Verfügbar unter : https://doi.org/10.1509/jppm.15.133
-
Shrum, L. J; Lowrey, Tina; Pandelaere, Mario; Ruvio, Ayalla; Gentina, Elodie; Furchheim, Pia; Maud, Herbert; Hudders, Liselot; Lens, Inge; Mandel, Naomi; Nairn, Agnes; Samper, Adriana; Soscia, Isabella; Steinfield, Laurel,
2014.
Materialism : the good, the bad, and the ugly .
Journal of Marketing Management.
30(17-18),
S. 1858-1881.
Verfügbar unter : https://doi.org/10.1080/0267257X.2014.959985
-
Furchheim, Pia,
2016.
Grüner Materialismus : eine Überprüfung der Vereinbarkeit von Materialismus und grünem Konsum .
Wiesbaden:
Springer Gabler.
Markenkommunikation und Beziehungsmarketing ; 14.
ISBN 978-3-658-11714-6.
Verfügbar unter : https://doi.org/10.1007/978-3-658-11715-3
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Bosshard, Adrian; Furchheim, Pia,
2018.
.
In:
Rüeger, Brian; Hannich, Frank; Fuchs, Rainer; Müller, Steffen; Klaas, Michael; Suvada, Adrienne, Hrsg. ,
Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis.
Stuttgart:
Schäffer-Poeschel.
S. 185-201.
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Ackermann, Kurt Alexander ; Furchheim, Pia,
2018.
Emotionen und deren Bedeutung für das Marketing : eine Einführung
.
In:
Rüeger, Brian; Hannich, Frank; Fuchs, Rainer; Müller, Steffen; Klaas, Michael; Suvada, Adrienne, Hrsg. ,
Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis.
Stuttgart:
Schäffer-Poeschel.
S. 11-26.
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Furchheim, Pia; Martin, Christian; Monhart, Felicitas,
2018.
Being green in a materialistic world : consequences for subjective well-being [ Paper ].
In:
7th ICAR Symposium, Almería, Spain, 9-10 November 2018.
International Centre of Anti-Consumption.
S. 97-102.
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Martin, Christian; Furchheim, Pia; Morhart, Felicitas,
2017.
In:
European Marketing Association Conference, Groningen, Netherlands, 23.-26. Mai 2017.
University of Groningen.
S. 54-60.
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Hellwig, Katharina; Furchheim, Pia; Morhart, Felicitas,
2014.
In:
3rd Annual Conference for Positive Marketing, New York, USA 3-4 April 2014.
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Furchheim, Pia; Jahn, Steffen; Zanger, Cornelia,
2014.
Holier than thou : an exploration of the green side of materialism [ Paper ].
In:
3rd Annual Conference for Positive Marketing, New York, USA 3-4 April 2014.
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Ackermann, Kurt Alexander ; Heim, Nina ; Collenberg, Anja ; Lenggenhager, Vera Nina ; Müller, Steffen ; Furchheim, Pia;
2020.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Verfügbar unter : https://doi.org/10.21256/zhaw-20571
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Müller, Steffen ; Furchheim, Pia,
2019.
Freundlich bleiben zahlt sich aus .
htr hotelrevue.
2019(24),
S. 8.
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Heierli, Reto ; Furchheim, Pia; Hannich, Frank ; Rüeger, Brian ; Crowden, Catherine; Fuchs, Rainer ; Suvada, Adrienne ; Müller, Steffen ; Klaas, Michael ; Bächler, Jesse ; Kotowski, Wolfgang ; Barth, Linard ; Stallone, Valerio ; Dietrich, Dennis; Caleta, Marija;
2019.
Komplexität und Dynamik im Marketing : Swiss Marketing Leadership Studie 2019 .
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Verfügbar unter : https://doi.org/10.21256/zhaw-18748
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Pyka, Sebastian; Furchheim, Pia;
2017.
Experimentelle Marktforschung : eine Einführung in die experimentelle Sozialforschung .
Chemnitz Economic Papers
; 14.
Chemnitz:
Chemnitz University of Technology.
Verfügbar unter : https://econpapers.repec.org/RePEc:tch:wpaper:cep014
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Collenberg, Anja ; Furchheim, Pia; Beurer-Züllig, Bettina ,
2019.
In:
Proceedings of the EMAC 48th Annual Conference.
EMAC 48th Annual Conference, Hamburg, Germany, 28-31 May 2019.
EMAC.
Verfügbar unter : https://www.dropbox.com/sh/fcijar0b8mawxrp/AABDfbj4drdXkeH89muSVED6a?dl=0&preview=213_Collenberg_Furchheim_Beurer+Z%C3%BCllig_1204063320.pdf
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Furchheim, Pia; Müller, Steffen ; Sponagel, Claudio; Collenberg, Anja ,
2019.
“Dear Monica, thank you for your review” : the impact of hotel responses to online reviews .
In:
Proceedings of the EMAC 48th Annual Conference.
EMAC 48th Annual Conference, Hamburg, Germany, 28-31 May 2019.
EMAC.
Verfügbar unter : https://www.dropbox.com/sh/fcijar0b8mawxrp/AABDfbj4drdXkeH89muSVED6a?dl=0&preview=140_Furchheim_et+al_1203082549.pdf
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Furchheim, Pia; Martin, Christian; Morhart, Felicitas,
2018.
A comprehensive model of consequences of a value conflict on well-being .
In:
47th EMAC Annual Conference, Glasgow, Scotland, 29 May - 1 June 2018.
University of Strathclyde.
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Furchheim, Pia; Martin, Christian; Morhart, Felicitas,
2018.
Materialism versus green values : revisiting research on value conflicts .
In:
2018 AMA Winter Academic Conference : Proceedings.
Winter Marketing Academic Conference 2018, New Orleans, 23-25 February 2018.
American Marketing Association.
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Furchheim, Pia; Martin, Christian; Morhart, Felicitas,
2016.
Materialism, green values, and well-being : a conflicting values perspective. .
In:
Association for Consumer Research Conference, Berlin, Germany, 27 - 30 October 2016.
Pyka, Sebastian & Furchheim, Pia (2017): Experimentelle Marktforschung - Eine Einführung in die experimentelle Sozialforschung, Chemnitz Economic Papers, No. 014 (2017), Department of Economics, Chemnitz University of Technology.
Martin, Christian, Furchheim, Pia* & Morhart, Felicitas (2017) “Introducing the Green Materialist – A cluster analysis of North American and Swiss consumer populations,” the 46th EMAC Annual Conference, Groningen, Netherlands. (peer reviewed)
Bublitz, Melissa G.; Escalas, Jennifer E.; Peracchio, Laura A.; Furchheim, Pia; Landreth Grau, Stacy; Hamby, Anne; Kay, Mark; Mulder, Mark; Scott, Andrea (2016) “Transformative Storytelling: A Framework for Crafting Stories for Social Impact Organizations”, Journal of Public Policy and Marketing, Vol. 35, No. 2, pp. 237-248, DOI: 10.1509/jppm.15.133. (peer reviewed)
Furchheim, Pia (2016): Grüner Materialismus – Eine Überprüfung der Vereinbarkeit von Materialismus und grünem Konsum. Gabler, Wiesbaden. (Dissertation)
Peracchio, Laura A.*; Bublitz, Melissa G.; Escalas, Jennifer E.*; Furchheim, Pia; Landreth Grau, Stacy; Hamby, Anne (2016) “Transformative Storytelling: A Framework for Crafting Stories for Social Impact Organizations,” Advances in Consumer Research, Vol. 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Associations for Consumer Research, 103-107. (peer reviewed)
Bublitz, Melissa G.*; Landreth Grau, Stacy & Furchheim, Pia (2016) “Storytelling for the Digital Age: SCO Stories that Create Social Media Buzz,” Proceedings of the Marketing and Public Policy Conference, San Luis Obispo, special session. (peer reviewed)
Furchheim, Pia*, Martin, Christian & Morhart, Felicitas (2016). “Materialism, Green Values, and Well-Being: A Conflicting Values Perspective,” 2016 Poster Session Association for Consumer Research Conference, Berlin. (peer reviewed)
Furchheim, Pia* & Jahn, Steffen (2015) “How Cultural Capital Shapes Green Product Preferences Among Materialists,” Advances in Consumer Research, Vol. 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN: Associations for Consumer Research, pp. 527-528. (peer reviewed)
Martin, Christian*; Furchheim, Pia; Shrum, L.J. & Hellwig, Katharina (2015) “Measuring Materialistic Mindsets: Development of an Implicit Measure of Materialism,” Proceedings of the Society for Consumer Psychology Conference, eds. Dahl, D.; Kamleitner, B.; Moreau, P., and Schreier, M., Vienna, Austria, 59. (peer reviewed)
Furchheim, Pia*, Jahn, Steffen & Zanger, Cornelia (2015) “Greening Up a Materialistic World,” Proceedings of the European Marketing Association Conference, Leuven, Belgium. (peer reviewed)
Shrum, L. J.; Lowrey, Tina M.; Pandelaere, Mario; Ruvio, Ayalla; Gentina, Elodie; Furchheim, Pia; Herbert, Maud; Hudders, Liselot; Lens, Inge; Mandel, Naomi; Nairn, Agnes; Samper, Adriana; Soscia, Isabella; & Steinfield, Laurel (2014), “Materialism: The Good, the Bad, and the Ugly,” Journal of Marketing Management, Vol. 30, Iss. 17-18, pp. 1858-1881, DOI: 10.1080/0267257X.2014.959985. (peer reviewed)
Furchheim, Pia*, Jahn, Steffen & Zanger, Cornelia (2014) “Holier Than Thou – An Exploration of the Green Side of Materialism”, Proceedings of the Conference for Positive Marketing, April, New York, USA. (peer reviewed)
Hellwig, Katharina*, Furchheim, Pia & Morhart, Felicitas (2014) “Catching a Glimpse of Meaningfulness. Understanding Volunteering Holidays from a Eudaimonic Perspective,” Proceedings of the Conference for Positive Marketing, New York, USA. (peer reviewed)
Drengner, Jan; Jahn, Steffen; & Furchheim, Pia (2013): „Die Eignung von Social Networking-Plattformen für die Ablaufkontrolle von Events: Eine empirische Untersuchung unter Rückgriff auf die Erlebnisqualität“, in: Zanger C., “Events im Zeitalter von Social Media – Stand und Perspektiven der Eventforschung”, Gabler, Wiesbaden, S. 153 - 178.
Drengner, Jan; Jahn, Steffen; & Furchheim, Pia (2013): „Customer Engagement-Praktiken auf Social Networking-Plattformen und deren Bedeutung für die Kundenintegration“, in: Bruhn, M. and Hadwich, K., “Dienstleistungs¬management und Social Media. Forum Dienstleistungsmanagement”, Gabler, Wiesbaden, pp. 217-238. (peer reviewed)
Furchheim, Pia*, Jahn Steffen, Koley, Shruti & Zanger, Cornelia (2013) “When Materialistic and Sustainable Values Collide: Strategies to Cope,” Proceedings of the European Marketing Association Conference, Istanbul, Turkey. (peer reviewed)
Furchheim, Pia*, Jahn Steffen & Zanger, Cornelia (2013) When Altruism is Perceived to be Rare, Would Materialists Buy Green?,” Advances in Consumer Research, Vol. 41, eds. Simona Botti and Aparna Labroo, Duluth, MN: Associations for Consumer Research, pp. 501-502. (peer reviewed)
Furchheim, Pia*, Jahn Steffen & Zanger, Cornelia (2013) “When Materialistic and Sustainable Values Collide: Strategies for Static and Dynamic Goal Management, ” Proceedings of the American Marketing Association Winter Educators’ Conference, Las Vegas, USA. (peer reviewed)
Jahn, Steffen*, Drengner, Jan & Furchheim Pia (2013) “Flow Revisited: Process Conceptualization and Extension to Reactive Consumption Experiences,” Proceedings of the American Marketing Association Winter Educators’ Conference, Las Vegas, USA. [Best in Conference Paper]. (peer reviewed)
Furchheim, Pia *, Jahn, Steffen & Zanger, Cornelia (2012) “The Green Side of Materialism,” Proceedings of the American Marketing Association Summer Educators’ Conference, Chicago, USA. (peer reviewed)
Furchheim, Pia*, Jahn Steffen & Zanger, Cornelia (2012) “Green Materialist,” Proceedings of the European Marketing Association Conference, Portugal, Lisbon. (peer reviewed)
Drengner, Jan*, Sachse, Manuela & Furchheim, Pia (2009) “Flow in Consumer Research: A novel Approach,” Advances in Consumer Research, Vol. 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN: Associations for Consumer Research, 670-671. (peer reviewed)
Drengner, Jan*, Furchheim, Pia & Sachse, Manuela (2008) “Flow Experience: New Approaches for Conceptualization and Modeling of a Multifaceted Construct,” Proceedings of the American Marketing Association Winter Educators’ Conference, Austin, Texas, USA (Best Paper: Consumer Psychology and Behavior track; Honorable Mention). (peer reviewed)
Weitere Beiträge
Interview durch Atmani, Mehdi: Furchheim, Pia & Morhart (2018) Les matéerialiste vers, la nouvelle mine d'or du marketing, in Niwa, Nelly & Frund Benoît (eds.): Volteface La Transition Énergétique: Un Projet de Sociéte., pp. 83-90.