Eingabe löschen

Kopfbereich

Schnellnavigation

Hauptnavigation

  1. Hochschule
  2. Über uns

Dr. Pia Furchheim

Dr. Pia Furchheim

Dr. Pia Furchheim
ZHAW School of Management and Law
Fachstelle Behavioral Marketing
Stadthausstrasse 14
8400 Winterthur

+41 (0) 58 934 41 09
pia.furchheim@zhaw.ch

Persönliches Profil

Tätigkeit an der ZHAW als

Dozentin am Institut für Marketing Management im Bereich Behavioral Marketing

https://www.zhaw.ch/de/sml/institute-zentren/imm/ueber-uns/

Lehrtätigkeit in der Weiterbildung

Arbeits- und Forschungsschwerpunkte, Spezialkenntnisse

Transformative Konsumentenverhaltensforschung, Materialismus, Nachhaltiger Konsum, Well-Being, Wertkonflikt, Flow-Erleben

Aus- und Fortbildung

Januar 2010 bis April 2014, Promotionsstudium (Dr. rer. pol) an der TU Chemnitz
Titel der Promotion: Grüner Materialismus – Ein Multimethoden-Ansatz zur Überprüfung der Vereinbarkeit von materialistischem und grünem Konsumentenverhalten.


November 2012, Visiting Scholar, Department of Marketing, Texas A&M University, USA

Oktober 2000 bis April 2007, Studium der Betriebswirtschaftslehre, TU Chemnitz (Deutschland)
• Abschluss: Diplom Kauffrau
• Schwerpunkte: Marketing; Personal und Führung

September 1999 – Juni 2000, Academic Year
EF International School of English, Brighton (UK)
Abschluss: Cambridge Certificate in Advanced English

Juni 1999, Abitur, Chemnitz (Deutschland)

Beruflicher Werdegang

- Postdoctoral Researcher, HEC Lausanne, Department of Marketing
- Lehraufträge an der TU Chemnitz; University of Geneva, Universtität Münster
- Wissenschaftliche Mitarbeiterin, Lehrstuhl Marketing und Handelsbetriebslehre, TU Chemnitz
- Referentin für Marketing und Internationale Beziehungen, Büro des Rektors, TU Chemnitz
- Praktikum: Marketing Coordination Markets und Brand Management; Smart GmbH, Böblingen, Deutschland

Mitglied in Netzwerken

Publikationen

Beiträge in wissenschaftlicher Zeitschrift, peer-reviewed Buchbeiträge, peer-reviewed Konferenzbeiträge, peer-reviewed Weitere Publikationen Mündliche Konferenzbeiträge und Abstracts Publikationen vor Tätigkeit an der ZHAW

Pyka, Sebastian & Furchheim, Pia (2017): Experimentelle Marktforschung - Eine Einführung in die experimentelle Sozialforschung, Chemnitz Economic Papers, No. 014 (2017), Department of Economics, Chemnitz University of Technology.

Martin, Christian, Furchheim, Pia* & Morhart, Felicitas (2017) “Introducing the Green Materialist – A cluster analysis of North American and Swiss consumer populations,” the 46th EMAC Annual Conference, Groningen, Netherlands. (peer reviewed)

Bublitz, Melissa G.; Escalas, Jennifer E.; Peracchio, Laura A.; Furchheim, Pia; Landreth Grau, Stacy; Hamby, Anne; Kay, Mark; Mulder, Mark; Scott, Andrea (2016) “Transformative Storytelling: A Framework for Crafting Stories for Social Impact Organizations”, Journal of Public Policy and Marketing, Vol. 35, No. 2, pp. 237-248, DOI: 10.1509/jppm.15.133. (peer reviewed)

Furchheim, Pia (2016): Grüner Materialismus – Eine Überprüfung der Vereinbarkeit von Materialismus und grünem Konsum. Gabler, Wiesbaden. (Dissertation)

Peracchio, Laura A.*; Bublitz, Melissa G.; Escalas, Jennifer E.*; Furchheim, Pia; Landreth Grau, Stacy; Hamby, Anne (2016) “Transformative Storytelling: A Framework for Crafting Stories for Social Impact Organizations,” Advances in Consumer Research, Vol. 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Associations for Consumer Research, 103-107. (peer reviewed)

Bublitz, Melissa G.*; Landreth Grau, Stacy & Furchheim, Pia (2016) “Storytelling for the Digital Age: SCO Stories that Create Social Media Buzz,” Proceedings of the Marketing and Public Policy Conference, San Luis Obispo, special session. (peer reviewed)

Furchheim, Pia*, Martin, Christian & Morhart, Felicitas (2016). “Materialism, Green Values, and Well-Being: A Conflicting Values Perspective,” 2016 Poster Session Association for Consumer Research Conference, Berlin. (peer reviewed)

Furchheim, Pia* & Jahn, Steffen (2015) “How Cultural Capital Shapes Green Product Preferences Among Materialists,” Advances in Consumer Research, Vol. 43, eds. Kristin Diehl and Carolyn Yoon, Duluth, MN: Associations for Consumer Research, pp. 527-528. (peer reviewed)

Martin, Christian*; Furchheim, Pia; Shrum, L.J. & Hellwig, Katharina (2015) “Measuring Materialistic Mindsets: Development of an Implicit Measure of Materialism,” Proceedings of the Society for Consumer Psychology Conference, eds. Dahl, D.; Kamleitner, B.; Moreau, P., and Schreier, M., Vienna, Austria, 59. (peer reviewed)

Furchheim, Pia*, Jahn, Steffen & Zanger, Cornelia (2015) “Greening Up a Materialistic World,” Proceedings of the European Marketing Association Conference, Leuven, Belgium. (peer reviewed)

Shrum, L. J.; Lowrey, Tina M.; Pandelaere, Mario; Ruvio, Ayalla; Gentina, Elodie; Furchheim, Pia; Herbert, Maud; Hudders, Liselot; Lens, Inge; Mandel, Naomi; Nairn, Agnes; Samper, Adriana; Soscia, Isabella; & Steinfield, Laurel (2014), “Materialism: The Good, the Bad, and the Ugly,” Journal of Marketing Management, Vol. 30, Iss. 17-18, pp. 1858-1881, DOI: 10.1080/0267257X.2014.959985. (peer reviewed)

Furchheim, Pia*, Jahn, Steffen & Zanger, Cornelia (2014) “Holier Than Thou – An Exploration of the Green Side of Materialism”, Proceedings of the Conference for Positive Marketing, April, New York, USA. (peer reviewed)

Hellwig, Katharina*, Furchheim, Pia & Morhart, Felicitas (2014) “Catching a Glimpse of Meaningfulness. Understanding Volunteering Holidays from a Eudaimonic Perspective,” Proceedings of the Conference for Positive Marketing, New York, USA. (peer reviewed)

Drengner, Jan; Jahn, Steffen; & Furchheim, Pia (2013): „Die Eignung von Social Networking-Plattformen für die Ablaufkontrolle von Events: Eine empirische Untersuchung unter Rückgriff auf die Erlebnisqualität“, in: Zanger C., “Events im Zeitalter von Social Media – Stand und Perspektiven der Eventforschung”, Gabler, Wiesbaden, S. 153 - 178.

Drengner, Jan; Jahn, Steffen; & Furchheim, Pia (2013): „Customer Engagement-Praktiken auf Social Networking-Plattformen und deren Bedeutung für die Kundenintegration“, in: Bruhn, M. and Hadwich, K., “Dienstleistungs¬management und Social Media. Forum Dienstleistungsmanagement”, Gabler, Wiesbaden, pp. 217-238. (peer reviewed)

Furchheim, Pia*, Jahn Steffen, Koley, Shruti & Zanger, Cornelia (2013) “When Materialistic and Sustainable Values Collide: Strategies to Cope,” Proceedings of the European Marketing Association Conference, Istanbul, Turkey. (peer reviewed)

Furchheim, Pia*, Jahn Steffen & Zanger, Cornelia (2013) When Altruism is Perceived to be Rare, Would Materialists Buy Green?,” Advances in Consumer Research, Vol. 41, eds. Simona Botti and Aparna Labroo, Duluth, MN: Associations for Consumer Research, pp. 501-502. (peer reviewed)

Furchheim, Pia*, Jahn Steffen & Zanger, Cornelia (2013) “When Materialistic and Sustainable Values Collide: Strategies for Static and Dynamic Goal Management, ” Proceedings of the American Marketing Association Winter Educators’ Conference, Las Vegas, USA. (peer reviewed)

Jahn, Steffen*, Drengner, Jan & Furchheim Pia (2013) “Flow Revisited: Process Conceptualization and Extension to Reactive Consumption Experiences,” Proceedings of the American Marketing Association Winter Educators’ Conference, Las Vegas, USA. [Best in Conference Paper]. (peer reviewed)

Furchheim, Pia *, Jahn, Steffen & Zanger, Cornelia (2012) “The Green Side of Materialism,” Proceedings of the American Marketing Association Summer Educators’ Conference, Chicago, USA. (peer reviewed)

Furchheim, Pia*, Jahn Steffen & Zanger, Cornelia (2012) “Green Materialist,” Proceedings of the European Marketing Association Conference, Portugal, Lisbon. (peer reviewed)

Drengner, Jan*, Sachse, Manuela & Furchheim, Pia (2009) “Flow in Consumer Research: A novel Approach,” Advances in Consumer Research, Vol. 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN: Associations for Consumer Research, 670-671. (peer reviewed)

Drengner, Jan*, Furchheim, Pia & Sachse, Manuela (2008) “Flow Experience: New Approaches for Conceptualization and Modeling of a Multifaceted Construct,” Proceedings of the American Marketing Association Winter Educators’ Conference, Austin, Texas, USA (Best Paper: Consumer Psychology and Behavior track; Honorable Mention). (peer reviewed)



Weitere Beiträge

Interview durch Atmani, Mehdi: Furchheim, Pia & Morhart (2018) Les matéerialiste vers, la nouvelle mine d'or du marketing, in Niwa, Nelly & Frund Benoît (eds.): Volteface La Transition Énergétique: Un Projet de Sociéte., pp. 83-90.

Zurück