Prof. Dr. Marlies Whitehouse

Persönliches Profil

Tätigkeit an der ZHAW

Professorin für Professional Literacy
www.zhaw.ch/de/linguistik/forschung/professional-literacy/

Leitung Wort des Jahres Schweiz
www.zhaw.ch/de/linguistik/wort-des-jahres-schweiz/

Leitung Master Angewandte Linguistik
www.zhaw.ch/de/linguistik/studium/master-angewandte-linguistik/

Leitung Qualitätsmanagement ZHAW Departement Angewandte Linguistik
www.zhaw.ch/de/linguistik/

ORCID orcid.org
0000-0001-5526-1994

Arbeits- und Forschungsschwerpunkte, Spezialkenntnisse

Professional Literacy; transdisziplinäre Textproduktionsforschung an den Schnittstellen von Wirtschaftsjournalismus, Finanzanalyse und Finanzkommunikation; interkulturelle Aspekte bei der Textproduktion und Textrezeption; Schreibcoaching und Schreibtraining.

Aus- und Fortbildung

2023
CAS Hochschuldidaktik; Pädagogische Hochschule Zürich PHZ. Titel: Valides Prüfen in der Lehre.

2022
Doktorat in Linguistik (summa cum laude); Università della Svizzera italiana USI, Schweiz.
Titel: Writing in Finance. Improving the communicative potential of
financial analysts’ recommendations.

2013
CAS Schreibberatung; Zürcher Hochschule für Angewandte Wissenschaften ZHAW. Titel: Berufliches Schreiben in der Finanzkommunikation am Beispiel der Aktienanalyse.

2003
Lizenziat in Japanologie, neuere deutsche Literatur, neuere englische Literatur; Universität Zürich UZH. Titel: Japanische Lesarten von Franz Kafkas "Die Verwandlung".

Beruflicher Werdegang

2019–...
Associate Editor, de Gruyter Handbook of Applied Linguistics Series

2018–...
Associate Editor, International Journal of Business Communication IJBC

2017–...
Treasurer, AILA International Association of Applied Linguistics

2013–...
CEO, TextMatters. Zürich

2017-2023
Leitung Generalsekretariat, ZHAW Departement Angewandte Linguistik

2014-2017
Wissenschaftliche Mitarbeiterin, ZHAW Institut für Angewandte Medienwissenschaft

2000–2014
Text- und Schreibberatung Finanzanalyse Zürcher Kantonalbank

2013–2014
Redaktionsmitglied Newsletter Zürcher Kantonalbank

1997–2000
Text- und Schreibberatung Finanzanalyse Credit Suisse First Boston

1995–1996
Finanzanalystin Fixed Income Research Credit Suisse First Boston

1991–1994
Betreuung Grosskunden Kommerz, Schweizerischer Bankverein

Mitglied in Netzwerken

• AILA, International Association of Applied Linguistics
• VALS-ASLA, Vereinigung für Angewandte Linguistik in der Schweiz
• ABC, Association for Business Communication
• IPrA, International Pragmatics Association
• fws, Forum Wissenschaftliches Schreiben
• Honorary member of JACET, The Japan Association of College English Teachers

Projekte

• Optimierung von Berichten in der psychosozialen Familienbegleitung / ProjektleiterIn / Projekt laufend
• Webauftritt von Swissnex professionalisieren / Co-ProjektleiterIn / Projekt laufend
• Wort des Jahres Schweiz / ProjektleiterIn / Projekt laufend
• Adressat:innengerechtes Kommunizieren in Führungspositionen / ProjektleiterIn / Projekt abgeschlossen
• Kommunikation von Erfolgsstories / Co-ProjektleiterIn / Projekt abgeschlossen
• Professionelles Kommunizieren von religiösen Inhalten / ProjektleiterIn / Projekt abgeschlossen
• Kommunikationsmittel in der Suchtprävention / ProjektleiterIn / Projekt abgeschlossen

Publikationen

• Whitehouse, Marlies; Rahm, Henrik; Wozniak, Séverine; Breunig, Steven; De Nardi, Gianni; Dionne, Frédérick; Fujio, Misa; Graf, Eva-Maria; Matic, Igor; McKenna, Christopher J.; Steiner, Felix; Sviķe, Silga,

  2021.

  Developing shared languages : the fundamentals of mutual learning and problem solving in transdisciplinary collaboration.

  AILA Review.

  34(1), S. 1-18.

  Verfügbar unter: https://doi.org/10.1075/aila.00038.int

• Whitehouse, Marlies,

  2018.

  The language of numbers : transdisciplinary action research and financial communication.

  AILA Review.

  31(1), S. 81-112.

  Verfügbar unter: https://doi.org/10.1075/aila.00014.whi

• Palmieri, Rudi; Perrin, Daniel; Whitehouse, Marlies,

  2018.

  The pragmatics of financial communication - part 1 : from sources to the public sphere.

  International Journal of Business Communication.

  55(2), S. 127-134.

  Verfügbar unter: https://doi.org/10.1177/2329488418758449

• Whitehouse, Marlies; Palmieri, Rudi; Perrin, Daniel,

  2018.

  The pragmatics of financial communication - part 2 : from public sphere to investors.

  International Journal of Business Communication.

  55(3), S. 267-274.

  Verfügbar unter: https://doi.org/10.1177/2329488418779206

• Whitehouse, Marlies; Perrin, Daniel,

  2015.

  Comprehensibility and comprehensiveness of financial analysts' reports.

  Studies in Communication Sciences.

  15(1), S. 111-119.

  Verfügbar unter: https://doi.org/10.1016/j.scoms.2015.03.007

• Whitehouse, Marlies,

  2023.

  Transdisciplinarity in financial communication : writing for target readers.

  Cham:

  Palgrave Macmillan.

  New Perspectives in Organizational Communication.

  ISBN 978-3-031-29114-2.

  Verfügbar unter: https://doi.org/10.1007/978-3-031-29115-9

• Whitehouse, Marlies,

  2022.

  Writing in finance : improving the communicative potential of financial analysts' recommendations.

  Lugano:

  Università della Svizzera italiana.

  Verfügbar unter: https://doc.rero.ch/record/333689

• Whitehouse, Marlies,

  2019.

  Schreiben in der Finanzwelt : Analysen, Methoden, Praxistipps.

  Wiesbaden:

  Springer.

  ISBN 978-3-658-10889-2.

  Verfügbar unter: https://doi.org/10.1007/978-3-658-10890-8

• Whitehouse, Marlies; Perrin, Daniel,

  2019.

  Good practice verdichten : Gastkapitel mit Daniel Perrin

  .

  In:

  Schreiben in der Finanzwelt : Analysen, Methoden, Praxistipps.

  Wiesbaden:

  Springer.

  S. 83-102.

  Verfügbar unter: https://doi.org/10.1007/978-3-658-10890-8_11

• Whitehouse, Marlies; Perrin, Daniel,

  2019.

  Interventionen verbinden : Gastkapitel mit Daniel Perrin

  .

  In:

  Schreiben in der Finanzwelt : Analysen, Methoden, Praxistipps.

  Wiesbaden:

  Springer.

  S. 103-141.

  Verfügbar unter: https://doi.org/10.1007/978-3-658-10890-8_12

• Whitehouse, Marlies,

  2017.

  Financial analysts and their role in financial communication and investor relations

  .

  In:

  Laskin, V. Alexander, Hrsg.,

  The handbook of financial communication and investor relations.

  New York:

  Wiley.

  S. 117-126.

  Handbooks in Communication and Media.

  Verfügbar unter: https://doi.org/10.1002/9781119240822.ch10

• Kleinberger, Ulla; Perrin, Daniel; De Nardi, Gianni; Whitehouse, Marlies,

  2017.

  Angewandte Linguistik anwenden

  .

  In:

  Perrin, Daniel; Kleinberger, Ulla, Hrsg.,

  Doing applied linguistics : enabling transdisciplinary communication.

  Berlin:

  De Gruyter.

  S. 1-8.

  De Gruyter Collection ; 1.

  Verfügbar unter: https://doi.org/10.1515/9783110496604-001

• Cotter, Colleen; Perrin, Daniel; Whitehouse, Marlies,

  2017.

  Introduction : Routledge handbook of language and media

  .

  In:

  Cotter, Colleen; Perrin, Daniel, Hrsg.,

  The Routledge handbook of language and media.

  London:

  Routledge.

  S. 1-4.

  Verfügbar unter: https://doi.org/10.4324/9781315673134-1

• Perrin, Daniel; Whitehouse, Marlies; Zampa, Marta,

  2017.

  Vom Ringen um den guten Text : kommunikatives Potenzial im Energiediskurs

  .

  In:

  Rosenberger Staub, Nicole; Kleinberger, Ulla, Hrsg.,

  Energiediskurs : Perspektiven auf Sprache und Kommunikation im Kontext der Energiewende.

  Bern:

  Peter Lang.

  S. 79-95.

  Sprache in Kommunikation und Medien ; 10.

  Verfügbar unter: https://doi.org/10.3726/978-3-0343-2581-3

• Rapp, Christian; Whitehouse, Marlies; Messerknecht, Elena, Hrsg.,

  2023.

  Writing technology, thinking, and learning : book of abstracts of the 12th Conference of the European Association for the Teaching of Academic Writing.

  12th Conference of the European Association for the Teaching of Academic Writing (EATAW), Winterthur, Switzerland, 5-7 June 2023.

  Winterthur:

  ZHAW Zurich University of Applied Sciences.

  .

  Verfügbar unter: https://doi.org/10.21256/zhaw-2463

• Whitehouse, Marlies,

  2021.

  Understanding the language of numbers : financial literacy as key to participate in economic life [Paper].

  In:

  Participation through Language: Actors, Practices, Ideologies. Zurich University of Applied Sciences, Winterthur, 25-26 March 2021.

• Whitehouse, Marlies,

  2020.

  Professional writing in times of high-speed mass text production : the case of finance [Paper].

  In:

  Sarangi, Srikant; Gilstad, Heidi, Hrsg.,

  ALAPP 2020 : Programme & Abstracts.

  10th International and Interdisciplinary Conference on Applied Linguistics and Professional Practice (ALAPP), Digital Conference, 16-17 September 2020.

  Norwegian University of Science and Technology.

  S. 101.

  Verfügbar unter: https://www.ntnu.edu/documents/38274309/0/ALAPP+2020+Abstract+Book+FINAL.pdf

• Whitehouse, Marlies,

  2020.

  Fostering intralingual diversity : about the benefits of being fluent in the language of numbers [Paper].

  In:

  THE ASLA SYMPOSIUM 2020 : Book of Abstracts.

  The ASLA Symposium 2020, Gothenburg, Sweden, 23-24 April 2020.

  Swedish Association of Applied Linguistics (ASLA).

  S. 59.

  Verfügbar unter: https://asla2020.files.wordpress.com/2020/04/asla-2020-abstraktbok-6.pdf

• Whitehouse, Marlies; Liste Lamas, Elsa; Perrin, Daniel; Kriele, Christian,

  2018.

  Diskursanalyse im Schaufenster : Methodologie der Ermittlung und Vermittlung von Wörtern des Jahres [Paper].

  In:

  GAL Jubiläumskongress 2018 «Sprachen - Kommunikation - Öffentlichkeit», Essen, Deutschland, 11.-14. September 2018.

• Whitehouse, Marlies,

  2018.

  And who takes people’s financial literacy into account? [Paper].

  In:

  Anéla Applied Linguistics Conference 2018, Egmond aan Zee, Netherlands, 1-2 June 2018.

• Whitehouse, Marlies; Perrin, Daniel,

  2018.

  Teaching, coaching and learning writing in finance : from relaxed text crafting to high-speed mass text production [Paper].

  In:

  The 6th International Conference on Writing Analytics: Actionable Data for Teaching and Learning Writing, Malmö, Sweden, 23-25 May 2018.

• Whitehouse, Marlies,

  2018.

  The language of numbers across time : from relaxed text crafting to high-speed mass text production [Paper].

  In:

  American Association of Applied Linguistics (AAAL) Conference, Chicago, USA, 24-27 March 2018.

• Whitehouse, Marlies,

  2017.

  Emotionen Übersetzen : kulturbedingte Translationslösungen und Lesarten sichtbar machen. Ein deutsch-japanisches Beispiel [Paper].

  In:

  Zhu, Jianhua; Szurawitzki, Michael; Zhao, Jin, Hrsg.,

  Akten des XIII. Internationalen Germanistenkongresses Shanghai 2015 : Germanistik zwischen Tradition und Innovation.

  Weltkongress der Internationalen Vereinigung für Germanistik (IVG), Shanghai, China, 23.-31. August 2015.

  Frankfurt am Main:

  Peter Lang.

  S. 409-414.

  Publikationen der Internationalen Vereinigung für Germanistik ; 28.

  Verfügbar unter: https://doi.org/10.3726/b12426

• Whitehouse, Marlies,

  2017.

  The interplay of emotive language and rational arguments in financial analysts’ recommendations – and its impact on society-at-large [Paper].

  In:

  7th International and Interdisciplinary Conference on Applied Linguistics and Professional Practice, Ghent, Belgium, 21-23 November 2017.

• Whitehouse, Marlies; Rahm, Henrik; Wozniak, Séverine,

  2021.

  Developing shared languages : the fundamentals of mutual learning and problem solving in transdisciplinary collaboration.

  Working Papers in Applied Linguistics

  ; 20.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Verfügbar unter: https://doi.org/10.21256/zhaw-2399

• Whitehouse, Marlies; b-public AG,

  2019.

  Finanzjournalismus im Spannungsfeld von Fachwissen, Stories und Finanzliteralität [veraltete Auflage].

  Zürich:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Verfügbar unter: https://doi.org/10.21256/zhaw-18367

• Whitehouse, Marlies; Perrin, Daniel,

  2019.

  Going deep, reaching far : facing the methodological challenges of finding sustainable solutions to socially relevant problems of text production : lecture held at Jyväskylä University, Finland, 18 January 2019.

• Whitehouse, Marlies; b-public AG,

  2019.

  Finanzjournalismus im Spannungsfeld von Fachwissen, Stories und Finanzliteralität.

  Zürich:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Verfügbar unter: https://doi.org/10.21256/zhaw-18400

• Whitehouse, Marlies,

  2017.

  Gabrielle Hogan‐Brun (2016) “Linguanomics” : what is the market potential of multilingualism? London: Bloomsbury. 184 pages. £11.69, ISBN 9781474238298

  .

  International Journal of Applied Linguistics.

  27(2), S. 560-563.

  Verfügbar unter: https://doi.org/10.1111/ijal.12180

• Born, Marius; Perrin, Daniel; Whitehouse, Marlies,

  2011.

  Collective order : Tokyo urban life.

  Köln:

  König.

  ISBN 9783863350901.

• Whitehouse, Marlies,

  2022.

  Transdisciplinarity in communication : connecting and engaging in collaborations that benefit researchers and practitioners.

  In:

  Proceedings of the 87th Annual Conference.

  87th Annual International Conference, Association for Business Communication (ABC), Tampa, USA, 3-8 October 2022.

  Association for Business Communication.

  S. 241-242.

  Verfügbar unter: https://www.businesscommunication.org/d/do/4708

• Whitehouse, Marlies,

  2021.

  Why traditional financial institutions should adapt their communication to the target readers’ needs.

  In:

  Proceedings of the 86th Annual Conference.

  86th Annual International Conference, Association for Business Communication (ABC), Tampa, USA (online), 18-23 October 2021.

  Association for Business Communication.

  S. 194-195.

  Verfügbar unter: https://www.businesscommunication.org/d/do/4075

• Whitehouse, Marlies,

  2021.

  Shared language and transdisciplinarity : keys for prosperity in business communication.

  In:

  The 81st National Convention of Japan Business Communication Association (JBCA), Tokyo, 2-3 October 2021.

• Whitehouse, Marlies,

  2021.

  Trust-seeking language : persuasion practices in financial communication.

  In:

  11th International and Interdisciplinary Conference on Applied Linguistics and Professional Practice (ALAPP), Columbus, Ohio, 15-17 September 2021.

• Whitehouse, Marlies; Rahm, Henrik; Wozniak, Séverine,

  2021.

  Applied linguistics in the professions : the value of transdisciplinarity in a changing world.

  In:

  AILA World Congress, online, 15-20 August 2021.

• Whitehouse, Marlies,

  2021.

  Financial literacy and ethics : an Applied Linguistics’ perspective.

  In:

  AILA World Congress, online, 15-20 August 2021.

• Whitehouse, Marlies,

  2021.

  Word of the Year in Switzerland.

  In:

  AILA World Congress, online, 15-20 August 2021.

• Liste Lamas, Elsa; Whitehouse, Marlies,

  2021.

  Word of the Year initiatives : language as mirror of dynamics in culture.

  In:

  AILA World Congress, online, 15-20 August 2021.

• Whitehouse, Marlies,

  2021.

  Investigating practices of fostering inclusion and participation in economic life : empowering society-at-large with the language of numbers.

  In:

  17th International Pragmatics Conference (IPrA), Winterthur (online), 27 June - 2 July 2021.

• Rahm, Henrik; Whitehouse, Marlies; Wozniak, Séverine,

  2021.

  Professional practices and contexts : perspectives of practitioners and scholars.

  In:

  17th International Pragmatics Conference (IPrA), Winterthur (online), 27 June - 2 July 2021.

• Whitehouse, Marlies,

  2020.

  Fostering intralingual diversity : about the benefits of being fluent in the language of numbers.

  In:

  THE ASLA SYMPOSIUM 2020 : Book of Abstracts.

  The ASLA Symposium 2020, Gothenburg, Sweden, 23-24 April 2020.

  Swedish Association of Applied Linguistics (ASLA).

• Perrin, Daniel; Whitehouse, Marlies,

  2019.

  Wort des Jahres in der Schweiz.

  In:

  Key Words 2019, University of Warsaw, Warsaw, Poland, 25-26 October 2019.

• Whitehouse, Marlies,

  2019.

  Financial literacy as precondition of ethics in financial communication : an Applied Linguistics perspective on the language of numbers.

  In:

  PRELA Professionnel·le·s et Recherche en Linguistique Appliquée, Lyon, France, 24-26 June 2019.

• Liste Lamas, Elsa; Whitehouse, Marlies,

  2019.

  How to marginalize risks when combining Applied Linguistics and Word of the Year initatives.

  In:

  IPrA 2019 Conference : Pragmatics of the Margins, Hong Kong, 9-16 June 2019.

• Whitehouse, Marlies; Rahm, Henrik,

  2019.

  Panel: Anticipating margins as a core competence : pragmatics and discourses in the financial sector.

  In:

  IPrA 2019 Conference : Pragmatics of the Margins, Hong Kong, 9-16 June 2019.

• Whitehouse, Marlies,

  2019.

  Professionals in anticipating margins and experts in using trust-seeking practices : the case of financial analysts.

  In:

  IPrA 2019 Conference : Pragmatics of the Margins, Hong Kong, 9-16 June 2019.

• Whitehouse, Marlies,

  2019.

  Bilingual in words and numbers?.

  In:

  37th AESLA International Conference: Bilingualism and languages in contact, Valladolid, Spain, 27-29 March 2019.

• Perrin, Daniel; Whitehouse, Marlies,

  2019.

  Beyond disciplines, domains, and languages : theory and practice of applied linguistics in, with, and for a changing society.

  In:

  The JACET 58th international convention, Nagoya, August 28th – 30th, 2019.

• Perrin, Daniel; Whitehouse, Marlies,

  2019.

  Folk pragmatics : how to marginalize risks when combining Applied Linguistics and Word of the Year initiatives.

  In:

  Key Words 2019, University of Warsaw, Warsaw, Poland, 25-26 October 2019.

• Whitehouse, Marlies,

  2019.

  Keynote : Ethics in financial communication : an Applied Linguistics perspective on the language of numbers.

  In:

  40e colloque international du GERAS, Paris, France, 22 March 2019.

  Groupe d’Étude et de Recherche en Anglais de Spécialité (GERAS).

  Verfügbar unter: https://geras19.u-paris2.fr/fr/marlies-whitehouse

• Whitehouse, Marlies,

  2018.

  Financial literacy : a key to understand the language of numbers.

  In:

  1st Literacy Summit, Porto, Portugal, 1-3 November 2018.

  University of Porto.

• Whitehouse, Marlies; Liste Lamas, Elsa,

  2018.

  Corpus linguistics as folk linguistics? : dealing with the risks of combining AL and word of the year initiatives.

  In:

  British Association of Applied Linguistics (BAAL 2018), York, United Kingdom, 6-8 September 2018.

• Whitehouse, Marlies; Liste Lamas, Elsa; Perrin, Daniel; Kriele, Christian,

  2018.

  Diskursanalyse im Schaufenster : Methodologie der Ermittlung und Vermittlung von Wörtern des Jahres.

  In:

  GAL Jubiläumskongress 2018 «Sprachen - Kommunikation - Öffentlichkeit», Essen, Deutschland, 11.-14. September 2018.

• Perrin, Daniel; Whitehouse, Marlies,

  2018.

  Transdisciplinarity, sustainability, and professional discourse as key challenges of applied linguistics.

  In:

  MAALIC 2018 conference: Applied linguistics and the sustainable development goals (SDGs): language, communication and the professions, Kuala Lumpur, December 3-4, 2018.

• Whitehouse, Marlies; Perrin, Daniel,

  2017.

  Because language matters : transdisciplinary action research on financial communication.

  In:

  Conference American Association of Applied Linguistics, Portland, USA, 18 March 2017.

• Whitehouse, Marlies; Perrin, Daniel,

  2017.

  Das Zusammenspiel von beiläufigem Schreiben und medialer Wissensvermittlung in der Finanzkommunikation.

  In:

  Tagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft, Karlsruhe, Deutschland, Februar 2017.

• Whitehouse, Marlies,

  2017.

  Do financial analysts take investors' financial literacy into account?.

  In:

  15th International Pragmatics Conference, Belfast, 16-21 July 2017.

  International Pragmatics Association.

• Whitehouse, Marlies; Wanzenried, Gabrielle; Kovarova-Simecek, Monika,

  2017.

  Financial literacy : a key to the real world.

  In:

  15th International Pragmatics Conference, Belfast, 16-21 July 2017.

  International Pragmatics Association.

• Whitehouse, Marlies,

  2017.

  Geschäftsberichte : kulturspezifische Kontextualisierung numerischer Sprache.

  In:

  Studientag der VALS-ASLA, Winterthur, 6. Juni 2017.

  Vereinigung für Angewandte Linguistik in der Schweiz.

• Whitehouse, Marlies; Perrin, Daniel,

  2017.

  Sprache, Geld und gutes Leben.

  In:

  SRG im Dialog mit … Medienwissenschaft, Winterthur, 25. April 2017.

• Whitehouse, Marlies,

  2017.

  The language of numbers : understanding financial communication from an AL perspective - the case of trust and financial literacy.

  In:

  The «Annual Report» Symposium: Words, Images and Numbers in Financial Communication, Lund, Sweden, 20-21 April 2017.

  The Pufendorf Insitute for Advanced Studies, Lund University.

• Whitehouse, Marlies,

  2017.

  The social costs of financial illiteracy : an analysis of the communicative interplay between financial analysts and investors.

  In:

  18th AILA World Congress, Rio de Janeiro, Brazil, 23-28 July 2017.

  International Association of Applied Linguistics.

• Perrin, Daniel; Whitehouse, Marlies,

  2016.

  Transdisciplinary research and cross-disciplinary mediation : the case of financial communication.

  In:

  6th International Conference on Applied Linguistics and Professional Practice (ALAPP), Copenhagen, Denmark, 3-5 November 2016.

• Perrin, Daniel; Gnach, Aleksandra; Whitehouse, Marlies,

  2016.

  Longitudinal ethnography : understanding the shift from focused writing to writing-by-the-way.

  In:

  49th Annual Meeting of the British Association for Applied Linguistics (BAAL 2016), Cambridge, United Kingdom, 1-3 September 2016.

• Whitehouse, Marlies; Perrin, Daniel,

  2016.

  Financial analysts as professional writers : between mechanical text production and language awareness.

  In:

  Conference of the Association for Language Awareness (ALA 2016), Vienna, Austria, 19-22 July 2016.

• Whitehouse, Marlies; Perrin, Daniel,

  2016.

  Write global, pay local.

  In:

  12th Association for Business Communication ABC Conference of the Europe, Africa and Middle East region: «Figuratively speaking: The facts and fictions of business and corporate communication», Cape Town, 6-8 January 2016.

• Whitehouse, Marlies,

  2016.

  Critical situations in cross-disciplinary communication : financial analysts as professional writers and translators.

  In:

  AAAL 2016 Conference, Orlando, USA, 9-12 April 2016.

  American Association for Applied Linguistics (AAAL).

• Perrin, Daniel; Whitehouse, Marlies,

  2016.

  Financial analysts as cross-domain translators.

  In:

  49th Annual Meeting of the British Association for Applied Linguistics (BAAL), Cambridge, United Kingdom, 1-3 September 2016.

  British Association for Applied Linguistics (BAAL).

• Whitehouse, Marlies,

  2016.

  Financial analysts' recommendations as telltale sign of persuasion drivers in the financial markets.

  In:

  International Conference on Emotion and Language (ICLE), Madrid, Spain, 23-25 November 2016.

  EMO-FunDETT.

• Whitehouse, Marlies; Perrin, Daniel,

  2016.

  Financial communication as professional writing in a globalized world.

  In:

  Seminar on Discourse Approaches to Financial Communication (DAFC), Lugano, 24 March 2016.

• Whitehouse, Marlies,

  2016.

  Finanzanalyse und intralinguales Übersetzen : von der teuren Sparkultur.

  In:

  3. Kongress der Gesellschaft für Angewandte Linguistik (GAL), Koblenz, Deutschland, 27. - 30. September 2016.

  Gesellschaft für Angewandte Linguistik (GAL).

• Perrin, Daniel; Graavengard, Gitte; Whitehouse, Marlies,

  2016.

  Knowledge transformation : the relation between researchers and practitioners.

  In:

  6th International Conference on Applied Linguistics and Professional Practice (ALAPP), Copenhagen, Denmark, 3-5 November 2016.

  ALAPP Society.

• Whitehouse, Marlies,

  2016.

  Mein Text, unser Text, euer Text : Recycling und Rebranding am Beispiel von Finanztexten.

  In:

  6. Internationaler Kongress des Forums wissenschaftliches Schreiben (FWS), Konstanz, Deutschland, 10.-11. Juni 2016.

  Forum wissenschaftliches Schreiben (FWS).

• Whitehouse, Marlies,

  2016.

  Schreiben in der Finanzanalyse als Differenzierung und intralinguale Übersetzung zwischen Domänen.

  In:

  Tagung der Vereinigung Angewandte Linguistik Schweiz (VALS-ASLA), Genf, 20.-22. Januar 2016.

  Vereinigung für Angewandte Linguistik in der Schweiz (VALS-ASLA).

• Whitehouse, Marlies,

  2016.

  Translating emotions : the interplay between cultural background and the language of emotions - a German-Japanese example.

  In:

  International Conference on Emotion and Language (ICLE), Madrid, Spain, 23-25 November 2016.

  EMO-FunDETT.

• Perrin, Daniel; Whitehouse, Marlies,

  2015.

  Intercultural communicative competence and professional writing in a globalized world : the case of financial communication.

  In:

  JACET 54th International Convention, Conference, Kagoshima, Japan, 29-31 August 2015.

• Perrin, Daniel; Esharghi, Arman; Palmieri, Rudi; Whitehouse, Marlies,

  2015.

  The pragmatics of financial communication.

  In:

  14th International Pragmatics Conference: «Language and Adaptability», Antwerp, 26-31 July 2015.

• Whitehouse, Marlies,

  2015.

  Financial analysts as cross-domain translators.

  In:

  5th International Conference Applied Linguistics and Professional Practice (ALAPP), Milan, Italy, 5-7 November 2015.

  ALAPP Society.

• Whitehouse, Marlies,

  2015.

  Financial analysts as professional writers in cross-disciplinary communication : critical situations and good practices.

  In:

  7th Junior Researchers Meeting in Applied Linguistics, Winterthur, 10-12 September 2015.

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

• Whitehouse, Marlies; Perrin, Daniel,

  2015.

  Improving audience design in the financial sector : a pragmatic approach to financial analysts’ recommendations for investors.

  In:

  14th International Pragmatics Conference: «Language and Adaptability», Antwerp, 26-31 July 2015.

  International Pragmatics Association (IPrA).

Publikationen vor Tätigkeit an der ZHAW

Whitehouse, M. (2014). Schreiben im Beruf am Beispiel der Finanzwirtschaft. In: FWS-Tagung, Berufliches Schreiben – Schreiben in Berufen. Conference. (6. Juni 2014). Winterthur: Zürcher Hochschule für Angewandte Wissenschaften.

Whitehouse, M., & Perrin, D. (2014). Equity analysts’ recommendations. Why they are of little use to most investors and how to make things better. In: International conference on discourse approaches to financial communication. Bridging the gap between texts and markets. Conference. (3. Februar 2014). Ascona: Centro Stefano Franscini.

Born, M., Perrin, D., & Whitehouse-Furrer, M. (2011). Collective Order. Notes on Tokyo. Köln: König.

Whitehouse-Furrer, M. (2006). Dolores Text des Monats. Zürich: Literaturhaus Zürich.

Whitehouse-Furrer, M. (2004). Japanische Lesarten von Franz Kafkas "Die Verwandlung". München: Iudicium Verlag.

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