Dr. Marlies Whitehouse

Dr. Marlies Whitehouse
ZHAW
School of Applied Linguistics
Institute of Language Competence
Theaterstrasse 17
8400 Winterthur
Personal profile
Position at the ZHAW
Head, Research and Work Area Professional Literacy
www.zhaw.ch/de/linguistik/forschung/professional-literacy/
Head, Word of the Year Switzerland
www.zhaw.ch/en/linguistics/switzerlands-word-of-the-year/
Head, Master's Programme Applied Linguistics
www.zhaw.ch/en/linguistics/study/ma-in-applied-linguistics/
Head, Quality Management ZHAW School of Applied Linguistics
www.zhaw.ch/en/linguistics/
ORCID orcid.org
0000-0001-5526-1994
Expertise and research interests
Professional literacy; transdisciplinary text production research at the intersections of business journalism, financial analysis and financial communication; intercultural aspects in text production and text reception; writing coaching and writing training.
Membership of networks
- AILA, International Association of Applied Linguistics
- VALS-ASLA, Vereinigung für Angewandte Linguistik in der Schweiz
- ABC Association for Business Communication
- IPrA, International Pragmatic Association
- fws, Forum Wissenschaftliches Schreiben
Projects
- Wort des Jahres Schweiz / Project leader / Project ongoing
- Adressat:innengerechtes Kommunizieren in Führungspositionen / Project leader / Project completed
- Kommunikation von Erfolgsstories / Project co-leader / Project completed
- Professional communication in religious matters / Project leader / Project completed
- Communication tools in addiction prevention / Project leader / Project completed
- Professionalize the Swissnex website / Project co-leader / Project completed
Publications
-
Whitehouse, Marlies; Rahm, Henrik; Wozniak, Séverine; Breunig, Steven; De Nardi, Gianni; Dionne, Frédérick; Fujio, Misa; Graf, Eva-Maria; Matic, Igor; McKenna, Christopher J.; Steiner, Felix; Sviķe, Silga,
2021.
AILA Review.
34(1), pp. 1-18.
Available from: https://doi.org/10.1075/aila.00038.int
-
Whitehouse, Marlies,
2018.
The language of numbers : transdisciplinary action research and financial communication.
AILA Review.
31(1), pp. 81-112.
Available from: https://doi.org/10.1075/aila.00014.whi
-
Palmieri, Rudi; Perrin, Daniel; Whitehouse, Marlies,
2018.
The pragmatics of financial communication - part 1 : from sources to the public sphere.
International Journal of Business Communication.
55(2), pp. 127-134.
Available from: https://doi.org/10.1177/2329488418758449
-
Whitehouse, Marlies; Palmieri, Rudi; Perrin, Daniel,
2018.
The pragmatics of financial communication - part 2 : from public sphere to investors.
International Journal of Business Communication.
55(3), pp. 267-274.
Available from: https://doi.org/10.1177/2329488418779206
-
Whitehouse, Marlies; Perrin, Daniel,
2015.
Comprehensibility and comprehensiveness of financial analysts' reports.
Studies in Communication Sciences.
15(1), pp. 111-119.
Available from: https://doi.org/10.1016/j.scoms.2015.03.007
-
Whitehouse, Marlies,
2023.
Transdisciplinarity in financial communication : writing for target readers.
Cham:
Palgrave Macmillan.
New Perspectives in Organizational Communication.
ISBN 978-3-031-29114-2.
Available from: https://doi.org/10.1007/978-3-031-29115-9
-
Whitehouse, Marlies,
2022.
Writing in finance : improving the communicative potential of financial analysts' recommendations.
Lugano:
Università della Svizzera italiana.
Available from: https://doc.rero.ch/record/333689
-
Whitehouse, Marlies,
2019.
Schreiben in der Finanzwelt : Analysen, Methoden, Praxistipps.
Wiesbaden:
Springer.
ISBN 978-3-658-10889-2.
Available from: https://doi.org/10.1007/978-3-658-10890-8
-
Whitehouse, Marlies; Perrin, Daniel,
2019.
Good practice verdichten : Gastkapitel mit Daniel Perrin
.
In:
Schreiben in der Finanzwelt : Analysen, Methoden, Praxistipps.
Wiesbaden:
Springer.
pp. 83-102.
Available from: https://doi.org/10.1007/978-3-658-10890-8_11
-
Whitehouse, Marlies; Perrin, Daniel,
2019.
Interventionen verbinden : Gastkapitel mit Daniel Perrin
.
In:
Schreiben in der Finanzwelt : Analysen, Methoden, Praxistipps.
Wiesbaden:
Springer.
pp. 103-141.
Available from: https://doi.org/10.1007/978-3-658-10890-8_12
-
Whitehouse, Marlies,
2017.
Financial analysts and their role in financial communication and investor relations
.
In:
Laskin, V. Alexander, ed.,
The handbook of financial communication and investor relations.
New York:
Wiley.
pp. 117-126.
Handbooks in Communication and Media.
Available from: https://doi.org/10.1002/9781119240822.ch10
-
Kleinberger, Ulla; Perrin, Daniel; De Nardi, Gianni; Whitehouse, Marlies,
2017.
Angewandte Linguistik anwenden
.
In:
Perrin, Daniel; Kleinberger, Ulla, eds.,
Doing applied linguistics : enabling transdisciplinary communication.
Berlin:
De Gruyter.
pp. 1-8.
De Gruyter Collection ; 1.
Available from: https://doi.org/10.1515/9783110496604-001
-
Cotter, Colleen; Perrin, Daniel; Whitehouse, Marlies,
2017.
Introduction : Routledge handbook of language and media
.
In:
Cotter, Colleen; Perrin, Daniel, eds.,
The Routledge handbook of language and media.
London:
Routledge.
pp. 1-4.
Available from: https://doi.org/10.4324/9781315673134-1
-
Perrin, Daniel; Whitehouse, Marlies; Zampa, Marta,
2017.
Vom Ringen um den guten Text : kommunikatives Potenzial im Energiediskurs
.
In:
Rosenberger Staub, Nicole; Kleinberger, Ulla, eds.,
Energiediskurs : Perspektiven auf Sprache und Kommunikation im Kontext der Energiewende.
Bern:
Peter Lang.
pp. 79-95.
Sprache in Kommunikation und Medien ; 10.
Available from: https://doi.org/10.3726/978-3-0343-2581-3
-
Whitehouse, Marlies,
2021.
Understanding the language of numbers : financial literacy as key to participate in economic life [paper].
In:
Participation through Language: Actors, Practices, Ideologies. Zurich University of Applied Sciences, Winterthur, 25-26 March 2021.
-
Whitehouse, Marlies,
2020.
Professional writing in times of high-speed mass text production : the case of finance [paper].
In:
Sarangi, Srikant; Gilstad, Heidi, eds.,
ALAPP 2020 : Programme & Abstracts.
10th International and Interdisciplinary Conference on Applied Linguistics and Professional Practice (ALAPP), Digital Conference, 16-17 September 2020.
Norwegian University of Science and Technology.
pp. 101.
Available from: https://www.ntnu.edu/documents/38274309/0/ALAPP+2020+Abstract+Book+FINAL.pdf
-
Whitehouse, Marlies,
2020.
Fostering intralingual diversity : about the benefits of being fluent in the language of numbers [paper].
In:
THE ASLA SYMPOSIUM 2020 : Book of Abstracts.
The ASLA Symposium 2020, Gothenburg, Sweden, 23-24 April 2020.
Swedish Association of Applied Linguistics (ASLA).
pp. 59.
Available from: https://asla2020.files.wordpress.com/2020/04/asla-2020-abstraktbok-6.pdf
-
Whitehouse, Marlies; Liste Lamas, Elsa; Perrin, Daniel; Kriele, Christian,
2018.
Diskursanalyse im Schaufenster : Methodologie der Ermittlung und Vermittlung von Wörtern des Jahres [paper].
In:
GAL Jubiläumskongress 2018 «Sprachen - Kommunikation - Öffentlichkeit», Essen, Deutschland, 11.-14. September 2018.
-
Whitehouse, Marlies,
2018.
And who takes people’s financial literacy into account? [paper].
In:
Anéla Applied Linguistics Conference 2018, Egmond aan Zee, Netherlands, 1-2 June 2018.
-
Whitehouse, Marlies; Perrin, Daniel,
2018.
In:
The 6th International Conference on Writing Analytics: Actionable Data for Teaching and Learning Writing, Malmö, Sweden, 23-25 May 2018.
-
Whitehouse, Marlies,
2018.
The language of numbers across time : from relaxed text crafting to high-speed mass text production [paper].
In:
American Association of Applied Linguistics (AAAL) Conference, Chicago, USA, 24-27 March 2018.
-
Whitehouse, Marlies,
2017.
In:
Zhu, Jianhua; Szurawitzki, Michael; Zhao, Jin, eds.,
Akten des XIII. Internationalen Germanistenkongresses Shanghai 2015 : Germanistik zwischen Tradition und Innovation.
Weltkongress der Internationalen Vereinigung für Germanistik (IVG), Shanghai, China, 23.-31. August 2015.
Frankfurt am Main:
Peter Lang.
pp. 409-414.
Publikationen der Internationalen Vereinigung für Germanistik ; 28.
Available from: https://doi.org/10.3726/b12426
-
Whitehouse, Marlies,
2017.
In:
7th International and Interdisciplinary Conference on Applied Linguistics and Professional Practice, Ghent, Belgium, 21-23 November 2017.
-
Whitehouse, Marlies; Rahm, Henrik; Wozniak, Séverine,
2021.
Working Papers in Applied Linguistics
; 20.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-2399
-
Whitehouse, Marlies; b-public AG,
2019.
Zürich:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-18367
-
Whitehouse, Marlies; Perrin, Daniel,
2019.
-
Whitehouse, Marlies; b-public AG,
2019.
Finanzjournalismus im Spannungsfeld von Fachwissen, Stories und Finanzliteralität.
Zürich:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-18400
-
Whitehouse, Marlies,
2017.
.
International Journal of Applied Linguistics.
27(2), pp. 560-563.
Available from: https://doi.org/10.1111/ijal.12180
-
Born, Marius; Perrin, Daniel; Whitehouse, Marlies,
2011.
Collective order : Tokyo urban life.
Köln:
König.
ISBN 9783863350901.
-
Whitehouse, Marlies,
2022.
In:
Proceedings of the 87th Annual Conference.
87th Annual International Conference, Association for Business Communication (ABC), Tampa, USA, 3-8 October 2022.
Association for Business Communication.
pp. 241-242.
Available from: https://www.businesscommunication.org/d/do/4708
-
Whitehouse, Marlies,
2021.
Why traditional financial institutions should adapt their communication to the target readers’ needs.
In:
Proceedings of the 86th Annual Conference.
86th Annual International Conference, Association for Business Communication (ABC), Tampa, USA (online), 18-23 October 2021.
Association for Business Communication.
pp. 194-195.
Available from: https://www.businesscommunication.org/d/do/4075
-
Whitehouse, Marlies,
2021.
Shared language and transdisciplinarity : keys for prosperity in business communication.
In:
The 81st National Convention of Japan Business Communication Association (JBCA), Tokyo, 2-3 October 2021.
-
Whitehouse, Marlies,
2021.
Trust-seeking language : persuasion practices in financial communication.
In:
11th International and Interdisciplinary Conference on Applied Linguistics and Professional Practice (ALAPP), Columbus, Ohio, 15-17 September 2021.
-
Whitehouse, Marlies; Rahm, Henrik; Wozniak, Séverine,
2021.
Applied linguistics in the professions : the value of transdisciplinarity in a changing world.
In:
AILA World Congress, online, 15-20 August 2021.
-
Whitehouse, Marlies,
2021.
Financial literacy and ethics : an Applied Linguistics’ perspective.
In:
AILA World Congress, online, 15-20 August 2021.
-
Whitehouse, Marlies,
2021.
Word of the Year in Switzerland.
In:
AILA World Congress, online, 15-20 August 2021.
-
Liste Lamas, Elsa; Whitehouse, Marlies,
2021.
Word of the Year initiatives : language as mirror of dynamics in culture.
In:
AILA World Congress, online, 15-20 August 2021.
-
Whitehouse, Marlies,
2021.
In:
17th International Pragmatics Conference (IPrA), Winterthur (online), 27 June - 2 July 2021.
-
Rahm, Henrik; Whitehouse, Marlies; Wozniak, Séverine,
2021.
Professional practices and contexts : perspectives of practitioners and scholars.
In:
17th International Pragmatics Conference (IPrA), Winterthur (online), 27 June - 2 July 2021.
-
Whitehouse, Marlies,
2020.
Fostering intralingual diversity : about the benefits of being fluent in the language of numbers.
In:
THE ASLA SYMPOSIUM 2020 : Book of Abstracts.
The ASLA Symposium 2020, Gothenburg, Sweden, 23-24 April 2020.
Swedish Association of Applied Linguistics (ASLA).
-
Perrin, Daniel; Whitehouse, Marlies,
2019.
Wort des Jahres in der Schweiz.
In:
Key Words 2019, University of Warsaw, Warsaw, Poland, 25-26 October 2019.
-
Whitehouse, Marlies,
2019.
In:
PRELA Professionnel·le·s et Recherche en Linguistique Appliquée, Lyon, France, 24-26 June 2019.
-
Liste Lamas, Elsa; Whitehouse, Marlies,
2019.
How to marginalize risks when combining Applied Linguistics and Word of the Year initatives.
In:
IPrA 2019 Conference : Pragmatics of the Margins, Hong Kong, 9-16 June 2019.
-
Whitehouse, Marlies; Rahm, Henrik,
2019.
Panel: Anticipating margins as a core competence : pragmatics and discourses in the financial sector.
In:
IPrA 2019 Conference : Pragmatics of the Margins, Hong Kong, 9-16 June 2019.
-
Whitehouse, Marlies,
2019.
In:
IPrA 2019 Conference : Pragmatics of the Margins, Hong Kong, 9-16 June 2019.
-
Whitehouse, Marlies,
2019.
Bilingual in words and numbers?.
In:
37th AESLA International Conference: Bilingualism and languages in contact, Valladolid, Spain, 27-29 March 2019.
-
Perrin, Daniel; Whitehouse, Marlies,
2019.
In:
The JACET 58th international convention, Nagoya, August 28th – 30th, 2019.
-
Perrin, Daniel; Whitehouse, Marlies,
2019.
In:
Key Words 2019, University of Warsaw, Warsaw, Poland, 25-26 October 2019.
-
Whitehouse, Marlies,
2019.
In:
40e colloque international du GERAS, Paris, France, 22 March 2019.
Groupe d’Étude et de Recherche en Anglais de Spécialité (GERAS).
Available from: https://geras19.u-paris2.fr/fr/marlies-whitehouse
-
Whitehouse, Marlies,
2018.
Financial literacy : a key to understand the language of numbers.
In:
1st Literacy Summit, Porto, Portugal, 1-3 November 2018.
University of Porto.
-
Whitehouse, Marlies; Liste Lamas, Elsa,
2018.
In:
British Association of Applied Linguistics (BAAL 2018), York, United Kingdom, 6-8 September 2018.
-
Whitehouse, Marlies; Liste Lamas, Elsa; Perrin, Daniel; Kriele, Christian,
2018.
Diskursanalyse im Schaufenster : Methodologie der Ermittlung und Vermittlung von Wörtern des Jahres.
In:
GAL Jubiläumskongress 2018 «Sprachen - Kommunikation - Öffentlichkeit», Essen, Deutschland, 11.-14. September 2018.
-
Perrin, Daniel; Whitehouse, Marlies,
2018.
In:
MAALIC 2018 conference: Applied linguistics and the sustainable development goals (SDGs): language, communication and the professions, Kuala Lumpur, December 3-4, 2018.
-
Whitehouse, Marlies; Perrin, Daniel,
2017.
Because language matters : transdisciplinary action research on financial communication.
In:
Conference American Association of Applied Linguistics, Portland, USA, 18 March 2017.
-
Whitehouse, Marlies; Perrin, Daniel,
2017.
In:
Tagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft, Karlsruhe, Deutschland, Februar 2017.
-
Whitehouse, Marlies,
2017.
Do financial analysts take investors' financial literacy into account?.
In:
15th International Pragmatics Conference, Belfast, 16-21 July 2017.
International Pragmatics Association.
-
Whitehouse, Marlies; Wanzenried, Gabrielle; Kovarova-Simecek, Monika,
2017.
Financial literacy : a key to the real world.
In:
15th International Pragmatics Conference, Belfast, 16-21 July 2017.
International Pragmatics Association.
-
Whitehouse, Marlies,
2017.
Geschäftsberichte : kulturspezifische Kontextualisierung numerischer Sprache.
In:
Studientag der VALS-ASLA, Winterthur, 6. Juni 2017.
Vereinigung für Angewandte Linguistik in der Schweiz.
-
Whitehouse, Marlies; Perrin, Daniel,
2017.
Sprache, Geld und gutes Leben.
In:
SRG im Dialog mit … Medienwissenschaft, Winterthur, 25. April 2017.
-
Whitehouse, Marlies,
2017.
In:
The «Annual Report» Symposium: Words, Images and Numbers in Financial Communication, Lund, Sweden, 20-21 April 2017.
The Pufendorf Insitute for Advanced Studies, Lund University.
-
Whitehouse, Marlies,
2017.
In:
18th AILA World Congress, Rio de Janeiro, Brazil, 23-28 July 2017.
International Association of Applied Linguistics.
-
Perrin, Daniel; Whitehouse, Marlies,
2016.
Transdisciplinary research and cross-disciplinary mediation : the case of financial communication.
In:
6th International Conference on Applied Linguistics and Professional Practice (ALAPP), Copenhagen, Denmark, 3-5 November 2016.
-
Perrin, Daniel; Gnach, Aleksandra; Whitehouse, Marlies,
2016.
Longitudinal ethnography : understanding the shift from focused writing to writing-by-the-way.
In:
49th Annual Meeting of the British Association for Applied Linguistics (BAAL 2016), Cambridge, United Kingdom, 1-3 September 2016.
-
Whitehouse, Marlies; Perrin, Daniel,
2016.
In:
Conference of the Association for Language Awareness (ALA 2016), Vienna, Austria, 19-22 July 2016.
-
Whitehouse, Marlies; Perrin, Daniel,
2016.
In:
12th Association for Business Communication ABC Conference of the Europe, Africa and Middle East region: «Figuratively speaking: The facts and fictions of business and corporate communication», Cape Town, 6-8 January 2016.
-
Whitehouse, Marlies,
2016.
In:
AAAL 2016 Conference, Orlando, USA, 9-12 April 2016.
American Association for Applied Linguistics (AAAL).
-
Perrin, Daniel; Whitehouse, Marlies,
2016.
Financial analysts as cross-domain translators.
In:
49th Annual Meeting of the British Association for Applied Linguistics (BAAL), Cambridge, United Kingdom, 1-3 September 2016.
British Association for Applied Linguistics (BAAL).
-
Whitehouse, Marlies,
2016.
Financial analysts' recommendations as telltale sign of persuasion drivers in the financial markets.
In:
International Conference on Emotion and Language (ICLE), Madrid, Spain, 23-25 November 2016.
EMO-FunDETT.
-
Whitehouse, Marlies; Perrin, Daniel,
2016.
Financial communication as professional writing in a globalized world.
In:
Seminar on Discourse Approaches to Financial Communication (DAFC), Lugano, 24 March 2016.
-
Whitehouse, Marlies,
2016.
Finanzanalyse und intralinguales Übersetzen : von der teuren Sparkultur.
In:
3. Kongress der Gesellschaft für Angewandte Linguistik (GAL), Koblenz, Deutschland, 27. - 30. September 2016.
Gesellschaft für Angewandte Linguistik (GAL).
-
Perrin, Daniel; Graavengard, Gitte; Whitehouse, Marlies,
2016.
Knowledge transformation : the relation between researchers and practitioners.
In:
6th International Conference on Applied Linguistics and Professional Practice (ALAPP), Copenhagen, Denmark, 3-5 November 2016.
ALAPP Society.
-
Whitehouse, Marlies,
2016.
Mein Text, unser Text, euer Text : Recycling und Rebranding am Beispiel von Finanztexten.
In:
6. Internationaler Kongress des Forums wissenschaftliches Schreiben (FWS), Konstanz, Deutschland, 10.-11. Juni 2016.
Forum wissenschaftliches Schreiben (FWS).
-
Whitehouse, Marlies,
2016.
Schreiben in der Finanzanalyse als Differenzierung und intralinguale Übersetzung zwischen Domänen.
In:
Tagung der Vereinigung Angewandte Linguistik Schweiz (VALS-ASLA), Genf, 20.-22. Januar 2016.
Vereinigung für Angewandte Linguistik in der Schweiz (VALS-ASLA).
-
Whitehouse, Marlies,
2016.
In:
International Conference on Emotion and Language (ICLE), Madrid, Spain, 23-25 November 2016.
EMO-FunDETT.
-
Perrin, Daniel; Whitehouse, Marlies,
2015.
In:
JACET 54th International Convention, Conference, Kagoshima, Japan, 29-31 August 2015.
-
Perrin, Daniel; Esharghi, Arman; Palmieri, Rudi; Whitehouse, Marlies,
2015.
The pragmatics of financial communication.
In:
14th International Pragmatics Conference: «Language and Adaptability», Antwerp, 26-31 July 2015.
-
Whitehouse, Marlies,
2015.
Financial analysts as cross-domain translators.
In:
5th International Conference Applied Linguistics and Professional Practice (ALAPP), Milan, Italy, 5-7 November 2015.
ALAPP Society.
-
Whitehouse, Marlies,
2015.
In:
7th Junior Researchers Meeting in Applied Linguistics, Winterthur, 10-12 September 2015.
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
-
Whitehouse, Marlies; Perrin, Daniel,
2015.
In:
14th International Pragmatics Conference: «Language and Adaptability», Antwerp, 26-31 July 2015.
International Pragmatics Association (IPrA).
Publications before appointment at the ZHAW
Whitehouse, M. (2014). Schreiben im Beruf am Beispiel der Finanzwirtschaft. In: FWS-Tagung, Berufliches Schreiben – Schreiben in Berufen. Conference. (6. Juni 2014). Winterthur: Zürcher Hochschule für Angewandte Wissenschaften.
Whitehouse, M., & Perrin, D. (2014). Equity analysts’ recommendations. Why they are of little use to most investors and how to make things better. In: International conference on discourse approaches to financial communication. Bridging the gap between texts and markets. Conference. (3. Februar 2014). Ascona: Centro Stefano Franscini.
Born, M., Perrin, D., & Whitehouse-Furrer, M. (2011). Collective Order. Notes on Tokyo. Köln: König.
Whitehouse-Furrer, M. (2006). Dolores Text des Monats. Zürich: Literaturhaus Zürich.
Whitehouse-Furrer, M. (2004). Japanische Lesarten von Franz Kafkas "Die Verwandlung". München: Iudicium Verlag.