Prof. Dr. Marlies Whitehouse

Prof. Dr. Marlies Whitehouse
ZHAW
School of Applied Linguistics
Institute of Language Competence
Theaterstrasse 17
8400 Winterthur
Personal profile
Position at the ZHAW
Professor of Professional Literacy
www.zhaw.ch/de/linguistik/forschung/professional-literacy/
Head, Word of the Year Switzerland
www.zhaw.ch/en/linguistics/switzerlands-word-of-the-year/
Head, Master's Programme Applied Linguistics
www.zhaw.ch/en/linguistics/study/ma-in-applied-linguistics/
Head, Quality Management ZHAW School of Applied Linguistics
www.zhaw.ch/en/linguistics/
ORCID orcid.org
0000-0001-5526-1994
Expertise and research interests
Professional literacy; transdisciplinary text production research at the intersections of business journalism, financial analysis and financial communication; intercultural aspects in text production and text reception; writing coaching and writing training.
Membership of networks
- AILA, International Association of Applied Linguistics
- VALS-ASLA, Vereinigung für Angewandte Linguistik in der Schweiz
- ABC, Association for Business Communication
- IPrA, International Pragmatics Association
- fws, Forum Wissenschaftliches Schreiben
- Honorary member of JACET, The Japan Association of College English Teachers
Projects
- Optimisation of reports in psychosocial family counselling / Project leader / Project ongoing
- Professionalize the Swissnex website / Project co-leader / Project ongoing
- Wort des Jahres Schweiz / Project leader / Project ongoing
- Adressat:innengerechtes Kommunizieren in Führungspositionen / Project leader / Project completed
- Kommunikation von Erfolgsstories / Project co-leader / Project completed
- Professional communication in religious matters / Project leader / Project completed
- Communication tools in addiction prevention / Project leader / Project completed
Publications
-
Whitehouse, Marlies; Rahm, Henrik; Wozniak, Séverine; Breunig, Steven; De Nardi, Gianni; Dionne, Frédérick; Fujio, Misa; Graf, Eva-Maria; Matic, Igor; McKenna, Christopher J.; Steiner, Felix; Sviķe, Silga,
2021.
AILA Review.
34(1), pp. 1-18.
Available from: https://doi.org/10.1075/aila.00038.int
-
Whitehouse, Marlies,
2018.
The language of numbers : transdisciplinary action research and financial communication.
AILA Review.
31(1), pp. 81-112.
Available from: https://doi.org/10.1075/aila.00014.whi
-
Palmieri, Rudi; Perrin, Daniel; Whitehouse, Marlies,
2018.
The pragmatics of financial communication - part 1 : from sources to the public sphere.
International Journal of Business Communication.
55(2), pp. 127-134.
Available from: https://doi.org/10.1177/2329488418758449
-
Whitehouse, Marlies; Palmieri, Rudi; Perrin, Daniel,
2018.
The pragmatics of financial communication - part 2 : from public sphere to investors.
International Journal of Business Communication.
55(3), pp. 267-274.
Available from: https://doi.org/10.1177/2329488418779206
-
Whitehouse, Marlies; Perrin, Daniel,
2015.
Comprehensibility and comprehensiveness of financial analysts' reports.
Studies in Communication Sciences.
15(1), pp. 111-119.
Available from: https://doi.org/10.1016/j.scoms.2015.03.007
-
Whitehouse, Marlies,
2023.
Transdisciplinarity in financial communication : writing for target readers.
Cham:
Palgrave Macmillan.
New Perspectives in Organizational Communication.
ISBN 978-3-031-29114-2.
Available from: https://doi.org/10.1007/978-3-031-29115-9
-
Whitehouse, Marlies,
2022.
Writing in finance : improving the communicative potential of financial analysts' recommendations.
Lugano:
Università della Svizzera italiana.
Available from: https://doc.rero.ch/record/333689
-
Whitehouse, Marlies,
2019.
Schreiben in der Finanzwelt : Analysen, Methoden, Praxistipps.
Wiesbaden:
Springer.
ISBN 978-3-658-10889-2.
Available from: https://doi.org/10.1007/978-3-658-10890-8
-
Whitehouse, Marlies; Perrin, Daniel,
2019.
Good practice verdichten : Gastkapitel mit Daniel Perrin
.
In:
Schreiben in der Finanzwelt : Analysen, Methoden, Praxistipps.
Wiesbaden:
Springer.
pp. 83-102.
Available from: https://doi.org/10.1007/978-3-658-10890-8_11
-
Whitehouse, Marlies; Perrin, Daniel,
2019.
Interventionen verbinden : Gastkapitel mit Daniel Perrin
.
In:
Schreiben in der Finanzwelt : Analysen, Methoden, Praxistipps.
Wiesbaden:
Springer.
pp. 103-141.
Available from: https://doi.org/10.1007/978-3-658-10890-8_12
-
Whitehouse, Marlies,
2017.
Financial analysts and their role in financial communication and investor relations
.
In:
Laskin, V. Alexander, ed.,
The handbook of financial communication and investor relations.
New York:
Wiley.
pp. 117-126.
Handbooks in Communication and Media.
Available from: https://doi.org/10.1002/9781119240822.ch10
-
Kleinberger, Ulla; Perrin, Daniel; De Nardi, Gianni; Whitehouse, Marlies,
2017.
Angewandte Linguistik anwenden
.
In:
Perrin, Daniel; Kleinberger, Ulla, eds.,
Doing applied linguistics : enabling transdisciplinary communication.
Berlin:
De Gruyter.
pp. 1-8.
De Gruyter Collection ; 1.
Available from: https://doi.org/10.1515/9783110496604-001
-
Cotter, Colleen; Perrin, Daniel; Whitehouse, Marlies,
2017.
Introduction : Routledge handbook of language and media
.
In:
Cotter, Colleen; Perrin, Daniel, eds.,
The Routledge handbook of language and media.
London:
Routledge.
pp. 1-4.
Available from: https://doi.org/10.4324/9781315673134-1
-
Perrin, Daniel; Whitehouse, Marlies; Zampa, Marta,
2017.
Vom Ringen um den guten Text : kommunikatives Potenzial im Energiediskurs
.
In:
Rosenberger Staub, Nicole; Kleinberger, Ulla, eds.,
Energiediskurs : Perspektiven auf Sprache und Kommunikation im Kontext der Energiewende.
Bern:
Peter Lang.
pp. 79-95.
Sprache in Kommunikation und Medien ; 10.
Available from: https://doi.org/10.3726/978-3-0343-2581-3
-
Rapp, Christian; Whitehouse, Marlies; Messerknecht, Elena, eds.,
2023.
12th Conference of the European Association for the Teaching of Academic Writing (EATAW), Winterthur, Switzerland, 5-7 June 2023.
Winterthur:
ZHAW Zurich University of Applied Sciences.
.
Available from: https://doi.org/10.21256/zhaw-2463
-
Whitehouse, Marlies,
2021.
Understanding the language of numbers : financial literacy as key to participate in economic life [paper].
In:
Participation through Language: Actors, Practices, Ideologies. Zurich University of Applied Sciences, Winterthur, 25-26 March 2021.
-
Whitehouse, Marlies,
2020.
Professional writing in times of high-speed mass text production : the case of finance [paper].
In:
Sarangi, Srikant; Gilstad, Heidi, eds.,
ALAPP 2020 : Programme & Abstracts.
10th International and Interdisciplinary Conference on Applied Linguistics and Professional Practice (ALAPP), Digital Conference, 16-17 September 2020.
Norwegian University of Science and Technology.
pp. 101.
Available from: https://www.ntnu.edu/documents/38274309/0/ALAPP+2020+Abstract+Book+FINAL.pdf
-
Whitehouse, Marlies,
2020.
Fostering intralingual diversity : about the benefits of being fluent in the language of numbers [paper].
In:
THE ASLA SYMPOSIUM 2020 : Book of Abstracts.
The ASLA Symposium 2020, Gothenburg, Sweden, 23-24 April 2020.
Swedish Association of Applied Linguistics (ASLA).
pp. 59.
Available from: https://asla2020.files.wordpress.com/2020/04/asla-2020-abstraktbok-6.pdf
-
Whitehouse, Marlies; Liste Lamas, Elsa; Perrin, Daniel; Kriele, Christian,
2018.
Diskursanalyse im Schaufenster : Methodologie der Ermittlung und Vermittlung von Wörtern des Jahres [paper].
In:
GAL Jubiläumskongress 2018 «Sprachen - Kommunikation - Öffentlichkeit», Essen, Deutschland, 11.-14. September 2018.
-
Whitehouse, Marlies,
2018.
And who takes people’s financial literacy into account? [paper].
In:
Anéla Applied Linguistics Conference 2018, Egmond aan Zee, Netherlands, 1-2 June 2018.
-
Whitehouse, Marlies; Perrin, Daniel,
2018.
In:
The 6th International Conference on Writing Analytics: Actionable Data for Teaching and Learning Writing, Malmö, Sweden, 23-25 May 2018.
-
Whitehouse, Marlies,
2018.
The language of numbers across time : from relaxed text crafting to high-speed mass text production [paper].
In:
American Association of Applied Linguistics (AAAL) Conference, Chicago, USA, 24-27 March 2018.
-
Whitehouse, Marlies,
2017.
In:
Zhu, Jianhua; Szurawitzki, Michael; Zhao, Jin, eds.,
Akten des XIII. Internationalen Germanistenkongresses Shanghai 2015 : Germanistik zwischen Tradition und Innovation.
Weltkongress der Internationalen Vereinigung für Germanistik (IVG), Shanghai, China, 23.-31. August 2015.
Frankfurt am Main:
Peter Lang.
pp. 409-414.
Publikationen der Internationalen Vereinigung für Germanistik ; 28.
Available from: https://doi.org/10.3726/b12426
-
Whitehouse, Marlies,
2017.
In:
7th International and Interdisciplinary Conference on Applied Linguistics and Professional Practice, Ghent, Belgium, 21-23 November 2017.
-
Whitehouse, Marlies; Rahm, Henrik; Wozniak, Séverine,
2021.
Working Papers in Applied Linguistics
; 20.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-2399
-
Whitehouse, Marlies; b-public AG,
2019.
Zürich:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-18367
-
Whitehouse, Marlies; Perrin, Daniel,
2019.
-
Whitehouse, Marlies; b-public AG,
2019.
Finanzjournalismus im Spannungsfeld von Fachwissen, Stories und Finanzliteralität.
Zürich:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-18400
-
Whitehouse, Marlies,
2017.
.
International Journal of Applied Linguistics.
27(2), pp. 560-563.
Available from: https://doi.org/10.1111/ijal.12180
-
Born, Marius; Perrin, Daniel; Whitehouse, Marlies,
2011.
Collective order : Tokyo urban life.
Köln:
König.
ISBN 9783863350901.
-
Whitehouse, Marlies,
2022.
In:
Proceedings of the 87th Annual Conference.
87th Annual International Conference, Association for Business Communication (ABC), Tampa, USA, 3-8 October 2022.
Association for Business Communication.
pp. 241-242.
Available from: https://www.businesscommunication.org/d/do/4708
-
Whitehouse, Marlies,
2021.
Why traditional financial institutions should adapt their communication to the target readers’ needs.
In:
Proceedings of the 86th Annual Conference.
86th Annual International Conference, Association for Business Communication (ABC), Tampa, USA (online), 18-23 October 2021.
Association for Business Communication.
pp. 194-195.
Available from: https://www.businesscommunication.org/d/do/4075
-
Whitehouse, Marlies,
2021.
Shared language and transdisciplinarity : keys for prosperity in business communication.
In:
The 81st National Convention of Japan Business Communication Association (JBCA), Tokyo, 2-3 October 2021.
-
Whitehouse, Marlies,
2021.
Trust-seeking language : persuasion practices in financial communication.
In:
11th International and Interdisciplinary Conference on Applied Linguistics and Professional Practice (ALAPP), Columbus, Ohio, 15-17 September 2021.
-
Whitehouse, Marlies; Rahm, Henrik; Wozniak, Séverine,
2021.
Applied linguistics in the professions : the value of transdisciplinarity in a changing world.
In:
AILA World Congress, online, 15-20 August 2021.
-
Whitehouse, Marlies,
2021.
Financial literacy and ethics : an Applied Linguistics’ perspective.
In:
AILA World Congress, online, 15-20 August 2021.
-
Whitehouse, Marlies,
2021.
Word of the Year in Switzerland.
In:
AILA World Congress, online, 15-20 August 2021.
-
Liste Lamas, Elsa; Whitehouse, Marlies,
2021.
Word of the Year initiatives : language as mirror of dynamics in culture.
In:
AILA World Congress, online, 15-20 August 2021.
-
Whitehouse, Marlies,
2021.
In:
17th International Pragmatics Conference (IPrA), Winterthur (online), 27 June - 2 July 2021.
-
Rahm, Henrik; Whitehouse, Marlies; Wozniak, Séverine,
2021.
Professional practices and contexts : perspectives of practitioners and scholars.
In:
17th International Pragmatics Conference (IPrA), Winterthur (online), 27 June - 2 July 2021.
-
Whitehouse, Marlies,
2020.
Fostering intralingual diversity : about the benefits of being fluent in the language of numbers.
In:
THE ASLA SYMPOSIUM 2020 : Book of Abstracts.
The ASLA Symposium 2020, Gothenburg, Sweden, 23-24 April 2020.
Swedish Association of Applied Linguistics (ASLA).
-
Perrin, Daniel; Whitehouse, Marlies,
2019.
Wort des Jahres in der Schweiz.
In:
Key Words 2019, University of Warsaw, Warsaw, Poland, 25-26 October 2019.
-
Whitehouse, Marlies,
2019.
In:
PRELA Professionnel·le·s et Recherche en Linguistique Appliquée, Lyon, France, 24-26 June 2019.
-
Liste Lamas, Elsa; Whitehouse, Marlies,
2019.
How to marginalize risks when combining Applied Linguistics and Word of the Year initatives.
In:
IPrA 2019 Conference : Pragmatics of the Margins, Hong Kong, 9-16 June 2019.
-
Whitehouse, Marlies; Rahm, Henrik,
2019.
Panel: Anticipating margins as a core competence : pragmatics and discourses in the financial sector.
In:
IPrA 2019 Conference : Pragmatics of the Margins, Hong Kong, 9-16 June 2019.
-
Whitehouse, Marlies,
2019.
In:
IPrA 2019 Conference : Pragmatics of the Margins, Hong Kong, 9-16 June 2019.
-
Whitehouse, Marlies,
2019.
Bilingual in words and numbers?.
In:
37th AESLA International Conference: Bilingualism and languages in contact, Valladolid, Spain, 27-29 March 2019.
-
Perrin, Daniel; Whitehouse, Marlies,
2019.
In:
The JACET 58th international convention, Nagoya, August 28th – 30th, 2019.
-
Perrin, Daniel; Whitehouse, Marlies,
2019.
In:
Key Words 2019, University of Warsaw, Warsaw, Poland, 25-26 October 2019.
-
Whitehouse, Marlies,
2019.
In:
40e colloque international du GERAS, Paris, France, 22 March 2019.
Groupe d’Étude et de Recherche en Anglais de Spécialité (GERAS).
Available from: https://geras19.u-paris2.fr/fr/marlies-whitehouse
-
Whitehouse, Marlies,
2018.
Financial literacy : a key to understand the language of numbers.
In:
1st Literacy Summit, Porto, Portugal, 1-3 November 2018.
University of Porto.
-
Whitehouse, Marlies; Liste Lamas, Elsa,
2018.
In:
British Association of Applied Linguistics (BAAL 2018), York, United Kingdom, 6-8 September 2018.
-
Whitehouse, Marlies; Liste Lamas, Elsa; Perrin, Daniel; Kriele, Christian,
2018.
Diskursanalyse im Schaufenster : Methodologie der Ermittlung und Vermittlung von Wörtern des Jahres.
In:
GAL Jubiläumskongress 2018 «Sprachen - Kommunikation - Öffentlichkeit», Essen, Deutschland, 11.-14. September 2018.
-
Perrin, Daniel; Whitehouse, Marlies,
2018.
In:
MAALIC 2018 conference: Applied linguistics and the sustainable development goals (SDGs): language, communication and the professions, Kuala Lumpur, December 3-4, 2018.
-
Whitehouse, Marlies; Perrin, Daniel,
2017.
Because language matters : transdisciplinary action research on financial communication.
In:
Conference American Association of Applied Linguistics, Portland, USA, 18 March 2017.
-
Whitehouse, Marlies; Perrin, Daniel,
2017.
In:
Tagung der Deutschen Gesellschaft für Publizistik- und Kommunikationswissenschaft, Karlsruhe, Deutschland, Februar 2017.
-
Whitehouse, Marlies,
2017.
Do financial analysts take investors' financial literacy into account?.
In:
15th International Pragmatics Conference, Belfast, 16-21 July 2017.
International Pragmatics Association.
-
Whitehouse, Marlies; Wanzenried, Gabrielle; Kovarova-Simecek, Monika,
2017.
Financial literacy : a key to the real world.
In:
15th International Pragmatics Conference, Belfast, 16-21 July 2017.
International Pragmatics Association.
-
Whitehouse, Marlies,
2017.
Geschäftsberichte : kulturspezifische Kontextualisierung numerischer Sprache.
In:
Studientag der VALS-ASLA, Winterthur, 6. Juni 2017.
Vereinigung für Angewandte Linguistik in der Schweiz.
-
Whitehouse, Marlies; Perrin, Daniel,
2017.
Sprache, Geld und gutes Leben.
In:
SRG im Dialog mit … Medienwissenschaft, Winterthur, 25. April 2017.
-
Whitehouse, Marlies,
2017.
In:
The «Annual Report» Symposium: Words, Images and Numbers in Financial Communication, Lund, Sweden, 20-21 April 2017.
The Pufendorf Insitute for Advanced Studies, Lund University.
-
Whitehouse, Marlies,
2017.
In:
18th AILA World Congress, Rio de Janeiro, Brazil, 23-28 July 2017.
International Association of Applied Linguistics.
-
Perrin, Daniel; Whitehouse, Marlies,
2016.
Transdisciplinary research and cross-disciplinary mediation : the case of financial communication.
In:
6th International Conference on Applied Linguistics and Professional Practice (ALAPP), Copenhagen, Denmark, 3-5 November 2016.
-
Perrin, Daniel; Gnach, Aleksandra; Whitehouse, Marlies,
2016.
Longitudinal ethnography : understanding the shift from focused writing to writing-by-the-way.
In:
49th Annual Meeting of the British Association for Applied Linguistics (BAAL 2016), Cambridge, United Kingdom, 1-3 September 2016.
-
Whitehouse, Marlies; Perrin, Daniel,
2016.
In:
Conference of the Association for Language Awareness (ALA 2016), Vienna, Austria, 19-22 July 2016.
-
Whitehouse, Marlies; Perrin, Daniel,
2016.
In:
12th Association for Business Communication ABC Conference of the Europe, Africa and Middle East region: «Figuratively speaking: The facts and fictions of business and corporate communication», Cape Town, 6-8 January 2016.
-
Whitehouse, Marlies,
2016.
In:
AAAL 2016 Conference, Orlando, USA, 9-12 April 2016.
American Association for Applied Linguistics (AAAL).
-
Perrin, Daniel; Whitehouse, Marlies,
2016.
Financial analysts as cross-domain translators.
In:
49th Annual Meeting of the British Association for Applied Linguistics (BAAL), Cambridge, United Kingdom, 1-3 September 2016.
British Association for Applied Linguistics (BAAL).
-
Whitehouse, Marlies,
2016.
Financial analysts' recommendations as telltale sign of persuasion drivers in the financial markets.
In:
International Conference on Emotion and Language (ICLE), Madrid, Spain, 23-25 November 2016.
EMO-FunDETT.
-
Whitehouse, Marlies; Perrin, Daniel,
2016.
Financial communication as professional writing in a globalized world.
In:
Seminar on Discourse Approaches to Financial Communication (DAFC), Lugano, 24 March 2016.
-
Whitehouse, Marlies,
2016.
Finanzanalyse und intralinguales Übersetzen : von der teuren Sparkultur.
In:
3. Kongress der Gesellschaft für Angewandte Linguistik (GAL), Koblenz, Deutschland, 27. - 30. September 2016.
Gesellschaft für Angewandte Linguistik (GAL).
-
Perrin, Daniel; Graavengard, Gitte; Whitehouse, Marlies,
2016.
Knowledge transformation : the relation between researchers and practitioners.
In:
6th International Conference on Applied Linguistics and Professional Practice (ALAPP), Copenhagen, Denmark, 3-5 November 2016.
ALAPP Society.
-
Whitehouse, Marlies,
2016.
Mein Text, unser Text, euer Text : Recycling und Rebranding am Beispiel von Finanztexten.
In:
6. Internationaler Kongress des Forums wissenschaftliches Schreiben (FWS), Konstanz, Deutschland, 10.-11. Juni 2016.
Forum wissenschaftliches Schreiben (FWS).
-
Whitehouse, Marlies,
2016.
Schreiben in der Finanzanalyse als Differenzierung und intralinguale Übersetzung zwischen Domänen.
In:
Tagung der Vereinigung Angewandte Linguistik Schweiz (VALS-ASLA), Genf, 20.-22. Januar 2016.
Vereinigung für Angewandte Linguistik in der Schweiz (VALS-ASLA).
-
Whitehouse, Marlies,
2016.
In:
International Conference on Emotion and Language (ICLE), Madrid, Spain, 23-25 November 2016.
EMO-FunDETT.
-
Perrin, Daniel; Whitehouse, Marlies,
2015.
In:
JACET 54th International Convention, Conference, Kagoshima, Japan, 29-31 August 2015.
-
Perrin, Daniel; Esharghi, Arman; Palmieri, Rudi; Whitehouse, Marlies,
2015.
The pragmatics of financial communication.
In:
14th International Pragmatics Conference: «Language and Adaptability», Antwerp, 26-31 July 2015.
-
Whitehouse, Marlies,
2015.
Financial analysts as cross-domain translators.
In:
5th International Conference Applied Linguistics and Professional Practice (ALAPP), Milan, Italy, 5-7 November 2015.
ALAPP Society.
-
Whitehouse, Marlies,
2015.
In:
7th Junior Researchers Meeting in Applied Linguistics, Winterthur, 10-12 September 2015.
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
-
Whitehouse, Marlies; Perrin, Daniel,
2015.
In:
14th International Pragmatics Conference: «Language and Adaptability», Antwerp, 26-31 July 2015.
International Pragmatics Association (IPrA).
Publications before appointment at the ZHAW
Whitehouse, M. (2014). Schreiben im Beruf am Beispiel der Finanzwirtschaft. In: FWS-Tagung, Berufliches Schreiben – Schreiben in Berufen. Conference. (6. Juni 2014). Winterthur: Zürcher Hochschule für Angewandte Wissenschaften.
Whitehouse, M., & Perrin, D. (2014). Equity analysts’ recommendations. Why they are of little use to most investors and how to make things better. In: International conference on discourse approaches to financial communication. Bridging the gap between texts and markets. Conference. (3. Februar 2014). Ascona: Centro Stefano Franscini.
Born, M., Perrin, D., & Whitehouse-Furrer, M. (2011). Collective Order. Notes on Tokyo. Köln: König.
Whitehouse-Furrer, M. (2006). Dolores Text des Monats. Zürich: Literaturhaus Zürich.
Whitehouse-Furrer, M. (2004). Japanische Lesarten von Franz Kafkas "Die Verwandlung". München: Iudicium Verlag.