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Bachelor’s Degree Program in Business Administration with a Specialization in Marketing

Bild Stefan Schuppisser

"Understanding and delighting customers: To master the current marketing approaches and tools, you will be assigned exciting practical projects. This experience will make you a perfect fit for an entry position in the marketing department of any company."

Dr. Stefan Schuppisser, Program Director

Marketing is a key driver of business success. Accordingly, marketing specialists play an important role in a variety of organizations.
By specializing in Marketing, you become familiar with the principles of modern marketing and learn to apply them – from needs analysis and service design to customer acquisition and retention.

At a Glance

Title: Bachelor of Science (BSc) ZHAW in Business Administration with a Specialization in Marketing
Academic Achievement: 180 ECTS credits (one ECTS corresponds to approx. 30 hours of study time)
Study Format: part-time
Duration: 8 semesters (part-time)
Start of Program: Mid-September (calendar week 38)
Location: Winterthur
Language of Instruction: German; some modules are taught in English
Semester Fee: CHF 720.- (subject to change)
Application Deadline: 30 June 2024 - apply now

„For me the specialization has been a real eye-opener in everyday life. Every store, survey, online post or sales promotion I experience, I immediately start to evaluate through a marketing lens - why do they do it that way, couldn't it be done differently, how would I do it? I really like that!“

Deborah Fässler, Assistant Customer Support at Zürcher Kantonalbank

What You Will Learn

With a Specialization in Marketing you will be able to join the marketing department of a company or organization in a variety of industries.

­While marketing is a key driver of business success, digital transformation has had an impact on companies’ marketing activities. The need to create a positive customer experience affects all business processes. Service mentality, digital marketing, data analytics, and design thinking are important elements of modern marketing. Social media have further increased the significance of customer-oriented corporate communications.

Let us tell you what you will learn if you choose a specialization in Marketing, and how you will learn it.

Your Career Prospects

This specialized BSc degree will qualify you for jobs in the following areas and sectors:

Job Roles


Program Structure and Admission Requirements

Scientific and Practical

Our Specialization in Marketing will give you a qualification that is both scientifically sound and practically relevant. By studying part-time, you will achieve a perfect combination of theoretical and practical knowledge.

What You Need to Qualify

Further details

BSc Brochure (in German)

Question Mark Graphic

Are you interested in our Bachelor’s program in Business Administration and still have questions? Here you will find the answers to frequently asked questions (FAQs).