Marketing is a key driver of business success. Accordingly, marketing specialists play an important role in a variety of organizations.
By specializing in Marketing, you become familiar with the principles of modern marketing and learn to apply them – from needs analysis and service design to customer acquisition and retention.

With a Specialization in Marketing you will be able to join the marketing department of a company or organization in a variety of industries.

­While marketing is a key driver of business success, digital transformation has had an impact on companies’ marketing activities. The need to create a positive customer experience affects all business processes. Service mentality, digital marketing, data analytics, and design thinking are important elements of modern marketing. Social media have further increased the significance of customer-oriented corporate communications.

Let us tell you what you will learn if you choose a specialization in Marketing, and how you will learn it.

This specialized BSc degree will qualify you for jobs in the following areas and sectors:

Job Roles

• Digital and social media marketing
• Customer analytics
• Product management
• Customer service and sales
• Service design
• Marketing communications

Sectors

• Industry
• Services
• Consulting
• Commerce
• Financial sector

Our Specialization in Marketing will give you a qualification that is both scientifically sound and practically relevant. By studying part-time, you will achieve a perfect combination of theoretical and practical knowledge.

• A federally recognized vocational baccalaureate: no entrance exam or additional professional experience required
• A non-commercial vocational baccalaureate: no entrance exam required; at least one year of regular work experience in the commercial field
• A federally recognized academic baccalaureate: no entrance exam required; at least one year of regular work experience in the commercial field

Further details