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Practical Orientation

By completing the specialization modules, you will become familiar with the theoretical foundations and acquire practical tools for dealing with the challenges of a dynamic marketing environment. The project work you will be assigned will allow you to apply your newly acquired knowledge to real-life marketing issues.

In Tune with Companies

With our Specialization in Marketing degree, you will become a junior marketing professional who can support companies in all aspects of modern marketing.

On your way to this goal, you will be accompanied by lecturers from the Institute of Marketing Management (IMM) with close ties to the business world through their numerous research and service activities.

In its blog, the IMM regularly reports on the exciting projects and topics it is working on with its corporate partners.