In order to develop effective customer interactions in the real and digital world, companies in the online and service sectors increasingly rely on employees who, in addition to a background in business administration, also have sound knowledge of psychology and behavioral economics.

The development of this specialization and the delivery of its content are a collaboration with the ZHAW School of Applied Psychology. By specializing in behavioral design, you will be able to design physical and digital services that create value for your target audience, the company you work for, and society.

Behavioral Design is an interdisciplinary specialization that will qualify you to work in demanding professional roles for companies and organizations in diverse sectors.

In particular, Behavioral Design provides a theoretical foundation in general psychology, behavioral economics, and business administration, especially marketing and service design. You will also become familiar with key methodological approaches, which you  will learn to use in understanding customer and user behavior (especially their decisions) and in developing, testing, and implementing solutions (interventions) with relevant stakeholders.

This specialized BSc degree will qualify you for jobs in the following areas and sectors:

Job Roles

• Customer Experience Manager
• User Experience Specialist
• Digital Marketing & Communication Manager
• Service Designer
• Behavioral Researcher
• Product Manager
• Customer Insight Researcher
• Behavioral Design Consultant
• Customer Intelligence Specialist

Sectors

• Industry
• Services
• Consulting
• Public companies
• Not-for-profit organizations

At the interface of psychology, behavioral economics, and business administration, a specialization in Behavioral Design provides scientifically sound, practical training.

• A federally recognized vocational baccalaureate: no entrance exam or additional professional experience required
• A non-commercial vocational baccalaureate: no entrance exam required; at least one year of regular work experience in the commercial field
• A federally recognized academic baccalaureate: no entrance exam required; at least one year of regular work experience in the commercial field

Further details