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Prof. Dr. Petra Moog

«Genuine innovative strength arises where entrepreneurial action meets technological possibilities and social needs.»

Prof. Dr. Petra Moog

Institute of Innovation and Entrepreneurship

The ZHAW Institute of Innovation and Entrepreneurship researches, teaches and advises in the thematic areas of Business Innovation, Innovation Systems and Entrepreneurship.

As a research and working partner, we support companies and other players in economic systems in the development of entrepreneurial initiatives as well as in the analysis, conception and control of innovation processes and cross-actor innovation networks.

Our concept for success: the well-founded integration of innovation and technology management with entrepreneurship as well as their close integration in research and practice in the fields of energy, digital/media and mobility.


Continuing education

Would you like to realise your own business idea or strengthen your entrepreneurial skills? We offer free Innosuisse Start-up Trainings for the general early-stage entrepreneurial development of university graduates interested in start-ups at universities and universities of applied sciences in the Zurich - Eastern Switzerland region.

Are you about to start your own business with a positive social and/or ecological impact or if you have recently founded a social business, it is worth participating in the Innosuisse Business Creation Training for Social Entrepreneurs.

Are you looking for practice-oriented specialist training in business modeling and development? Then you should be interested in our wide range of continuing education courses at CAS, MAS and WBK.


Would you like to equip yourself for the new challenges in the field of energy?

We research socially relevant questions in the context of energy, digital/media and mobility. The forms of possible cooperation are manifold and include studies, industry and market reports, concept developments as well as scientific accompanying works. We are networked in energy research and the energy industry, in particular through the Innosuisse energy research programme SCCER-CREST.

The Institute for Innovation & Entrepreneurship can look back on a long series of successful applied research and service projects in the energy sector with a large number of energy suppliers, energy service providers, public authorities and Swiss cities.


As innovation drivers, digital technologies are increasingly questioning traditional business logic and models and are increasingly becoming the driving force for new product, service and business model innovations in business and society. It is important for companies to quickly identify and evaluate technologies and to develop customer-oriented solutions. We advise companies on strategically relevant questions in the area of operational innovation and technology management.

Based on our research, we offer an overview of digital technologies and their application, design together with our customers and partners an innovation management tailored to the respective framework conditions and identify the impact of such trends on your own company.

If you want to innovate successfully using digital technologies, take a look at our consulting services (in german).