Dr. Stefan Schuppisser

ZHAW School of Management and Law
Department General Management
St.-Georgen-Platz 2
8400 Winterthur

+41 (0) 58 934 68 95
stefan.schuppisser@zhaw.ch

Work at ZHAW

Position

Program Director BSc Business Administration with Specializations in General Management, Marketing and Behavioral Design
Researcher and Senior Lecturer in Strategic Management

Publications

Articles in scientific journal, peer-reviewed

Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan,

2021.

Can sports sponsorship affect consumers’ motivation for sports consumption?.

Journal of Promotion Management.

28(7), pp. 893-922.

Available from: https://doi.org/10.1080/10496491.2021.2009611
Kucza, Gunther; Schuppisser, Stefan; Loretan, Stephan,

2018.

Wertschöpfungsorientierte Strategiearbeit : ein Onelinetool für mittelständische Unternehmen.

Zeitschrift Führung + Organisation.

87(3), pp. 180-184.
Polonsky, Michael; Schuppisser, Stefan; Beldona, Srikanth,

2002.

A stakeholder perspective for analyzing market relationships.

Journal of Market-focused Management.

5(2), pp. 109-126.

Available from: https://doi.org/10.1023/A:1014091926179

Books and monographs, peer-reviewed

Schuppisser, Stefan,

2002.

Stakeholder Management : Beziehungen zwischen Unternehmungen und nicht-marktlichen Stakeholder-Organisationen : Entwicklung und Einflussfaktoren.

Haupt.

Schriftenreihe des Instituts für betriebswirtschaftliche Forschung an der Universität Zürich ; 92.

ISBN 9783258065434.

Book parts, peer-reviewed

Pichel, Kerstin; Schuppisser, Stefan; Kucza, Gunther,

2014.

Strategieprozesse : Inhalte, Abläufe und Phasen

.

In:

Pichel, Kerstin; Lüthi, Erika, eds.,

Strategie und Diversität : Moderationsmethoden, Erfahrungen, Workshopdesigns.

Bern:

Haupt.

pp. 25-68.
Schuppisser, Stefan; Kucza, Gunther,

2014.

Strategisches Management

.

In:

Meyer, Conrad; Nagel-Jungo, Gabriela; Brockhaus-Soldenhoff, Nicole, eds.,

Basiswissen BWL : ein praxisorientierter Leitfaden.

Zürich:

Schulthess.

pp. 569-644.

Kleiner Merkur.
Berlinger, Lucien; Schuppisser, Stefan,

2006.

Strategisches Performance Management / Balanced Scorecard bei der Zürcher Kantonalbank

.

In:

Horváth & Partners, ed.,

Performance Management in der Praxis : Unternehmensziele, Führungsprozesse, Massnahmen, neue Wege und innovative Lösungen.

Zürich:

Versus.

pp. 241-258.
Krugmann, Beate; Schuppisser, Stefan,

2005.

Mit einem durchgängigen Strategieprozess zum Erfolg : von der Strategieentwicklung bis zum Controlling der Strategieumsetzung

.

In:

Meyer, Conrad, ed.,

Finanz- und Rechnungswesen : Jahrbuch 2005.

Zürich:

WEKA.

pp. 159.

Conference contributions, peer-reviewed

Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan,

2021.

First insights on brand attitude towards a retailer’s individual private labels [paper].

In:

Martínez-López, Francisco J.; Gázquez-Abad, Juan Carlos, eds.,

Advances in National Brand and Private Label Marketing.

8th International Conference on Research on National Brand and Private Label Marketing (NB&PL 2021), online, 22-23 June 2021.

Cham:

Springer.

pp. 20-23.

Springer Proceedings in Business and Economics.

Available from: https://doi.org/10.1007/978-3-030-76935-2_3
Seiler, Roger; Kucza, Gunther; Schuppisser, Stefan,

2018.

Product reviews with a social context : an experiment on online wine reviews in Switzerland [paper].

In:

10th & 11th international conferences on new challenges in management and business.

NCM Conference, Dubai, United Arab Emirates, 23 March 2018.

pp. 35.
Seiler, Roger; Schuppisser, Stefan; Koruna, Stefan,

2018.

Trust in motorcycle brands : an empirical study on brand personality and trust building measures on motorcycle websites [paper].

In:

10th & 11th international confernces on new challenges in management and business.

NCM Conference, Dubai, United Arab Emirates, 23 March 2018.

pp. 74.
Polonsky, Michael; Schuppisser, Stefan; Beldona, Srikanth,

2003.

Developing relationships : a nonlinear process [paper].

In:

Falt, Helen, ed.,

Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing : a research volume.

Inaugural Australian Conference of the Chartered Institute of Marketing, Sydney, Australia, 20-22 August 2003.

South Penrith:

School of Marketing and International Business.

pp. 51-66.
Schuppisser, Stefan,

1999.

How research on social movement organizations can improve stakeholder management practice [paper].

In:

International association for business and society : proceedings.

10th Annual Meeting of the International Association for Business and Society, Paris, France, 24-28 June 1999.

International Association for Business and Society.

pp. 875-886.
Schuppisser, Stefan,

1998.

A framework to analyze the evolution of relationships between firms and non-market stakeholder organizations (NMSOs) [paper].

In:

Proceedings of the international association for business and society.

9th Annual IABS Conference, Kailua-Kona, USA, 11-14 June 1998.

International Association for Business and Society.

pp. 1035-1046.

Available from: https://doi.org/10.5840/iabsproc1998996
Polonsky, Michael J.; Schuppisser, Stefan,

1998.

A stakeholder perspective to developing a supportive network of marketing [paper].

In:

Marketing connections : abstracts of papers presented at the Australia New Zealand Marketing Academy Conference, University of Otago, Dunedin, New Zealand, 30 November-2 December, 1998.

Australia New Zealand Academy of Marketing Conference, Dunedin, New Zealand, 30 November - 2 December 1998.

Dunedin:

University of Otago.

pp. 2017-2023.
Schuppisser, Stefan,

1996.

Exploring theoretical relationships between charismatic leadership theory and corporate social performance [paper].

In:

Seventh Annual Meeting of International Association for Business and Society (IABS), Santa Fe, USA, 21-24 March 1997.

International Association for Business and Society.

pp. 593-604.

Available from: https://doi.org/10.5840/iabsproc1996756

Other publications

Kucza, Gunther; Schuppisser, Stefan; Gaupp, Michael,

2012.

Wie systematische Unternehmensentwicklung in KMU gelingen kann.

Organisator.

2012(8), pp. 26-27.
Kucza, Gunther; Schuppisser, Stefan; Gaupp, Michael,

2012.

Wie Unternehmen ihre Wertschöpfung einfach überprüfen können : Diagnosetool Wertschöpfungsnavigator, Teil 1.

KMU Magazin.

2012(4), pp. 82-86.
Schuppisser, Stefan; Kucza, Gunther; Gaupp, Michael,

2012.

Wie Unternehmen ihre Wertschöpfungspotenziale aktivieren können : Diagnosetool Wertschöpfungsnavigator, Teil 2 / 2.

KMU Magazin.

2012(5), pp. 100-104.

Available from: https://www.kmu-magazin.ch/wissen/forschung-entwicklung/wie-unternehmen-ihre-wertschoepfungspotenziale-aktivieren-koennen
Schuppisser, Stefan; Giese, Monika; Stoll, Bernhard,

2011.

Competitive Intelligence in Schweizer KMU.

Winterthur:

ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Schuppisser, Stefan; Kucza, Gunther; Cometta, Claudio; Hertach, Christian,

2011.

KMU-Strategiebarometer 2011.

Winterthur:

ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

Available from: https://doi.org/10.21256/zhaw-974
Angerer, Alfred; Kucza, Gunther; Schuppisser, Stefan,

2011.

Machtspiele lohnen sich nicht.

Deutsche Verkehrs-Zeitung.

44, pp. 6.
Angerer, Alfred; Kucza, Gunther; Schuppisser, Stefan,

2011.

Teure Machtspiele.

Log.kompass.

2011(7/8), pp. 28-29.
Cometta, Claudio; Kucza, Gunther; Schuppisser, Stefan; Hertach, Christian; Reidenbach, Judith,

2009.

KMU Strategie-Barometer : eine Standortbestimmung von Schweizer Klein-, Mittel- und Grossunternehmen.

Winterthur:

ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

Available from: https://doi.org/10.21256/zhaw-3375
Stoll, Bernhard; Schuppisser, Stefan,

2009.

Nachrichten in Unternehmen.

Schweizer Soldat.

84(7/8), pp. 30-33.

Available from: https://doi.org/10.5169/seals-717265
Schuppisser, Stefan,

2003.

Von der Strategie zum Budget : wie mit der Balanced Scorecard die Fähigkeit zur Strategieumsetzung verbessert werden kann.

Planung und Produktion.
Schuppisser, Stefan,

2001.

The diAx Case (A) : taking advantage of the liberalisation in the Swiss telecommunications industry.

Case

; 301-053-1.

Zürich:

European Case Clearing House.
Schuppisser, Stefan,

2001.

The diAx Case (B) : deciding on the timing of entry into the liberalised fixed telephony market in Switzerland.

Case

; 301-054-1.

Zürich:

European Case Clearing House.
Schuppisser, Stefan,

2001.

The diAx case (C) : non-market challenges in the Swiss wireless telephony business.

Case

; 301-055-1.

Zürich:

European Case Clearing House.
Rühli, Edwin; Schuppisser, Stefan,

1994.

Switzerland and its industry in international competition.

Columbia Journal of World Business.

29(4), pp. 54-65.

Available from: https://doi.org/10.1016/0022-5428(94)90033-7

Oral conference contributions and abstracts

Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan,

2020.

How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity.

In:

20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.

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