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Bachelor’s Degree Program in Business Administration with a Specialization in General Management

Portrait Marc Wachter

“The General Management specialization of the BSc in Business Administration enabled me to develop a solid, holistic understanding of companies and their business models. In advising and supporting my start-up and SME clients, I can put what I have learned into practice on a daily basis.”

Marc Wachter
Business Account Manager Professional at Zürcher Kantonalbank

In the business world, problem solvers are always in demand. No matter what happens, they keep an eye on the big picture and help companies to develop their business further. This is why graduates with a specialization in General Management are successful in a wide variety of business areas.

At a Glance

Title: Bachelor of Science (BSc) ZHAW in Business Administration with a Specialization in General Management
Academic Achievement: 180 ECTS credits (one ECTS corresponds to approx. 30 hours of study time)
Study Format: full-time, part-time, FLEX
Duration: 6 semesters (full-time), 8 semesters (part-time & FLEX)
Start of Program: Mid-September (calendar week 38)
Location: Winterthur
Language of Instruction: German; some modules are taught in English
Semester Fee: CHF 720.- (subject to change)
Application Deadline: 30 June 2024 - apply now

What You Will Learn

A specialization in General Management paves the way to numerous attractive positions in various industries.

The program will enable you to operate in an international, digital environment and provide you with the necessary skills to support companies in their business development. You will learn to analyze problems and find solutions that are economically sound as well as feasible and that will meet with acceptance. Once you graduate, you will be ready to take on specialist and entry-level management tasks.

You will be able to communicate effectively and work successfully in a team. A specialization in General Management will also be an excellent springboard for setting up your own business.

Let us tell you what you will learn if you choose a specialization in General Management, and how you will learn it.

Your Career Prospects

Areas: marketing, human resources, purchasing, production/operations, and logistics.

Job Roles


Program Structure and Admission Requirements

As Flexible as You

This specialization will enable you to deal with business administration from all angles, including accounting and innovation, entrepreneurship and business law. Full-time students takes six semesters, part-time students eight semesters to complete the program.

What You Need to Qualify

Further details

BSc Brochure (in German)

Question Mark Graphic

Are you interested in our Bachelor’s program in Business Administration and still have questions? Here you will find the answers to frequently asked questions (FAQs).


In 2019, this program was awarded the PREMIUM seal by the Foundation for International Business Administration Accreditation (FIBAA) for its excellent quality in study and teaching.

The detailed assessment and further information about the accreditations of the ZHAW School of Management and Law can be found here.