Bachelor’s Degree Program in Business Administration with a Specialization in General Management

“The General Management specialization of the BSc in Business Administration enabled me to develop a solid, holistic understanding of companies and their business models. In advising and supporting my start-up and SME clients, I can put what I have learned into practice on a daily basis.”
Marc Wachter
Business Account Manager Professional at Zürcher Kantonalbank
In the business world, problem solvers are always in demand. No matter what happens, they keep an eye on the big picture and help companies to develop their business further. This is why graduates with a specialization in General Management are successful in a wide variety of business areas.
At a Glance
Title: Bachelor of Science (BSc) ZHAW in Business Administration with a Specialization in General Management
Academic Achievement: 180 ECTS credits (one ECTS corresponds to approx. 30 hours of study time)
Study Format: full-time, part-time, FLEX
Duration: 6 semesters (full-time), 8 semesters (part-time & FLEX)
Start of Program: Mid-September (calendar week 38)
Location: Winterthur
Language of Instruction: German; some modules are taught in English
Semester Fee: CHF 720.- (subject to change)
Application Deadline: 30 June 2023 - apply now
What You Will Learn
A specialization in General Management paves the way to numerous attractive positions in various industries.
The program will enable you to operate in an international, digital environment and provide you with the necessary skills to support companies in their business development. You will learn to analyze problems and find solutions that are economically sound as well as feasible and that will meet with acceptance. Once you graduate, you will be ready to take on specialist and entry-level management tasks.
You will be able to communicate effectively and work successfully in a team. A specialization in General Management will also be an excellent springboard for setting up your own business.
Your Career Prospects
Areas: marketing, human resources, purchasing, production/operations, and logistics.
Job Roles
- Specialist functions
- Project collaboration and management
- Staff functions
- Specialist positions
- Management functions at team level
- Management Support
Sectors
- Industry
- Services
- Consulting
- Commerce
- Financial sector
Program Structure and Admission Requirements
As Flexible as You
This specialization will enable you to deal with business administration from all angles, including accounting and innovation, entrepreneurship and business law. Full-time students takes six semesters, part-time students eight semesters to complete the program.
Module Tables
Module table as from 2017
Full-Time
Part-Time
Part-Time FLEX
Attendance for part-time students(PDF 116,2 KB)
Attendance for FLEX students(PDF 116,2 KB)
What You Need to Qualify
- A federally recognized vocational baccalaureate: no entrance exam or additional professional experience required
- A non-commercial vocational baccalaureate: no entrance exam required; at least one year of regular work experience in the commercial field
- A federally recognized academic baccalaureate: no entrance exam required; at least one year of regular work experience in the commercial field

Are you interested in our Bachelor’s program in Business Administration and still have questions? Here you will find the answers to frequently asked questions (FAQs).
Accreditation

In 2019, this program was awarded the PREMIUM seal by the Foundation for International Business Administration Accreditation (FIBAA) for its excellent quality in study and teaching.
The detailed assessment and further information about the accreditations of the ZHAW School of Management and Law can be found here.
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Bachelor's Programs Information Events
Career Services
Start your career with a Bachelor's degree!
Come to one of our information events and find out more about our Bachelor's programs. We look forward to meeting you!
Career Services supports the successful transition from study to work as well as your personal career development.