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Reference Projects

Selected Reference Projects

Asia Entrepreneurship Training Program (AETP)

Background

The ETH-LH Asia and ZHAW have agreed to establish an “Asia Entrepreneurship Training Programme” (AETP) with the aim of providing Swiss start-ups and young entrepreneurs with coaching for an entry into Asian innovation ecosystems. A pilot of the programme will take place in Indonesia in 2019.

The AET program aims to help high-potential entrepreneurs to hone their skills and build an effective network abroad to better their chances of securing financing and obtaining the necessary business support for a successful start-up or expansion into Asia - with focus on Indonesia.

The program is open to qualifying entrepreneurs with an academic or non-academic background including those from private, NGO and public sector organisations and institutions in Switzerland and Asia (Indonesia). 

Description and Objectives

The following program goals were agreed to meet the requirements in the framing mandate agreement by SERI and the subordinate Leading House Asia subcontract by ETHZ to SML-ZHAW:

  • Recruiting and screening process for international candidate entrepreneurs and start-ups from Switzerland and Indonesia (not necessarily from ETH or any University)
  • Simulation based training program for entrepreneur teams and start-ups (validated business case)
  • Provide network of VCs, Angels, Incubators and Accelerators and prepare them to hear each finalist team in Indonesia/Singapore (pitch-ready)
  • Final debrief from training and presentations and individual action plan for each team. Final ceremony with officials. 

Projekt Partners

  • ZHAW School of Management and Law
  • Partner University - ITB Bandung, Indonesia
  • External partners, Switzerland, Singapore and Indonesia

Results

Schedule with quarterly milestones (progress payments) for each program phase:
  • Phase-1: Concept development (program concept)
  • Phase-2: Content development (training curriculum and content)
  • Phase-3: Simulation training (team business cases)
  • Phase-4: Post pitching debrief and team feedback (individual action plan)
 

CTI Project: After-Sales Services of Swiss Manufacturing Companies in China

Background

In the last two decades servitization has significantly increased in importance for manufacturing companies. For Swiss industrial companies servitization has become a profitable business in Europe and the US, whereas in Asian markets – and especially in China – after sales services are still hard to sell. The difficulties in the establishment of a service business in China lie in a limited willingness of Chinese customers to pay for services, in long distances to the customer, in the low qualification and loyalty of Chinese service technicians and in the copying of original spare parts by Chinese suppliers.

Description and Objectives

The present study furthers the understanding of after sales services in the Chinese market. It describes the objectives Swiss firms are pursuing with after sales services and how they are setting up their services in China. It explains which factors are determining the configuration of the services. It evaluates to what extent the service business models correspond to the current conditions of the Chinese market and it develops recommendations for the design of after sales services in China.

Project Partners

  • HTW Chur
  • Switzerland Global Enterprise
  • eight participating Swiss MEM companies

Results

The present study investigated eight Swiss SMEs from the mechanical engineering sector. We found that the Chinese market is only starting to evolve when it comes to the demand of after sales services. Due to the coverage of the still rather low level of servitization in China, Swiss small and midsize manufacturers are to be judged as well positioned in the servitization continuum as problem solvers. After sales services are an important prerequisite for the sale of machinery and spare parts to the Chinese market, but their business potential is currently still limited.

Here you find out book (in German): Industrielle After Sales Services in China

 

 

Swiss International Business Boot Camp (SIBBC) 2017 - A Market Assessment for Georg Fischer Piping Systems in Vietnam

Background

The fast-paced and increasingly complex business context in Asia’s emerging economies requires a strategic, however, flexible approach to exploit the business opportunities in this region. Georg Fischer Piping System, market leader in the piping system industry in industrialized countries, has been facing several challenges expanding its market share in the piping system industry in Vietnam.

Description and Objectives

The SIBBC provided an optimal set-up to increase the market understanding and improve Georg Fischer’s local business presence. Experienced senior professors and consultants from the ZHAW SML and RMIT Vietnam guided the student consulting team in systematically analyzing the pre-defined business assignment through desk and field research in Ho Chi Minh City. The team converted on the ground market insights into actionable business recommendations and presented its findings in a final presentation towards senior executives at the end of the project.

Project Partners

  • MIT Vietnam
  • Ho Chi Minh City

Results

The client showed great satisfaction with the business intelligence gathered that served as basis for subsequent business decisions.

Swiss Know-how/Technology Transfer for Wastewater Treatment in Colombia

Background

In 2016, the Colombian Government put into effect two new laws affecting wastewater disposal and discharge. The new legislation has created a compliance pressure for various local industries, including, but not limited to, utilities, food & beverage production, and oil & gas. The companies and public utilities have two to five years to adapt to the new guidelines, otherwise, they will suffer extensive and costly penalties or even closure. The compliance pressure has therefore created a need for new knowledge, required by the industries and municipalities. Therefore, the International Management institute's Center for Business in the Americas (CBA), decided to use its existing experience in Colombia and its reliable network of local and Swiss relevant partners to initiate the project “Swiss Know-How/Technology Transfer for Wastewater Treatment in Colombia”.

Description and Objectives

The project seeks to transfer the existing knowledge from Switzerland to meet the new requirements stated above (capacity building). This need for know-how by the industry will be answered by training the National Center for Cleaner Production (CNPML), headquartered in Medellín - Colombia, to help assist the local industries in finding solutions to comply with the new legislation.

Project Partners

WABAG Wassertechnik AG & National Center for Cleaner Production (CNPML)

Mexico Cleantech Whitepaper

Background

To get a better understanding of the cleantech market for Swiss businesses within Mexico, research was required. Therefore, research was conducted by the International Management institute's Center for Business in the Americas (CBA). The information-rich research was, therefore, formulated into a whitepaper. This whitepaper served two purposes, one, to show our solid competence and expertise in the cleantech sector in Latin America, specifically Mexico. In addition, it served as reliable and trustworthy Latin American research and market information for Swiss companies across Switzerland.

Presentation of Walo Bertschinger dam and landfill construction (bitumen) Technologies in Colombia

Background

The application and benefits of bituminous asphalt seals in dam and landfill construction are still unknown in many (emerging) countries.With more than 60 years of experience, Walo Bertschinger AG is a world leader in these areas.Walo Bertschinger AG has developed a successful model in order to be able to acquire and carry out long-term projects in the emerging markets. With this, the required knowledge is brought to the universities (engineering courses), engineering offices, planning offices, ministries, etc., by means of technical presentations.This ensures that the technical advantages of asphalt technology (compared to concrete waterproofing and plastic films) are made public and thus often taken into account in tenders. In Colombia, a number of environmental protection measures are being implemented. These are u.a. Funded by the CTF (Climate Technology Fund) and supported by new legislation, thanks to the upcoming membership of the OECD.It is also expected that Colombia will have to take new measures to increase energy production. Atomic energy is excluded. However, according to EPM (one of the largest Colombian energy producers) pumped storage power plants in connection with the hydroelectric power plants are still relatively unknown.

Description and Objectives

 

The goal of the project was to bring together relevant stakeholders located in Colombia in order for Walo Berschinger AG to present their latest technologies and innovative processes in the dam and landfill construction field. The conference, therefore, created the proper platform for the free exchange of ideas between Colombia and Switzerland. While serving the subsequent goal of meeting legislation and countrywide needs.

Project Partner

  • Universidad EAFIT 
  • Universidad de Los Andes

Nearshoring-Index

Background

Increasing customer requirements, continuous production cost pressure and scarcity of resources, combined with the possibilities of automation and digitization, are leading to a new future trend: nearshoring.

Nearshoring will become even more attractive, above all due to automated production and the digital factory 4.0. A strong increase in nearshoring initiatives is also expected in Switzerland.

Description and Objectives

The aim of the Nearshoring Index is to explain the motives and motivations of Swiss IT companies when choosing a nearshoring destination.

Building on this, a composite index will be used to analyse and show the characteristics in which the motives and motivations or the underlying indicators are covered in different regions within the EU.

New forms of cross-border cooperation with 3D printing

Background

With increasing digitalization and the networking of production facilities over the Internet of Things, new business opportunities and models are emerging. One technology that is currently particularly affected by these trends is 3D printing or additive manufacturing. The trends described release new potential in various sectors and can replace traditional forms of production.

Description and Objectives

Instead of manufacturing products centrally at one or only a few global production locations and then physically shipping them worldwide to the target markets, additive manufacturing enables the physical product to be manufactured directly in the target market thanks to digital data transmission to any location.

The resulting new forms of cross-border cooperation with 3D printing in the Alpenrhein-Bodensee-Hochrhein region are the subject of the study.

Project Partners

  • Hightech Zentrum Aargau AG
  • AM-Network
  • Landratsamt Waldshut/Amt für Wirtschaftsförderung und Nahverkehr
  • Swiss Materials/ITS Industrie- und Technozentrum Schaffhausen

Swiss-Japanese Chamber of Commerce (SJCC)

Background

The office of the Swiss-Japanese Chamber of Commerce (SJCC) has been located at the International Management Institute of the ZHAW School of Management and Law since 2016. 

Description and Objectives

The aim of the Chamber of Commerce is to promote economic relations between Switzerland and Japan by maintaining an appropriate network in Switzerland in order to provide all relevant actors with an exchange platform. The managing director is also secretary of the Swiss-Japan parliamentary group, which aims to network parliamentarians from both countries.

Project Partners

  • Swiss-Japanese Chamber of Commerce

Results

The cooperation between the ZHAW School of Management and Law and the SJCC has proven itself since 2016 and was extended to early 2018. The office organizes various events throughout Switzerland and ensures the proper administration of the Chamber of Commerce. Furthermore, all processes were digitized, the webpage expanded and the presence in the social networks strengthened.