CAS Swiss Biodesign for MetTech Innovators
The CAS Swiss Biodesign for MedTech Innovators provides future innovation leaders with tools to identify major market opportunities and invent high potential products in the field of MedTech, HealthTech and Invitro Diagnostics.
At a glance
Certificate of Advanced Studies in Swiss Biodesign for MedTech Innovators (12 ECTS)
November 2022 - February 2023, more details about the implementation
Comment on costs:
Information for applicants:
The fee includes tuition, extensive group coaching, the Stanford Biodesign textbook, other reading materials, exam fees, and related social events. Not included are traveling expenses and hotel accommodation. Please contact us, if interested in participating as a corporate business development team, or for the high potential scholarship.
- ZHAW School of Management and Law / Campus St.-Georgen-Platz, St.-Georgen-Platz 2, Winterthur
- Partner Hospital, Digital
Language of instruction:
«The course was incredible: An amazing quality of speakers from the beginning to the end and the hands-on experience to run through the whole process of innovation. As far as I know, a one of its kind in this part of Europe.»
Jonathan Douissard, MD and Staff Surgeon, University Hospital of Geneva, Swiss Biodesign Alumni
Objectives and content
This training aims at aspiring corporate intrapreneurs and start-up entrepreneurs passionate about developing radically new medical technology.
Candidates must possess at least three years of professional healthcare experience in e.g. medicine, clinical research, product management, sales, business development, R&D, or software development.
The program is limited to 16 participants (max. 2 of the same company) to ensure a highly effective learning and coaching experience.
- Empowering future innovation leaders to initiate and successfully commercialize high-risk product innovations and drive change within your organisation
- Systematically identifying unmet needs and ideating innovative solutions
- Objectively validating needs, concepts and market potential
- Accelerating projects with in-depth understanding of design thinking tools
- Understanding board and investor criteria for compelling business cases
- Addressing common pitfalls in health technology projects in start-ups and corporations
- Benefiting from hands-on experience of serial-innovators and industry experts
«The Swiss Biodesign Bootcamp has taught me invaluable tools around product innovation that I will continue to use in everyday life. I now have a different way of thinking and have met incredible people along the journey.»
Pryanka Chadha, Masters BioMedical Eng, Technology Risk Analyst, PWC London, Swiss Biodesign Alumni 2019
The course will build upon the industry-leading Stanford Biodesign process and textbook:
- Design thinking
- Needs finding and selection
- Disease and current treatment standards
- Global health technology market
- MedTech regulation US and Europe
- MedTech regulation Europe
- MedTech reimbursement
- Business case analysis
- Patent search
- Funding options
- Clinical study overview
- Startup and corporate challenges
- Concept development and testing
Workshops, coaching and insider talks will provide ample opportunity for direct interaction with experts.
This course is modelled on the pioneering Biodesign training concept of Stanford University, that has been adopted by leading universities around the world. Participants will benefit from lectures by Stanford and local faculty, top tier MedTech innovators and medical experts, clinical immersion and an exclusive international network.
For more information, do not hesitate to arrange a one-to-one consultation call with the Program Head, Dr. Jens Haarmann.
Methods of instruction include lectures, creativity workshops, study of genuine cases and interdisciplinary group work, e.g.:
- Several days of clinical immersion in clinics and operating rooms
- Interdisciplinary exercises and group work
- Shadowing and interviews of physicians, nurses and patients
- Coaching by senior industry experts and entrepreneurs
- Frequent presentations
An online test on the pre-readings (25%), a presentation of the customer needs validation to conclude Block I (25%) and the presentation and report of the final product and business concept at the end of Block II (50%).
More details about the implementation
Part-time course with classes from 8.30 am to 5.30 pm plus evening group work. Participants are expected to be proficient in oral & written English.
«My personal highlight of the past five years. The course provides the missing piece on how to come to a real need-based business case and provides everything to go one step further.»
Christian Frei, Master Audiologist, Senior Custom Project Leader, Sonova, Stäfa Swiss Biodesign Alumni
Enquiries and contact
This further education program gives you access to the ZHAW's marketing management community
Institute of Marketing Management
- Orestis Vardoulis, PhD, Stanford School of Medicine and Startup Foudner
- Mathias Bonmarin, PhD, Prof., Head of Sensors and Measurement Systems Group, ZHAW
- Philippe Etter, Msc, Senior Partner, Medidée
- Rainer Fuchs, PhD, Prof., Head of Product Management, ZHAW
- Ulrich Geilinger, PhD, Health Care Investor, HBM Partners
- Laurent Grandidier, MBA, Serial-Entrepreneur and Startup Advisor
- Patrick Griss, PhD, Executive Partner, Zühlke Ventures
- Jens Haarmann, PhD, Senior Lecturer, Product Manager (Program Lead), ZHAW
- Christian Muehlendyck, MD, MBA, Director Health Economics & Market Access, Johnson & Johnson
- Markus Ott, MSc, Head Global Market Access & Health Policy, Roche Diagnostics
- Jess Snedeker, Professor and Head of Orthopedic Biomechanics, ETH Zürich
- Philipp Tholen, VP Product & Technology AvaWomen
- Heiko Visarius, PhD, MedTech Expert, Business Coach, Board Meber, VISARTIS Healthcare GmbH
Offered in cooperation with
- Permitted are graduates of universities of applied sciences or universities with at least three years of professional experience in technical, medical or business-related fields and sufficient knowledge of English (at least level B2).
- Professionals without a university degree can be admitted provided they have at least six years of the above-mentioned professional experience and corresponding further education certificates (higher technical college or higher technical examination with federal certificate/diploma). Also expected is a letter of motivation in englisch and sufficient knowledge of Englisch (at least Level B2).
- The final admission decision is made by the study management after an admission interview.
Information for applicants
- One page motivational letter, CV and latest diplomas
- Don't hesitate to contact the program management for any questions
- Early-bird application deadline by May 2 (CHF 500 fee reduction)
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