Dr. Jens Haarmann

Management role

Programme Director, CAS Health Care Marketing<br />
Swiss Biodesign Bootcamp

Position at the ZHAW

Senior Marketing Lecturer with focus on:
• New Product Marketing
• Business Development
• Health Care / Medical Device Marketing

Professional development teaching

• MAS Digital Marketing
• MAS Marketing Management
• MAS Product Management
• CAS Digital Marketing
• CAS Digitale Technologien und Innovation
• CAS Health Care Marketing
• CAS Strategisches Marketing
• Swiss Biodesign Bootcamp – From Clinical Immersion to Breakthrough Medical Devices
• WBK Business Innovation Management

Expertise and research interests

• Product and Service Innovation
• Co-creation and Product-Market Fit
• Biodesign and Digital Business Models in Health Care

Educational background

• Multi-Method Research, ECPR / Central European University, Budapest/Hungary (1 week)
• Health Economics for Pharmaceutical & Medical Technology Products (3 weeks) / HEPAMI, France
• PhD on private equity in the Swiss MedTech industry / University of Zurich
• Master in Business and Economics / University of Zurich
• MBA Exchange Programme / McMaster University Hamilton, Canada

Professional milestones

• General Manager and Founder / Zurich Health, Switzerland
• Manager Global Product Category / Basic hearing instruments / Phonak, Switzerland
• Venture Capital Consultant / Medical Devices / Sofinnova Partners, France
• Business Unit Manager / DePuy Spine & Codman / Johnson & Johnson Medical, Switzerland

Membership of networks

• European Marketing Academcy
• Swiss Alliance for Data-Intensive Services

Book parts, peer-reviewed

• Scheifele, Angelika; Haarmann, Jens,

  2018.

  Digitalisierung als Chance für emotionale Kundenbindung : die Investitionen der SAP im Segelsport

  .

  In:

  Rüeger, Brian; Hannich, Frank; Fuchs, Rainer; Müller, Steffen; Klaas, Michael; Suvada, Adrienne, eds.,

  Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis.

  Stuttgart:

  Schäffer-Poeschel.

  pp. 175-183.

Other publications

• Hannich, Frank; Suvada, Adrienne; Haarmann, Jens; Weinstock, Oliver; Schopfer, Heinz;

  2017.

  Dialogmarketing Report Schweiz 2017.

  Dialogmarketing in der Schweiz

  ; 2017.

  Frauenfeld:

  Schweizer Dialogmarketing Verband.

  Available from: https://sdv-dialogmarketing.ch/studie-2017/

• Mattes, Urs; Kaiser, Franc; Beswick, Richard; Haarmann, Jens;

  2017.

  The chinese medtech sector with focus on new regulatory rules.

  Zürich:

  Switzerland Global Enterprise.

  Available from: https://www.s-ge.com/sites/default/files/cserver/article/downloads/medtech_report_china_2017.pdf

Oral conference contributions and abstracts

• Hüttermann, Marcel; Hannich, Frank; Haarmann, Jens,

  2017.

  PredTour – predicting tourism movements : Analyse und Vorhersage von Besucherströmen in der Grenzregion Bodensee.

  In:

  Deutsche Gesellschaft für Tourismuswissenschaft (DGT) Jahrestagung 2017, Insel Mainau, Deutschland, 9.-11. November 2017.

Publications before appointment at the ZHAW

PhD Thesis: Determinants of Private Equity Investments in Switzerland - A Survey of the Swiss Medical Technology Industry, Haupt-Verlag 2006

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