Dr. Jens Haarmann

Dr. Jens Haarmann
ZHAW
School of Management and Law
Fachstelle Product Management
Theaterstrasse 17
8400 Winterthur
Personal profile
Management role
Programme Director, CAS Swiss Biodesign for MedTech Innovators & CAS Health Care Marketing
Position at the ZHAW
Senior Lecturer for Product Management with focus on:
• Product Innovation
• Medical Device / Health Care Marketing
Professional development teaching
Expertise and research interests
• User-centricity and co-creation
• Lean Startup Methods and Product-Market Fit Evaluation
• Biodesign Innovation Process and Go-to-Market in Digital Health / MedTech
Educational background
• Multi-Method Research, ECPR / Central European University, Budapest/Hungary (1 week)
• Health Economics for Pharmaceutical & Medical Technology Products (3 weeks) / HEPAMI, France
• PhD on private equity in the Swiss MedTech industry / University of Zurich
• Master in Business and Economics / University of Zurich
Professional milestones
• Founder and General Manager / Zurich Health, Switzerland
• Manager Global Product Category / Phonak, Switzerland
• Venture Capital Consultant / Sofinnova Partners, France
• Business Unit Manager / Johnson & Johnson Medical, Switzerland
Membership of networks
- International Society for Innovation Management
- ZHAW Digital Health Lab
- Swiss Alliance for Data-Intensive Services
Projects
- Development of the Waste Management Ecosystem based on a Smart Connected Product-Service-System (PSS) / Team member / Project ongoing
- Blended learning concept for a professional education program for Veterinary Surgeons / Project leader / Project completed
- Digital Health und neue Tarifmodelle aus Sicht von Krankenversicherten in der Schweiz und Deutschland / Project leader / Project completed
Publications
-
Scheifele, Angelika; Haarmann, Jens,
2018.
Digitalisierung als Chance für emotionale Kundenbindung : die Investitionen der SAP im Segelsport
.
In:
Rüeger, Brian; Hannich, Frank; Fuchs, Rainer; Müller, Steffen; Klaas, Michael; Suvada, Adrienne, eds.,
Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis.
Stuttgart:
Schäffer-Poeschel.
pp. 175-183.
-
Holler, Manuel; Haarmann, Jens; van Giffen, Benjamin; Frank, Alejandro German,
2020.
Smart dust in the industrial economic sector : on application cases in product lifecycle management [paper].
In:
Nyffenegger, Felix; Ríos, José; Rivest, Louis; Bouras, Abdelaziz, eds.,
PLM 2020 : Product Lifecycle Management Enabling Smart X.
17th IFIP International Conference on Product Lifecycle Management, Rapperswil, Switzerland, 5-8 July 2020.
Cham:
Springer.
pp. 165-175.
IFIP Advances in Information and Communication Technology ; 594.
Available from: https://doi.org/10.1007/978-3-030-62807-9_14
-
Barth, Linard; Ehrat, Matthias; Fuchs, Rainer; Haarmann, Jens,
2020.
Systematization of digital twins : ontology and conceptual framework [paper].
In:
ICISS 2020 : Proceedings of the 2020 The 3rd International Conference on Information Science and System.
3rd International Conference On Information Science And Systems ICISS 2020, Cambridge, UK, 19-22 March 2020.
New York:
Association for Computing Machinery.
pp. 13-23.
Available from: https://doi.org/10.1145/3388176.3388209
-
Haarmann, Jens; Hannich, Frank; Lovric, Karlo; Malz, Charlotte; Furchheim, Pia; Heierli, Reto,
2020.
BSI Business Systems Integration.
Available from: https://services.bsi-software.com/studio/public/e/l/health-studie-download-webseite-web
-
Bonmarin, Mathias; Haarmann, Jens,
2020.
«Let’s Biodesign!» : vom Operationssaal zum disruptiven Medizinprodukt.
Competence.
2020, pp. 16-18.
Available from: https://doi.org/10.21256/zhaw-21265
-
Hannich, Frank; Suvada, Adrienne; Haarmann, Jens; Weinstock, Oliver; Schopfer, Heinz,
2017.
Dialogmarketing Report Schweiz 2017.
Dialogmarketing in der Schweiz
; 2017.
Frauenfeld:
Schweizer Dialogmarketing Verband.
Available from: https://sdv-dialogmarketing.ch/studie-2017/
-
Hüttermann, Marcel; Hannich, Frank; Fuchs, Rainer; Rüeger, Brian; Müller, Steffen; Kübler, David Lucien; Barth, Linard; Haarmann, Jens,
2017.
Swiss Marketing Leadership Studie 2017 : Emotionen in einer digitalisierten Welt.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-20097
-
Mattes, Urs; Kaiser, Franc; Beswick, Richard; Haarmann, Jens,
2017.
The chinese medtech sector with focus on new regulatory rules.
Zürich:
Switzerland Global Enterprise.
-
Hüttermann, Marcel; Hannich, Frank; Haarmann, Jens,
2017.
In:
Jahrestagung der Deutschen Gesellschaft für Tourismuswissenschaft (DGT), Insel Mainau, Deutschland, 9.-11. November 2017.
PhD Thesis: Determinants of Private Equity Investments in Switzerland - A Survey of the Swiss Medical Technology Industry, Haupt-Verlag 2006