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Dr. Jens Haarmann

Dr. Jens Haarmann

Dr. Jens Haarmann

ZHAW School of Management and Law
Centre of Product Management
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 61 52

Personal profile

Management role

Programme Director, CAS Swiss Biodesign for MedTech Innovators & CAS Health Care Marketing

Position at the ZHAW

Senior Lecturer for Product Management with focus on:
• Product Innovation
• Medical Device / Health Care Marketing

Professional development teaching

CAS Swiss Biodesign for MedTech Innovators

Expertise and research interests

• User-centricity and co-creation
• Lean Startup Methods and Product-Market Fit Evaluation
• Biodesign Innovation Process and Go-to-Market in Digital Health / MedTech

Educational background

• Multi-Method Research, ECPR / Central European University, Budapest/Hungary (1 week)
• Health Economics for Pharmaceutical & Medical Technology Products (3 weeks) / HEPAMI, France
• PhD on private equity in the Swiss MedTech industry / University of Zurich
• Master in Business and Economics / University of Zurich

Professional milestones

• Founder and General Manager / Zurich Health, Switzerland
• Manager Global Product Category / Phonak, Switzerland
• Venture Capital Consultant / Sofinnova Partners, France
• Business Unit Manager / Johnson & Johnson Medical, Switzerland

Membership of networks



Book parts, peer-reviewed
Conference contributions, peer-reviewed
Other publications
Oral conference contributions and abstracts

Publications before appointment at the ZHAW

PhD Thesis: Determinants of Private Equity Investments in Switzerland - A Survey of the Swiss Medical Technology Industry, Haupt-Verlag 2006