Dr. Jens Haarmann

Dr. Jens Haarmann
ZHAW
School of Management and Law
Centre of Product Management
Theaterstrasse 17
8400 Winterthur
Personal profile
Management role
Programme Director, CAS Swiss Biodesign for MedTech Innovators & CAS Health Care Marketing
Position at the ZHAW
Senior Lecturer for Product Management with focus on:
• Product Innovation
• Medical Device / Health Care Marketing
Professional development teaching
CAS Swiss Biodesign for MedTech Innovators
Expertise and research interests
• User-centricity and co-creation
• Lean Startup Methods and Product-Market Fit Evaluation
• Biodesign Innovation Process and Go-to-Market in Digital Health / MedTech
Educational background
• Multi-Method Research, ECPR / Central European University, Budapest/Hungary (1 week)
• Health Economics for Pharmaceutical & Medical Technology Products (3 weeks) / HEPAMI, France
• PhD on private equity in the Swiss MedTech industry / University of Zurich
• Master in Business and Economics / University of Zurich
Professional milestones
• Founder and General Manager / Zurich Health, Switzerland
• Manager Global Product Category / Phonak, Switzerland
• Venture Capital Consultant / Sofinnova Partners, France
• Business Unit Manager / Johnson & Johnson Medical, Switzerland
Membership of networks
- International Society for Innovation Management
- ZHAW Digital Health Lab
- Swiss Alliance for Data-Intensive Services
Projects
- Carity - Digital Health Application for Cardiac Rehabilitation / Deputy project leader / Project ongoing
- Virtuosis AI: Deployment as a Diagnostic Tool for Mental Health Conditions / Deputy project leader / Project ongoing
- Development of the Waste Management Ecosystem based on a Smart Connected Product-Service-System (PSS) / Team member / Project completed
- Blended learning concept for a professional education program for Veterinary Surgeons / Project leader / Project completed
- Digital Health und neue Tarifmodelle aus Sicht von Krankenversicherten in der Schweiz und Deutschland / Project leader / Project completed
Publications
-
Scheifele, Angelika; Haarmann, Jens,
2018.
Digitalisierung als Chance für emotionale Kundenbindung : die Investitionen der SAP im Segelsport
.
In:
Rüeger, Brian; Hannich, Frank; Fuchs, Rainer; Müller, Steffen; Klaas, Michael; Suvada, Adrienne, eds.,
Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis.
Stuttgart:
Schäffer-Poeschel.
pp. 175-183.
-
Holler, Manuel; Haarmann, Jens; van Giffen, Benjamin; Frank, Alejandro German,
2020.
Smart dust in the industrial economic sector : on application cases in product lifecycle management [paper].
In:
Nyffenegger, Felix; Ríos, José; Rivest, Louis; Bouras, Abdelaziz, eds.,
PLM 2020 : Product Lifecycle Management Enabling Smart X.
17th IFIP International Conference on Product Lifecycle Management, Rapperswil, Switzerland, 5-8 July 2020.
Cham:
Springer.
pp. 165-175.
IFIP Advances in Information and Communication Technology ; 594.
Available from: https://doi.org/10.1007/978-3-030-62807-9_14
-
Barth, Linard; Ehrat, Matthias; Fuchs, Rainer; Haarmann, Jens,
2020.
Systematization of digital twins : ontology and conceptual framework [paper].
In:
ICISS 2020 : Proceedings of the 2020 The 3rd International Conference on Information Science and System.
3rd International Conference On Information Science And Systems ICISS 2020, Cambridge, UK, 19-22 March 2020.
New York:
Association for Computing Machinery.
pp. 13-23.
Available from: https://doi.org/10.1145/3388176.3388209
-
Haarmann, Jens; Hannich, Frank; Lovric, Karlo; Malz, Charlotte; Furchheim, Pia; Heierli, Reto,
2020.
BSI Business Systems Integration.
Available from: https://services.bsi-software.com/studio/public/e/l/health-studie-download-webseite-web
-
Bonmarin, Mathias; Haarmann, Jens,
2020.
«Let’s Biodesign!» : vom Operationssaal zum disruptiven Medizinprodukt.
Competence.
2020, pp. 16-18.
Available from: https://doi.org/10.21256/zhaw-21265
-
Hannich, Frank; Suvada, Adrienne; Haarmann, Jens; Weinstock, Oliver; Schopfer, Heinz,
2017.
Dialogmarketing Report Schweiz 2017.
Dialogmarketing in der Schweiz
; 2017.
Frauenfeld:
Schweizer Dialogmarketing Verband.
Available from: https://sdv-dialogmarketing.ch/studie-2017/
-
Hüttermann, Marcel; Hannich, Frank; Fuchs, Rainer; Rüeger, Brian; Müller, Steffen; Kübler, David Lucien; Barth, Linard; Haarmann, Jens,
2017.
Swiss Marketing Leadership Studie 2017 : Emotionen in einer digitalisierten Welt.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-20097
-
Mattes, Urs; Kaiser, Franc; Beswick, Richard; Haarmann, Jens,
2017.
The Chinese medtech sector with focus on new regulatory rules.
Zürich:
Switzerland Global Enterprise.
-
Hüttermann, Marcel; Hannich, Frank; Haarmann, Jens,
2017.
In:
Jahrestagung der Deutschen Gesellschaft für Tourismuswissenschaft (DGT), Insel Mainau, Deutschland, 9.-11. November 2017.
Publications before appointment at the ZHAW
PhD Thesis: Determinants of Private Equity Investments in Switzerland - A Survey of the Swiss Medical Technology Industry, Haupt-Verlag 2006