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Dr. Jens Haarmann

Dr. Jens Haarmann
ZHAW School of Management and Law
Fachstelle Strategisches Kundenbeziehungsmanagement
Theaterstrasse 3
8400 Winterthur

+41 (0) 58 934 61 52

Personal profile

Management role

Programme Director, CAS Health Care Marketing<br />
Swiss Biodesign Bootcamp

Position at the ZHAW

Senior Marketing Lecturer with focus on:
• New Product Marketing
• Business Development
• Health Care / Medical Device Marketing

Professional development teaching

Expertise and research interests

• Product and Service Innovation
• Co-creation and Product-Market Fit
• Biodesign and Digital Business Models in Health Care

Educational background

• Multi-Method Research, ECPR / Central European University, Budapest/Hungary (1 week)
• Health Economics for Pharmaceutical & Medical Technology Products (3 weeks) / HEPAMI, France
• PhD on private equity in the Swiss MedTech industry / University of Zurich
• Master in Business and Economics / University of Zurich
• MBA Exchange Programme / McMaster University Hamilton, Canada

Professional milestones

• General Manager and Founder / Zurich Health, Switzerland
• Manager Global Product Category / Basic hearing instruments / Phonak, Switzerland
• Venture Capital Consultant / Medical Devices / Sofinnova Partners, France
• Business Unit Manager / DePuy Spine & Codman / Johnson & Johnson Medical, Switzerland

Membership of networks


Book parts, peer-reviewed Other publications Oral conference contributions and abstracts Publications before appointment at the ZHAW

PhD Thesis: Determinants of Private Equity Investments in Switzerland - A Survey of the Swiss Medical Technology Industry, Haupt-Verlag 2006