Dr. Jens Haarmann

Management role

Programme Director, CAS Swiss Biodesign for MedTech Innovators & CAS Health Care Marketing

Position at the ZHAW

Senior Lecturer for Product Management with focus on:
• Product Innovation
• Medical Device / Health Care Marketing

Professional development teaching

• CAS Digital Marketing
• CAS Strategisches Marketing
• MAS Product Management
• MAS in Marketing Management
• CAS Health Care Marketing
• MAS Digital Marketing
• CAS Swiss Biodesign for MedTech Innovators
• Associate in Risk Management (TM) ARM

Expertise and research interests

• User-centricity and co-creation
• Lean Startup Methods and Product-Market Fit Evaluation
• Biodesign Innovation Process and Go-to-Market in Digital Health / MedTech

Educational background

• Multi-Method Research, ECPR / Central European University, Budapest/Hungary (1 week)
• Health Economics for Pharmaceutical & Medical Technology Products (3 weeks) / HEPAMI, France
• PhD on private equity in the Swiss MedTech industry / University of Zurich
• Master in Business and Economics / University of Zurich

Professional milestones

• Founder and General Manager / Zurich Health, Switzerland
• Manager Global Product Category / Phonak, Switzerland
• Venture Capital Consultant / Sofinnova Partners, France
• Business Unit Manager / Johnson & Johnson Medical, Switzerland

Membership of networks

• International Society for Innovation Management
• ZHAW Digital Health Lab
• Swiss Alliance for Data-Intensive Services

• Development of the Waste Management Ecosystem based on a Smart Connected Product-Service-System (PSS) / Team member / Project ongoing
• Blended learning concept for a professional education program for Veterinary Surgeons / Project leader / Project completed
• Digital Health und neue Tarifmodelle aus Sicht von Krankenversicherten in der Schweiz und Deutschland / Project leader / Project completed

• Scheifele, Angelika; Haarmann, Jens,

  2018.

  Digitalisierung als Chance für emotionale Kundenbindung : die Investitionen der SAP im Segelsport

  .

  In:

  Rüeger, Brian; Hannich, Frank; Fuchs, Rainer; Müller, Steffen; Klaas, Michael; Suvada, Adrienne, eds.,

  Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis.

  Stuttgart:

  Schäffer-Poeschel.

  pp. 175-183.

• Holler, Manuel; Haarmann, Jens; van Giffen, Benjamin; Frank, Alejandro German,

  2020.

  Smart dust in the industrial economic sector : on application cases in product lifecycle management [paper].

  In:

  Nyffenegger, Felix; Ríos, José; Rivest, Louis; Bouras, Abdelaziz, eds.,

  PLM 2020 : Product Lifecycle Management Enabling Smart X.

  17th IFIP International Conference on Product Lifecycle Management, Rapperswil, Switzerland, 5-8 July 2020.

  Cham:

  Springer.

  pp. 165-175.

  IFIP Advances in Information and Communication Technology ; 594.

  Available from: https://doi.org/10.1007/978-3-030-62807-9_14

• Barth, Linard; Ehrat, Matthias; Fuchs, Rainer; Haarmann, Jens,

  2020.

  Systematization of digital twins : ontology and conceptual framework [paper].

  In:

  ICISS 2020 : Proceedings of the 2020 The 3rd International Conference on Information Science and System.

  3rd International Conference On Information Science And Systems ICISS 2020, Cambridge, UK, 19-22 March 2020.

  New York:

  Association for Computing Machinery.

  pp. 13-23.

  Available from: https://doi.org/10.1145/3388176.3388209

• Haarmann, Jens; Hannich, Frank; Lovric, Karlo; Malz, Charlotte; Furchheim, Pia; Heierli, Reto,

  2020.

  Krankenversicherung goes digital – Bereit für den Wandel? : Digital Health und neue Tarifmodelle aus Sicht von Krankenversicherten in Deutschland und der Schweiz.

  BSI Business Systems Integration.

  Available from: https://services.bsi-software.com/studio/public/e/l/health-studie-download-webseite-web

• Bonmarin, Mathias; Haarmann, Jens,

  2020.

  «Let’s Biodesign!» : vom Operationssaal zum disruptiven Medizinprodukt.

  Competence.

  2020, pp. 16-18.

  Available from: https://doi.org/10.21256/zhaw-21265

• Hannich, Frank; Suvada, Adrienne; Haarmann, Jens; Weinstock, Oliver; Schopfer, Heinz,

  2017.

  Dialogmarketing Report Schweiz 2017.

  Dialogmarketing in der Schweiz

  ; 2017.

  Frauenfeld:

  Schweizer Dialogmarketing Verband.

  Available from: https://sdv-dialogmarketing.ch/studie-2017/

• Hüttermann, Marcel; Hannich, Frank; Fuchs, Rainer; Rüeger, Brian; Müller, Steffen; Kübler, David Lucien; Barth, Linard; Haarmann, Jens,

  2017.

  Swiss Marketing Leadership Studie 2017 : Emotionen in einer digitalisierten Welt.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-20097

• Mattes, Urs; Kaiser, Franc; Beswick, Richard; Haarmann, Jens,

  2017.

  The chinese medtech sector with focus on new regulatory rules.

  Zürich:

  Switzerland Global Enterprise.

• Hüttermann, Marcel; Hannich, Frank; Haarmann, Jens,

  2017.

  PredTour – predicting tourism movements : Analyse und Vorhersage von Besucherströmen in der Grenzregion Bodensee.

  In:

  Jahrestagung der Deutschen Gesellschaft für Tourismuswissenschaft (DGT), Insel Mainau, Deutschland, 9.-11. November 2017.

PhD Thesis: Determinants of Private Equity Investments in Switzerland - A Survey of the Swiss Medical Technology Industry, Haupt-Verlag 2006

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