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Prof. Dr. Rainer Fuchs

Prof. Dr. Rainer Fuchs

Prof. Dr. Rainer Fuchs
ZHAW School of Management and Law
Fachstelle Product Management
Stadthausstrasse 14
8400 Winterthur

+41 (0) 58 934 70 56
rainer.fuchs@zhaw.ch

Personal profile

Professional development teaching

Publications and conference contributions

Books and editorships

Peer-reviewed articles/chapters

  • ().

    Worüber entscheidet das Marketing?

    .

    In: Andreas Lucco; Brian Rüeger; Rudolf Ergenzinger; Jean-Paul Thommen (Hg.). Marketing Grundlagen - Konzepte, Instrumente und Aufgaben. (S. 77-91). (3. überarb. erw. Aufl.) Zürich: Versus Verlag. Peer reviewed.

  • ; ().

    Misconceptions of Sales Promotions

    .

    IABE International Academy of Business and Economics: Tula 300028 Russia , 17. März. Peer reviewed.

Non-peer-reviewed articles/chapters