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Virtual International Symposium on Luxury: Wednesday, June 29, 2022

Trends, Tendencies & Future Skills - Perspectives of Academia & Business

What is your luxury? Are you interested in learning about the key drivers of change in the luxury sectors? Do you want to know what it takes to successfully apply for a job at a luxury brand and start your career? Then join us for this virtual international symposium!

Luxury is a multifaceted, context-dependent and constantly evolving phenomenon. The luxury industry is not only an important economic factor in many countries, but also deeply embedded in society and culture. Many young people aspire to the fascinating world of luxury and dream of working for a luxury brand. But what will luxury look like a few years from now? What are the key trends and the matching experience & skill sets that guarantee young graduates and future managers future success in the luxury sector?

At this international symposium, sponsored by the Swiss luxury watch brand IWC Schaffhausen and supported by a group of internationally renowned universities, representatives of a wide range of companies in the luxury and fashion sphere will share their experience with students and young professionals. Additionally, academic experts will present their latest research findings on a variety of relevant topics and key drivers of change such as sustainability, digital transformation, new business models, post-pandemic consumption trends and more.

Input presentations, interactive sessions with our sponsor IWC Schaffhausen, a lively panel discussion with brand representatives and academics, moderated by Cristina D’Agostino, Editor in Chief of Luxury Tribune, will guarantee an insightful and interactive event.

The Objectives

Target Audience

Program Schedule - June 29, 2022

Time zone (GMT+1) Topics Speakers Format
09.00 - 09.15 Welcome Dr. Fabio Duma
ZHAW School of Management and Law, Switzerland
Prof. Dr. Serena Rovai
excelia Business School, France
Prof. Dr. Ian Phau
Curtin University, Australia
09.15 - 09.45 Luxury today and tomorrow: Trends in Business & Research and the Impact on People & their Skill Sets Dr. Fabio Duma Presentation
09.45 - 10.30 The Metaverse and the Quest for Everything Luxury Prof. Dr. Ian Phau
Expert interviews including
Tiffany & Co (Aust),
Nielsen Consulting (Singapore),
LVMH (Singapore) and
Brand Boku Consulting (Japan)
Pre-recorded interviews for discussion with audience
10.30 - 10.45 BREAK    
10.45 - 11.45 The Future of luxury between tradition & innovation – Where will the journey lead & what mind- and skill sets do we need? Prof. Dr. Serena Rovai
Dr. Fabio Duma
René Behr, Chief People Officer,
IWC Schaffhausen AG
Silvano Senn,
Client Partner Fashion,
Luxury & eCommerce, Meta
Prof. Nicola Bellini,
Full Professor at Scuola Superiore Sant’ Anna and EU Advisor, Tourism and Hospitality

Cristina d'Agostino
(Luxury Tribune)
Moderated panel discussion
11.45 - 13.15 BREAK    
13.15 - 14.00 IWC Schaffhausen: Experiences of a Trainee & Career Q&A with HR representatives Maya Gadgil , ZHAW School of Management and Law, Switzerland
Sara Heidecke, Talent Acquisition Manager, IWC Schaffhausen AG
Short Presentation per speaker / Panel / Q&A
14.00 - 15.00 New Trends and Challenges in Sustainability for Luxury Made in Italy Brands Prof. Dr. Serena Rovai
Gio Giacobbe, Founder and CEO ACBC
Niccolò Cipriani, RIFÒ
Short Presentation / Interview by Serena / Q&A
15.00 - 15.15 BREAK    
15.15 - 16.00 Luxury Entrepreneurship Story:
From Police Officer to Watch Producer - The Story of VAULT
Dr. Fabio Duma
Mark Schwarz, Founder, Vault, Switzerland
Presentation / Interview / Q&A
16.00 - 16.15 The Luxury Innovation Award 2022 Dr. Fabio Duma
Luxury Venture Group
16.15 - 16.30 End of program Wrap up:
Dr. Fabio Duma

Registration - Deadline 24 June 2022

Supported by


Main Sponsor
IWC Schaffhausen


Media Partner
Luxury Tribune

Corporate Partners


LVG Luxury Innovation Summit and Award
2022 Luxury Innovation Summit & Award

At a Glance

  • Course Language: English
  • Date: Wednesday 29 June 2022; Registration Deadline: 24 June 2022
  • Format: Online interactive sessions via MS Teams
  • Certificate of Attendance:
    Upon request, participants receive an electronic certification of attendance, issued by the Zurich University of Applied Sciences, School of Management and Law
  • Luxury experts from the ZHAW and partner universities:
    Dr. oec. HSG Fabio Duma, ZHAW School of Management and Law
    Prof. Dr. Serena Rovai, excelia Business School
    Prof. Dr. Ian Phau, Curtin University Australia
    Maya Gadgil, ZHAW School of Management and Law
  • Costs:
    Enrolled students: free of charge
    External participants (non-students): CHF 300.00 (approx. € 300.00/$ 320.00)
    Certificate of Attendance: CHF 50.00 (approx. € 50.00/$ 53.00)