Dr. Fabio Duma

Dr. Fabio Duma
ZHAW School of Management and Law
International Management Institute
Stadthausstrasse 14
8400 Winterthur

+41 (0) 58 934 76 31
fabio.duma@zhaw.ch

Personal profile

Management role

Head, Head Competence Team Luxury Management

Position at the ZHAW

Lecturer; Head Competence Team Luxury Management

Expertise and research interests

Luxury Strategy & Management, in particular:

- Management of the Personal Interaction in Luxury Retail
- Niche Strategies in Luxury, Independent Luxury Brands
- Digital Transformation in Luxury
- Mindful Luxury: Luxury & Corporate Responsibility

Educational background

Dr.oec. HSG (Ph.D. HSG)
Master of Arts (HSG) in Marketing, Services & Communication Management
Bachelor of Arts (HSG) in Business Administration

Membership of networks

Publications

Articles in scientific journal, peer-reviewed

Duma, Fabio; Hallier Willi, Christine; Nguyen, Bang; Melewar, T.C.,

2016.

The management of luxury brand behavior : adapting luxury brand management to the changing market forces of the 21st century.

The marketing review.

16(1),

pp. 3-25.

Available from: https://doi.org/10.1362/146934716X14636478977197

Books and monographs, peer-reviewed

Duma, Fabio,

2018.

Management der persönlichen Interaktion im Verkauf von Luxusgütern : eine Untersuchung am Beispiel von Schweizer Luxusuhren.

St. Gallen:

Difo-Druck.

Available from: http://www1.unisg.ch/www/edis.nsf/SysLkpByIdentifier/4761/$FILE/dis4761.pdf
Duma, Fabio,

2017.

Management der persönlichen Interaktion im Verkauf : eine Untersuchung am Beispiel von Schweizer Luxusuhrenherstellern.

St.Gallen:

Universität St.Gallen.

Dissertationen / Universität St. Gallen ; 4761.
Duma, Fabio; Hallier Willi, Christine; Steinmann, Cary,

2015.

The business of luxury.

1. Auflage.

Zürich:

vdf Hochschulverlag.

SML essentials ; 2.

ISBN 978-3-7281-3662-6.

Conference contributions, peer-reviewed

Duma, Fabio; Gadgil, Maya,

2018.

David versus Goliath “Deluxe” : innovative approaches of niche entrepreneurs and why they flourish in the big shadow of mainstream luxury [paper].

In:

2018 Global Marketing Conference at Tokyo Proceedings.

2018 Global Marketing Conference, Tokyo, 26.-29. July 2018.

Global Alliance of Marketing & Management Associations.

pp. 1494-1502.

Available from: https://doi.org/10.15444/GMC2018.12.08.01
Duma, Fabio; Popcsev, Mark; Seelhofer, Daniel,

2017.

Economies of small : niche strategies and success factors of independent luxury brands in a global market dominated by big business [paper].

In:

2017 Global Fashion Management Conference, Vienna, 6.-9. Juli 2017.

Global Alliance of Marketing & Management Associations.

pp. 343-350.

Available from: https://doi.org/10.15444/GFMC2017.04.08.01
Duma, Fabio; Popcsev, Mark,

2017.

The identity of independent niche luxury brands : differentiating characteristics and the role of authenticity [paper].

In:

2017 Global Fashion Management Conference, Vienna, 6.-9. Juli 2017.

Global Alliance of Marketing & Management Associations.

pp. 245-252.

Available from: https://doi.org/10.15444/GFMC2017.03.08.01
Duma, Fabio; Hallier Willi, Christine,

2016.

Aligning identity and behavior in luxury watch retail : understanding the front reality of sales staff in luxury watch boutiques as a starting point [paper].

In:

Global marketing conference proceedings.

Global Marketing Conference, Hong Kong, July, 2016.

Global Alliance of Marketing & Management Associations.

pp. 416-424.

Available from: https://doi.org/10.15444/GMC2016.04.06.01
Duma, Fabio; Hallier, Christine,

2015.

Cultivating corporate reputation from the bottom : evaluation of service encounter management in luxury watch monobrand boutiques [paper].

In:

2015 Global Fashion Management Conference at Florence Proceedings.

Global Fashion Management Conference, Renaissance of Marketing and Management in Fashion, June 2015, Florence.

Global Alliance of Marketing & Management Associations.

pp. 793-797.

Available from: https://doi.org/10.15444/GFMC2015.05.06.01

Other publications

Leinert, Lisa; Brand, Fridolin S.; Duma, Fabio;

2016.

Branchenstudie Food : Kennzahlen, Struktur, Veränderungstreiber und Entwicklungspotenziale der Schweizer Lebensmittelindustrie.

Winterthur:

ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

ISBN 978-3-03870-005-0.

Available from: https://doi.org/10.21256/zhaw-1126
Leinert, Lisa; Brand, Fridolin S.; Duma, Fabio;

2016.

Branchenstudie Food : Kennzahlen, Struktur, Veränderungstreiber und Entwicklungspotenziale der Schweizer Lebensmittelindustrie.

Winterthur:

ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

Available from: https://doi.org/10.21256/zhaw-1199
Leinert, Lisa; Brand, Fridolin S.; Duma, Fabio;

2016.

Food Sector Study : Figures, Structure, Forces of Change, and Development Potential of the Swiss Food Industry.

Winterthur:

ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

ISBN 978-3-03870-004-3.

Available from: https://doi.org/10.21256/zhaw-1125
Leinert, Lisa; Brand, Fridolin S.; Duma, Fabio;

2016.

Food Sector Study : Figures, Structure, Forces of Change, and Development Potential of the Swiss Food Industry.

Winterthur:

ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

Available from: https://doi.org/10.21256/zhaw-1188

Oral conference contributions and abstracts

Duma, Fabio; Bendoni, Wendy K.,

2018.

Digital Personas in the luxury market segment : creating a better luxury experience.

In:

l'intelligence digitale : 21e Journée Internationale du Marketing Horloger, 21e Journée internationale du marketing horloger, La Chaux-de-Fonds, le 7. décembre 2017.

Le Mont-sur-Lausanne:

LEP.
Duma, Fabio; Gadgil, Maya,

2018.

The rise of independent niche luxury brands in the era of masstige.

In:

Monaco Symposium on Luxury, Monaco, 12-13 April 2018.

INSEEC U..
Duma, Fabio,

2017.

High tech versus high touch : the digital revolution in luxury and the role of brick-and-mortar retail : the example of the luxury watch industry.

In:

Warwick Luxury & Innovation Hub : the Evolution of Luxury, Warwick Business School, London, 25. July, 2017.

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