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Dr. Fabio Duma

Dr. Fabio Duma

Dr. Fabio Duma
ZHAW School of Management and Law
International Management Institute
Stadthausstrasse 14
8400 Winterthur

+41 (0) 58 934 76 31
fabio.duma@zhaw.ch

Personal profile

Management role

Head, Head Competence Team Luxury Management

Position at the ZHAW

Lecturer; Head Competence Team Luxury Management

Expertise and research interests

Luxury Strategy & Management, in particular:

- Management of the Personal Interaction in Luxury Retail
- Niche Strategies in Luxury, Independent Luxury Brands
- Digital Transformation in Luxury
- Mindful Luxury: Luxury & Corporate Responsibility

Educational background

Dr.oec. HSG (Ph.D. HSG)
Master of Arts (HSG) in Marketing, Services & Communication Management
Bachelor of Arts (HSG) in Business Administration

Membership of networks

Publications and conference contributions

Peer-reviewed articles/chapters

  • ; ; ; ().

    Economies of Small: Niche Strategies and Success Factors of Independent Luxury Companies in a Global Market Dominated by Big Business

    .

    Global Fashion Management Conference at Vienna Proceedings 343-350. Peer reviewed.

  • ; ().

    The Identity of Independent Niche Luxury Brands: Differentiating Characteristics and the Role of Authenticity

    .

    Global Fashion Management Conference at Vienna Proceedings 245-252 . Peer reviewed.

  • ; ().

    ALIGNING IDENTITY AND BEHAVIOR IN LUXURY WATCH RETAIL

    : UNDERSTANDING THE FRONT REALITY OF SALES STAFF IN LUXURY WATCH BOUTIQUES AS A STARTING POINT.

    Global Marketing Conference - Proceedings Peer reviewed.