Dr. Fabio Duma

Dr. Fabio Duma
ZHAW
School of Management and Law
International Management Institute
Theaterstrasse 17
8400 Winterthur
Personal profile
Management role
Head, Head Competence Team Luxury Management
Position at the ZHAW
Lecturer; Head Competence Team Luxury Management
Professional development teaching
Expertise and research interests
Luxury Strategy & Management, in particular:
- Management of the Personal Interaction in Luxury Retail
- Niche Strategies in Luxury, Independent Luxury Brands
- Digital Transformation in Luxury
- Mindful Luxury: Luxury & Corporate Responsibility
Educational background
Dr.oec. HSG (Ph.D. HSG)
Master of Arts (HSG) in Marketing, Services & Communication Management
Bachelor of Arts (HSG) in Business Administration
Membership of networks
- Swiss-American Chamber of Commerce, San Francisco Chapter
- Efficiency Club Schweiz
- HSG Alumni Zurich, St. Gallen, San Francisco Chapters
- Academic Reviewer, Asia-Pacific Journal of Business Administration
Publications
-
Duma, Fabio; Hallier Willi, Christine; Nguyen, Bang; Melewar, T.C.,
2016.
The Marketing Review.
16(1),
pp.3-25.
Available from: https://doi.org/10.1362/146934716X14636478977197
-
Duma, Fabio,
2018.
St.Gallen:
Difo-Druck.
Available from: http://www1.unisg.ch/www/edis.nsf/SysLkpByIdentifier/4761/$FILE/dis4761.pdf
-
Duma, Fabio,
2017.
St.Gallen:
Universität St.Gallen.
Dissertationen / Universität St. Gallen ; 4761.
-
Duma, Fabio; Hallier Willi, Christine; Steinmann, Cary,
2015.
1. Auflage.
Zürich:
vdf Hochschulverlag.
SML essentials ; 2.
ISBN 978-3-7281-3662-6.
-
Duma, Fabio; Labati, Florence; Brunetti, Gianluca; Gadgil, Maya,
2020.
Mastering the digital transformation as a heritage luxury fashion brand
.
In:
Marché et Organisations.
Editions L' Harmattan.
pp.33-54.
Available from: https://doi.org/10.3917/maorg.037.0033
-
Duma, Fabio; Labati, Florence; Brunetti, Gianluca,
2019.
.
In:
Uhl, Axel; Loretan, Stephan, eds.,
Digitalisierung in der Praxis : so schaffen KMU den Weg in die Zukunft.
Wiesbaden:
Springer.
pp.85-107.
Available from: https://doi.org/10.1007/978-3-658-26137-5_6
-
Duma, Fabio; Studer, Pirmin,
2020.
Luxury ecosystems : towards a new modus operandi for high-end brands in a changing world of luxury [paper].
In:
2020 Global Marketing Conference at Seoul Proceedings.
Global Marketing Conference 2020, Seoul (Virtual Conference), 5-8 November 2020.
pp.493-499.
Available from: https://doi.org/10.15444/GMC2020.04.08.02
-
Fernandes, Luca; Duma, Fabio,
2019.
In:
2019 Global Fashion Management Conference at Paris, Paris, France, 11-14 July 2019.
Global Alliance of Marketing & Management Associations.
pp.515-521.
Available from: https://doi.org/10.15444/GFMC2019.05.06.03
-
Duma, Fabio; Gadgil, Maya,
2019.
In:
2019 Global Fashion Management Conference at Paris, Paris, France, 11-14 July 2019.
Global Alliance of Marketing & Management Associations.
pp.554-564.
Available from: https://doi.org/10.15444/GFMC2019.05.08.02
-
Duma, Fabio; Gadgil, Maya,
2018.
In:
2018 Global Marketing Conference at Tokyo Proceedings.
2018 Global Marketing Conference, Tokyo, 26-29 July 2018.
Global Alliance of Marketing & Management Associations.
pp.1494-1502.
Available from: https://doi.org/10.15444/GMC2018.12.08.01
-
Duma, Fabio; Popcsev, Mark; Seelhofer, Daniel,
2017.
In:
Global Fashion Management Conference.
2017 Global Fashion Management Conference, Vienna, 6-9 July 2017.
Global Alliance of Marketing & Management Associations.
pp.343-350.
Available from: https://doi.org/10.15444/GFMC2017.04.08.01
-
Duma, Fabio; Popcsev, Mark,
2017.
In:
Global Fashion Management Conference.
2017 Global Fashion Management Conference, Vienna, 6-9 July 2017.
Global Alliance of Marketing & Management Associations.
pp.245-252.
Available from: https://doi.org/10.15444/GFMC2017.03.08.01
-
Duma, Fabio; Hallier Willi, Christine,
2016.
In:
Global marketing conference proceedings.
Global Marketing Conference, Hong Kong, 21-24 July 2016.
Global Alliance of Marketing & Management Associations.
pp.416-424.
Available from: https://doi.org/10.15444/GMC2016.04.06.01
-
Duma, Fabio; Hallier, Christine,
2015.
In:
2015 Global Fashion Management Conference at Florence Proceedings.
Global Fashion Management Conference, Florence, Italy, 25-28 June 2015.
Global Alliance of Marketing & Management Associations.
pp.793-797.
Available from: https://doi.org/10.15444/GFMC2015.05.06.01
-
Leinert, Lisa; Brand, Fridolin S.; Duma, Fabio,
2016.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-1199
-
Leinert, Lisa; Brand, Fridolin S.; Duma, Fabio,
2016.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
ISBN 978-3-03870-005-0.
Available from: https://doi.org/10.21256/zhaw-1126
-
Leinert, Lisa; Brand, Fridolin S.; Duma, Fabio,
2016.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
ISBN 978-3-03870-004-3.
Available from: https://doi.org/10.21256/zhaw-1125
-
Leinert, Lisa; Brand, Fridolin S.; Duma, Fabio,
2016.
Winterthur:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-1188
-
Duma, Fabio,
2014.
In:
SML Research Colloquium, Winterthur, 31. Oktober 2014.
-
Duma, Fabio; Bendoni, Wendy K.,
2018.
Digital Personas in the luxury market segment : creating a better luxury experience.
In:
l'intelligence digitale : 21e Journée Internationale du Marketing Horloger, La Chaux-de-Fonds, 7. December 2017.
Le Mont-sur-Lausanne:
LEP.
-
Duma, Fabio; Gadgil, Maya,
2018.
The rise of independent niche luxury brands in the era of masstige.
In:
Monaco Symposium on Luxury, Monaco, 12-13 April 2018.
INSEEC U..
-
Duma, Fabio,
2017.
In:
Warwick Luxury & Innovation Hub: the Evolution of Luxury, London, United Kingdom, 25 July 2017.