Maya Gadgil

Personal profile

Position at the ZHAW

Deputy Head Luxury & Creative Industries
Center for Culture & Creativity in International Business

www.zhaw.ch/imi

Professional development teaching

MAS Business Administration

Expertise and research interests

Lecturer in/on Luxury Management / Creativity & Culture:

-Luxury Strategy & Management
-Mindful Luxury / "new" Luxury / craftmanship
-Excellence / Quality
-Craftmanship & Creativity


Head Coach BSC / MSC "International Business Projects" with companies / cross-industrial

Lecturer / Program Head for various SML Summer Schools / Study Trips / tailor made educational programs /(Angola) / webinars /

Educational background

Master of Law,Zürich University
CAS in Sponsorship Management, Zurich University of Applied Sciences
Diploma Project Management Expo/Events, SAWI
CAS Higher and Professional Education ZHAW

Professional milestones

House of Winterthur, Deputy CEO, Economic Promotion, Residential Marketing, Education

Credit Suisse Private Banking, Senior Project Manager Marketing

Axa Winterthur, Member of middle management, Information & PR / Management Services / Marketing

Membership of networks

• Schweizerischer Marketingclub, Sektion Winterthur
• International Club Winterthur
• Handelskammer Winterthur (Vertretung SML,International Business)
• Zürcher Handelskammer (Vertretung SML, International Business)
• Swiss Indian Chamber of Commerce (Vertretung SML, International Business)

Publications

• Pedrazzi, Camilla; Duma, Fabio; Gadgil, Maya,

  2021.

  There is no such thing as the millennial : a cross-cultural analysis of luxury and prestige perception among young people in Switzerland and South Korea

  .

  In:

  Mosca, Fabrizio; Casalegno, Cecilia; Gallo, Rosalia, eds.,

  Developing Successful Global Strategies for Marketing Luxury Brands.

  Hershey:

  IGI Global.

  pp. 230-260.

  Available from: https://doi.org/10.4018/978-1-7998-5882-9.ch013

• Duma, Fabio; Labati, Florence; Brunetti, Gianluca; Gadgil, Maya,

  2020.

  Mastering the digital transformation as a heritage luxury fashion brand

  .

  In:

  Marché et Organisations.

  Editions L' Harmattan.

  pp. 33-54.

  Available from: https://doi.org/10.3917/maorg.037.0033

• Gadgil, Maya; Guhl, Selina; Björck, Albena,

  2021.

  A conceptual study customer-centric luxury ecosystems : an innovative strategic approach for luxury customer experience management [paper].

  In:

  Proceedings of the Global Fashion Management Conference 2021.

  Global Fashion Management Conference, Seoul, Korea, 5-7 November 2021.

  Global Alliance of Marketing & Management Associations.

  pp. 231-235.

  Available from: https://doi.org/10.15444/GFMC2021.04.02.01

• Duma, Fabio; Gadgil, Maya,

  2019.

  Breaking the rules of luxury : decoding a born digital niche watch brand’s recipe for success in a competitive market [paper].

  In:

  2019 Global Fashion Management Conference at Paris, Paris, France, 11-14 July 2019.

  Global Alliance of Marketing & Management Associations.

  pp. 554-564.

  Available from: https://doi.org/10.15444/GFMC2019.05.08.02

• Duma, Fabio; Gadgil, Maya,

  2018.

  David versus Goliath “Deluxe” : innovative approaches of niche entrepreneurs and why they flourish in the big shadow of mainstream luxury [paper].

  In:

  2018 Global Marketing Conference at Tokyo Proceedings.

  2018 Global Marketing Conference, Tokyo, 26-29 July 2018.

  Global Alliance of Marketing & Management Associations.

  pp. 1494-1502.

  Available from: https://doi.org/10.15444/GMC2018.12.08.01

• Duma, Fabio; Gadgil, Maya,

  2018.

  The rise of independent niche luxury brands in the era of masstige.

  In:

  Monaco Symposium on Luxury, Monaco, 12-13 April 2018.

  INSEEC U..

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