Maya Gadgil

Maya Gadgil
ZHAW
School of Management and Law
Center for Culture & Creativity in International Business (C3IB)
Theaterstrasse 17
8400 Winterthur
Work at ZHAW
Position at the ZHAW
Deputy Head Luxury & Creative Industries
Center for Culture & Creativity in International Business
www.zhaw.ch/imi
Professional development teaching
Education and Continuing education
Expertise and research interests
Lecturer in/on Luxury Management / Creativity & Culture:
-Luxury Strategy & Management
-Mindful Luxury / "new" Luxury / craftmanship
-Excellence / Quality
-Craftmanship & Creativity
Head Coach BSC / MSC "International Business Projects" with companies / cross-industrial
Lecturer / Program Head for various SML Summer Schools / Study Trips / tailor made educational programs /(Angola) / webinars /
Professional milestones
House of Winterthur, Deputy CEO, Economic Promotion, Residential Marketing, Education
Credit Suisse Private Banking, Senior Project Manager Marketing
Axa Winterthur, Member of middle management, Information & PR / Management Services / Marketing
Educational background
Master of Law,Zürich University
CAS in Sponsorship Management, Zurich University of Applied Sciences
Diploma Project Management Expo/Events, SAWI
CAS Higher and Professional Education ZHAW
Membership of networks
- Schweizerischer Marketingclub, Sektion Winterthur
- International Club Winterthur
- Handelskammer Winterthur (Vertretung SML,International Business)
- Zürcher Handelskammer (Vertretung SML, International Business)
- Swiss Indian Chamber of Commerce (Vertretung SML, International Business)
Publications
-
Pedrazzi, Camilla; Duma, Fabio; Gadgil, Maya,
2021.
.
In:
Mosca, Fabrizio; Casalegno, Cecilia; Gallo, Rosalia, eds.,
Developing Successful Global Strategies for Marketing Luxury Brands.
Hershey:
IGI Global.
pp. 230-260.
Available from: https://doi.org/10.4018/978-1-7998-5882-9.ch013
-
Duma, Fabio; Labati, Florence; Brunetti, Gianluca; Gadgil, Maya,
2020.
Mastering the digital transformation as a heritage luxury fashion brand
.
In:
Marché et Organisations.
Editions L' Harmattan.
pp. 33-54.
Available from: https://doi.org/10.3917/maorg.037.0033
-
Gadgil, Maya; Guhl, Selina; Björck, Albena,
2021.
In:
Proceedings of the Global Fashion Management Conference 2021.
Global Fashion Management Conference, Seoul, Korea, 5-7 November 2021.
Global Alliance of Marketing & Management Associations.
pp. 231-235.
Available from: https://doi.org/10.15444/GFMC2021.04.02.01
-
Duma, Fabio; Gadgil, Maya,
2019.
In:
2019 Global Fashion Management Conference at Paris, Paris, France, 11-14 July 2019.
Global Alliance of Marketing & Management Associations.
pp. 554-564.
Available from: https://doi.org/10.15444/GFMC2019.05.08.02
-
Duma, Fabio; Gadgil, Maya,
2018.
In:
2018 Global Marketing Conference at Tokyo Proceedings.
2018 Global Marketing Conference, Tokyo, 26-29 July 2018.
Global Alliance of Marketing & Management Associations.
pp. 1494-1502.
Available from: https://doi.org/10.15444/GMC2018.12.08.01
-
Duma, Fabio; Gadgil, Maya,
2018.
The rise of independent niche luxury brands in the era of masstige.
In:
Monaco Symposium on Luxury, Monaco, 12-13 April 2018.
INSEEC U..