Maya Gadgil

Maya Gadgil
ZHAW
School of Management and Law
Center for Culture & Creativity in International Business (C3IB)
Theaterstrasse 17
8400 Winterthur
Personal profile
Position at the ZHAW
Deputy Head Luxury & Creative Industries
Center for Culture & Creativity in International Business
www.zhaw.ch/imi
Professional development teaching
Expertise and research interests
Lecturer in/on Luxury Management / Creativity & Culture:
-Luxury Strategy & Management
-Mindful Luxury / "new" Luxury / craftmanship
-Excellence / Quality
-Craftmanship & Creativity
Head Coach BSC / MSC "International Business Projects" with companies / cross-industrial
Lecturer / Program Head for various SML Summer Schools / Study Trips / tailor made educational programs /(Angola) / webinars /
Educational background
Master of Law,Zürich University
CAS in Sponsorship Management, Zurich University of Applied Sciences
Diploma Project Management Expo/Events, SAWI
CAS Higher and Professional Education ZHAW
Professional milestones
House of Winterthur, Deputy CEO, Economic Promotion, Residential Marketing, Education
Credit Suisse Private Banking, Senior Project Manager Marketing
Axa Winterthur, Member of middle management, Information & PR / Management Services / Marketing
Membership of networks
- Schweizerischer Marketingclub, Sektion Winterthur
- International Club Winterthur
- Handelskammer Winterthur (Vertretung SML,International Business)
- Zürcher Handelskammer (Vertretung SML, International Business)
- Swiss Indian Chamber of Commerce (Vertretung SML, International Business)
Publications
-
Pedrazzi, Camilla; Duma, Fabio; Gadgil, Maya,
2021.
.
In:
Mosca, Fabrizio; Casalegno, Cecilia; Gallo, Rosalia, eds.,
Developing Successful Global Strategies for Marketing Luxury Brands.
Hershey:
IGI Global.
pp. 230-260.
Available from: https://doi.org/10.4018/978-1-7998-5882-9.ch013
-
Duma, Fabio; Labati, Florence; Brunetti, Gianluca; Gadgil, Maya,
2020.
Mastering the digital transformation as a heritage luxury fashion brand
.
In:
Marché et Organisations.
Editions L' Harmattan.
pp. 33-54.
Available from: https://doi.org/10.3917/maorg.037.0033
-
Gadgil, Maya; Guhl, Selina; Björck, Albena,
2021.
In:
Proceedings of the Global Fashion Management Conference 2021.
Global Fashion Management Conference, Seoul, Korea, 5-7 November 2021.
Global Alliance of Marketing & Management Associations.
pp. 231-235.
Available from: https://doi.org/10.15444/GFMC2021.04.02.01
-
Duma, Fabio; Gadgil, Maya,
2019.
In:
2019 Global Fashion Management Conference at Paris, Paris, France, 11-14 July 2019.
Global Alliance of Marketing & Management Associations.
pp. 554-564.
Available from: https://doi.org/10.15444/GFMC2019.05.08.02
-
Duma, Fabio; Gadgil, Maya,
2018.
In:
2018 Global Marketing Conference at Tokyo Proceedings.
2018 Global Marketing Conference, Tokyo, 26-29 July 2018.
Global Alliance of Marketing & Management Associations.
pp. 1494-1502.
Available from: https://doi.org/10.15444/GMC2018.12.08.01
-
Duma, Fabio; Gadgil, Maya,
2018.
The rise of independent niche luxury brands in the era of masstige.
In:
Monaco Symposium on Luxury, Monaco, 12-13 April 2018.
INSEEC U..