Dr. Thorsten Merkle

Persönliches Profil

Tätigkeit an der ZHAW

Kompetenzgruppenleiter Hospitality Management

www.zhaw.ch/de/lsfm/institute-zentren/ifm/

Aus- und Fortbildung

PhD in Business and Management
Master of Business Administration in International Management
Postgraduate Certificate in Higher Education
Commercial Pilot License CPL(A)

Mitglied in Netzwerken

• Higher Education Academy (HEA): Fellow
• International Council on Hotel, Restaurant, and Institutional Education (ICHRIE): Member
• Institute of Hospitality: Member

Projekte

• Spital Muri - Neukonzeption Hotellerie / ProjektleiterIn / Projekt laufend
• Analyse des Optimierungspotentials im Facility Management beim Fusionsprozess der beiden reformierten Kirchgemeinden Zollikon & Zumikon / ProjektleiterIn / Projekt laufend
• Hotellerie Benchmark im Gesundheitswesen / Stellv. ProjektleiterIn / Projekt laufend
• DIGINUT – Digitalisierung im Verpflegungsbereich / Co-ProjektleiterIn / Projekt abgeschlossen

Publikationen

• Merkle, Thorsten; Tajeddini, Kayhan; Vlachos, Ilias; Keane, Jim,

  2020.

  Entrepreneurship within airside food and beverage outlet patronage : the creation of ecosystems using outlet context and passenger’s emotions

  .

  In:

  Entrepreneurship as empowerment : knowledge spillovers and entrepreneurial ecosystems.

  Bingley:

  Emerald.

  S. 127-150.

  Verfügbar unter: https://doi.org/10.1108/978-1-83982-550-720201010

• Knaus, Dominik Lukas; Merkle, Thorsten,

  2020.

  Open innovation in sports management : the case of the FIFA museum in Zurich, Switzerland

  .

  In:

  Sport entrepreneurship : an economic, social and sustainability perspective subject.

  Bingley:

  Emerald.

  S. 43-53.

  Verfügbar unter: https://doi.org/10.1108/978-1-83982-836-220201008

• Merkle, Thorsten; Tajeddini, Kayhan; Mostberger, Sven; Rohner, Sarah; Schmid, Kira; Shaw, Eleanor,

  2019.

  Digital application : evidence from Zurich airport

  .

  In:

  Tajeddini, Kayhan; Ratten, Vanessa; Merkle, Thorsten, Hrsg.,

  Tourism, Hospitality and Digital Transformation.

  London:

  Routledge.

  S. 147-164.

• Merkle, Thorsten; Kaeuper, Peter,

  2021.

  DIGINUT : Digitalisierung im Verpflegungsbereich.

  In:

  FM Perspektiven: FM Innovationen in HC digital, Wädenswil, 26. November 2021.

• Merkle, Thorsten,

  2021.

  Foodflow – und plötzlich ist alles digital.

  In:

  FM Perspektiven: FM Innovationen in HC digital, Wädenswil, 26. November 2021.

Publikationen vor Tätigkeit an der ZHAW

Akademische Journals (peer reviewed)

Merkle, T., Tajeddini, K., Wittmer, A. (2021). Can the Netflix business model actually work in commercial aviation in central Europe? It is complicated!. Teaching case study. Journal of Hospitality and Tourism Cases, 9(2).

Grechi, D., Ossola, P., & Merkle, T. (2017). eWOM and docility: the restaurant decision-making process. The International Journal of Business & Management, 5(9), 247-257.

Merkle, T. & Lewis, R. (2016). RB Leipzig: A Novel Approach to Sport Stadium Hospitality. Journal of Hospitality and Tourism Cases, 5(1)

Merkle, T. & Lewis, R. (2016). LSG Sky Chefs Sao Paulo: Managing Food Safety in Airline Catering in an Emerging Market. Journal of Hospitality and Tourism Cases, 5(2)

Edited books

Tajeddini, K., Ratten, V., Merkle, T. (Ed.) (2019). Tourism, Hospitality and Digital Transformation: Strategic Management Aspects. London, Routledge.


Book Chapters

Merkle, T. & Golding, P. (2020). Sports Stadium Hospitality and Catering: A Global Perspective. Routledge Companion to International Hospitality Management. M.A. Gardini, M. Ottenbacher and M. Schuckert, M. London, Routledge.

Merkle, T., Tajeddini, K., Vlachos, I., Keane, J. (2020). Entrepreneurship within airside food and beverage outlet patronage: The creation of ecosystems using outlet context and passenger’s emotions. Entrepreneurship As Empowerment: Knowledge Spillovers And Entrepreneurial Ecosystems. V. Ratten. Bingley, Emerald

Knaus, D. & Merkle, T. (2020). Open Innovation in Sports Management – The Case of the FIFA Museum in Zurich, Switzerland. Sport Entrepreneurship: An Economic, Social and Sustainability Perspective. V. Ratten. Bingley, Emerald.

Ratten, V., Tajeddini, K., Merkle, T. (2019). Tourism, Hospitality and Digital Transformation: The Relevance for Society. Tourism, Hospitality and Digital Transformation: Strategic Management Aspects. K. Tajeddini, V. Ratten and T. Merkle. London, Routledge.

Merkle, T., et al. (2019). Digital Application: Evidence from Zurich Airport. Tourism, Hospitality and Digital Transformation: Strategic Management Aspects. K. Tajeddini, V. Ratten and T. Merkle. London, Routledge.

Teaching Case studies

Anderegg, R., Merkle, T. (2021). ‚Herbert-Bike’ – Developing an innovative platform for Mountain Bike Tourism in Switzerland. Teaching case study. The case centre, 520-0049-1

Merkle, T. & Lewis, R. (2014). Modern Asia: Bringing Asian cuisine to Stuttgart Airport. Teaching case study. The case centre, 614-012-1

Lewis, R., Merkle, T. (2014), “Work-life balance: perceptions from one luxury hotel in Monaco”, case study, ISBN: 978-2-9700952-2-4

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