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Prof. Dr. Thorsten Merkle

Prof. Dr. Thorsten Merkle

Prof. Dr. Thorsten Merkle

ZHAW School of Life Sciences and Facility Management
Hospitality Management Competency Group
Reidbach
8820 Wädenswil

+41 (0) 58 934 57 45
thorsten.merkle@zhaw.ch

Work at ZHAW

Position

Head of Expert Group Hospitality and Service Management

Education and Continuing education

Education

  • flight instructor FI(A)
    Flugschule Grenchen
    08 / 2022 - 12 / 2022
  • commercial pilot CPL(A)
    alpaviation
    03 / 2019 - 07 / 2021
  • PhD / Business and Management
    University of Gloucesterhire
    10 / 2011 - 03 / 2017
  • MBA / international Management
    Europäische Fernhochschule Hamburg
    03 / 2008 - 09 / 2009
  • Diplom Betriebswirt (FH)
    Hochschule Heilbronn
    10 / 1998 - 03 / 2002

Membership of networks

Projects

Publications

Book parts, peer-reviewed
Conference contributions, peer-reviewed
Other publications
Oral conference contributions and abstracts

Publications before appointment at the ZHAW

Akademische Journals (peer reviewed)

Merkle, T., Tajeddini, K., Wittmer, A. (2021). Can the Netflix business model actually work in commercial aviation in central Europe? It is complicated!. Teaching case study. Journal of Hospitality and Tourism Cases, 9(2).

Grechi, D., Ossola, P., & Merkle, T. (2017). eWOM and docility: the restaurant decision-making process. The International Journal of Business & Management, 5(9), 247-257.

Merkle, T. & Lewis, R. (2016). RB Leipzig: A Novel Approach to Sport Stadium Hospitality. Journal of Hospitality and Tourism Cases, 5(1)

Merkle, T. & Lewis, R. (2016). LSG Sky Chefs Sao Paulo: Managing Food Safety in Airline Catering in an Emerging Market. Journal of Hospitality and Tourism Cases, 5(2)

Edited books

Tajeddini, K., Ratten, V., Merkle, T. (Ed.) (2019). Tourism, Hospitality and Digital Transformation: Strategic Management Aspects. London, Routledge.


Book Chapters

Merkle, T. & Golding, P. (2020). Sports Stadium Hospitality and Catering: A Global Perspective. Routledge Companion to International Hospitality Management. M.A. Gardini, M. Ottenbacher and M. Schuckert, M. London, Routledge.

Merkle, T., Tajeddini, K., Vlachos, I., Keane, J. (2020). Entrepreneurship within airside food and beverage outlet patronage: The creation of ecosystems using outlet context and passenger’s emotions. Entrepreneurship As Empowerment: Knowledge Spillovers And Entrepreneurial Ecosystems. V. Ratten. Bingley, Emerald

Knaus, D. & Merkle, T. (2020). Open Innovation in Sports Management – The Case of the FIFA Museum in Zurich, Switzerland. Sport Entrepreneurship: An Economic, Social and Sustainability Perspective. V. Ratten. Bingley, Emerald.

Ratten, V., Tajeddini, K., Merkle, T. (2019). Tourism, Hospitality and Digital Transformation: The Relevance for Society. Tourism, Hospitality and Digital Transformation: Strategic Management Aspects. K. Tajeddini, V. Ratten and T. Merkle. London, Routledge.

Merkle, T., et al. (2019). Digital Application: Evidence from Zurich Airport. Tourism, Hospitality and Digital Transformation: Strategic Management Aspects. K. Tajeddini, V. Ratten and T. Merkle. London, Routledge.

Teaching Case studies

Anderegg, R., Merkle, T. (2021). ‚Herbert-Bike’ – Developing an innovative platform for Mountain Bike Tourism in Switzerland. Teaching case study. The case centre, 520-0049-1

Merkle, T. & Lewis, R. (2014). Modern Asia: Bringing Asian cuisine to Stuttgart Airport. Teaching case study. The case centre, 614-012-1

Lewis, R., Merkle, T. (2014), “Work-life balance: perceptions from one luxury hotel in Monaco”, case study, ISBN: 978-2-9700952-2-4