Prof. Dr. Thorsten Merkle

Prof. Dr. Thorsten Merkle
ZHAW
School of Life Sciences and Facility Management
Hospitality Management Competency Group
Reidbach
8820 Wädenswil
Personal profile
Position at the ZHAW
www.zhaw.ch/de/lsfm/institute-zentren/ifm/
Membership of networks
- Higher Education Academy (HEA): Fellow
- International Council on Hotel, Restaurant, and Institutional Education (ICHRIE): Member
- Institute of Hospitality: Member
Projects
- Spital Muri - Neukonzeption Hotellerie / Project leader / Project ongoing
- Hotellerie Benchmark im Gesundheitswesen / Deputy project leader / Project ongoing
- Analyse des Optimierungspotentials im Facility Management beim Fusionsprozess der beiden reformierten Kirchgemeinden Zollikon & Zumikon / Project leader / Project completed
- DIGINUT – Digitalisierung im Verpflegungsbereich / Project co-leader / Project completed
Publications
-
Merkle, Thorsten; Tajeddini, Kayhan; Vlachos, Ilias; Keane, Jim,
2020.
.
In:
Entrepreneurship as empowerment : knowledge spillovers and entrepreneurial ecosystems.
Bingley:
Emerald.
pp. 127-150.
Available from: https://doi.org/10.1108/978-1-83982-550-720201010
-
Knaus, Dominik Lukas; Merkle, Thorsten,
2020.
Open innovation in sports management : the case of the FIFA museum in Zurich, Switzerland
.
In:
Sport entrepreneurship : an economic, social and sustainability perspective subject.
Bingley:
Emerald.
pp. 43-53.
Available from: https://doi.org/10.1108/978-1-83982-836-220201008
-
Merkle, Thorsten; Tajeddini, Kayhan; Mostberger, Sven; Rohner, Sarah; Schmid, Kira; Shaw, Eleanor,
2019.
Digital application : evidence from Zurich airport
.
In:
Tajeddini, Kayhan; Ratten, Vanessa; Merkle, Thorsten, eds.,
Tourism, Hospitality and Digital Transformation.
London:
Routledge.
pp. 147-164.
-
Merkle, Thorsten; Knaus, Dominik; Siegrist, Chantal,
2022.
An exploration of the service innovation gap in Swiss tourism [poster].
In:
2022 Annual International CHRIE Summer Conference, Washington, D.C., USA, 3-6 August 2022.
-
Klauser, Viola; Pfenninger, Mirjam; Merkle, Thorsten,
2022.
DIGINUT : Digitalisierung und Nutzen von Patientenernährungsdaten.
Wädenswil:
ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
Available from: https://doi.org/10.21256/zhaw-25314
-
Merkle, Thorsten; Kaeuper, Peter,
2021.
DIGINUT : Digitalisierung im Verpflegungsbereich.
In:
FM Perspektiven: FM Innovationen in HC digital, Wädenswil, 26. November 2021.
-
Merkle, Thorsten,
2021.
Foodflow – und plötzlich ist alles digital.
In:
FM Perspektiven: FM Innovationen in HC digital, Wädenswil, 26. November 2021.
Publications before appointment at the ZHAW
Akademische Journals (peer reviewed)
Merkle, T., Tajeddini, K., Wittmer, A. (2021). Can the Netflix business model actually work in commercial aviation in central Europe? It is complicated!. Teaching case study. Journal of Hospitality and Tourism Cases, 9(2).
Grechi, D., Ossola, P., & Merkle, T. (2017). eWOM and docility: the restaurant decision-making process. The International Journal of Business & Management, 5(9), 247-257.
Merkle, T. & Lewis, R. (2016). RB Leipzig: A Novel Approach to Sport Stadium Hospitality. Journal of Hospitality and Tourism Cases, 5(1)
Merkle, T. & Lewis, R. (2016). LSG Sky Chefs Sao Paulo: Managing Food Safety in Airline Catering in an Emerging Market. Journal of Hospitality and Tourism Cases, 5(2)
Edited books
Tajeddini, K., Ratten, V., Merkle, T. (Ed.) (2019). Tourism, Hospitality and Digital Transformation: Strategic Management Aspects. London, Routledge.
Book Chapters
Merkle, T. & Golding, P. (2020). Sports Stadium Hospitality and Catering: A Global Perspective. Routledge Companion to International Hospitality Management. M.A. Gardini, M. Ottenbacher and M. Schuckert, M. London, Routledge.
Merkle, T., Tajeddini, K., Vlachos, I., Keane, J. (2020). Entrepreneurship within airside food and beverage outlet patronage: The creation of ecosystems using outlet context and passenger’s emotions. Entrepreneurship As Empowerment: Knowledge Spillovers And Entrepreneurial Ecosystems. V. Ratten. Bingley, Emerald
Knaus, D. & Merkle, T. (2020). Open Innovation in Sports Management – The Case of the FIFA Museum in Zurich, Switzerland. Sport Entrepreneurship: An Economic, Social and Sustainability Perspective. V. Ratten. Bingley, Emerald.
Ratten, V., Tajeddini, K., Merkle, T. (2019). Tourism, Hospitality and Digital Transformation: The Relevance for Society. Tourism, Hospitality and Digital Transformation: Strategic Management Aspects. K. Tajeddini, V. Ratten and T. Merkle. London, Routledge.
Merkle, T., et al. (2019). Digital Application: Evidence from Zurich Airport. Tourism, Hospitality and Digital Transformation: Strategic Management Aspects. K. Tajeddini, V. Ratten and T. Merkle. London, Routledge.
Teaching Case studies
Anderegg, R., Merkle, T. (2021). ‚Herbert-Bike’ – Developing an innovative platform for Mountain Bike Tourism in Switzerland. Teaching case study. The case centre, 520-0049-1
Merkle, T. & Lewis, R. (2014). Modern Asia: Bringing Asian cuisine to Stuttgart Airport. Teaching case study. The case centre, 614-012-1
Lewis, R., Merkle, T. (2014), “Work-life balance: perceptions from one luxury hotel in Monaco”, case study, ISBN: 978-2-9700952-2-4