Crisis communication is a management matter
An interview with Dr. Albena Björck in the online magazine “Persönlich”, the leading online platform of the Swiss marketing and communications industry.
Rarely has corporate communications been as challenged as it has been this year. An interview with expert Dr. Albena Björck about a new normal, the corporate activism movement, the balance between too much and too little communication, and the “blackout” crisis scenario.
Click here for the interview (German)