Dr. Albena Björck

Position at the ZHAW

Senior Lecturer in International Strategy and Marketing, Litigation PR, Strategic Communication and Stakeholder Relations in academic, executive and custom corporate education programs.
Module Head MSc International Business: International Marketing, International Business Projects 1 and 2, Meter Thesis
Module Head BSc International Management: International Strategic Management, Strategic Communication and Stakeholder Relations
Module Head in MAS BA: Marketing Management

Academic and applied research and publications in Strategic (Branding, Change and Crisis) Communication, Stakeholder Relations, Litigation PR, International Strategy and Marketing.

Head of Corporate Education (2015-2018)
Responsibility for acquisition, curriculum development and project management of corporate universities and other customer executive programs. Coaching and advisory in international skills development, organisational learning and change.

www.zhaw.ch/aib

Expertise and research interests

Strategic Communication, Strategic Management, Marketing Management, International Stakeholder Management and Relations, International Business and Diplomacy, International Crisis Communication, Organization Development and Quality Management, International Retail Management, Wealth & Asset Management, Swiss Financial Place, Pharmaceutical Industry.

Educational background

University of St. Gallen (HSG): Dr. oec. HSG (Strategic Marketing Management and International Wholesale and Retail Management)
University of St. Gallen (HSG): Management program MAPOW - AIESEC (studies of Marketing Management, International Retail Management, Logistics)
University of National and World Economy, Sofia/Bulgaria: MSc International Relations
ZHAW School of Management and Law, CAS Higher and Professional Education

Professional milestones

Since 2035: Corporate Advisory and Sounding Board Rebranding, Strategic and Crisis Communication, Change Management

Since 2013: Lecturer, Coach and Advisor I Strategic Crisis Communication, Internal and Change Communication, Strategic Issue Management at Swiss Journalist School MAZ, Lucerne and Lucerne University of Applied Sciences and Arts, Lucerne

2000-2013: Career in different departments and functions at Wegelin & Co. Private Bankers
Head of Communications and Media Relations during the legal dispute and settlement with the US authorities
Head of Corporate Communications and Media Spokeswoman (incl.
Head of Marketing & Corporate Identiy & Quality Management

Membership of networks

• HSG Alumni
• Bundesverband Deutscher Pressesprecher
• LinkedIn
• Kaufmännischer Verband Zürich
• Verband für Krisenkommunikation

Articles in scientific journal, peer-reviewed

• Kendzia, Michael Jan; Björck, Albena,

  2018.

  The digital revolution and the organization of work : contemporary management techniques.

  Advances in Applied Sociology.

  8(3),

  pp. 212-232.

  Available from: https://doi.org/10.21256/zhaw-3753

• Björck, Albena,

  2016.

  Crisis typologies revisited : an interdisciplinary approach.

  Central European Business Review.

  5(3),

  pp. 25-37.

  Available from: https://doi.org/10.18267/j.cebr.156

Conference contributions, peer-reviewed

• Björck, Albena,

  2018.

  Interdisciplinary understanding of a crisis : towards an international crisis classification matrix [paper].

  In:

  4th International Scientific Conference ERAZ 2018 Conference Proceedings.

  ERAZ 2018, Sofia, Bulgaria, 7 June 2018.

  Association of Economists and Managers of the Balkans.

  pp. 323-329.

  Available from: https://doi.org/10.31410/eraz.2018.323

Other publications

• Björck, Albena; Vervoort Isler, Petronella,

  2017.

  Aus- und Weiterbildung I : corporate education : betriebsinterne Weiterbildung nach Mass.

  KMU Magazin.

  2017(10),

  pp. 10-13.

• Björck, Albena,

  2017.

  Interne Krisenkommunikation : Herausforderungen, Ziele und Lösungsansätze.

  KMU Magazin.

  2017(5),

  pp. 88-91.

  Available from: https://www.kmu-magazin.ch/forschung-entwicklung/herausforderungen-ziele-und-loesungsansaetze

• Björck, Albena,

  2017.

  Strategische Krisenkommunikation : professionelle Krisenkommunikation.

  Management und Qualität.

  46(5),

  pp. 20-21.

  Available from: https://www.saq.ch/mq/

• Björck, Albena,

  2017.

  Wenn die Kommunikation eine Krise auslöst.

  KMU Magazin.

  2017(6/7),

  pp. 94-96.

Publications before appointment at the ZHAW

Björck, Albena Dr. (2006). „Positionierung und zweiseitige Profilierung im Grosshandel – eine Untersuchung am Beispiel des Pharmagrosshandels“ (Dissertation)

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