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Dr. Albena Björck

Dr. Albena Björck

Dr. Albena Björck
ZHAW School of Management and Law
Department International Business
Stadthausstrasse 14
8400 Winterthur

+41 (0) 58 934 49 32

Personal profile

Position at the ZHAW

Senior Lecturer
Research and Corporate Advisory I Strategic Communication and International Business
Project Lead Corporate Education Programs

Expertise and research interests

Strategic Communication, Strategic Management, Marketing Management, International Stakeholder Management and Relations, International Business and Diplomacy, International Crisis Communication, Organization Development and Quality Management, International Retail Management, Wealth & Asset Management, Swiss Financial Place, Pharmaceutical Industry.

Educational background

University of St. Gallen (HSG): Dr. oec. HSG (Strategic Marketing Management and International Wholesale and Retail Management)
University of St. Gallen (HSG): Management program MAPOW - AIESEC (studies of Marketing Management, International Retail Management, Logistics)
University of National and World Economy, Sofia/Bulgaria: MSc International Relations

Professional milestones

Since 2015: Corporate Advisory Rebranding, Strategic and Crisis Communication, Change Management

Since 2013: Lecturer, Coach and Advisor I Strategic Crisis Communication, Internal and Change Communication, Strategic Issue Management at Swiss Journalist School MAZ, Lucerne and Lucerne University of Applied Sciences and Arts, Lucerne

2000-2013: Career in different departments and functions at Wegelin & Co. Private Bankers
Head of Communications and Media Relations during the legal dispute and settlement with the US authorities
Head of Corporate Communications and Media Spokeswoman (incl.
Head of Marketing & Corporate Identiy & Quality Management

Membership of networks


Articles in scientific journal, peer-reviewed Conference contributions, peer-reviewed Other publications Publications before appointment at the ZHAW

Björck, Albena Dr. (2006). „Positionierung und zweiseitige Profilierung im Grosshandel – eine Untersuchung am Beispiel des Pharmagrosshandels“ (Dissertation)