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Dr. Albena Björck

Dr. Albena Björck

Dr. Albena Björck
ZHAW School of Management and Law
Stadthausstrasse 14
8400 Winterthur

+41 (0) 58 934 49 32

Personal profile

Position at the ZHAW

Head of Corporate Education
Department of International Business


Educational background

University of St. Gallen (HSG): Dr. oec. HSG (Strategic Marketing Management and International Wholesale and Retail Management)
University of St. Gallen 8HSG): Management program MAPOW - AIESEC (studies of Marketing Management, International Retail Management, Logistics)
University of National and World Economy, Sofia/Bulgaria: MSc International Relations

Professional milestones

since 2013: Lecturer and Coach in Corporate and Crisis Communications at Swiss Journalist School MAZ, Lucerne and Lucerne University of Applied Sciences and Arts, Lucerne

2000-2013: Career in different departments and functions at Wegelin & Co. Private Bankers
Head of Communications and Media Relations during the legal dispute and settlement with the US authorities
Head of Corporate Communications and Media Spokeswoman (incl.
Head of Marketing & Corporate Identiy & Quality Management

Membership of networks


Peer-reviewed articles/chapters

Publications before appointment at the ZHAW

Björck, Albena Dr. (2017). "Wenn die Kommunikation eine Krise auslöst", KMU-Magazin, Nr. 6, Juni/Juli 2017
Björck, Albena Dr. (2017). "Interne Krisenkommunikation: Herausforderungen, Ziele und Lösungsansätze", KMU-Magazin, Nr. 5, Mai 2017
Björck, Albena Dr. (2017). "Strategische Krisenkommunikation - Professionelle Krisenkommunikation", Management & Qualität, Mai 2017

Björck, Albena Dr. (2016). "Crisis typologies revisited: An interdisciplinary approach", Central European Business Review, Vol. 5, No. 3, 2016

Björck, Albena Dr. (2006). „Positionierung und zweiseitige Profilierung im Grosshandel – eine Untersuchung am Beispiel des Pharmagrosshandels“ (Dissertation)