Swiss Sustainable Consumer Observatory (SSCO)
Collectively, individual consumer choices made in a wide range of areas, such as food, mobility, or electronic devices, strongly shape a society’s environmental footprint. The SSCO provides insights into behaviors and trends related to sustainable consumptions. At its core it features a large, repeated, cross-sectional survey of Swiss residents in all mayor language regions.
This co-creation Lab is a synthesis activity of the National Research Programme “Sustainable Economy: resource-friendly, future-oriented, innovative” (NRP 73) of the Swiss National Science Foundation (SNSF). NRP 73 aims at generating scientific knowledge about a sustainable economy that uses natural resources sparingly, creates welfare and increases the competitiveness of the Swiss economy. NRP 73 takes into account the environment, the economy and society as well as all natural resources and stages of the value chain.
Overview of the SSCO
- The aim of this Co-Creation Lab is to bring together scholars from different NRP 73 research projects and representatives from key stakeholders outside academia to integrate and enhance their knowledge concerning Swiss consumer’s attitudes towards sustainable consumption.
- Representative, regular surveys among Swiss residents from all parts of Switzerland will help to deliver the information needed.
- So far, three survey waves have been conducted with a sample (n>1100) of Swiss residents: Wave 1 in February 2022, wave 2 in December 2022, and wave 3 in October 2023.
Results of the first survey wave
The results of the first survey wave are in and provide an insightful glimpse into the consumption patterns of Swiss residents. The results, which were published in spring 2022, formed the basis for the second survey wave, which was conducted in fall 2022. While the analysis was still ongoing, the research team has compiled a document with summary results and key takeaways.
Publication of the synthesis report wave 1-3
The synthesis report with the results of the first three waves was published by the ZHAW in April 2023. Press release April 10, 2024
