Swen Jonas Kühne

Work at ZHAW

Position at the ZHAW

Research Associate

www.zhaw.ch/de/psychologie/institute/pi/

Education and Continuing education

Expertise and research interests

The focus of my research is in the area of environmental and sustainability psychology, behavioral insights and nudging.

I seek to understand and, if necessary, change human experience and behavior in the context of the interaction of humans with their environment. A specific focus is on changing unsustainable behavior in areas such as energy, food, transportation, or consumption.

In teaching, I am involved in various modules such as Environmental Psychology I & II, Literature Colloquium, or Behavioral Psychology.

Educational background

PhD. University of Basel
Master in Applied Psychology ZHAW
Bachelor in Applied Psychology ZHAW

Membership of networks

• Behavioral Insights for Better Politics and Societies
• Initiative Psychologie im Umweltschutz

Publications

• Reijnen, Ester; Laasner Vogt, Lea; Kühne, Swen J.; Fiechter, Jan P.,

  2023.

  Do pictograms on medication packages cause people to consult package inserts less often? If so, with what consequences?.

  Behavioral Sciences.

  13(8), pp. 696.

  Available from: https://doi.org/10.3390/bs13080696

• Kühne, Swen J.; Reijnen, Ester,

  2023.

  Buy solar, get cashback : do consumer subsidies described as promotions influence electricity choices?.

  Frontiers in Psychology.

  14(1155556).

  Available from: https://doi.org/10.3389/fpsyg.2023.1155556

• Kühne, Swen J.; Reijnen, Ester; Laasner Vogt, Lea; Baumgartner, Melanie,

  2023.

  Can carbon labels encourage green food choices?.

  Frontiers in Psychology.

  13(902869).

  Available from: https://doi.org/10.3389/fpsyg.2022.902869

• Kühne, Swen J.; Reijnen, Ester; Granja, Gracinda; Hansen, Rachel S.,

  2022.

  Labels affect food choices, but in what ways?.

  Nutrients.

  14(15), pp. 3204.

  Available from: https://doi.org/10.3390/nu14153204

• Reijnen, Ester; Laasner Vogt, Lea; Fiechter, Jan P.; Kühne, Swen J.; Meister, Nadine; Venzin, Claudio; Aebersold, Raphael,

  2022.

  Well-designed medical pictograms accelerate search.

  Applied Ergonomics.

  103(103799).

  Available from: https://doi.org/10.1016/j.apergo.2022.103799

• Reijnen, Ester; Kühne, Swen J.; Ritter, Reto,

  2021.

  A healthier beverage choice is based on a subjective assessment of sweet taste.

  Journal of Food Research.

  10(2), pp. 47-55.

  Available from: https://doi.org/10.5539/jfr.v10n2p47

• Kühne, Swen Jonas; Reijnen, Ester; Ritter, Reto,

  2021.

  Appliance-based solar certificates : a new way of going green.

  Energy Policy.

  148(111986).

  Available from: https://doi.org/10.1016/j.enpol.2020.111986

• Reijnen, Ester; Kühne, Swen Jonas; Stöcklin, Markus; Wolfe, Jeremy M.,

  2019.

  Choosing or rejecting a food item, does framing matter? And what has sugar to do with it!.

  Appetite.

  143(104410).

  Available from: https://doi.org/10.1016/j.appet.2019.104410

• Reijnen, E.; Kühne, S. J.; von Gugelberg, H. M.; Crameri, A.,

  2019.

  Nudged to a menu position: the role of “I’m Loving It”!.

  Journal of Consumer Policy.

  42(3), pp. 441-453.

  Available from: https://doi.org/10.1007/s10603-019-09413-4

• Kühne, Swen Jonas; Reijnen, Ester; Crameri, Aureliano,

  2019.

  When too few is bad for the environment : choice set size and default effects for electricity products.

  Swiss Journal of Psychology.

  79(1), pp. 35-41.

  Available from: https://doi.org/10.1024/1421-0185/a000232

• Kühne, Swen J.,

  2020.

  Nudging healthy food and sustainable choices.

  Universität Basel.

  Available from: https://doi.org/10.5451/unibas-ep79035

• Catarci, Daniele; Laasner Vogt, Lea; Kühne, Swen Jonas; Bläuer, Lars; Reijnen, Ester,

  2023.

  Online food choices : when does “recommended by” work? [poster].

  In:

  45th European Conference on Visual Perception, Paphos, Cyprus, 27-31 August 2023.

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Available from: https://doi.org/10.21256/zhaw-28650

• Laasner Vogt, Lea; Kühne, Swen J.; Bremermann-Reiser, Sabine; Reijnen, Ester,

  2023.

  Verbal or visual representation of side effects : does this affect the judgement of driving behavior? [poster].

  In:

  45th European Conference on Visual Perception (ECVP), Paphos, Cyprus, 27-31 August 2023.

• Scharowski, Nicolas; Benk, Michaela; Kühne, Swen J.; Wettstein, Léane; Brühlmann, Florian,

  2023.

  Certification labels for trustworthy AI : insights from an empirical mixed-method study [paper].

  In:

  Proceedings of the 2023 ACM Conference on Fairness, Accountability, and Transparency.

  6th ACM Conference on Fairness, Accountability, and Transparency (FAccT), Chicago, USA, 12-15 June 2023.

  Association for Computing Machinery.

  pp. 248-260.

  Available from: https://doi.org/10.1145/3593013.3593994

• Kühne, Swen J.; Reijnen, Ester; Bremermann-Reiser, Sabine M.,

  2022.

  Does unpacking the carbon footprint affect travel choices? [poster].

  In:

  Society for Judgment and Decision Making Annual Meeting, San Diego, USA, 10-13 November 2022.

  Available from: https://sjdm.org/presentations/2022-Poster-Kuehne-Swen-Support-Unpacking-Footprint.pdf

• Kühne, Swen J.; Reijnen, Ester,

  2022.

  Buy solar, get cash back : do rebate description of subsidies influence your electricity choice? [poster].

  In:

  27th International Association for People-Environment Studies (IAPS) Conference, Lisboa, Portugal, 4-8 July 2022.

• Kühne, Swen Jonas; Hackenfort, Markus; Reijnen, Ester,

  2017.

  It's time to switch: when do consumers switch to more energy-efficient appliances [paper].

  In:

  Garcia Mira, Ricardo; Steg, Linda; Schultz, Wesley; Hartig, Terry, eds.,

  Book of abstracts : International Conference on Envirionmental Psychology.

  International Conference on Environmental Psychology, A Coruña, Spain, 30 October - 01 November 2017.

  pp. 295.

• Kühne, Swen Jonas; Hackenfort, Markus; Reijnen, Ester,

  2016.

  Energy efficient technology - badly communicated : the importance of energy label design [poster].

  In:

  Cognitive Psychology Section Annual Conference.

  BPS Cognitive Psychology Section Annual Conference, Barcelona, Spain, 31. August - 2. September 2016.

  British Psychological Society.

  pp. 73.

• Laasner Vogt, Lea; Kühne, Swen J.; Reijnen, Ester,

  2022.

  Do visual aids on medication packages make your drug use safer? [poster].

  In:

  Vision Science Society 2022, St. Pete Beach, FL, USA, 13-18 May 2022.

• Kühne, Swen J.; Reijnen, Ester; Bremermann-Reiser, Sabine Maja,

  2023.

  A little thanks misses the mark : does communicating gratitude affect green travel choices?.

  In:

  International Conference of Environmental Psychology (ICEP), Aarhus, Denmark, 20-23 June 2023.

• Kühne, Swen Jonas; Reijnen, Ester; Laasner Vogt, Lea; Baumgartner, Melanie,

  2021.

  Can CO2e labels encourage green food choices?.

  In:

  International Conference on Environmental Psychology, Siracusa, Italy, 5-8 October 2021.

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