Awarded the “Best Paper Award”
The team with Fredrik Hacklin and Albena Björck received the “Best Paper Award” in the SIG Strategic Management General Track at EURAM.
The paper “Winning over the Market Orientation Trap: An Evolutionary Perspective on the Deliberate Iteration between Market Driving and Market-Driven Orientation” has received the “Best Paper Award” in the SIG Strategic Management General Track of this year's EURAM 2022. Many thanks to the reviewer team for the recognition and insightful feedback - it spurs us to keep working on this topic. What a great end to three intense and wonderful conference days!