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Dr. oec. HSG Albena Björck

Dr. oec. HSG Albena Björck

Dr. oec. HSG Albena Björck

ZHAW School of Management and Law
Abteilung International Business
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 49 32
albena.bjoerck@zhaw.ch

Arbeit an der ZHAW

Tätigkeit

  • Dozentin & Forscherin
  • Dr. Albena Björck is a Senior Lecturer and Researcher at the ZHAW School of Management and Law. She is the leading lecturer in the flagship program, MSc International Business (FT Top 50), and is responsible for strategic corporate-academia collaborations for education and research projects. Her research focuses on strategic management, foresight and purpose-driven organizations. Albena is affiliated with Stanford University Design Group and holds a PhD from the University of St. Gallen (Switzerland) in Strategic Management. She has a strong command of several languages. Prior to Academia, Dr. Björck spent around twenty years in business practice. Half of the period she has spent in Senior Leadership in the Swiss financial industry. She has a track record of establishing and managing successful organizational functions in a dynamic and demanding environment. Furthermore, she has unique experience and direct management involvement in fast-paced corporate branding, transformational and crisis management, and communications. In the last ten years, Dr. Björck is a consultant and executive coach for more then 500 start-ups and established organizations as well as expert of the Innosuisse in the mentioned areas of competence.

Lehrtätigkeit in der Weiterbildung

Aus- und Weiterbildung

Arbeits- und Forschungsschwerpunkte, Spezialkenntnisse

Research on strategic management with a focus on positioning, industry and organizational transformation, legitimacy and stakeholder relations in times of change, crises, and renewal in global firms.

Aktuelle Forschungsthemen und Projekte:
The Conceptualisation of Purpose, Purpose-Driven Strategies and Purpose-Driven Transformation (global context)
Strategic orientation, positioning and the origins of strategic crises (co-evolutionary lock-in)
Strategic Crisis Readiness: general and in the context of cyber risks
Strategic Crisis Communication and the Covid-19 pandemics

Strategische Partnerschaften Business-Academia

Teaching:
- Award-winning teaching and didactic design for skills development on bachelor, master, executive, and corporate levels.
- International Strategy and Marketing combined with future literacy, interdisciplinary and design-driven skills as a core of the leadership curriculum today.

Spezialkenntnisse:
Value Chain Transformation and Strategic Positioning, Strategy Change and Crisis, Strategic (Branding, Change and Crisis) Communication, Rebranding & Organizational Change, Media and Litigation Relations, International Business, International Wholesale and Retail Management, Wealth & Asset Management, Swiss Financial Industry, Pharmaceutical and Health Industries.

Beruflicher Werdegang

Seit 2013
Management consulting, independent advisory, and sounding board to executive management and board of directors, focusing on: strategic communication, branding, change and crisis management and communications, marketing management.
Industries of current focus: education, financial industry, healthcare, telecommunication, retailtech.

Seit 2013
Die Schweizer Journalistenschule (MAZ), Hochschule Luzern,
Dozentin und Executive Coach I Strategische Kommunikation

2000-2013
Wegelin & Co. Privatbankiers
- Leiterin Kommunikation und Medienbeauftragte während der gerichtlichen Auseinandersetzung und des Vergleichs mit den US-Behörden
- Leiterin Corporate Communications (inkl. Gründung, Verkauf an Raiffeisen Schweiz und Positionierung der Notenstein Privatbank)
- Leiterin Marketing & Corporate Identity & Quality Management

2008-2013: Mediensprecherin und –koordination für den Präsidenten der Vereinigung Schweizerischer Privatbankiers und für das VR-Mitglied und späteren VR-Präsidenten der NZZ Mediengruppe.

2000-2006: Universität St. Gallen, Institut für Marketing und Handel, Wissenschaftliche Mitarbeiterin und assoziierte PhD-Kandidatin

Ausbildung

  • Design Thinking & Creativity for Business / Design Thinking, Innovation processes
    INSEAD
    2020 - 2020
  • CAS Higher and Professional Education / Didactics
    ZHAW School of Management and Law
    2015 - 2016
  • Dr. oec. HSG (Strategisches & Marketing Management, Internationales Handelsmanagement) / Strategisches Management
    Universität St. Gallen (HSG)
    09 / 2000 - 09 / 2006
  • Studies of Business Administration, Strategic and Marketing Management. / Strategic and Marketing Management (BWL)
    Universität St. Gallen (HSG)
    09 / 1999 - 09 / 2000
  • MSc Internationale Beziehungen / International Relations
    Universität für National- und Weltwirtschaft, Sofia (Bulgarien)
    09 / 1993 - 09 / 1997

Mitglied in Netzwerken

Projekte

Publikationen

Beiträge in wissenschaftlicher Zeitschrift, peer-reviewed
Buchbeiträge, peer-reviewed
Konferenzbeiträge, peer-reviewed
Weitere Publikationen
Mündliche Konferenzbeiträge und Abstracts

Publikationen vor Tätigkeit an der ZHAW

Björck, Albena Dr. (2006). „Positionierung und zweiseitige Profilierung im Grosshandel – eine Untersuchung am Beispiel des Pharmagrosshandels“ (Dissertation Universität St. Gallen) I "Positioning and Dual Differentiation of Wholesale Services - a framework on the example of merchant wholesalers in Swiss and European pharmaceutical markets" (PhD-Thesis, University of St. Gallen)