Fabio Duma

  Fabio Duma

Fabio Duma
ZHAW School of Management and Law
Stadthausstrasse 14
8400 Winterthur

+41 (0) 58 934 76 31
fabio.duma@zhaw.ch

Persönliches Profil

Leitungsfunktion

  • Leitung Luxury & Reputation Management

Tätigkeit an der ZHAW als

Leiter Luxury & Reputation Management, Koordinator Doktoratsförderung, Doktorand Universität St. Gallen (HSG)

Arbeits- und Forschungsschwerpunkte, Spezialkenntnisse

Reputation Management; Corporate Identity; Behavioral Branding

Luxury Strategy & Management; Luxury Branding

Interaction & Service Quality

Aus- und Fortbildung

2013- Doktorandenstudium, Institut für Marketing, Universität St. Gallen (HSG)
M.A. HSG in Marketing, Services & Communication Management
B.A. HSG in Business Administration

Kaufm. Bankausbildung

CAS in Hochschuldidaktik (Abschluss Herbst 2015)

Beruflicher Werdegang

2011-2012 Head Corporate Development, Hotz Gruppe, Steinhausen/Zug

since 2011 Founder & Managing Director, Tenute Duma (Duma Family Estates), Apulia/Italy

since 2010 various project-based freelance engagements (a.o. WESSLING, Chromium Brands, Trends & Positionen PD Dr. Monika Kritzmöller, St. Galler Kantonalbank Institutional Clients, ASGA Pension Fund)

2010 Assistant to the CEO (project-based), Benninger AG, Uzwil

2009-2011 International Strategist & Business Development Europe, The WESSLING Group, San Francisco

2005-2009 Assistant to the Head of Corporate Development & Investor Relations, St. Galler Kantonalbank Group, St. Gallen

2003-2009 Co-Founding, Set-up and Administration of an SME in the construction industry, St. Gallen

2001-2009 Financial Analysis, Assistant to the Head of Research & Asset Management, St. Galler Kantonalbank / HYPOSWISS Private Bank Ltd., St. Gallen and Zurich

Mitglied in Netzwerken

Publikationen

Leinert, Lisa; ; Duma, Fabio,

2016.

Food Sector Study : Figures, Structure, Forces of Change, and Development Potential of the Swiss Food Industry

.

Winterthur:

ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

Verfügbar unter: https://doi.org/10.21256/zhaw-1188

Leinert, Lisa; ; Duma, Fabio,

2016.

Branchenstudie Food : Kennzahlen, Struktur, Veränderungstreiber und Entwicklungspotenziale der Schweizer Lebensmittelindustrie

.

Winterthur:

ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

ISBN 978-3-03870-005-0.

Verfügbar unter: https://doi.org/10.21256/zhaw-1126

Leinert, Lisa; ; Duma, Fabio,

2016.

Branchenstudie Food : Kennzahlen, Struktur, Veränderungstreiber und Entwicklungspotenziale der Schweizer Lebensmittelindustrie

.

Winterthur:

ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

Verfügbar unter: https://doi.org/10.21256/zhaw-1199

Leinert, Lisa; ; Duma, Fabio,

2016.

Food Sector Study : Figures, Structure, Forces of Change, and Development Potential of the Swiss Food Industry

.

Winterthur:

ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

ISBN 978-3-03870-004-3.

Verfügbar unter: https://doi.org/10.21256/zhaw-1125

Monographien und Herausgeberschaften

; ; ().

The Business of Luxury

.

In: SML essentials. Zürich: vdf.

Beiträge, peer-reviewed

; ().

Digital Personas in the Luxury Market Segment: Creating a Better Luxury Experience

.

In: François Courvoisier; Kalust Zorik (Hg.). Journée Internationale du Marketing Horloger. Neuchâtel: JIMH. Peer reviewed.

; ; ; ().

Economies of Small: Niche Strategies and Success Factors of Independent Luxury Companies in a Global Market Dominated by Big Business

.

Global Fashion Management Conference at Vienna Proceedings 343-350. Peer reviewed.

().

High Tech versus High Touch: The Digital Revolution in Luxury and the Role of Brick-And-Mortar Mortar Retail - The Example of the Luxury Watch Industry

.

Presentation at the Luxury & Innovation Hub Forum, Warwick Business School, London Peer reviewed.

; ().

The Identity of Independent Niche Luxury Brands: Differentiating Characteristics and the Role of Authenticity

.

Global Fashion Management Conference at Vienna Proceedings 245-252 . Peer reviewed.

; ().

ALIGNING IDENTITY AND BEHAVIOR IN LUXURY WATCH RETAIL

: UNDERSTANDING THE FRONT REALITY OF SALES STAFF IN LUXURY WATCH BOUTIQUES AS A STARTING POINT.

Global Marketing Conference - Proceedings Peer reviewed.

; ; ; ().

The Management of Luxury Brand Behavior: Adapting Luxury Brand Management to the Changing Market Forces of the 21st Century

.

The Marketing Review, 16, 1. 3-25. Peer reviewed.

; ().

CULTIVATING CORPORATE REPUTATION FROM THE BOTTOM

: EVALUATION OF SERVICE ENCOUNTER MANAGEMENT IN LUXURY WATCH MONOBRAND BOUTIQUES.

Global Fashion Management Conference - Proceedings Peer reviewed.