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Fabio Duma

Fabio Duma

Fabio Duma
ZHAW School of Management and Law
Stadthausstrasse 14
8400 Winterthur

+41 (0) 58 934 76 31
fabio.duma@zhaw.ch

Persönliches Profil

Leitungsfunktion

  • Leitung Luxury & Reputation Management

Tätigkeit an der ZHAW als

Leiter Luxury & Reputation Management, Koordinator Doktoratsförderung, Doktorand Universität St. Gallen (HSG)

Arbeits- und Forschungsschwerpunkte, Spezialkenntnisse

Reputation Management; Corporate Identity; Behavioral Branding

Luxury Strategy & Management; Luxury Branding

Interaction & Service Quality

Aus- und Fortbildung

2013- Doktorandenstudium, Institut für Marketing, Universität St. Gallen (HSG)
M.A. HSG in Marketing, Services & Communication Management
B.A. HSG in Business Administration

Kaufm. Bankausbildung

CAS in Hochschuldidaktik (Abschluss Herbst 2015)

Beruflicher Werdegang

2011-2012 Head Corporate Development, Hotz Gruppe, Steinhausen/Zug

since 2011 Founder & Managing Director, Tenute Duma (Duma Family Estates), Apulia/Italy

since 2010 various project-based freelance engagements (a.o. WESSLING, Chromium Brands, Trends & Positionen PD Dr. Monika Kritzmöller, St. Galler Kantonalbank Institutional Clients, ASGA Pension Fund)

2010 Assistant to the CEO (project-based), Benninger AG, Uzwil

2009-2011 International Strategist & Business Development Europe, The WESSLING Group, San Francisco

2005-2009 Assistant to the Head of Corporate Development & Investor Relations, St. Galler Kantonalbank Group, St. Gallen

2003-2009 Co-Founding, Set-up and Administration of an SME in the construction industry, St. Gallen

2001-2009 Financial Analysis, Assistant to the Head of Research & Asset Management, St. Galler Kantonalbank / HYPOSWISS Private Bank Ltd., St. Gallen and Zurich

Mitglied in Netzwerken

Publikationen

Monographien und Herausgeberschaften

  • ; ; ().

    The Business of Luxury

    .

    In: SML essentials. Zürich: vdf.

Beiträge, peer-reviewed

  • ; ().

    Digital Personas in the Luxury Market Segment: Creating a Better Luxury Experience

    .

    In: François Courvoisier; Kalust Zorik (Hg.). Journée Internationale du Marketing Horloger. Neuchâtel: JIMH. Peer reviewed.

  • ; ; ; ().

    Economies of Small: Niche Strategies and Success Factors of Independent Luxury Companies in a Global Market Dominated by Big Business

    .

    Global Fashion Management Conference at Vienna Proceedings 343-350. Peer reviewed.

  • ().

    High Tech versus High Touch: The Digital Revolution in Luxury and the Role of Brick-And-Mortar Mortar Retail - The Example of the Luxury Watch Industry

    .

    Presentation at the Luxury & Innovation Hub Forum, Warwick Business School, London Peer reviewed.

  • ; ().

    The Identity of Independent Niche Luxury Brands: Differentiating Characteristics and the Role of Authenticity

    .

    Global Fashion Management Conference at Vienna Proceedings 245-252 . Peer reviewed.

  • ; ().

    ALIGNING IDENTITY AND BEHAVIOR IN LUXURY WATCH RETAIL

    : UNDERSTANDING THE FRONT REALITY OF SALES STAFF IN LUXURY WATCH BOUTIQUES AS A STARTING POINT.

    Global Marketing Conference - Proceedings Peer reviewed.

  • ; ; ; ().

    The Management of Luxury Brand Behavior: Adapting Luxury Brand Management to the Changing Market Forces of the 21st Century

    .

    The Marketing Review, 16, 1. 3-25. Peer reviewed.

  • ; ().

    CULTIVATING CORPORATE REPUTATION FROM THE BOTTOM

    : EVALUATION OF SERVICE ENCOUNTER MANAGEMENT IN LUXURY WATCH MONOBRAND BOUTIQUES.

    Global Fashion Management Conference - Proceedings Peer reviewed.