Fabio Duma

Leitungsfunktion

• Leitung Luxury & Reputation Management

Tätigkeit an der ZHAW als

Leiter Luxury & Reputation Management, Koordinator Doktoratsförderung, Doktorand Universität St. Gallen (HSG)

Arbeits- und Forschungsschwerpunkte, Spezialkenntnisse

Reputation Management; Corporate Identity; Behavioral Branding

Luxury Strategy & Management; Luxury Branding

Interaction & Service Quality

Aus- und Fortbildung

2013- Doktorandenstudium, Institut für Marketing, Universität St. Gallen (HSG)
M.A. HSG in Marketing, Services & Communication Management
B.A. HSG in Business Administration

Kaufm. Bankausbildung

CAS in Hochschuldidaktik (Abschluss Herbst 2015)

Beruflicher Werdegang

2011-2012 Head Corporate Development, Hotz Gruppe, Steinhausen/Zug

since 2011 Founder & Managing Director, Tenute Duma (Duma Family Estates), Apulia/Italy

since 2010 various project-based freelance engagements (a.o. WESSLING, Chromium Brands, Trends & Positionen PD Dr. Monika Kritzmöller, St. Galler Kantonalbank Institutional Clients, ASGA Pension Fund)

2010 Assistant to the CEO (project-based), Benninger AG, Uzwil

2009-2011 International Strategist & Business Development Europe, The WESSLING Group, San Francisco

2005-2009 Assistant to the Head of Corporate Development & Investor Relations, St. Galler Kantonalbank Group, St. Gallen

2003-2009 Co-Founding, Set-up and Administration of an SME in the construction industry, St. Gallen

2001-2009 Financial Analysis, Assistant to the Head of Research & Asset Management, St. Galler Kantonalbank / HYPOSWISS Private Bank Ltd., St. Gallen and Zurich

Mitglied in Netzwerken

• Swiss-American Chamber of Commerce, San Francisco Chapter
• Efficiency Club Schweiz
• HSG Alumni Zurich, St. Gallen, San Francisco Chapters
• Academic Reviewer, Asia-Pacific Journal of Business Administration

• Leinert, Lisa; Brand, Fridolin S.; Duma, Fabio,

  2016.

  Branchenstudie Food : Kennzahlen, Struktur, Veränderungstreiber und Entwicklungspotenziale der Schweizer Lebensmittelindustrie

  .

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  ISBN 978-3-03870-005-0.

  Verfügbar unter: https://doi.org/10.21256/zhaw-1126

• Leinert, Lisa; Brand, Fridolin S.; Duma, Fabio,

  2016.

  Branchenstudie Food : Kennzahlen, Struktur, Veränderungstreiber und Entwicklungspotenziale der Schweizer Lebensmittelindustrie

  .

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Verfügbar unter: https://doi.org/10.21256/zhaw-1199

• Leinert, Lisa; Brand, Fridolin S.; Duma, Fabio,

  2016.

  Food Sector Study : Figures, Structure, Forces of Change, and Development Potential of the Swiss Food Industry

  .

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  ISBN 978-3-03870-004-3.

  Verfügbar unter: https://doi.org/10.21256/zhaw-1125

• Leinert, Lisa; Brand, Fridolin S.; Duma, Fabio,

  2016.

  Food Sector Study : Figures, Structure, Forces of Change, and Development Potential of the Swiss Food Industry

  .

  Winterthur:

  ZHAW Zürcher Hochschule für Angewandte Wissenschaften.

  Verfügbar unter: https://doi.org/10.21256/zhaw-1188

Monographien und Herausgeberschaften

• Duma, Fabio; Hallier Willi, Christine; Steinmann, Cary (2015).

  The Business of Luxury

  .

  In: SML essentials. Zürich: vdf.

Beiträge, peer-reviewed

• Duma, Fabio; Bendoni, Wendy K. (2017).

  Digital Personas in the Luxury Market Segment: Creating a Better Luxury Experience

  .

  In: François Courvoisier; Kalust Zorik (Hg.). Journée Internationale du Marketing Horloger. Neuchâtel: JIMH. Peer reviewed.

• Duma, Fabio; Popcsev, Mark; Phua, Beatrice; Seelhofer, Daniel (2017).

  Economies of Small: Niche Strategies and Success Factors of Independent Luxury Companies in a Global Market Dominated by Big Business

  .

  Global Fashion Management Conference at Vienna Proceedings 343-350. Peer reviewed.

• Duma, Fabio (2017).

  High Tech versus High Touch: The Digital Revolution in Luxury and the Role of Brick-And-Mortar Mortar Retail - The Example of the Luxury Watch Industry

  .

  Presentation at the Luxury & Innovation Hub Forum, Warwick Business School, London Peer reviewed.

• Duma, Fabio; Popcsev, Mark (2017).

  The Identity of Independent Niche Luxury Brands: Differentiating Characteristics and the Role of Authenticity

  .

  Global Fashion Management Conference at Vienna Proceedings 245-252 . Peer reviewed.

• Duma, Fabio; Hallier Willi, Christine (2016).

  ALIGNING IDENTITY AND BEHAVIOR IN LUXURY WATCH RETAIL

  : UNDERSTANDING THE FRONT REALITY OF SALES STAFF IN LUXURY WATCH BOUTIQUES AS A STARTING POINT.

  Global Marketing Conference - Proceedings Peer reviewed.

• Duma, Fabio; Hallier Willi, Christine; Nguyen, Bang; Melewar, T.C. (2016).

  The Management of Luxury Brand Behavior: Adapting Luxury Brand Management to the Changing Market Forces of the 21st Century

  .

  The Marketing Review, 16, 1. 3-25. Peer reviewed.

• Duma, Fabio; Hallier Willi, Christine (2015).

  CULTIVATING CORPORATE REPUTATION FROM THE BOTTOM

  : EVALUATION OF SERVICE ENCOUNTER MANAGEMENT IN LUXURY WATCH MONOBRAND BOUTIQUES.

  Global Fashion Management Conference - Proceedings Peer reviewed.