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Dong Yang Meier

Dong Yang Meier

Dong Yang Meier

ZHAW School of Management and Law
Center for Culture & Creativity in International Business (C3IB)
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 62 67

Persönliches Profil

Tätigkeit an der ZHAW

Senior Research Associate and Lecturer in International Business/Cross-cultural Management
Center for Culture and Creativity in International Business (C3IB)


Lehrtätigkeit in der Weiterbildung

Arbeits- und Forschungsschwerpunkte, Spezialkenntnisse

As a research associate, Dong Yang Meier focuses on the influence of cultural factors on market entry strategies, leadership, organizational behavior, and cultural integration in cross-border collaboration. She has written chapters for textbooks on Human Resource Management and Leadership for Business Administration and published peer-reviewed research articles in leading academic journals.
As a lecturer at the ZHAW School of Management and Law, she is actively involved in teaching in regular undergraduate and graduate programs and develops innovative and hybrid teaching methods for flipped classrooms for modules such as Introduction to Business Administration, Intercultural Management, International Business and China Business & Culture. She is also a faculty member and coach for continuing education programs such as the Master of Business Administration (MBA) and the MBA Executive Leadership Module. She has developed and organized study programs for Chinese executives in Switzerland in collaboration with other Swiss institutions and corporations.

Aus- und Fortbildung

Ph.D. Candidate University of Fribourg
MSc Business Administration Major in Health Economics

Mitglied in Netzwerken



Beiträge in wissenschaftlicher Zeitschrift, peer-reviewed

Weitere Beiträge

With more than ten years of professional experience in the Swiss private sector in international business, including China, Southeast Asia, market development and supply chain management, Dong Yang Meier leads the China research and executive education program at Center for Culture and Creativity in International Business (C3IB).