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Dr. Bernadette Sütterlin

Dr. Bernadette Sütterlin

Dr. Bernadette Sütterlin
ZHAW School of Engineering
Forschungsschwerpunkt Nachhaltige Energiesysteme

+41 (0) 58 934 41 30
bernadette.suetterlin@zhaw.ch

Persönliches Profil

Tätigkeit an der ZHAW als

Senior Researcher und Dozentin

http://www.zhaw.ch/ine

Arbeits- und Forschungsschwerpunkte, Spezialkenntnisse

- Urteils- und Entscheidungsfindung
- Nachhaltiges Konsumentenverhalten
- Einflussfaktoren und Prozesse im Zusammenhang mit umweltrelevantem Verhalten
- Einstellungs- und Verhaltensänderung
- Wahrnehmung und Akzeptanz von Technologien

Aus- und Fortbildung

2009-2012: PhD in Psychologie, ETH Zürich
2004-2006: MSc in Psychologie, Universität Basel
2000-2004: BSc in Psychologie, Universität Basel

Beruflicher Werdegang

2018-heute: Senior Researcher und Dozentin für Suffizienz in der Gruppe Nachhaltige Energiesysteme des Instituts für Nachhaltige Entwicklung der ZHAW
2015-heute: Senior Researcher und Dozentin für Consumer Behavior und Psychologie am Lehrstuhl Consumer Behavior des Instituts für Umweltentscheidungen der ETH Zürich
2012-2015: Postdoctoral Researcher und Dozentin für Consumer Behavior am Lehrstuhl Consumer Behavior des Instituts für Umweltentscheidungen der ETH Zürich
2009-2012: Wissenschaftliche Mitarbeiterin (Doktorandin) am Lehrstuhl Consumer Behavior des Instituts für Umweltentscheidungen der ETH Zürich
2008-2009: Relationship Manager im Bereich Private Banking bei der Credit Suisse in Basel
2006-2008: Career Starter im Credit Suisse Private Banking im Bereich Relationship Management in Basel
2005: Internship in Marktforschung am Departement für Psychologie der Universität Basel
2004-2006: Studentische Hilfswissenschaftlerin am Departement für Kognitive Psychologie und Methodologie der Universität Basel
2003: Internship in Marketing bei der Pharmdialog AG in Bern

Mitglied in Netzwerken

Projekte

Publikationen

Konferenzbeiträge, peer-reviewed Mündliche Konferenzbeiträge und Abstracts Publikationen vor Tätigkeit an der ZHAW

Peer-Reviewed Publications

Hoogendoorn, G., Sütterlin, B., & Siegrist, M. (2019). When good intentions go bad: The biased perception of the environmental impact of a behavior due to reliance on an actor’s behavioral intention. Journal of Environmental Psychology, 64, 65-77.

Lienert, P., Sütterlin, B., & Siegrist, M. (2018). Public acceptance of high-voltage power lines: The influence of information provision on undergrounding. Energy Policy, 112, 305-315.

Siegrist, M., Sütterlin, B., & Hartmann, C. (2018). Perceived naturalness and evoked disgust influence acceptance of cultured meat. Meat Science, 139, 213-219.

Lienert, P., Sütterlin, B., & Siegrist, M. (2017). The influence of high-voltage power lines on the feelings evoked by different Swiss surroundings. Energy Research & Social Sciences, 23, 46-59.

Siegrist, M. & Sütterlin, B. (2017). Importance of perceived naturalness for acceptance of food additives and cultured meat. Appetite, 113, 320-326.

Sütterlin, B., & Siegrist, M. (2017). Public perception of solar radiation management: The impact of information and evoked affect. Journal of Risk Research, 20(10), 1292-1307.

Sütterlin, B. & Siegrist, M. (2017). Public acceptance of renewable energy technologies from an abstract versus concrete perspective and the positive imagery of solar power. Energy Policy, 106, 356-366.

Waechter, S., Sütterlin, B., & Siegrist, M. (2017). Decision-making strategies for the choice of energy-friendly products. Journal of Consumer Policy, 40, 81-103.

Siegrist, M. & Sütterlin, B. (2016). People’s reliance on the affect heuristic may result in a biased perception of gene technology. Food Quality and Preference, 54, 137-140.

Siegrist, M., Hartmann, C., & Sütterlin, B. (2016). Biased perception about gene technology: How perceived naturalness and affect distort benefit perception. Appetite, 96, 509-516.

Waechter, S., Sütterlin, B., Borghoff, J. & Siegrist, M. (2016). Letters, signs, and colors: How the display of energy-efficiency information influences consumer assessments of products. Energy Research & Social Science, 15, 86-95.

Lienert, P., Sütterlin, B., & Siegrist, M. (2015). Public acceptance of the expansion and modification of high—voltage power lines in the context of the energy transition. Energy Policy, 87, 573-583.

Sütterlin, B. & Siegrist, M. (2015). Simply adding the word “fruit” makes sugar healthier: The misleading effect of symbolic information on the perceived healthiness of food. Appetite, 95, 252-261.

Waechter, S., Sütterlin, B., & Siegrist, M. (2015). Desired and undesired effects of energy labels: An eye-tracking study. PLoS ONE, 10(7), e0134132.

Waechter, S., Sütterlin, B., & Siegrist, M. (2015). The misleading effect of energy efficiency information on perceived energy friendliness of electric goods. Journal of Cleaner Production, 93, 193-202.

Siegrist, M. & Sütterlin, B. (2014). Human and nature-caused hazards: The affect heuristic causes biased decisions. Risk Analysis, 34(8), 1482-1494.

Siegrist, M., Sütterlin, B., & Keller, C. (2014). Why have some people changed their attitudes toward nuclear power after the accident in Fukushima? Energy Policy, 69, 356-363.

Sütterlin, B. & Siegrist, M. (2014). The reliance on symbolically significant behavioral attributes when judging energy consumption behaviors. Journal of Environmental Psychology, 40, 259-272.

Sütterlin, B., Brunner, T. A., & Siegrist, M. (2013). Impact of social value orientation on energy conservation in different behavioral domains. Journal of Applied Social Psychology, 43(8), 1725-1735.

Sütterlin, B., Brunner, T. A., & Siegrist, M. (2011). Who puts the most energy into energy conservation? A segmentation of energy consumers based on energy-related behavioral characteristics. Energy Policy, 39(12), 8137-8152.

Sütterlin, B., Brunner, T. A., & Opwis, K. (2008). Eye-tracking the cancellation and focus model for preference judgments. Journal of Experimental Social Psychology, 44(3), 904-911.
Submitted for Peer-Reviewed Publication

Goto Gray, S., Sütterlin, B., Siegrist, M., & Arvai, J. (2019). The mechanics of greenwash and virtue signaling: How “direct” and “indirect” responses to emergent sustainability challenges affect social license to operate. Manuscript submitted for publication.

Hoogendoorn, G., Sütterlin, B., & Siegrist, M. (2019). Tampering with nature: A systematic review. Manuscript submitted for publication.

Hoogendoorn, G., Sütterlin, B., & Siegrist, M. (2018). The biasing influence of climate change beliefs on the perceived consequences of climate change. Manuscript submitted for publication.

Johann, S., Schmitz, C., Heinzelmann-Schwarz, V., & Sütterlin, B. (2018). No difference in perceived leadership quality despite feminisation in Swiss medicine. Manuscript submitted for publication.

Sütterlin, B. & Siegrist, M. (2018). The effectiveness of a green default as a nudge toward green enlightenment and the drivers of switching behavior of existing and new electricity customers. Manuscript submitted for publication.

Sütterlin, B., Marti, G., Wertli, M., Siegrist, M., Aujesky, D., & Perrig, M. (2018). What drives the interest in a career as a division chief? Manuscript submitted for publication.


Additional Publications

Burgermeister, L. C., Sütterlin, B., Bauer, W., & Siegrist, M. (2018). Resultate der Umfrage 2017 zur Beurteilung der Weiterbildung: Steuerung der Verteilung und Anzahl Ärztinnen und Ärzte in Weiterbildung? [Results of the survey 2017 on the evaluation of postgraduate training: Regulation of the distribution and the number of residents?]. Schweizerische Ärztezeitung, 99(37), 1212-1215.

Burgermeister, L. C., Sütterlin, B., Bauer, W., & Siegrist, M. (2017). Resultate der Umfrage 2015 zur Beurteilung der Weiterbildung: Arbeitsplatz-basierte Assessments [Results of the survey 2015 on the evaluation of postgraduate training: Workplace-based assessments]. Schweizerische Ärztezeitung, 98(30-31), 938-940.

Sütterlin, B., Burgermeister, L. C., Siegrist, M., & Bauer, W. (2017). Erfreulich hoch eingeschätzt: Der Stellenwert der Weiterbildung an den Spitälern [Very highly rated: The importance of the postgraduate training in the hospitals]. Schweizerische Ärztezeitung, 98(48), 1600-1602.

Dürrenberger, G., Leuchtmann, P., Röösli, M., Siegrist, M., & Sütterlin, B. (2017). Fachliteratur-Monitoring: EMF von Strom-Technologien [Monitoring of scientific literature: EMF of power technologies]. Bern: Bundesamt für Energie (BFE).

Dürrenberger, G., Leuchtmann, P., Röösli, M., Siegrist, M., & Sütterlin, B. (2016). Fachliteratur-Monitoring: EMF von Strom-Technologien [Monitoring of scientific literature: EMF of power technologies]. Bern: Bundesamt für Energie (BFE).

Sütterlin, B., Burgermeister, L. C., Siegrist, M., & Bauer, W. (2016). Resultate der Umfrage 2014 zur Beurteilung der Weiterbildung [Results of the survey 2014 on the evaluation of postgraduate training]. Schweizerische Ärztezeitung, 97(5), 168-171.

Dürrenberger, G., Leuchtmann, P., Röösli, M., Siegrist, M., & Sütterlin, B. (2015). Fachliteratur-Monitoring: EMF von Strom-Technologien [Monitoring of scientific literature: EMF of power technologies]. Bern: Bundesamt für Energie (BFE).

Siegrist, M., Sütterlin, B., Burgermeister, L. C., & Bauer, W. (2015). Beurteilung der Weiterbildung durch Fachärztinnen und Fachärzte [Evaluation of postgraduate training by medical specialists]. Schweizerische Ärztezeitung, 96(22), 758-763.

Sütterlin, B. (2012). Segmentation and characterization of energy consumers: Consumers’ differences in energy-related behaviors and commonalities in perceptions of others’ behaviors. Zurich: ETH Zurich.

Akademien der Wissenschaften Schweiz. (2012). Zukunft Stromversorgung Schweiz [The future of electricity supply in Switzerland]. Bern: Akademien der Wissenschaften Schweiz.


Publications for a General Audience

Sütterlin, B. (2014). Who’s Afraid of Nuclear Power? Credit Suisse Bulletin 5/2014.


Presented Papers

Hoogendoorn, G., Sütterlin, B., & Siegrist, M. (2018). When good intentions go bad: The biasing effect of intention on a behavior’s perceived environmental impact. 5th European Conference on Behavior and Energy Efficiency (BEHAVE), Zurich, Switzerland, September 5–7.

Sütterlin, B. & Siegrist, M. (2018). Effectiveness of a green default in electricity product choice and the drivers of switching behavior. 5th European Conference on Behavior and Energy Efficiency (BEHAVE), Zurich, Switzerland, September 5–7.

Hoogendoorn, G., Sütterlin, B., & Siegrist, M. (2018). The intention bias: The influence of the intention underlying a behavior on its perceived environmental impact. 25th International Association People-Environment Studies (IAPS), Rome, Italy, July 8–13.

Sütterlin, B. & Siegrist, M. (2018). Effectiveness of a green electricity default and factors driving switching behavior. 25th International Association People-Environment Studies (IAPS), Rome, Italy, July 8–13.

Sütterlin, B. & Siegrist, M. (2017). Symbolic information on naturalness and its biasing effect on the evaluation of energy technologies and environmental hazards: The case of fracking. Society for Risk Analysis - Annual Meeting, Arlington (Virginia), USA, December 10–14.

Sütterlin, B. & Siegrist, M. (2017). The unanimous positive imagery of solar power. International Conference of Environmental Psychology (ICEP), A Coruña, Spain, August 30–September 1.

Sütterlin, B. & Siegrist, M. (2017). The biasing effect of symbolic information and perceived naturalness on evaluations of environmental hazards: The case of fracking. 26th SRA-Europe Conference, Lisbon, Portugal, June 19–21.

Lienert, P., Sütterlin, B. & Siegrist, M. (2016). Affective responses to high-voltage power lines: The importance of siting. 25th SRA-Europe Conference, Bath, United Kingdom, June 20–22.

Sütterlin, B. & Siegrist, M. (2016). Drivers of the choice of electricity products and the effect of switching to a green default. 25th SRA-Europe Conference, Bath, United Kingdom, June 20–22.

Lienert, P., Sütterlin, B. & Siegrist, M. (2015). Acceptance of high-voltage power lines in the context of the energy transition. 24th SRA-Europe Conference, Maastricht, The Netherlands, June 15–17.

Siegrist, M. & Sütterlin, B. (2015). Prius is good and SUV is bad: How the affect heuristic results in biased decisions. 123rd Annual Convention of the American Psychological Association, Toronto, Canada, August 6–9.

Siegrist, M. & Sütterlin, B. (2015). Solar radiation management: Impact of the affect heuristic on people’s perception. 24th SRA-Europe Conference, Maastricht, The Netherlands, June 15–17.

Sütterlin, B., Lienert P., & Siegrist, M. (2015). Public acceptance of high-voltage power lines in the context of the energy transition. Society for Risk Analysis - Annual Meeting, Arlington (Virginia), USA, December 6–10.

Sütterlin, B. & Siegrist, M. (2015). The misleading effect of symbolically significant information on energy-related judgments and the mediating role of evoked affect. 11th Biennial Conference on Environmental Psychology, Groningen, The Netherlands, August 24–26, Inspirational Speaker.

Sütterlin, B. & Siegrist, M. (2015). Affect as a mediator of the misleading effect of symbolically significant information on energy-related judgments. Conference of the International Society for Research on Emotions (ISRE) 2015, Geneva, Switzerland, July 8–10.

Waechter, S., Sütterlin, B. & Siegrist, M. (2015). Desired and undesired effects of energy labels – an eye-tracking study. 11th Biennial Conference on Environmental Psychology, Groningen, The Netherlands, August 24–26.

Siegrist, M., Sütterlin, B., Keller, C. (2014). Why have people changed their attitudes toward nuclear power after the accident in Fukushima? 23rd SRA-Europe Conference, Istanbul, Turkey, June 16–18.

Sütterlin, B., Keller, C., Siegrist, M. (2014). The impact of the awareness of trade-offs on the acceptability of energy alternatives? 28th International Congress of Applied Psychology, Paris, France, July 8–13.

Sütterlin, B. & Siegrist, M. (2014). Judging energy consumption based on the symbolic significance of behaviors. Behavior, Energy & Climate Change Conference, Washington (DC), USA, December 7–10.

Waechter, S., Sütterlin, B. & Siegrist, M. (2014). The misleading effect of energy efficiency information. Behavior, Energy & Climate Change Conference, Washington (DC), USA, December 7–10.

Keller, C., Sütterlin, B., Siegrist, M. (2013). A comparison of spontaneous associations with nuclear power underlying its acceptance before and after the Fukushima disaster, and of associations with nuclear and solar energy resources. Society for Risk Analysis - Annual Meeting, Baltimore (Maryland), USA, December 8–12.

Siegrist, M., Cousin, M.-E., Sütterlin, B. (2013). The power of symbolic information for product evaluation. 10th Pangborn Sensory Science Symposium, Rio de Janeiro, Brazil, August 11–15.

Siegrist, M. & Sütterlin, B. (2013). The use of the symbolic significance heuristic as a source of biased decisions. SRA-E Meeting, Trondheim, Norway, June 17–19.

Sütterlin, B. & Siegrist, M. (2013). The reliance on symbolic significant behaviors in judgments related to energy consumption – Does the energy-friendly SUV driver exist in people's minds? 10th Biennial Conference on Environmental Psychology, Magdeburg, Germany, September 22–25.

Siegrist, M. & Sütterlin, B. (2012). The use of the symbolic significance heuristic as a source of biased decisions. Society for Risk Analysis - Annual Meeting, San Francisco (California), USA, December 9–12.

Sütterlin, B. & Siegrist, M. (2012). Does the energy-friendly SUV driver exist in people’s minds? Society for Judgment and Decision Making – Annual Conference, Minneapolis, November 16–19.

Sütterlin, B., Brunner T. A., Siegrist, M. (2011). Who puts the most energy into energy conservation? 9th Biennial Conference on Environmental Psychology, Eindhoven, The Netherlands, September 26–28.

Sütterlin, B., Brunner T., Siegrist, M. (2010). Der Zusammenhang zwischen Sozialer Wertorientierung und Energiesparverhalten. 47. Kongress der Deutschen Gesellschaft für Psychologie, Bremen, Deutschland, September 26–30.


Invited Talks

Sütterlin, B. (2018). Public perception and acceptance of CCS. Let’s talk geoengineering 2018, Zurich, Switzerland, October 31.

Sütterlin, B. (2018). Akzeptanz von erneuerbaren Energien mit Fokus Solarenergie: Was sagt die Forschung? novatlantis Impulsforum 2018, Zurich, Switzerland, August 27.

Sütterlin, B. (2017). Akzeptanz von Hochspannungsleitungen in der Schweiz. Bundesamt für Strahlenschutz (BfS), Fachgespräch Risikokommunikation beim Stromnetzausbau, Neuherberg, Germany, November 29–30.

Siegrist, M., & Sütterlin, B. (2017). Akzeptanz von HSL und erneuerbaren Energien. FSM Science Brunch 26, Zürich, Switzerland, June 29.

Sütterlin, B. (2016). Überzeugung, Image oder Pflicht – was motiviert uns grün zu denken? SAK Forum 2016, St. Gallen, Switzerland, October 21.

Sütterlin B., & Siegrist M. (2011). Energieverbrauch von Konsumenten: Ist symbolisches Verhalten wichtiger als tatsächliches Verhalten? SAEE Jahrestagung 2011, Zürich, Switzerland, November 10.


Media Coverage

Sütterlin, B. (2019, May 23). Erwachen einer Generation: So hat die Klimajugend die Politik verändert. / Interviewer J. Hofer [Transcript]. Der Beobachter. www.beobachter.ch/gesellschaft/erwachen-einer-generation-so-hat-die-klimajugend-die-politik-verandert

Sütterlin, B. (2019, March 4). Entsorgung und ihre Tücken / Interviewer M. Marthaler [Transcript]. Der Bund. www.derbund.ch/bern/stadt/entsorgung-und-ihre-tuecken/story/27072503

Sütterlin, B. (2019, February 18). Vegane Weltstars: Auf Kuschelkurs mit dem Klimaschutz / Interviewer E. Buri [Tape recording & Transcript]. SRF. www.srf.ch/kultur/gesellschaft-religion/vegane-weltstars-auf-kuschelkurs-mit-dem-klimaschutz

Sütterlin, B. (2018, December 17). Sparsame Geräte laden zum Verschwenden ein / Interviewer: M. Baumann [Transcript]. higgs. www.higgs.ch/sparsame-geraete-laden-zum-verschwenden-ein/9128/

Sütterlin, B. (2018, August 1). Der Fokus sollte nicht auf der Produktionsmethode liegen / Interviewer: A. Dahms [Transcript]. vegconomist. vegconomist.de/interviews/dr-bernadette-suetterlin-der-fokus-sollte-nicht-auf-der-produktionsmethode-liegen/

Sütterlin, B. (2018, July 18). Zwei Forscherinnen erklären: Darum wird sich Laborfleisch durchsetzen / Interviewer: J. Büchi [Transcript]. watson. www.watson.ch/schweiz/fleisch/181755389-zwei-forscherinnen-erklaeren-darum-wird-sich-laborfleisch-durchsetzen

Sütterlin, B. (2017, November 29). Licht löschen reicht nicht / Interviewer: C. Daus [Transcript]. SRF. www.srf.ch/kultur/wissen/3/klimawandel-licht-loeschen-reicht-nicht

Sütterlin, B. (2017, Juni 25). Saisonal essen und auf Bali fliegen? Raus aus der Scheinheiligkeit / Interviewer K. Thürkauf [Tape recording]. SRF. m.srf.ch/sendungen/input/saisonal-essen-und-auf-bali-fliegen-raus-aus-der-scheinheiligkeit

Michail, N. (2017, March 22). If it’s natural, it’s good… but what’s natural? A case study in cultured meat, E numbers and plant extracts. Food Navigator. www.foodnavigator.com/Article/2017/03/22/If-it-s-natural-it-s-good-but-what-s-natural-A-case-study-in-cultured-meat-E-numbers-and-plant-extracts&;

Sütterlin, B. (2016, November 25). Sparsame Geräte laden zum Verschwenden ein / Interviewer: M. Baumann [Transcript]. scitec-media. scitec-media.ch/2016/11/25/sparsame-gerate-laden-zum-verschwenden-ein/

Jeitziner, D. (2016, November 5). Bio predigen und Business fliegen. Berner Zeitung. www.bernerzeitung.ch/sonntagszeitung/Bio-predigen-und-Business-fliegen/story/27662680

Jeitziner, D. (2016, November 5). Bio predigen und Business fliegen. Tages-Anzeiger. www.tagesanzeiger.ch/sonntagszeitung/bio-predigen-und-business-fliegen/story/27662680

Sütterlin, B. (2016, April 15). Frauen sind energiefreundlicher / Interviewer: P. Michel [Transcript]. 20minuten. www.20min.ch/schweiz/energychallenge/stories/story/-Frauen-sind-energiefreundlicher&&

Sütterlin, B. (2016, April 14). Selbstdarstellung ist ein wichtiger Faktor / Interviewer: P. Michel [Transcript]. 20minuten. www.20min.ch/schweiz/energychallenge/stories/story/-Selbstdarstellung-ist-ein-wichtiger-Faktor&&

Mooney, C. (2014, November 20). How your brain tricks you into thinking you're greener than you actually are. The Washington Post. www.washingtonpost.com/news/wonk/wp/2014/11/20/how-your-brain-tricks-you-into-thinking-people-are-greener-than-they-actually-are/

BFE (2014, Juli). Zu welchem Typ Energiekonsument gehören Sie? Energeia, p. 9.