Dr. Oliver Thomas

Persönliches Profil

Leitungsfunktion

Stv. Studiengangleitung MSc Business Administration - Vertiefung Marketing

Tätigkeit an der ZHAW

Dozent für Research Design, Entrepreneurship, Internationales Marketing, Verhandlungsmanagement und Strategisches Management
Akademische Forschung im Bereich Entrepreneurship und Marketing

Arbeits- und Forschungsschwerpunkte, Spezialkenntnisse

Forschungsschwerpunkt: Kognitionspsychologie im Bereich Entrepreneurship und Marketing
Spezialkenntnisse: Unternehmensstrategie, Unternehmensführung, Start-Up-Finanzierung, Quantitative Forschung

Aus- und Fortbildung

- Promotion zum Dr. rer. pol. (magna cum laude) an der Philipps-Universität Marburg, Dissertationsthema: New Venture Creation: The Role of Cognitive Bias and Entrepreneurship Education
- Master (M.Sc.) in Management an der HHL Leipzig Graduate School of Management (mit Auslandsaufenthalt Universidad del Pacifico, Ecuador)
- Bachelor (B.A.) in Deutsch-Lateinamerikanischer BWL an der FH Münster (mit Doppeldiplom Universidad Nacional, Costa Rica)
- Bankfachwirt, Frankfurt School of Finance & Management

Beruflicher Werdegang

seit 2018 Dozent an der ZHAW
2014-2018 Dozent, Fachhochschule Münster
2011-2014 Projektleiter/Geschäftsführer für Südamerika, Deutscher Geno-Bankenverband
1997-2005 Diverse Positionen (Kreditanalyst, Firmenkundenbetreuer) im Bankensektor

Publikationen

• Thomas, Oliver,

  2022.

  Entrepreneurship education : which educational elements influence entrepreneurial intention?.

  Industry and Higher Education.

  Verfügbar unter: https://doi.org/10.1177/09504222221121065

• Thomas, Oliver; Reimann, Olivier,

  2022.

  The bias blind spot among HR employees in hiring decisions.

  German Journal of Human Resource Management.

  37(1), S. 5-22.

  Verfügbar unter: https://doi.org/10.1177/23970022221094523

• Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan,

  2021.

  Can sports sponsorship affect consumers’ motivation for sports consumption?.

  Journal of Promotion Management.

  28(7), S. 893-922.

  Verfügbar unter: https://doi.org/10.1080/10496491.2021.2009611

• Thomas, Oliver; Wulf, Torsten,

  2021.

  Success factors of academic entrepreneurship education : a new approach.

  International Journal of Entrepreneurship and Small Business.

  43(4), S. 531-547.

  Verfügbar unter: https://doi.org/10.1504/IJESB.2021.117346

• Thomas, Oliver; Wulf, Torsten,

  2019.

  Entrepreneurship education and intention to start a business : the moderating role of cognitive biases.

  International Journal of Entrepreneurial Venturing.

  11(5), S. 413-439.

  Verfügbar unter: https://doi.org/10.1504/IJEV.2019.10021564

• Thomas, Oliver,

  2018.

  Two decades of cognitive bias research in entrepreneurship : what do we know and where do we go from here?.

  Management Review Quarterly.

  68(2), S. 107-143.

  Verfügbar unter: https://doi.org/10.1007/s11301-018-0135-9

• Thomas, Oliver,

  2018.

  New venture creation : the role of entrepreneurship education and cognitive biases.

  Marburg:

  Philipps-Universität Marburg.

• Reimann, Olivier; Thomas, Oliver; Kucza, Gunther,

  2022.

  Private labels, product harm crises, and cross-brand learning [Paper].

  In:

  Proceedings of the European Marketing Academy.

  European Marketing Academy (EMAC) Regional Conference, Kaunas, Lithuania, 21-23 September 2022.

  European Marketing Academy.

• Reimann, Olivier; Thomas, Oliver; Kucza, Gunther,

  2021.

  Attitude formation toward economy, standard and premium private label [Paper].

  In:

  Proceedings 2021 AMA Summer Academic Conference.

  2021 AMA Summer Academic Conference, virtual, 4-6 August 2021.

  American Marketing Association.

  S. 535-538.

  Verfügbar unter: https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf

• Reimann, Olivier; Thomas, Oliver; Kucza, Gunther,

  2021.

  Do PWYW labels affect internal reference prices and prices paid? [Paper].

  In:

  Williams Bradford, Tonya; Keinan, Anat; Thomson, Matthew, Hrsg.,

  Advances in Consumer Research Volume 49.

  52nd Annual Conference of the Association for Consumer Research (ACR), virtual, 28-30 October 2021.

  Association for Consumer Research.

  S. 523-524.

  Verfügbar unter: https://www.acrwebsite.org/volumes/3001118/volumes/v49/NA-49

• Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan,

  2021.

  First insights on brand attitude towards a retailer’s individual private labels [Paper].

  In:

  Martínez-López, Francisco J.; Gázquez-Abad, Juan Carlos, Hrsg.,

  Advances in National Brand and Private Label Marketing.

  8th International Conference on Research on National Brand and Private Label Marketing (NB&PL 2021), online, 22-23 June 2021.

  Cham:

  Springer.

  S. 20-23.

  Springer Proceedings in Business and Economics.

  Verfügbar unter: https://doi.org/10.1007/978-3-030-76935-2_3

• Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan,

  2020.

  How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity.

  In:

  20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.

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