Olivier Reimann

Arbeit an der ZHAW

Tätigkeit an der ZHAW

Wissenschaftlicher Mitarbeiter

www.zhaw.ch/de/sml/ueber-uns/abteilungen/abteilung-general-management/

Aus- und Weiterbildung

Arbeits- und Forschungsschwerpunkte, Spezialkenntnisse

Private Labels
Retail Marketing
Brand Management
Services Marketing
Multiple Criteria Decision Making

Beruflicher Werdegang

Wissenschaftlicher Mitarbeiter am Lehrstuhl für Marketing (Prof. Dr. Martin Natter) der Universität Zürich, Schweiz

Wissenschaftlicher Mitarbeiter am Lehrstuhl für Marketing (o. Univ.-Prof. Dipl.-Ing. Dr. Dr. h.c. Udo Wagner) der Universität Wien, Österreich

Aus- und Fortbildung

Doktoratsstudium (Ph.D. in Management) an der Universität Wien, Österreich

Studium der Betriebswirtschaftslehre (Vertiefungen: Internationales Management, Marketing und Internationale Wirtschaft) an der Universität Magdeburg, Deutschland mit Abschluss Dipl.-Kfm. als bester Absolvent des Jahrgangs

Mitglied in Netzwerken

• Xing
• Linkedin

Publikationen

• Thomas, Oliver; Reimann, Olivier,

  2022.

  The bias blind spot among HR employees in hiring decisions.

  German Journal of Human Resource Management.

  37(1), S. 5-22.

  Verfügbar unter: https://doi.org/10.1177/23970022221094523

• Reimann, Olivier; Thomas, Oliver; Kucza, Gunther,

  2022.

  Private labels, product harm crises, and cross-brand learning [Paper].

  In:

  Proceedings of the European Marketing Academy.

  European Marketing Academy (EMAC) Regional Conference, Kaunas, Lithuania, 21-23 September 2022.

  European Marketing Academy.

• Reimann, Olivier; Thomas, Oliver; Kucza, Gunther,

  2021.

  Attitude formation toward economy, standard and premium private label [Paper].

  In:

  Proceedings 2021 AMA Summer Academic Conference.

  2021 AMA Summer Academic Conference, virtual, 4-6 August 2021.

  American Marketing Association.

  S. 535-538.

  Verfügbar unter: https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf

• Reimann, Olivier; Thomas, Oliver; Kucza, Gunther,

  2021.

  Do PWYW labels affect internal reference prices and prices paid? [Paper].

  In:

  Williams Bradford, Tonya; Keinan, Anat; Thomson, Matthew, Hrsg.,

  Advances in Consumer Research Volume 49.

  52nd Annual Conference of the Association for Consumer Research (ACR), virtual, 28-30 October 2021.

  Association for Consumer Research.

  S. 523-524.

  Verfügbar unter: https://www.acrwebsite.org/volumes/3001118/volumes/v49/NA-49

• Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan,

  2021.

  First insights on brand attitude towards a retailer’s individual private labels [Paper].

  In:

  Martínez-López, Francisco J.; Gázquez-Abad, Juan Carlos, Hrsg.,

  Advances in National Brand and Private Label Marketing.

  8th International Conference on Research on National Brand and Private Label Marketing (NB&PL 2021), online, 22-23 June 2021.

  Cham:

  Springer.

  S. 20-23.

  Springer Proceedings in Business and Economics.

  Verfügbar unter: https://doi.org/10.1007/978-3-030-76935-2_3

• Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan,

  2020.

  How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity.

  In:

  20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.

Publikationen vor Tätigkeit an der ZHAW

A Journal

Reimann, Olivier, Christian Schumacher, and Rudolf Vetschera (2017), “How well does the OWA operator represent real preferences?,” European Journal of Operational Research, 258 (3), 993–1003.


Conference Proceedings

Reimann, Olivier, Udo Wagner, and Heribert Reisinger (2018), “The Effect of Multiple Endorsements: Differences Between Celebrity Endorsement and Celebrity Co-Branding,” Conference Proceedings - 47th EMAC Conference.

Reimann, Olivier, Udo Wagner, and Heribert Reisinger (2017), “The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequency Within a Brand,” in Advances in National Brand and Private Label Marketing, Francisco J. Martínez-López, Juan C. Gázquez-Abad, Kusum L. Ailawadi and María J. Yagüe-Guillén, eds. Cham: Springer International Publishing, 55–63.

Reimann, Olivier and Udo Wagner (2016), “Why Do Consumers Buy Premium Private Labels? - Some Qualitative Insights,” in Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global marketing conference proceeding: Global Alliance of Marketing & Management Associations, 58–59.

Reimann, Olivier and Udo Wagner (2016), “The Potential of Co-branding as a Branding Strategy for Premium Private Labels: A Theoretical Assessment,” in Advances in National Brand and Private Label Marketing. Springer Proceedings in Business and Economics, Francisco J. Martínez-López, Juan C. Gázquez-Abad and Els Gijsbrecht, eds. Cham: Springer International Publishing, 91–94.


Invited book chapters

Reimann, Olivier (2016), “Spar Österreich-Gruppe – Mit Eigenmarken zum Erfolg,” in Fallstudien aus der österreichischen Marketingpraxis. Ein Arbeitsbuch zu den Grundzügen des Marketing, Udo Wagner, Heribert Reisinger and Christopher Schwand, eds. Wien: Facultas Verlag, 73–83.

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