Dr. Oliver Thomas

www.zhaw.ch/de/sml/studium/master/business-administration-marketing/

• Thomas, Oliver; Wulf, Torsten,

  2021.

  Success factors of academic entrepreneurship education : a new approach.

  International Journal of Entrepreneurship and Small Business.

  43(4), pp. 531-547.

  Available from: https://doi.org/10.1504/IJESB.2021.117346

• Thomas, Oliver; Wulf, Torsten,

  2019.

  Entrepreneurship education and intention to start a business : the moderating role of cognitive biases.

  International Journal of Entrepreneurial Venturing.

  11(5), pp. 413-439.

  Available from: https://doi.org/10.1504/IJEV.2019.10021564

• Thomas, Oliver,

  2018.

  Two decades of cognitive bias research in entrepreneurship : what do we know and where do we go from here?.

  Management Review Quarterly.

  68(2), pp. 107-143.

  Available from: https://doi.org/10.1007/s11301-018-0135-9

• Thomas, Oliver,

  2018.

  New venture creation : the role of entrepreneurship education and cognitive biases.

  Marburg:

  Philipps-Universität Marburg.

• Reimann, Olivier; Thomas, Oliver; Kucza, Gunther,

  2021.

  Attitude formation toward economy, standard and premium private label [paper].

  In:

  Proceedings 2021 AMA Summer Academic Conference.

  2021 AMA Summer Academic Conference, virtual, 4-6 August 2021.

  American Marketing Association.

  pp. 535-538.

  Available from: https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf

• Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan,

  2021.

  First insights on brand attitude towards a retailer’s individual private labels [paper].

  In:

  Martínez-López, Francisco J.; Gázquez-Abad, Juan Carlos, eds.,

  Advances in National Brand and Private Label Marketing.

  8th International Conference on Research on National Brand and Private Label Marketing (NB&PL 2021), online, 22-23 June 2021.

  Cham:

  Springer.

  pp. 20-23.

  Springer Proceedings in Business and Economics.

  Available from: https://doi.org/10.1007/978-3-030-76935-2_3

• Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan,

  2020.

  How sport sponsorships affect motivation for sport consumption : the role of perceived brand sincerity.

  In:

  20th EURAM Annual Conference, Dublin, Ireland, 4-6 December 2020.

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