Dr. Oliver Thomas

Dr. Oliver Thomas
ZHAW
School of Management and Law
Department General Management
St.-Georgen-Platz 2
8400 Winterthur
Publications
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Thomas, Oliver; Wulf, Torsten,
2021.
Success factors of academic entrepreneurship education : a new approach.
International Journal of Entrepreneurship and Small Business.
43(4), pp. 531-547.
Available from: https://doi.org/10.1504/IJESB.2021.117346
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Thomas, Oliver; Wulf, Torsten,
2019.
International Journal of Entrepreneurial Venturing.
11(5), pp. 413-439.
Available from: https://doi.org/10.1504/IJEV.2019.10021564
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Thomas, Oliver,
2018.
Management Review Quarterly.
68(2), pp. 107-143.
Available from: https://doi.org/10.1007/s11301-018-0135-9
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Thomas, Oliver,
2018.
New venture creation : the role of entrepreneurship education and cognitive biases.
Marburg:
Philipps-Universität Marburg.
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Reimann, Olivier; Thomas, Oliver; Kucza, Gunther,
2021.
Attitude formation toward economy, standard and premium private label [paper].
In:
Proceedings 2021 AMA Summer Academic Conference.
2021 AMA Summer Academic Conference, virtual, 4-6 August 2021.
American Marketing Association.
pp. 535-538.
Available from: https://www.ama.org/wp-content/uploads/2021/09/2021-Summer-AMA_Proceedings-Cover_v1-3-merged.pdf
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Reimann, Olivier; Thomas, Oliver; Kucza, Gunther,
2021.
Do PWYW labels affect internal reference prices and prices paid? [paper].
In:
Williams Bradford, Tonya; Keinan, Anat; Thomson, Matthew, eds.,
Advances in Consumer Research Volume 49.
52nd Annual Conference of the Association for Consumer Research (ACR), virtual, 28-30 October 2021.
Association for Consumer Research.
pp. 523-524.
Available from: https://www.acrwebsite.org/volumes/3001118/volumes/v49/NA-49
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Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan,
2021.
First insights on brand attitude towards a retailer’s individual private labels [paper].
In:
Martínez-López, Francisco J.; Gázquez-Abad, Juan Carlos, eds.,
Advances in National Brand and Private Label Marketing.
8th International Conference on Research on National Brand and Private Label Marketing (NB&PL 2021), online, 22-23 June 2021.
Cham:
Springer.
pp. 20-23.
Springer Proceedings in Business and Economics.
Available from: https://doi.org/10.1007/978-3-030-76935-2_3
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Reimann, Olivier; Thomas, Oliver; Kucza, Gunther; Schuppisser, Stefan,
2020.
In:
20th European Academy of Management (EURAM) Annual Conference, Dublin, Ireland, 4-6 December 2020.