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Olivier Reimann

  Olivier Reimann

Olivier Reimann

ZHAW School of Management and Law
Department General Management
St.-Georgen-Platz 2
8400 Winterthur

+41 (0) 58 934 79 05
olivier.reimann@zhaw.ch

Personal profile

https://www.zhaw.ch/de/sml/ueber-uns/abteilungen/abteilung-general-management/

Membership of networks

Publications

Publications before appointment at the ZHAW

A Journal

Reimann, Olivier, Christian Schumacher, and Rudolf Vetschera (2017), “How well does the OWA operator represent real preferences?,” European Journal of Operational Research, 258 (3), 993–1003.


Conference Proceedings

Reimann, Olivier, Udo Wagner, and Heribert Reisinger (2018), “The Effect of Multiple Endorsements: Differences Between Celebrity Endorsement and Celebrity Co-Branding,” Conference Proceedings - 47th EMAC Conference.

Reimann, Olivier, Udo Wagner, and Heribert Reisinger (2017), “The Impact of Celebrity Endorsement and Celebrity Co-branding on Perceived Quality: The Role of Celebrity Application Frequency Within a Brand,” in Advances in National Brand and Private Label Marketing, Francisco J. Martínez-López, Juan C. Gázquez-Abad, Kusum L. Ailawadi and María J. Yagüe-Guillén, eds. Cham: Springer International Publishing, 55–63.

Reimann, Olivier and Udo Wagner (2016), “Why Do Consumers Buy Premium Private Labels? - Some Qualitative Insights,” in Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global marketing conference proceeding: Global Alliance of Marketing & Management Associations, 58–59.

Reimann, Olivier and Udo Wagner (2016), “The Potential of Co-branding as a Branding Strategy for Premium Private Labels: A Theoretical Assessment,” in Advances in National Brand and Private Label Marketing. Springer Proceedings in Business and Economics, Francisco J. Martínez-López, Juan C. Gázquez-Abad and Els Gijsbrecht, eds. Cham: Springer International Publishing, 91–94.


Invited book chapters

Reimann, Olivier (2016), “Spar Österreich-Gruppe – Mit Eigenmarken zum Erfolg,” in Fallstudien aus der österreichischen Marketingpraxis. Ein Arbeitsbuch zu den Grundzügen des Marketing, Udo Wagner, Heribert Reisinger and Christopher Schwand, eds. Wien: Facultas Verlag, 73–83.