Dr. Bettina Beurer-Züllig

Dr. Bettina Beurer-Züllig

ZHAW School of Management and Law
Fachstelle Digital Marketing & Marketing Technology
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 46 02
bettina.beurer-zuellig@zhaw.ch

Publikationen

• Seiler, Roger; Beurer-Züllig, Bettina; Rozumowski, Anna,

  2020.

  The impact of user-generated content on customer loyalty in food and beverages retail : an empirical study.

  Journal of Applied Business and Economics.

  22(9), S. 38-47.

  Verfügbar unter: https://doi.org/10.33423/jabe.v22i9.3666

• Beurer-Züllig, Bettina; Rozumowski, Anna; Klaas, Michael,

  2022.

  Let me entertain you : the influence of augmented reality on purchasing intention in e-commerce [Paper].

  In:

  Proceedings of the 55th Hawaii International Conference on System Sciences.

  55th Hawaii International Conference on System Sciences (HICSS), Virtual, 3-7 January 2022.

  Honolulu:

  University of Hawai'i at Manoa.

  S. 4933-4942.

  Proceedings of the 55th Hawaii International Conference on System Sciences.

  Verfügbar unter: https://doi.org/10.24251/HICSS.2022.601

• Beurer-Züllig, Bettina; Klaas, Michael,

  2020.

  The social side of brick and mortar : the impact of brand-related user-generated content on different consumer typologies in food retailing [Paper].

  In:

  Proceedings of the 53rd Hawaii International Conference on System Sciences.

  53rd Hawaii International Conference on System Sciences (HICSS), Maui, HI, USA, 7-10 January 2020.

  Honolulu:

  University of Hawai'i at Manoa.

  S. 2579-2588.

  Verfügbar unter: https://doi.org/10.24251/HICSS.2020.314

• Beurer-Züllig, Bettina,

  2018.

  Trust in car brands : a quantitative analysis on trust in car brands in Switzerland [Paper].

  In:

  10th & 11th international conferences on new challenges in management and business.

  NCM Conference, Dubai, United Arab Emirates, 23 March 2018.

  S. 68.

• Beurer-Züllig, Bettina; Seiler, Roger,

  2017.

  Deal or no deal? : assessing the daily deal shopper [Paper].

  In:

  Proceedings of the 50th Hawaii International Conference on System Sciences (2017).

  HICSS, Waikoloa, USA, 4-7 January 2017.

  Waikoloa:

  HICSS.

  S. 4108-4117.

  Verfügbar unter: https://doi.org/10.24251/HICSS.2017.497

• Beurer-Züllig, Bettina; Kavci, Senem; Möckli, Melanie,

  2015.

  Do you remember? : a comparison of nostalgic ad-evoked responses by baby-boomers and generation y [Paper].

  In:

  AM2015 : the magic in marketing.

  AM2015 - The Magic in Marketing, Limerick, Ireland, 7-9 July 2015.

  AOM.

• Frau, Daniela; Beurer-Züllig, Bettina,

  2023.

  Promoting social sustainability by embedding diversity in higher education [Poster].

  In:

  Conference Teaching and Learning for Change : Sustainability in Higher Education, Bern, Schweiz, 1. September 2023.

  Bern:

  SDNS.

  Verfügbar unter: https://www.he-sustainability.ch/_files/ugd/e9061f_fa33125c2a6a4d60afe1014ebc96f1d0.pdf

• Rozumowski, Anna; Beurer-Züllig, Bettina; Hari, Jürg J.,

  2019.

  How gender influences trust assessments in sales negotiations [Paper].

  In:

  10th FINT Workshop on Trust Within and Between Organizations, St. Gallen, Switzerland, 9-11 January 2019.

  First International Network on Trust (FINT).

• Klaas, Michael; Beurer-Züllig, Bettina,

  2023.

  Firm-generated, user-generated and machine generated content in the digital economy : analytics, prediction, recommendation, and impact minitrack.

  In:

  56th Hawaii International Conference on System Sciences (HICSS), Maui, USA, 3-6 January 2023.

• Collenberg, Anja; Furchheim, Pia; Beurer-Züllig, Bettina,

  2019.

  Taking advice from your popular friend : the influence of parasocial interaction and number of followers on brand attitude and brand purchase intentions on instagram.

  In:

  Proceedings of the EMAC 48th Annual Conference.

  EMAC 48th Annual Conference, Hamburg, Germany, 28-31 May 2019.

  EMAC.

  Verfügbar unter: https://www.dropbox.com/sh/fcijar0b8mawxrp/AABDfbj4drdXkeH89muSVED6a?dl=0&preview=213_Collenberg_Furchheim_Beurer+Z%C3%BCllig_1204063320.pdf

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