Dr. Bettina Beurer-Züllig

Dr. Bettina Beurer-Züllig
ZHAW
School of Management and Law
Fachstelle Digital Marketing & Marketing Technology
Theaterstrasse 17
8400 Winterthur
Arbeit an der ZHAW
Tätigkeit an der ZHAW
Dozentin für Marketing
www.sml.zhaw.ch/de/management/imm/das-institut.html
Lehrtätigkeit in der Weiterbildung
Aus- und Weiterbildung
Arbeits- und Forschungsschwerpunkte, Spezialkenntnisse
Kommunikation, Soziale Medien, Business Development
Beruflicher Werdegang
Lehrbeauftragte im Master Marketing Services and Communication Management, Universität St. Gallen
Projektleiterin am Institut für Medien und Kommunikationsmanagement, Universität St. Gallen
Wissenschaftliche Mitarbeiterin am Institut für Medien und Kommunikationsmanagement, Universität St. Gallen
Business Development Manager, Alcatel Schweiz AG
Aus- und Fortbildung
Dr. oec. HSG
CAS Hochschuldidaktik
M.A. HSG in Marketing Services and Communication Management
Dipl. Betriebswirt (FH)
Publikationen
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Seiler, Roger; Beurer-Züllig, Bettina; Rozumowski, Anna,
2020.
Journal of Applied Business and Economics.
22(9), S. 38-47.
Verfügbar unter: https://doi.org/10.33423/jabe.v22i9.3666
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Beurer-Züllig, Bettina; Rozumowski, Anna; Klaas, Michael,
2022.
Let me entertain you : the influence of augmented reality on purchasing intention in e-commerce [Paper].
In:
Proceedings of the 55th Hawaii International Conference on System Sciences.
55th Hawaii International Conference on System Sciences (HICSS), Virtual, 3-7 January 2022.
Honolulu:
University of Hawai'i at Manoa.
S. 4933-4942.
Proceedings of the 55th Hawaii International Conference on System Sciences.
Verfügbar unter: https://doi.org/10.24251/HICSS.2022.601
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Beurer-Züllig, Bettina; Klaas, Michael,
2020.
In:
Proceedings of the 53rd Hawaii International Conference on System Sciences.
53rd Hawaii International Conference on System Sciences (HICSS), Maui, HI, USA, 7-10 January 2020.
Honolulu:
University of Hawai'i at Manoa.
S. 2579-2588.
Verfügbar unter: https://doi.org/10.24251/HICSS.2020.314
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Beurer-Züllig, Bettina,
2018.
Trust in car brands : a quantitative analysis on trust in car brands in Switzerland [Paper].
In:
10th & 11th international conferences on new challenges in management and business.
NCM Conference, Dubai, United Arab Emirates, 23 March 2018.
S. 68.
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Beurer-Züllig, Bettina; Seiler, Roger,
2017.
Deal or no deal? : assessing the daily deal shopper [Paper].
In:
Proceedings of the 50th Hawaii International Conference on System Sciences (2017).
HICSS, Waikoloa, USA, 4-7 January 2017.
Waikoloa:
HICSS.
S. 4108-4117.
Verfügbar unter: https://doi.org/10.24251/HICSS.2017.497
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Beurer-Züllig, Bettina; Kavci, Senem; Möckli, Melanie,
2015.
Do you remember? : a comparison of nostalgic ad-evoked responses by baby-boomers and generation y [Paper].
In:
AM2015 : the magic in marketing.
AM2015 - The Magic in Marketing, Limerick, Ireland, 7-9 July 2015.
AOM.
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Frau, Daniela; Beurer-Züllig, Bettina,
2023.
Promoting social sustainability by embedding diversity in higher education [Poster].
In:
Conference Teaching and Learning for Change : Sustainability in Higher Education, Bern, Schweiz, 1. September 2023.
Bern:
SDNS.
Verfügbar unter: https://www.he-sustainability.ch/_files/ugd/e9061f_fa33125c2a6a4d60afe1014ebc96f1d0.pdf
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Rozumowski, Anna; Beurer-Züllig, Bettina; Hari, Jürg J.,
2019.
How gender influences trust assessments in sales negotiations [Paper].
In:
10th FINT Workshop on Trust Within and Between Organizations, St. Gallen, Switzerland, 9-11 January 2019.
First International Network on Trust (FINT).
-
Klaas, Michael; Beurer-Züllig, Bettina,
2023.
In:
56th Hawaii International Conference on System Sciences (HICSS), Maui, USA, 3-6 January 2023.
-
Collenberg, Anja; Furchheim, Pia; Beurer-Züllig, Bettina,
2019.
In:
Proceedings of the EMAC 48th Annual Conference.
EMAC 48th Annual Conference, Hamburg, Germany, 28-31 May 2019.
EMAC.
Verfügbar unter: https://www.dropbox.com/sh/fcijar0b8mawxrp/AABDfbj4drdXkeH89muSVED6a?dl=0&preview=213_Collenberg_Furchheim_Beurer+Z%C3%BCllig_1204063320.pdf
Publikationen vor Tätigkeit an der ZHAW
Buch
Beurer-Züllig, Bettina; Fieseler, Christian; Meckel, Miriam: European Communication Report 2008. Brussels : Helios Media, 2008.
Dissertation
Beurer-Züllig, Bettina: Smartphones im Unternehmenskontext : Effekte auf organisatorischer und individueller Ebene, Universität St. Gallen, Thesis. Bamberg : Difo-Druck GmbH, 2009.
Artikel (wissenschaftliche Zeitschrift)
Meckel, Miriam; Beurer-Züllig, Bettina; Fieseler, Christian: Rollenbilder Deutschsprachiger Kommunikationsmanager, eine empirische Untersuchung. In: Studies in Communication Sciences (2010), Nr. 1, S. 135-156.
Fieseler, Christian; Beurer-Züllig, Bettina; Meckel, Miriam: Typologies of Communicators in Europe. In: Corporate Communications: An International Journal 14 (2009), Nr. 2, S. 158-175.
Beurer-Züllig, Bettina; Fieseler, Christian; Meckel, Miriam: A descriptive inquiry into the corporate communication profession in Europe. In: Public Relations Review 35 (2009), Nr. 3, S. 270-279.
Konferenzpapier
Fieseler, Christian; Beurer-Züllig, Bettina; Meckel, Miriam: On the State of the Communication Profession in Europe. 2009. - The 59th Annual Conference of the International Communication Association. - Chicago, IL. (Best Paper Award Doctoral Candidate)
Beurer-Züllig, Bettina; Fieseler, Christian; Meckel, Miriam: The Emergence of the European Communications Manager - An Appraisal of a Profession Under Way. In. Laarne: Euprera, 2008. - European Public Relations Education and Research Association (Euprera) Congress 2008. - Milan, Italy, S. 1-25.
Beurer-Züllig, Bettina; Meckel, Miriam: Smartphones Enabling Mobile Collaboration. In: Proceedings of the 41st Annual Hawaii International Conference on System Science. Danvers, USA: Institute for Electrical and Electronics Engineers, 2008. - HICSS 41. - Waikaloa, Big Island, Hawaii, S. 25. - ISBN 978-0-7695-3075-8.
Beurer-Züllig, Bettina; Meckel, Miriam: Mobile E-Mail: Wie Kultur über die Nutzung und Wahrnehmung einer neuen Kommunikationstechnologie entscheidet.: -2007. - Interkulturelle und internationale Kommunikation. - Berlin, S. 23.