Dr. Bettina Beurer-Züllig

Dr. Bettina Beurer-Züllig

Dr. Bettina Beurer-Züllig
ZHAW School of Management and Law
Stadthausstrasse 14
8400 Winterthur

+41 (0) 58 934 46 02
bettina.beurer-zuellig@zhaw.ch

Personal profile

http://www.sml.zhaw.ch/de/management/imm/das-institut.html

Professional development teaching

Publications

Peer-reviewed articles/chapters

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Deal or No Deal? ‑ Assessing the Daily Deal Shopper

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Proceeding of the 50th Annual Hawaii International Conference on System Science (HICSS), 03. - 07. January, S. 4108‑4117. Peer reviewed.

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Do You Remember? A Comparison of Nostalgic Ad-Evoked Responses by Baby-Boomers and Generation Y

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Academy of Marketing Conference, Limerick, Ireland, 08. July Peer reviewed.

Publications before appointment at the ZHAW

Buch

Beurer-Züllig, Bettina; Fieseler, Christian; Meckel, Miriam: European Communication Report 2008. Brussels : Helios Media, 2008.

Dissertation

Beurer-Züllig, Bettina: Smartphones im Unternehmenskontext : Effekte auf organisatorischer und individueller Ebene, Universität St. Gallen, Thesis. Bamberg : Difo-Druck GmbH, 2009.


Artikel (wissenschaftliche Zeitschrift)

Meckel, Miriam; Beurer-Züllig, Bettina; Fieseler, Christian: Rollenbilder Deutschsprachiger Kommunikationsmanager, eine empirische Untersuchung. In: Studies in Communication Sciences (2010), Nr. 1, S. 135-156.

Fieseler, Christian; Beurer-Züllig, Bettina; Meckel, Miriam: Typologies of Communicators in Europe. In: Corporate Communications: An International Journal 14 (2009), Nr. 2, S. 158-175.

Beurer-Züllig, Bettina; Fieseler, Christian; Meckel, Miriam: A descriptive inquiry into the corporate communication profession in Europe. In: Public Relations Review 35 (2009), Nr. 3, S. 270-279.


Konferenzpapier

Fieseler, Christian; Beurer-Züllig, Bettina; Meckel, Miriam: On the State of the Communication Profession in Europe. 2009. - The 59th Annual Conference of the International Communication Association. - Chicago, IL. (Best Paper Award Doctoral Candidate)

Beurer-Züllig, Bettina; Fieseler, Christian; Meckel, Miriam: The Emergence of the European Communications Manager - An Appraisal of a Profession Under Way. In. Laarne: Euprera, 2008. - European Public Relations Education and Research Association (Euprera) Congress 2008. - Milan, Italy, S. 1-25.

Beurer-Züllig, Bettina; Meckel, Miriam: Smartphones Enabling Mobile Collaboration. In: Proceedings of the 41st Annual Hawaii International Conference on System Science. Danvers, USA: Institute for Electrical and Electronics Engineers, 2008. - HICSS 41. - Waikaloa, Big Island, Hawaii, S. 25. - ISBN 978-0-7695-3075-8.

Beurer-Züllig, Bettina; Meckel, Miriam: Mobile E-Mail: Wie Kultur über die Nutzung und Wahrnehmung einer neuen Kommunikationstechnologie entscheidet.: -2007. - Interkulturelle und internationale Kommunikation. - Berlin, S. 23.