Dr. Bettina Beurer-Züllig

Personal profile

Position at the ZHAW

www.sml.zhaw.ch/de/management/imm/das-institut.html

Publications

• Seiler, Roger; Beurer-Züllig, Bettina; Rozumowski, Anna,

  2020.

  The impact of user-generated content on customer loyalty in food and beverages retail : an empirical study.

  Journal of Applied Business and Economics.

  22(9), pp. 38-47.

  Available from: https://doi.org/10.33423/jabe.v22i9.3666

• Beurer-Züllig, Bettina; Rozumowski, Anna; Klaas, Michael,

  2022.

  Let me entertain you : the influence of augmented reality on purchasing intention in e-commerce [paper].

  In:

  Proceedings of the 55th Hawaii International Conference on System Sciences.

  55th Hawaii International Conference on System Sciences (HICSS), Virtual, 3-7 January 2022.

  Honolulu:

  University of Hawai'i at Manoa.

  pp. 4933-4942.

  Proceedings of the 55th Hawaii International Conference on System Sciences.

  Available from: https://doi.org/10.21256/zhaw-24752

• Beurer-Züllig, Bettina; Klaas, Michael,

  2020.

  The social side of brick and mortar : the impact of brand-related user-generated content on different consumer typologies in food retailing [paper].

  In:

  Proceedings of the 53rd Hawaii International Conference on System Sciences.

  53rd Hawaii International Conference on System Sciences (HICSS), Maui, HI, USA, 7-10 January 2020.

  Honolulu:

  University of Hawai'i at Manoa.

  pp. 2579-2588.

  Available from: https://doi.org/10.24251/HICSS.2020.314

• Beurer-Züllig, Bettina,

  2018.

  Trust in car brands : a quantitative analysis on trust in car brands in Switzerland [paper].

  In:

  10th & 11th international conferences on new challenges in management and business.

  NCM Conference, Dubai, United Arab Emirates, 23 March 2018.

  pp. 68.

• Beurer-Züllig, Bettina; Seiler, Roger,

  2017.

  Deal or no deal? : assessing the daily deal shopper [paper].

  In:

  Proceedings of the 50th Hawaii International Conference on System Sciences (2017).

  HICSS, Waikoloa, USA, 4-7 January 2017.

  Waikoloa:

  HICSS.

  pp. 4108-4117.

  Available from: https://doi.org/10.24251/HICSS.2017.497

• Beurer-Züllig, Bettina; Kavci, Senem; Möckli, Melanie,

  2015.

  Do you remember? : a comparison of nostalgic ad-evoked responses by baby-boomers and generation y [paper].

  In:

  AM2015 : the magic in marketing.

  AM2015 - The Magic in Marketing, Limerick, Ireland, 7-9 July 2015.

  AOM.

• Rozumowski, Anna; Beurer-Züllig, Bettina; Hari, Jürg J.,

  2019.

  How gender influences trust assessments in sales negotiations [paper].

  In:

  10th FINT Workshop on "Trust Within and Between Organizations", St. Gallen, 9-11 January 2019.

  First International Network on Trust (FINT).

• Collenberg, Anja; Furchheim, Pia; Beurer-Züllig, Bettina,

  2019.

  Taking advice from your popular friend : the influence of parasocial interaction and number of followers on brand attitude and brand purchase intentions on instagram.

  In:

  Proceedings of the EMAC 48th Annual Conference.

  EMAC 48th Annual Conference, Hamburg, Germany, 28-31 May 2019.

  EMAC.

  Available from: https://www.dropbox.com/sh/fcijar0b8mawxrp/AABDfbj4drdXkeH89muSVED6a?dl=0&preview=213_Collenberg_Furchheim_Beurer+Z%C3%BCllig_1204063320.pdf

Publications before appointment at the ZHAW

Buch

Beurer-Züllig, Bettina; Fieseler, Christian; Meckel, Miriam: European Communication Report 2008. Brussels : Helios Media, 2008.

Dissertation

Beurer-Züllig, Bettina: Smartphones im Unternehmenskontext : Effekte auf organisatorischer und individueller Ebene, Universität St. Gallen, Thesis. Bamberg : Difo-Druck GmbH, 2009.


Artikel (wissenschaftliche Zeitschrift)

Meckel, Miriam; Beurer-Züllig, Bettina; Fieseler, Christian: Rollenbilder Deutschsprachiger Kommunikationsmanager, eine empirische Untersuchung. In: Studies in Communication Sciences (2010), Nr. 1, S. 135-156.

Fieseler, Christian; Beurer-Züllig, Bettina; Meckel, Miriam: Typologies of Communicators in Europe. In: Corporate Communications: An International Journal 14 (2009), Nr. 2, S. 158-175.

Beurer-Züllig, Bettina; Fieseler, Christian; Meckel, Miriam: A descriptive inquiry into the corporate communication profession in Europe. In: Public Relations Review 35 (2009), Nr. 3, S. 270-279.


Konferenzpapier

Fieseler, Christian; Beurer-Züllig, Bettina; Meckel, Miriam: On the State of the Communication Profession in Europe. 2009. - The 59th Annual Conference of the International Communication Association. - Chicago, IL. (Best Paper Award Doctoral Candidate)

Beurer-Züllig, Bettina; Fieseler, Christian; Meckel, Miriam: The Emergence of the European Communications Manager - An Appraisal of a Profession Under Way. In. Laarne: Euprera, 2008. - European Public Relations Education and Research Association (Euprera) Congress 2008. - Milan, Italy, S. 1-25.

Beurer-Züllig, Bettina; Meckel, Miriam: Smartphones Enabling Mobile Collaboration. In: Proceedings of the 41st Annual Hawaii International Conference on System Science. Danvers, USA: Institute for Electrical and Electronics Engineers, 2008. - HICSS 41. - Waikaloa, Big Island, Hawaii, S. 25. - ISBN 978-0-7695-3075-8.

Beurer-Züllig, Bettina; Meckel, Miriam: Mobile E-Mail: Wie Kultur über die Nutzung und Wahrnehmung einer neuen Kommunikationstechnologie entscheidet.: -2007. - Interkulturelle und internationale Kommunikation. - Berlin, S. 23.

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