Prof. Dr. Kremena Bachmann

ZHAW School of Management and Law
Fachstelle für Personal Finance & Wealth Management
Gertrudstrasse 8
8400 Winterthur

+41 (0) 58 934 41 26
kremena.bachmann@zhaw.ch

Persönliches Profil

Tätigkeit an der ZHAW

Professor in Wealth Management

Lehrtätigkeit in der Weiterbildung

CAS Financial Service Innovation

Arbeits- und Forschungsschwerpunkte, Spezialkenntnisse

Behavioural Finance, Household Finance, Personal Finance, Financial Decision Making, Financial Advice

Aus- und Fortbildung

AUSBILDUNG:
2002 – 2007: Swiss Finance Institute, PhD Program in Finance, Universität Zürich (Dr.oec.publ.)
2003 – 2004: Doktorandenprogramm in Economics, Studienzentrum Gerzensee
1995 – 2002: Lizentiatstudium Finanz- und Volkswirtschaftslehre (lic.oec.HSG), Universität St. Gallen (HSG)

WEITERBILDUNG:
2020 – 2021: CAS «Hochschuldidaktik», Pädagogische Hochschule Zürich

Beruflicher Werdegang

Seit 2016: Leitung Forschung und Entwicklung, Finanzberatung für HNWIs, Moor & Bachmann AG, in Basel (www.moorbachmann.ch)
Seit 2008: Associate/Beraterin, Behavioral Finance Solutions (BhFS), in Zürich
2014-2015: Postdoktorat, Universität Zürich, University Priority Research Program «Financial Market Regulation», in Zürich
2007-2009: Postdoktorat, Universität Zürich, Institut für Banking und Finance, in Zürich
2006-2007: Programmdirektor «Certificate Program for Advanced Studies in Behavioral Finance», Universität Zürich, Swiss Banking Institute, in Zürich
2002: Wissenschaftliche Mitarbeiterin in «Equity Research», Bank Wegelin & Co. Privatbankiers, in St. Gallen
2000-2001: Wissenschaftliche Mitarbeiterin in "Market Research and Product Design", Credit Suisse Asset Management, in Zürich

Projekte

Publikationen

Beiträge in wissenschaftlicher Zeitschrift, peer-reviewed

Bachmann, Kremena; Lot, Andre; Xu, Xiaogeng; Hens, Thorsten,

2023.

Experimental research on retirement decision-making : evidence from replications.

Journal of Banking & Finance.

152(106851).

Verfügbar unter: https://doi.org/10.1016/j.jbankfin.2023.106851
Bachmann, Kremena; Hens, Thorsten; Stössel, Remo,

2018.

Which measures predict risk taking in a multi-stage controlled investment decision process?.

Financial Services Review.

S. 339-365.
Bachmann, Kremena,

2018.

Can advisors eliminate the outcome bias in judgements and outcome-based emotions?.

Review of Behavioral Finance.

10(4), S. 336-352.

Verfügbar unter: https://doi.org/10.1108/RBF-11-2016-0072
Bachmann, Kremena; Hens, Thorsten,

2016.

Is there Swissness in investment decision behavior and investment competence?.

Financial Markets and Portfolio Management.

30(3), S. 233-275.

Verfügbar unter: https://doi.org/10.1007/s11408-016-0274-8
Bachmann, Kremena; Hens, Thorsten,

2015.

Investment competence and advice seeking.

Journal of Behavioral and Experimental Finance.

6, S. 27-41.

Verfügbar unter: https://doi.org/10.1016/j.jbef.2015.03.001

Bücher und Monographien, peer-reviewed

Bachmann, Kremena; De Giorgi, Enrico; Hens, Thorsten,

2018.

Behavioural finance for private banking : from the art of advice to the science of advice.

2. Auflage.

Hoboken:

Wiley.

Wiley finance series.

ISBN 978-1-119-45371-0.
Hens, Thorsten; Bachmann, Kremena,

2008.

Behavioural finance for private banking.

Chichester:

Wiley.

ISBN 978-111-846-732-9.

Verfügbar unter: https://doi.org/10.1002/9781118467329

Buchbeiträge, peer-reviewed

Bachmann, Kremena; Hens, Thorsten,

2010.

Behavioral finance and investment advice

.

In:

Bruce, Brian R., Hrsg.,

Handbook of behavioral finance.

Cheltenham:

Edward Elgar.

S. 301-324.

Konferenzbeiträge, peer-reviewed

Bachmann, Kremena,

2022.

Changes of financial welfare with retirement : does retirement planning matter? [Paper].

In:

Netspar International Pension Workshop, online, 26-27 January 2022.
Bachmann, Kremena,

2022.

Changes of financial welfare with retirement : does retirement planning matter? [Paper].

In:

European Financial Management Association Annual Meeting, Rome, Italy, 29 June - 2 July 2022.
Bachmann, Kremena,

2022.

Changes of subjective financial welfare with retirement : does retirement preparation matter? [Paper].

In:

Academy of Financial Services 36th Annual Meeting, online, 27-28 September 2022.
Bachmann, Kremena,

2022.

Changes of subjective financial welfare with retirement : does retirement preparation matter? [Paper].

In:

4th Research in Behavioral Finance Conference, Amsterdam, The Netherlands, 8-9 September 2022.
Bachmann, Kremena; Lot, Andre; Xu, Xiaogeng; Hens, Thorsten,

2022.

Experimental research on retirement decision-making : a survey with replications [Paper].

In:

Conference on Saving and Pension Finance in Europe, Vaduz, Liechtenstein, 29 August 2022.
Bachmann, Kremena,

2021.

Active choice, beliefs updating and subsequent risk taking [Paper].

In:

2021 Behavioural Finance Working Group Conference, London, United Kingdom, 10-11 June 2021.
Bachmann, Kremena,

2021.

Do you have a choice? : implications for beliefs updating and subsequent risk-taking [Paper].

In:

Virtual Personal Finance Symposium, online, 23 April 2021.
Bachmann, Kremena,

2018.

Responsibility sharing, beliefs and risk taking [Paper].

In:

SSES Annual Congress 2018, St. Gallen, Switzerland, 14-15 June 2018.

Weitere Publikationen

Bachmann, Kremena,

2016.

Responsibility sharing, beliefs and risk taking.

Social Science Research Network.

Verfügbar unter: https://doi.org/10.2139/ssrn.2862308

Mündliche Konferenzbeiträge und Abstracts

Bachmann, Kremena,

2020.

Low margins : are Fintechs the only solution?.

In:

WHU New Year’s Conference, Vallendar, Germany, 15-16 January 2020.
Bachmann, Kremena,

2018.

Behavioral Finance : aktuell und doch unterschätzt?.

In:

Finance Circle, Zürich, 24. September 2018.
Bachmann, Kremena,

2018.

Private oder institutionelle Anleger : wer ist (ir)ratioanaler?.

In:

XIV. AIS, Aarau, Schweiz, 28. November 2018.

Publikationen vor Tätigkeit an der ZHAW

PEER-REVIEWED PUBLICATIONS:
Bachmann, K. (2018): “Can advisors eliminate the outcome bias in investment decision making?”, Review of Behavioural Finance, 10(4), 336-352.
Bachmann, K., T. Hens and R. Stroessel (2018): “Which measures predict risk taking in a multi-stage controlled decision process?”, Financial Services Review 26, 339-365.
Bachmann, K. and Hens, T. (2016): "Is there Swissness in the investment decision behavior and investment competence", lead article in Financial Markets and Portfolio Management 30, 233-275.
Bachmann, K. and Hens, T. (2015): “Investment competence and advice seeking”, Journal of Behavioral and Experimental Finance 6, 27-41.
Bachmann, K. and Hens, T. (2010): “Behavioural finance and investment advice”, in: “Handbook of Behavioral Finance”, Edward Edgar Publishing (Northampton, MA, USA).

Weitere Beiträge

Bachmann, K. (2021): «Can financial professionals help clients learn better from the outcomes of past decisions?», Insights, Retirement Income Institute.

Bachmann, K. (2018): «Sind Geschlechterunterschiede relevant beim Geldinvestieren?», FehrAdvice Blog.

Bachmann, K. (2016): «Men are from Mars, women are from Venus: Does it matter in investing?», The Charter, CFA Institute.

Bachmann, K. und Hens, T. (2016): «Is There Swissness in Investment Behavior?», Practitioners Roundtrip, Swiss Finance Institute.

Bachmann, K. und Hens, T. (2015): «Swissness im Anlegerverhalten?», Finanz und Wirtschaft, 14. March, No. 20, p. 22.

Bachmann, K. und Hens, T. (2012): «Die Risikowahrnehmung der privaten Anleger im Beratungsprozess», Private. Das Geld-Magazin.

Bachmann, K. (2012): «Psychologische Fallen», Privatsache, Luzerner Kantonalbank.

INTERVIEWS:

Neue Zürcher Zeitung (NZZ), 19. Oktober 2022, «Die Psychologie hinter Bärenmarktrallys» (www.nzz.ch/finanzen/baerenmarkt-rally-die-psychologie-hinter-den-kursspruengen-ld.1707774)

ZEIT Campus 2/2021, 9. Februar 2021, «Die Corona-Semester: wie wir jetzt durchhalten?»

Zürcher Wirtschaft, «Auswirkungen der Coronapandemie auf die Vorsorge»

UZH News, 2016, «Schweizer investieren anders»

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