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Prof. Dr. Kremena Bachmann

Prof. Dr. Kremena Bachmann

Prof. Dr. Kremena Bachmann

ZHAW School of Management and Law
Fachstelle für Personal Finance & Wealth Management
Technoparkstrasse 2
8400 Winterthur

+41 (0) 58 934 41 26
kremena.bachmann@zhaw.ch

Personal profile

Position at the ZHAW

Professor in Wealth Management

Expertise and research interests

Behavioural Finance, Household Finance, Personal Finance, Financial Decision Making, Financial Advice

Educational background

2002 – 2007: Swiss Finance Institute, PhD Program in Finance at the University of Zurich (Dr.oec.publ.)
2003 – 2004: Swiss Program for Doctoral Students in Economics, Study Center Gerzensee, Switzerland
1995 – 2002: Master in Economics and Finance (lic.oec.HSG), University of St. Gallen (HSG), Switzerland

Professional milestones

Since 2016: Research and Development, Moor & Bachmann AG, Basel (www.moorbachmann.ch)
Since 2008: Associate, Behavioral Finance Solutions (BhFS), Zürich
2014-2015: Postdoctoral researcher, University of Zurich, University Priority Research Program «Financial Market Regulation», in Zürich
Since 2010: Senior research fellow, University of Zurich, Department of Banking and Finance
Since 2008: Associate, Behavioral Finance Solutions (BhFS), Zurich
2007 – 2009: Postdoctoral researcher, University of Zurich, Department of Banking and Finance, Zürich
2006-2007: Program director “Certificate Program for Advanced Studies in Behavioural Finance”, University of Zurich, Swiss Banking Institute, Zürich
2002: Research assistant in “Equity Research”, Bank Wegelin & Co. Privatbankiers, St. Gallen
2000-2001: Research assistant in “Market Research and Product Design”, Credit Suisse Asset Management, Zurich

Projects

Publications

Articles in scientific journal, peer-reviewed
Books and monographs, peer-reviewed
Book parts, peer-reviewed
Conference contributions, peer-reviewed
Other publications
Oral conference contributions and abstracts

Publications before appointment at the ZHAW

PEER-REVIEWED PUBLICATIONS:
Bachmann, K. (2018): “Can advisors eliminate the outcome bias in investment decision making?”, Review of Behavioural Finance, 10(4), 336-352.
Bachmann, K., T. Hens and R. Stroessel (2018): “Which measures predict risk taking in a multi-stage controlled decision process?”, Financial Services Review 26, 339-365.
Bachmann, K. and Hens, T. (2016): "Is there Swissness in the investment decision behavior and investment competence", lead article in Financial Markets and Portfolio Management 30, 233-275.
Bachmann, K. and Hens, T. (2015): “Investment competence and advice seeking”, Journal of Behavioral and Experimental Finance 6, 27-41.
Bachmann, K. and Hens, T. (2010): “Behavioural finance and investment advice”, in: “Handbook of Behavioral Finance”, Edward Edgar Publishing (Northampton, MA, USA).

Other publications

Bachmann, K. (2021): «Can financial professionals help clients learn better from the outcomes of past decisions?», Insights, Retirement Income Institute.

Bachmann, K. (2018): «Sind Geschlechterunterschiede relevant beim Geldinvestieren?», FehrAdvice Blog.

Bachmann, K. (2016): «Men are from Mars, women are from Venus: Does it matter in investing?», The Charter, CFA Institute.

Bachmann, K. und Hens, T. (2016): «Is There Swissness in Investment Behavior?», Practitioners Roundtrip, Swiss Finance Institute.

Bachmann, K. und Hens, T. (2015): «Swissness im Anlegerverhalten?», Finanz und Wirtschaft, 14. March, No. 20, p. 22.

Bachmann, K. und Hens, T. (2012): «Die Risikowahrnehmung der privaten Anleger im Beratungsprozess», Private. Das Geld-Magazin.

Bachmann, K. (2012): «Psychologische Fallen», Privatsache, Luzerner Kantonalbank.


INTERVIEWS:

Neue Zürcher Zeitung (NZZ), 19. Oktober 2022, «Die Psychologie hinter Bärenmarktrallys» (www.nzz.ch/finanzen/baerenmarkt-rally-die-psychologie-hinter-den-kursspruengen-ld.1707774)

ZEIT Campus 2/2021, 9. Februar 2021, «Die Corona-Semester: wie wir jetzt durchhalten?»

Zürcher Wirtschaft, «Auswirkungen der Coronapandemie auf die Vorsorge»

UZH News, 2016, «Schweizer investieren anders»