Prof. Dr. Kremena Bachmann

Personal profile

Position at the ZHAW

Professor in Wealth Management

Expertise and research interests

Behavioural Finance, Household Finance, Personal Finance, Financial Decision Making, Financial Advice

Educational background

2002 – 2007: Swiss Finance Institute, PhD Program in Finance at the University of Zurich (Dr.oec.publ.)
2003 – 2004: Swiss Program for Doctoral Students in Economics, Study Center Gerzensee, Switzerland
1995 – 2002: Master in Economics and Finance (lic.oec.HSG), University of St. Gallen (HSG), Switzerland

Professional milestones

Since 2016: Research and Development, Moor & Bachmann AG, Basel (www.moorbachmann.ch)
Since 2008: Associate, Behavioral Finance Solutions (BhFS), Zürich
2014-2015: Postdoctoral researcher, University of Zurich, University Priority Research Program «Financial Market Regulation», in Zürich
Since 2010: Senior research fellow, University of Zurich, Department of Banking and Finance
Since 2008: Associate, Behavioral Finance Solutions (BhFS), Zurich
2007 – 2009: Postdoctoral researcher, University of Zurich, Department of Banking and Finance, Zürich
2006-2007: Program director “Certificate Program for Advanced Studies in Behavioural Finance”, University of Zurich, Swiss Banking Institute, Zürich
2002: Research assistant in “Equity Research”, Bank Wegelin & Co. Privatbankiers, St. Gallen
2000-2001: Research assistant in “Market Research and Product Design”, Credit Suisse Asset Management, Zurich

Projects

• Erben und Vererben / Team member / Project ongoing
• Incentives and Retirement Savings in Switzerland / Project leader / Project ongoing
• Kundenzentrierte Anlageberatung: Entwicklung eines "Customer Expectations Configurator" / Team member / Project completed

Publications

• Bachmann, Kremena; Hens, Thorsten; Stössel, Remo,

  2018.

  Which measures predict risk taking in a multi-stage controlled investment decision process?.

  Financial Services Review.

  pp. 339-365.

• Bachmann, Kremena,

  2018.

  Can advisors eliminate the outcome bias in judgements and outcome-based emotions?.

  Review of Behavioral Finance.

  10(4), pp. 336-352.

  Available from: https://doi.org/10.1108/RBF-11-2016-0072

• Bachmann, Kremena; Hens, Thorsten,

  2016.

  Is there Swissness in investment decision behavior and investment competence?.

  Financial Markets and Portfolio Management.

  30(3), pp. 233-275.

  Available from: https://doi.org/10.1007/s11408-016-0274-8

• Bachmann, Kremena; Hens, Thorsten,

  2015.

  Investment competence and advice seeking.

  Journal of Behavioral and Experimental Finance.

  6, pp. 27-41.

  Available from: https://doi.org/10.1016/j.jbef.2015.03.001

• Bachmann, Kremena; De Giorgi, Enrico; Hens, Thorsten,

  2018.

  Behavioural finance for private banking : from the art of advice to the science of advice.

  2. Auflage.

  Hoboken:

  Wiley.

  Wiley finance series.

  ISBN 978-1-119-45371-0.

• Hens, Thorsten; Bachmann, Kremena,

  2008.

  Behavioural finance for private banking.

  Chichester:

  Wiley.

  ISBN 978-111-846-732-9.

  Available from: https://doi.org/10.1002/9781118467329

• Bachmann, Kremena; Hens, Thorsten,

  2010.

  Behavioral finance and investment advice

  .

  In:

  Bruce, Brian R., ed.,

  Handbook of behavioral finance.

  Cheltenham:

  Edward Elgar.

  pp. 301-[324].

• Bachmann, Kremena,

  2022.

  Changes of financial welfare with retirement : does retirement planning matter? [paper].

  In:

  European Financial Management Association Annual Meeting, Rome, Italy, 29 June - 2 July 2022.

• Bachmann, Kremena,

  2022.

  Changes of financial welfare with retirement : does retirement planning matter? [paper].

  In:

  Netspar International Pension Workshop, online, 26-27 January 2022.

• Bachmann, Kremena,

  2022.

  Changes of subjective financial welfare with retirement : does retirement preparation matter? [paper].

  In:

  Academy of Financial Services 36th Annual Meeting, online, 27-28 September 2022.

• Bachmann, Kremena,

  2022.

  Changes of subjective financial welfare with retirement : does retirement preparation matter? [paper].

  In:

  4th Research in Behavioral Finance Conference, Amsterdam, The Netherlands, 8-9 September 2022.

• Bachmann, Kremena; Lot, Andre; Xu, Xiaogeng; Hens, Thorsten,

  2022.

  Experimental research on retirement decision-making : a survey with replications [paper].

  In:

  Conference on Saving and Pension Finance in Europe, Vaduz, Liechtenstein, 29 August 2022.

• Bachmann, Kremena,

  2021.

  Active choice, beliefs updating and subsequent risk taking [paper].

  In:

  2021 Behavioural Finance Working Group Conference, London, United Kingdom, 10-11 June 2021.

• Bachmann, Kremena,

  2021.

  Do you have a choice? : implications for beliefs updating and subsequent risk-taking [paper].

  In:

  Virtual Personal Finance Symposium, online, 23 April 2021.

• Bachmann, Kremena,

  2018.

  Responsibility sharing, beliefs and risk taking [paper].

  In:

  SSES Annual Congress 2018, St. Gallen, Switzerland, 14-15 June 2018.

• Bachmann, Kremena,

  2016.

  Responsibility sharing, beliefs and risk taking.

  Social Science Research Network.

  Available from: https://doi.org/10.2139/ssrn.2862308

• Bachmann, Kremena,

  2020.

  Low margins : are Fintechs the only solution?.

  In:

  WHU New Year’s Conference, Vallendar, Germany, 15-16 January 2020.

• Bachmann, Kremena,

  2018.

  Behavioral Finance : aktuell und doch unterschätzt?.

  In:

  Finance Circle, Zürich, 24. September 2018.

• Bachmann, Kremena,

  2018.

  Private oder institutionelle Anleger : wer ist (ir)ratioanaler?.

  In:

  XIV. AIS, Aarau, Schweiz, 28. November 2018.

Publications before appointment at the ZHAW

PEER-REVIEWED PUBLICATIONS:
Bachmann, K. (2018): “Can advisors eliminate the outcome bias in investment decision making?”, Review of Behavioural Finance, 10(4), 336-352.
Bachmann, K., T. Hens and R. Stroessel (2018): “Which measures predict risk taking in a multi-stage controlled decision process?”, Financial Services Review 26, 339-365.
Bachmann, K. and Hens, T. (2016): "Is there Swissness in the investment decision behavior and investment competence", lead article in Financial Markets and Portfolio Management 30, 233-275.
Bachmann, K. and Hens, T. (2015): “Investment competence and advice seeking”, Journal of Behavioral and Experimental Finance 6, 27-41.
Bachmann, K. and Hens, T. (2010): “Behavioural finance and investment advice”, in: “Handbook of Behavioral Finance”, Edward Edgar Publishing (Northampton, MA, USA).

Other publications

Bachmann, K. (2021): «Can financial professionals help clients learn better from the outcomes of past decisions?», Insights, Retirement Income Institute.

Bachmann, K. (2018): «Sind Geschlechterunterschiede relevant beim Geldinvestieren?», FehrAdvice Blog.

Bachmann, K. (2016): «Men are from Mars, women are from Venus: Does it matter in investing?», The Charter, CFA Institute.

Bachmann, K. und Hens, T. (2016): «Is There Swissness in Investment Behavior?», Practitioners Roundtrip, Swiss Finance Institute.

Bachmann, K. und Hens, T. (2015): «Swissness im Anlegerverhalten?», Finanz und Wirtschaft, 14. March, No. 20, p. 22.

Bachmann, K. und Hens, T. (2012): «Die Risikowahrnehmung der privaten Anleger im Beratungsprozess», Private. Das Geld-Magazin.

Bachmann, K. (2012): «Psychologische Fallen», Privatsache, Luzerner Kantonalbank.


INTERVIEWS:

Neue Zürcher Zeitung (NZZ), 19. Oktober 2022, «Die Psychologie hinter Bärenmarktrallys» (www.nzz.ch/finanzen/baerenmarkt-rally-die-psychologie-hinter-den-kursspruengen-ld.1707774)

ZEIT Campus 2/2021, 9. Februar 2021, «Die Corona-Semester: wie wir jetzt durchhalten?»

Zürcher Wirtschaft, «Auswirkungen der Coronapandemie auf die Vorsorge»

UZH News, 2016, «Schweizer investieren anders»

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