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Dr. Kremena Bachmann

Dr. Kremena Bachmann

Dr. Kremena Bachmann

ZHAW School of Management and Law
Fachstelle für Personal Finance & Wealth Management
Technoparkstrasse 2
8400 Winterthur

+41 (0) 58 934 41 26

Personal profile

Position at the ZHAW

Lecturer in Finance

Expertise and research interests

Behavioural Finance, Household Finance, Personal Finance, Financial Decision Making, Financial Advice

Educational background

2002 – 2007: Swiss Finance Institute, PhD Program in Finance at the University of Zurich (Dr.oec.publ.)
2003 – 2004: Swiss Program for Doctoral Students in Economics, Study Center Gerzensee, Switzerland
1995 – 2002: Master in Economics and Finance (lic.oec.HSG), University of St. Gallen (HSG), Switzerland

Professional milestones

Jan. 2016 – present: research and development, Moor & Bachmann AG, Family Office and Wealth Management, Basel
Jan. 2010 – present: senior research fellow, University of Zurich, Department of Banking and Finance
Mar. 2008 – present: associate, Behavioral Finance Solutions (BhFS), Zurich
Dec. 2007 – Dec 2009: postdoctoral researcher, University of Zurich, Department of Banking and Finance
Feb. 2006 – Nov. 2007: program director “Certificate Program for Advanced Studies in Behavioural Finance”, University of Zurich, Swiss Banking Institute
May 2002 – Feb. 2006: research assistant, Institute for Empirical Research in Economics, Chair of Financial Markets and Monetary Macroeconomics
Sept. 2002 – Dec. 2002: assistant “Equity Research”, Bank Wegelin & Co. Privatbankiers, St. Gallen
Apr. 2000 – Jun. 2001: assistant “Market Research and Product Design”, Credit Suisse Asset Management, Zurich



Articles in scientific journal, peer-reviewed
Books and monographs, peer-reviewed
Book parts, peer-reviewed
Conference contributions, peer-reviewed
Other publications
Oral conference contributions and abstracts

Publications before appointment at the ZHAW

Bachmann, K. (2018): “Can advisors eliminate the outcome bias in investment decision making?”, Review of Behavioural Finance, 10(4), 336-352.
Bachmann, K., T. Hens and R. Stroessel (2018): “Which measures predict risk taking in a multi-stage controlled decision process?”, Financial Services Review 26, 339-365.
Bachmann, K. and Hens, T. (2016): "Is there Swissness in the investment decision behavior and investment competence", lead article in Financial Markets and Portfolio Management 30, 233-275.
Bachmann, K. and Hens, T. (2015): “Investment competence and advice seeking”, Journal of Behavioral and Experimental Finance 6, 27-41.
Bachmann, K. and Hens, T. (2010): “Behavioural finance and investment advice”, in: “Handbook of Behavioral Finance”, Edward Edgar Publishing (Northampton, MA, USA).

Bachmann, K. (2016): "Men are from Mars, women are from Venus: Does it matter in investing?", The Charter, CFA Institute.
Bachmann, K. and Hens, T. (2015): “Swissness im Anlegerverhalten?”, Finanz und Wirtschaft, 14. March, No. 20, p. 22.
Bachmann, K. and Hens, T. (2012): „Die Risikowahrnehmung der privaten Anleger im Beratungsprozess“, Private, Das Geld-Magazin.
Bachmann, K. (2012): “Psychologische Fallen”, Privatsache.

Bachmann, K. (2017): "Responsibility sharing, beliefs and risk taking", SSRN working paper 2862308.
Bachmann, K. and Woehrmann, P. (2007): “Managerial guidance and analysts' underreaction”, NCCR Working Paper 418.
Bachmann, K. and Hens, T. (2007): “The earnings game with behavioural investors”, NCCR Working Paper 406.
Bachmann, K. and Woehrmann, P. (2006): “Guiding analysts and rational autocorrelation in forecast error”, NCCR Working Paper 242.
Bachmann, K. (2005): “The conditional market value of R&D investments”, NCCR Working Paper 213.