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Dr. Kremena Bachmann

Dr. Kremena Bachmann

Dr. Kremena Bachmann

ZHAW School of Management and Law
Fachstelle für Personal Finance & Wealth Management
Technoparkstrasse 2
8400 Winterthur

+41 (0) 58 934 41 26

Personal profile

Position at the ZHAW


Professional development teaching

CAS Financial Service Design

Expertise and research interests

Behavioural Finance, Household Finance, Personal Finance, Financial Decision Making, Financial Advice

Educational background

2002 – 2007: Swiss Finance Institute, PhD Program in Finance at the University of Zurich (Dr.oec.publ.)
2003 – 2004: Swiss Program for Doctoral Students in Economics, Study Center Gerzensee, Switzerland
1995 – 2002: Master in Economics and Finance (lic.oec.HSG), University of St. Gallen (HSG), Switzerland

Professional milestones

Jan. 2017 – present: Investment research advisor, Moor & Bachmann AG, Family Office and Wealth Management, Basel
Jan. 2010 – present: Senior research fellow, University of Zurich, Department of Banking and Finance
Mar. 2008 – present: Associate, Behavioral Finance Solutions (BhFS), Zurich
Dec. 2007 – Dec 2009: Postdoctoral researcher, University of Zurich, Department of Banking and Finance
Feb. 2006 – Nov. 2007: Program director “Certificate Program for Advanced Studies in Behavioural Finance”, University of Zurich, Swiss Banking Institute
May 2002 – Feb. 2006: Research assistant, Institute for Empirical Research in Economics, Chair of Financial Markets and Monetary Macroeconomics
Sept. 2002 – Dec. 2002: Assistant “Equity Research”, Bank Wegelin & Co. Privatbankiers, St. Gallen
Apr. 2000 – Jun. 2001: Assistant “Market Research and Product Design”, Credit Suisse Asset Management, Zurich



Articles in scientific journal, peer-reviewed
Books and monographs, peer-reviewed
Other publications
Oral conference contributions and abstracts
Publications before appointment at the ZHAW

Bachmann, K. (2018): “Can advisors eliminate the outcome bias in investment decision making?”, Review of Behavioural Finance, 10(4), 336-352.
Bachmann, K., T. Hens and R. Stroessel (2018): “Which measures predict risk taking in a multi-stage controlled decision process?”, Financial Services Review 26, 339-365.
Bachmann, K. and Hens, T. (2016): "Is there Swissness in the investment decision behavior and investment competence", lead article in Financial Markets and Portfolio Management 30, 233-275.
Bachmann, K. and Hens, T. (2015): “Investment competence and advice seeking”, Journal of Behavioral and Experimental Finance 6, 27-41.
Bachmann, K. and Hens, T. (2010): “Behavioural finance and investment advice”, in: “Handbook of Behavioral Finance”, Edward Edgar Publishing (Northampton, MA, USA).

Bachmann, K. (2016): "Men are from Mars, women are from Venus: Does it matter in investing?", The Charter, CFA Institute.
Bachmann, K. and Hens, T. (2015): “Swissness im Anlegerverhalten?”, Finanz und Wirtschaft, 14. March, No. 20, p. 22.
Bachmann, K. and Hens, T. (2012): „Die Risikowahrnehmung der privaten Anleger im Beratungsprozess“, Private, Das Geld-Magazin.
Bachmann, K. (2012): “Psychologische Fallen”, Privatsache.

Bachmann, K. (2017): "Responsibility sharing, beliefs and risk taking", SSRN working paper 2862308.
Bachmann, K. and Woehrmann, P. (2007): “Managerial guidance and analysts' underreaction”, NCCR Working Paper 418.
Bachmann, K. and Hens, T. (2007): “The earnings game with behavioural investors”, NCCR Working Paper 406.
Bachmann, K. and Woehrmann, P. (2006): “Guiding analysts and rational autocorrelation in forecast error”, NCCR Working Paper 242.
Bachmann, K. (2005): “The conditional market value of R&D investments”, NCCR Working Paper 213.