Dr. Kremena Bachmann

Dr. Kremena Bachmann
ZHAW
School of Management and Law
Fachstelle für Personal Finance & Wealth Management
Technoparkstrasse 2
8400 Winterthur
Personal profile
Position at the ZHAW
Lecturer in Finance
Expertise and research interests
Behavioural Finance, Household Finance, Personal Finance, Financial Decision Making, Financial Advice
Educational background
2002 – 2007: Swiss Finance Institute, PhD Program in Finance at the University of Zurich (Dr.oec.publ.)
2003 – 2004: Swiss Program for Doctoral Students in Economics, Study Center Gerzensee, Switzerland
1995 – 2002: Master in Economics and Finance (lic.oec.HSG), University of St. Gallen (HSG), Switzerland
Professional milestones
Jan. 2016 – present: research and development, Moor & Bachmann AG, Family Office and Wealth Management, Basel
Jan. 2010 – present: senior research fellow, University of Zurich, Department of Banking and Finance
Mar. 2008 – present: associate, Behavioral Finance Solutions (BhFS), Zurich
Dec. 2007 – Dec 2009: postdoctoral researcher, University of Zurich, Department of Banking and Finance
Feb. 2006 – Nov. 2007: program director “Certificate Program for Advanced Studies in Behavioural Finance”, University of Zurich, Swiss Banking Institute
May 2002 – Feb. 2006: research assistant, Institute for Empirical Research in Economics, Chair of Financial Markets and Monetary Macroeconomics
Sept. 2002 – Dec. 2002: assistant “Equity Research”, Bank Wegelin & Co. Privatbankiers, St. Gallen
Apr. 2000 – Jun. 2001: assistant “Market Research and Product Design”, Credit Suisse Asset Management, Zurich
Projects
- Finanzielle Anreize und die Altersvorsorge in der Schweiz / Project leader / Project ongoing
- Kundenzentrierte Anlageberatung: Entwicklung eines "Customer Expectations Configurator" / Team member / Project completed
Publications
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Bachmann, Kremena; Hens, Thorsten; Stössel, Remo,
2018.
Which measures predict risk taking in a multi-stage controlled investment decision process?.
Financial Services Review.
pp. 339-365.
-
Bachmann, Kremena,
2018.
Can advisors eliminate the outcome bias in judgements and outcome-based emotions?.
Review of Behavioral Finance.
10(4), pp. 336-352.
Available from: https://doi.org/10.1108/RBF-11-2016-0072
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Bachmann, Kremena; Hens, Thorsten,
2016.
Is there Swissness in investment decision behavior and investment competence?.
Financial Markets and Portfolio Management.
30(3), pp. 233-275.
Available from: https://doi.org/10.1007/s11408-016-0274-8
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Bachmann, Kremena; Hens, Thorsten,
2015.
Investment competence and advice seeking.
Journal of Behavioral and Experimental Finance.
6, pp. 27-41.
Available from: https://doi.org/10.1016/j.jbef.2015.03.001
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Bachmann, Kremena; De Giorgi, Enrico; Hens, Thorsten,
2018.
Behavioural finance for private banking : from the art of advice to the science of advice.
2. Auflage.
Hoboken:
Wiley.
Wiley finance series.
ISBN 978-1-119-45371-0.
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Hens, Thorsten; Bachmann, Kremena,
2008.
Behavioural finance for private banking.
Chichester:
Wiley.
ISBN 978-111-846-732-9.
Available from: https://doi.org/10.1002/9781118467329
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Bachmann, Kremena; Hens, Thorsten,
2010.
Behavioral finance and investment advice
.
In:
Bruce, Brian R., ed.,
Handbook of behavioral finance.
Cheltenham:
Edward Elgar.
pp. 301-[324].
-
Bachmann, Kremena,
2021.
Active choice, beliefs updating and subsequent risk taking [paper].
In:
2021 Behavioural Finance Working Group Conference, London, United Kingdom, 10-11 June 2021.
-
Bachmann, Kremena,
2016.
Responsibility sharing, beliefs and risk taking.
Social Science Research Network.
Available from: https://doi.org/10.2139/ssrn.2862308
-
Bachmann, Kremena,
2021.
Do you have a choice? : implications for beliefs updating and subsequent risk-taking.
In:
Virtual Personal Finance Symposium, 23 April 2021.
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Bachmann, Kremena,
2018.
Behavioral Finance : aktuell und doch unterschätzt?.
In:
Finance Circle, Zürich, 24. September 2018.
-
Bachmann, Kremena,
2018.
Responsibility sharing, beliefs and risk taking.
In:
SSES Annual Congress 2018, St. Gallen, 14-15 June 2018.
Publications before appointment at the ZHAW
PEER-REVIEWED PUBLICATIONS:
Bachmann, K. (2018): “Can advisors eliminate the outcome bias in investment decision making?”, Review of Behavioural Finance, 10(4), 336-352.
Bachmann, K., T. Hens and R. Stroessel (2018): “Which measures predict risk taking in a multi-stage controlled decision process?”, Financial Services Review 26, 339-365.
Bachmann, K. and Hens, T. (2016): "Is there Swissness in the investment decision behavior and investment competence", lead article in Financial Markets and Portfolio Management 30, 233-275.
Bachmann, K. and Hens, T. (2015): “Investment competence and advice seeking”, Journal of Behavioral and Experimental Finance 6, 27-41.
Bachmann, K. and Hens, T. (2010): “Behavioural finance and investment advice”, in: “Handbook of Behavioral Finance”, Edward Edgar Publishing (Northampton, MA, USA).
POPULAR SCIENCE CONTRIBUTIONS:
Bachmann, K. (2016): "Men are from Mars, women are from Venus: Does it matter in investing?", The Charter, CFA Institute.
Bachmann, K. and Hens, T. (2015): “Swissness im Anlegerverhalten?”, Finanz und Wirtschaft, 14. March, No. 20, p. 22.
Bachmann, K. and Hens, T. (2012): „Die Risikowahrnehmung der privaten Anleger im Beratungsprozess“, Private, Das Geld-Magazin.
Bachmann, K. (2012): “Psychologische Fallen”, Privatsache.
RESEARCH PAPERS:
Bachmann, K. (2017): "Responsibility sharing, beliefs and risk taking", SSRN working paper 2862308.
Bachmann, K. and Woehrmann, P. (2007): “Managerial guidance and analysts' underreaction”, NCCR Working Paper 418.
Bachmann, K. and Hens, T. (2007): “The earnings game with behavioural investors”, NCCR Working Paper 406.
Bachmann, K. and Woehrmann, P. (2006): “Guiding analysts and rational autocorrelation in forecast error”, NCCR Working Paper 242.
Bachmann, K. (2005): “The conditional market value of R&D investments”, NCCR Working Paper 213.