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Max Weber

  Max Weber

Max Weber

ZHAW School of Management and Law
Center for Culture & Creativity in International Business (C3IB)
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 78 91

Persönliches Profil

Tätigkeit an der ZHAW als

International Business
School of Management and Law
(AACSB faculty qualification status: SAQ)

Subject Focus:
o International Business & Trade
o Global Marketing & Branding
o Strategy & Innovation Management
o Entrepreneurship & Funding


Lehrtätigkeit in der Weiterbildung

MAS Business Administration

Arbeits- und Forschungsschwerpunkte, Spezialkenntnisse


o Start-up Accelerator Switzerland-Asia (AETP: Leading House Asia, ETH Zurich)
o Swiss International Business Boot Camp (SIBBC: Swiss SMEs in Southeast Asia)
o Supervision of ZHAW Student Research Projects with International Business
o Joint University-Industry Projects in Southeast Asia and China


o Working on dissertation toward a PhD in macro-economics; research focus "Inclusive Growth, Climate Change and Integrated Fiscal Policy"
o Presentation at the International Conference on Business, Economics, Management, and Sustainability (BEMAS) in June 2021 organised through James Cook University, Australia.
o Joint research project toward a journal publication in CEBR in 2021; research focus on "Digital Push Inducing Corporate Agility"
o Joint research project with Innosuisse; research focus: Integrated Emission Trading & Investment Mechanisms in Switzerland / Europe

Private Sector Activities
o Pro-bono Coaching of Start-ups and Mentoring of Entrepreneurs and Young Leaders

Aus- und Fortbildung

o MBA Global Marketing (MO, USA)
o MA Corporate Finance (FL, USA)
o BA Economics (CA, USA)

o Post degree: Social Media & Digital Marketing (UTS, Australia)
o Professional: Coaching & Mentoring, Entrepreneurship, Digital Transformation & Change Management

Beruflicher Werdegang

o Mobile Telecommunications (Start-up)
o Accenture Asia-Pacific (Business Consulting Asia)
o Consumer Online Research (Asia)
o Coaching & Mentoring

Mitglied in Netzwerken


Mündliche Konferenzbeiträge und Abstracts

Weitere Beiträge

Keywords: digital content development and delivery, international business, digital platforms and online marketing, international finance, innovation management, digital transformation, value-driven business models, value streams, value nets and digital ecosystems, digital agility, resilience, scalability, digital enablement, public-private collaborations

ePortfolio: Mahara.org (ATS2020)