EU bans 31 meat names on plant-based & cultivated products, but «veggie burger» saved
The European Union has agreed to ban 31 meat-like names from being used on plant-based product labels, but common terms like «veggie burger» have been exempted.
After months of back and forth, the EU has dealt an enormous blow to the plant-based industry.
In trilogue negotiations of 05/03/2026 between the European Parliament, Council and Commission, lawmakers agreed to ban vegan products from using 31 names on their packaging labels and marketing, including «chicken», «beef», «steak», and «bacon».
The EU’s effort does spare some common terms like «burger», «sausage», «nuggets», «ham» and seafood alternatives.
Siehe hierzu auch: News vom 10. Oktober 2025