Commission to kill EU anti-greenwashing rules
The EU executive will abandon its green claims directive after right-wing lawmakers vowed to block it in the Parliament.
The Green Claims Directive was proposed in March 2023 and aims to stop companies from misleading consumers with unfounded claims that their products and services are good for the planet.
The Green Claims Directive is complementary to Directive (EU) 2024/825 which protects consumers from greenwashing by preventing companies from making general claims like «eco-friendly» or «pro-planet» on their products.