About Us – The IMM Team
We are committed to marketing management that is scientifically grounded, practice-oriented, and focused on the future of people, companies, and markets.
The ZHAW Institute of Marketing Management is a place where people, ideas, and markets come together, driven by curiosity, practical relevance, and a forward-looking mindset.
More than just an institute, the IMM is an interdisciplinary team of dedicated professionals united by a common goal: to rethink marketing, advance the field, and put it into practice.
Our strength lies in translating academic research into tangible solutions and creating meaningful impact for business, academia, and society.
Our Strengths – Your Benefits
- Research-driven insights that create measurable real-world impact
- A strong network connecting business, academia, and society
- Tailored collaborations:
- from Applied Research through Executive Education to Real-World Impact
- Trusted partnerships with experts who listen, challenge ideas, and develop solutions together
Our Story – Why We Do What We Do
Since our foundation, we have pursued a holistic approach to marketing management. Our research examines how people make decisions, engage with brands, and consume products and services, generating evidence-based insights that inform strategic thinking and practical application. Close collaboration with industry, excellence in executive education, and an international academic network enable us to anticipate emerging trends, foster innovation, and contribute to the advancement of marketing research and practice.
Our Values – What Guides Us
- Collaboration, Respect, Integrity & Inclusivity: We foster respectful, collaborative relationships with clients, participants, students, and partners.
- Responsibility: We act responsibly and sustainably in our projects, research, and partnerships.
- Academic Excellence: We combine rigorous scholarship with intellectual curiosity, dedication, and a strong commitment to practical relevance and meaningful impact.
- Innovation: We embrace critical thinking, creativity, and evidence-based approaches to advance marketing research and practice.
Meet the Team – The People Behind IMM
Behind every research project, publication, and executive education programme is a team of dedicated professionals driven by curiosity, expertise, and innovation.
Bringing together academic excellence, practical insight, and a collaborative spirit, we are committed to advancing marketing knowledge and creating meaningful impact in research, education, and practice. Get to know the people behind the ZHAW Institute of Marketing Management:
Co-Heads of the Institute of Marketing Management
The Co-Heads shape the strategic development of the Institute of Marketing Management and strengthen its position at the intersection of academia, industry, and executive education.
“Marketing creates impact when it is customer-centric and data-driven. This is how we bridge research and practice—both in the classroom and in collaboration with industry.”
Prof. Dr. Falk Uebernickel and Prof. Dr. Steffen Müller
Co-Heads of the Institute
Center for Executive Education in Marketing
As the Institute’s central unit for executive education, we coordinate and continuously develop our executive education portfolio, ensuring high standards in teaching, learning, and the participant experience.
Explore the Center for Executive Education in Marketing
Head of the Center for Executive Education in Marketing
Team of the Center for Executive Education in Marketing
Center for Brand Management
We combine research and practical expertise to help organisations build, position, and strengthen brands for long-term success.
Explore the Center for Brand Management
Head of the Center for Brand Management
Team of the Center for Brand Management
Center for Customer Management
We develop evidence-based concepts for delivering a consistent customer experience and view customer relationship management as a strategic, organisation-wide leadership approach.
Explore the Center for Customer Management
Head of the Center for Customer Management
Team of the Center for Customer Management
Center for Consumer Behavior
We use experimental and behavioural research methods to investigate the factors that shape consumer decision-making in both B2C and B2B contexts, including sustainability and pricing.
Head of the Center for Consumer Behavior
Team of the Center for Consumer Behavior
Center for Product Management
As a centre of expertise in product management, we support organisations in developing, positioning, and managing market-oriented products throughout their lifecycle.
Explore the Center for Product Management
Head of the Center for Product Management
Team of the Center for Product Management
Center for Digital Marketing & Marketing Technology
We investigate the role of digital technologies in marketing and their impact on marketing strategy, organisational capabilities, and consumer behaviour.
Explore the Center for Digital Marketing & Marketing Technology
Head of the Center for Digital Marketing & Marketing Technology
Team of the Center for Digital Marketing & Marketing Technology
AI in Marketing Research Center
The AI in Marketing Research Center investigates the application of artificial intelligence in marketing and develops evidence-based solutions for organisations.
Head of the AI in Marketing Research Center
Administration und Support
The Administration and Support team ensures the smooth day-to-day operation of the Institute and serves as the first point of contact for organisational and administrative enquiries.
