Janice Huber
Janice Huber
ZHAW
School of Management and Law
Center for Consumer Behavior
Theaterstrasse 17
8400 Winterthur
Work at ZHAW
Focus
- Circular Economy
- Sustainability communication
- Social sustainability
Teaching
- Behavioral Data Science (BSc)
- Customer Insights (BSc)
Education and Continuing education
Education
- MSc in Management - Specialisation in Marketing
Audencia Business School
09 / 2023 - 08 / 2024 - MSc in International Business
ZHAW School of Management and Law
09 / 2022 - 08 / 2023 - Business Administration - Specialisation in General Management
ZHAW School of Management and Law
09 / 2019 - 08 / 2022
Network
Membership of networks
Beta Gamma Sigma - International Business Honor Society
Projects
- Data-Driven Decision Support for Pricing Innovation / Team member / ongoing
- Payment behaviour of the Swiss population (Swiss Payment Monitor 2026) / Team member / ongoing
- neon – Digital Financial Health Coach / Team member / ongoing
- Scalable pricing model for preventive healthcare / Team member / completed
- Payment behaviour of the Swiss population (Swiss Payment Monitor 2024/25) / Team member / completed
Publications
Articles in scientific journal, peer-reviewed
Furchheim, P., Vogt, H. and Huber, J. (2026) 'Broken promises? : understanding the reputational effects of scaling back corporate sustainability commitments', Marketing Review St.Gallen, 2026(3), pp. 10–17. doi: 10.21256/zhaw-36592.
Other publications
- Stadelmann, M. and Huber, J. (2026) «Was gehört sich?» : Trinkgeldnormen in der Schweiz. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften.
- Furchheim, P. et al. (2026) Ernährung zwischen Anspruch und Alltag : eine Konsumentenbefragung zu Saisonalität, Verfügbarkeit und Unterstützungsbedarf im DACH-Raum (2026). Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-2582.
- Stadelmann, M. and Huber, J. (2025) Trinkgeld im Wandel: Gästeverhalten, Präferenzen und Erwartungen an die Verteilung : repräsentative Befragung der Schweizer Bevölkerung zum Thema Trinkgeld. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-2560.