Dr. Bettina Beurer-Züllig

ZHAW School of Management and Law
Centre of Digital Marketing & Marketing Technology
Theaterstrasse 17
8400 Winterthur

+41 (0) 58 934 46 02
bettina.beurer-zuellig@zhaw.ch

Publications

Articles in scientific journal, peer-reviewed

Seiler, Roger; Beurer-Züllig, Bettina; Rozumowski, Anna,

2020.

The impact of user-generated content on customer loyalty in food and beverages retail : an empirical study.

Journal of Applied Business and Economics.

22(9), pp. 38-47.

Available from: https://doi.org/10.33423/jabe.v22i9.3666

Conference contributions, peer-reviewed

Beurer-Züllig, Bettina; Rozumowski, Anna; Klaas, Michael,

2022.

Let me entertain you : the influence of augmented reality on purchasing intention in e-commerce [paper].

In:

Proceedings of the 55th Hawaii International Conference on System Sciences.

55th Hawaii International Conference on System Sciences (HICSS), Virtual, 3-7 January 2022.

Honolulu:

University of Hawai'i at Manoa.

pp. 4933-4942.

Proceedings of the 55th Hawaii International Conference on System Sciences.

Available from: https://doi.org/10.24251/HICSS.2022.601
Beurer-Züllig, Bettina; Klaas, Michael,

2020.

The social side of brick and mortar : the impact of brand-related user-generated content on different consumer typologies in food retailing [paper].

In:

Proceedings of the 53rd Hawaii International Conference on System Sciences.

53rd Hawaii International Conference on System Sciences (HICSS), Maui, HI, USA, 7-10 January 2020.

Honolulu:

University of Hawai'i at Manoa.

pp. 2579-2588.

Available from: https://doi.org/10.24251/HICSS.2020.314
Beurer-Züllig, Bettina,

2018.

Trust in car brands : a quantitative analysis on trust in car brands in Switzerland [paper].

In:

10th & 11th international conferences on new challenges in management and business.

NCM Conference, Dubai, United Arab Emirates, 23 March 2018.

pp. 68.
Beurer-Züllig, Bettina; Seiler, Roger,

2017.

Deal or no deal? : assessing the daily deal shopper [paper].

In:

Proceedings of the 50th Hawaii International Conference on System Sciences (2017).

HICSS, Waikoloa, USA, 4-7 January 2017.

Waikoloa:

HICSS.

pp. 4108-4117.

Available from: https://doi.org/10.24251/HICSS.2017.497
Beurer-Züllig, Bettina; Kavci, Senem; Möckli, Melanie,

2015.

Do you remember? : a comparison of nostalgic ad-evoked responses by baby-boomers and generation y [paper].

In:

AM2015 : the magic in marketing.

AM2015 - The Magic in Marketing, Limerick, Ireland, 7-9 July 2015.

AOM.

Other publications

Frau, Daniela; Beurer-Züllig, Bettina,

2023.

Promoting social sustainability by embedding diversity in higher education [poster].

In:

Conference Teaching and Learning for Change : Sustainability in Higher Education, Bern, Schweiz, 1. September 2023.

Bern:

SDNS.

Available from: https://www.he-sustainability.ch/_files/ugd/e9061f_fa33125c2a6a4d60afe1014ebc96f1d0.pdf
Rozumowski, Anna; Beurer-Züllig, Bettina; Hari, Jürg J.,

2019.

How gender influences trust assessments in sales negotiations [paper].

In:

10th FINT Workshop on Trust Within and Between Organizations, St. Gallen, Switzerland, 9-11 January 2019.

First International Network on Trust (FINT).

Oral conference contributions and abstracts

Klaas, Michael; Beurer-Züllig, Bettina,

2023.

Firm-generated, user-generated and machine generated content in the digital economy : analytics, prediction, recommendation, and impact minitrack.

In:

56th Hawaii International Conference on System Sciences (HICSS), Maui, USA, 3-6 January 2023.
Collenberg, Anja; Furchheim, Pia; Beurer-Züllig, Bettina,

2019.

Taking advice from your popular friend : the influence of parasocial interaction and number of followers on brand attitude and brand purchase intentions on instagram.

In:

Proceedings of the EMAC 48th Annual Conference.

EMAC 48th Annual Conference, Hamburg, Germany, 28-31 May 2019.

EMAC.

Available from: https://www.dropbox.com/sh/fcijar0b8mawxrp/AABDfbj4drdXkeH89muSVED6a?dl=0&preview=213_Collenberg_Furchheim_Beurer+Z%C3%BCllig_1204063320.pdf

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