Prof. Dr. Steffen Müller
Prof. Dr. Steffen Müller
ZHAW
School of Management and Law
Institute of Marketing Management
Theaterstrasse 17
8400 Winterthur
Work at ZHAW
Position
Co-Head Institute of Marketing Management
Focus
- Customer Management
- Market Research
- Net Promoter Score
- Pricing
Teaching
- Customer Insights
- Advanced Statistics & Data Analysis
- Pricing & Business Models in the Digital Age
Professional development teaching
Experience
- Board Member
Swiss Insights
02 / 2023 - today - Vice President Corporate Market Research
Hilti AG
11 / 2011 - 04 / 2014 - Senior Marketing Consultant
Siemens AG
03 / 2006 - 09 / 2011 - Research Associate
University of Erlangen-Nuremberg
01 / 2002 - 12 / 2005 - Associate
The Boston Consulting Group GmbH
04 / 2001 - 12 / 2001
Education and Continuing education
Education
- Dr. rer. pol. / Marketing
University of Erlangen-Nuremberg
01 / 2002 - 12 / 2005 - Diplom-Kaufmann / Marketing, International Management
University of Mannheim
10 / 1995 - 01 / 2001
Continuing Education
CAS Higher and Professional Education
ZHAW School of Management and Law
08 / 2018
Network
Membership of networks
SWISS INSIGHTS – Swiss Data Insights Association
Awards
Best Dissertation Award
Deutscher Marketing-Verband
01 / 2007