Remo Bebie Gut
Remo Bebie Gut
ZHAW
School of Management and Law
Center of Customer Management
Theaterstrasse 17
8400 Winterthur
Work at ZHAW
Teaching
- Behavioral Data Science
- Behavioral Product Design
- Digital UX & UI Design
- Marketing for Business IT
- CAS Behavioral Insights for Marketing
- CAS Marketing Automation & AI
- CAS Advanced Digital Marketing
- CAS Customer Experience Management
Experience
- Senior Product Manager
neon
06 / 2021 - 09 / 2023 - Behavioral Economist / UX Consultant
Die Ergonomen
07 / 2019 - 06 / 2021 - Communications Lead, Finance
European Climate Foundation
2016 - 2019
Projects
- neon – Digital Financial Health Coach / Project leader / ongoing
- Behavior Drive: Pioneering Sustainable Mobility in Corporate Landscapes / Project leader / completed
- neon – promoting financial wellbeing through behavioral design / Project leader / completed
- Design Thinking Projects 2024 / Co-project leader / completed
- Swiss Payment Monitor 2023/24: How does Switzerland pay? / Team member / completed
- Sustainability training Zurich agencies / Team member / completed
- Virtualizing sales staff for online shopping: Transferring the offline shopping experience into the digital world / Team member / completed
Publications
Articles in scientific journal, peer-reviewed
Ackermann, K. A. et al. (2026) 'Avatars that engage : how visual role expectations, contextual congruence, user characteristics, and perceived sympathy shape responses to shopping chatbots', Computers in Human Behavior: Artificial Humans, 9. doi: 10.1016/j.chbah.2026.100335.