Katharina Roer
Katharina Roer
ZHAW
School of Management and Law
Center for Executive Education in Marketing
Theaterstrasse 17
8400 Winterthur
Work at ZHAW
Position
Experience
- Head of Sales & Marketing
ratio AG - Innovation in Training & Therapie
2024 - 2026 - Head of Sales
IDIAG AG
2021 - 2023 - Regional Account Sales Representative
Nike Germany GmbH
2010 - 2015 - Internship (Marketing PR / Sales Key Account Management)
Nike Germany GmbH
2009 - 2010
Education and Continuing education
Education
- M.Sc. Sports Science / Economics & Management
German Sport University Cologne
2004 - 2011 - Bachelor of Business / Study Abroad
University of the Sunshine Coast
2008 - 2009
Continuing Education
- MAS in Marketing Management
ZHAW - School of Management & Law
03 / 2026 - CAS Marketing Automation & Artificial Intelligence
ZHAW - School of Management & Law
07 / 2025 - CAS Marketing- & Corporate Communications
ZHAW - School of Management & Law
11 / 2024 - CAS Strategic Marketing
ZHAW - School of Management & Law
07 / 2024 - CAS Digital Marketing
ZHAW - School of Management & Law
12 / 2023
Publications before appointment at the ZHAW
Master's thesis - MAS Marketing Management ZHAW - School of Management and Law (01/2026) "The Potential for Growth Through Artificial Intelligence in B2B Sales"