Dr. Gioia Volkmar-Schock
Dr. Gioia Volkmar-Schock
ZHAW
School of Management and Law
Center for AI in Marketing & Communication
Theaterstrasse 17
8400 Winterthur
Work at ZHAW
Position
- Senior Lecturer
- Head of Program CAS AI Marketing Organisation
- Head of AI Marketing Lab
- Head of Continuing Education Course Basics of AI in Marketing
- Head of Continuing Education Education Course Ethics & Law of AI in Marketing
Teaching
- CAS Marketing Organisation
- CAS Marketing Automation & Artificial Intelligence
- International Business (Bsc)
Projects
Publications
Written conference contributions, peer-reviewed
- Volkmar, G., Stallone, V. and Heierli, R. (2025) 'Balancing potential and ethics : a comprehensive exploration of AI in marketing', in 26th Academy of Marketing Science World Marketing Congress, Dijon, France, 1-4 July 2025.
- Schäfer, W. G. and Volkmar, G. (2024) 'Immersive cocooning : competition between control and convenience', in Helin, K. et al. (eds) EuroXR 2024 : Proceedings of the 21st EuroXR International Conference. VTT, pp. 187–191. doi: 10.32040/2242-122X.2024.T432.
Other publications
- Volkmar, G., Oehninger, F. and Demiriz, U. (2025) AI Barometer Studie 2025 : Status quo der Adoption von GenAI in Schweizer Unternehmen. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-2517.
- Rüeger, B. and Volkmar, G. (2024) 'Unternehmen zwischen Hype & Schock', SWA Jahresbericht 2023 : The AI Revolution, pp. 14–17. Available at: https://swa-asa.ch/wAssets/docs/jahresberichte/de/2023-jahresbericht-swa.pdf.
Publications before appointment at the ZHAW
- Volkmar, G., Fischer, P. M., & Reinecke, S. (2022). Artificial Intelligence and Machine Learning: Exploring Drivers, Barriers, and Future Developments in Marketing Management. Journal of Business Research, 149(10), 599-614.
- Volkmar, G. (2022). Artificial Intelligence in Managerial Decisions: Understanding Perceived Responsibility and Willingness to Accept Recommendations. Proceedings of the American Marketing Association, 33(1), 571-582.
- Volkmar, G. (2022). Managerial Decisions in Marketing: The Individual Perception of Explainable Artificial Intelligence. Smart Innovation, Systems and Technologies, 279(1), 15-21.
- Volkmar, G., Reinecke, S., & Fischer, P. M. (2021). Künstliche Intelligenz im Marketing: Möglichkeiten und Herausforderungen. Die Unternehmung: Swiss Journal of Business Research and Practice, 75(3), 359-375.
- Volkmar, G. (2021). Managerial Decisions in Marketing: The Individual Perception of Explainable Artificial Intelligence. ICMarkTech'21 - International Conference on Marketing and Technologies of 2021, Tenerife.
- Volkmar, G. (2020). How Can Marketing Managers Thrive in the Age of Artificial Intelligence? Marketing and Smart Technologies, 167(1), 444-448.
- Volkmar, G. (2020). Intelligent Systems: Towards Understanding the Perceived Responsibility for Managerial Decisions in Marketing. Proceedings of the European Marketing Academy, 49, (64541).
- Volkmar, G. (2019). How Can Marketing Manager Thrive in the Age of Artificial Intelligence? ICMarkTech'19 - International Conference on Marketing and Technologies of 2019, Porto.
- Volkmar, G. (2019). Wie können Marketing Manager im Zeitalter von AI erfolgreich sein? Forschungstagung Marketing, Berlin.
- Exploring Artificial Intelligence in Marketing Management : Understanding Managers Perceptions towards Artificial Intelligence
Other publications
- Volkmar, G., Stallone, V., Heierli, R. (2025). Balancing Potential and Ethics: a Comprehensive Exploration of AI in Marketing. Proceedings of the 2025 AMS World Conference, Dijon, France (forthcoming)
- Schäfer, W. & Volkmar, G. (2024). Immersive Cocooning – Competition between Control and Convenience. EuroXR 2024. Proceedings of the 21st EuroXR International Conference, 21(1), 187-192.
- Stallone, V., Volkmar, G., Klaas, M., Burri, N. (2024). AI in Advertising Agencies: Current and Future Developments. Proceedings of the American Marketing Association, 35(1), 2-13.
- Schäfer, W. & Volkmar, G. (2024). Immersive Cocooning – Competition between Control and Convenience. Association for Consumer Research Conference 2024. 49 (1).