Research and Consulting
«In the research project with the Institute of Marketing Management, we were impressed by the mix of general scientific findings and company-specific results with high practical relevance. As a neutral institution, the ZHAW was able to bring together companies from different sectors. This resulted in an open exchange with surprising and valuable insights that would hardly have taken place within the industry.»
Julia Fehrer, former Head of Strategic Marketing & CRM at Generali Versicherungen
The range of research and services offered by IMM
We support companies, authorities and organisations in all areas of marketing through consultancy, service and research projects. In its areas of expertise, the Institute of Marketing Management brings practical experience, the latest scientific findings and proven methodological know-how to research and consultancy projects.
Do you have a question and are not sure how best to work with us, or are you interested in a general exchange with us? We will be happy to advise you and look forward to hearing from you!
See how to work with us
Projects and contract research: Depending on the scope of the project, the time horizon and the question at hand, different forms of collaboration are available.
- Contract research: You commission us to work on your company-specific problem.
- Funded projects: Federal funding programmes (e.g. Innosuisse) finance innovation projects that companies carry out together with research institutions. There are various funding options, from small, quick projects (e.g. Innoscheck) to larger project applications (e.g. Innosuisse Innovation Projects). We are happy to advise you.
- Studies Together with companies, associations and organisations, we conduct (qualitative and quantitative) studies on specific or general topics.
- Bachelor/Master theses: Let students work on a real problem in a final thesis.
Workshops and training: We are happy to advise you or prepare a tailor-made offer for collaboration.
- Next Level Marketing: Non-binding half-day workshop and optional joint implementation phase.
- In-house training: We prepare training content specifically tailored to your needs and train your team on your premises.
Keynotes and Speeches: Our experts are also available to deliver keynote speeches.
Networking and Community: We have over 1000 alumni and various specialist communities where you can engage with other companies and our experts in a moderated environment.
- Workshops / in-house training
- Contract research
- Innovation projects
- Innochecks (project duration approx. 6 months)
- Bachelor/Master theses
- Next Level Marketing
- Corporate Marketing Academy
- Graduate studies
- IMM Junior Analysts
Competence Centers, Research Centers and Labs
Learn more about our Competence Centers, Research Centers and Labs.
Get in touch to explore collaboration opportunities. Work with the Institute of Marketing Management and partner organisations to address today's key marketing challenges through applied research, innovation and knowledge exchange.