Research and Consulting
Consulting and Research for Your Company: The Institute of Marketing Management at ZHAW combines scientific insights with practical solutions for your marketing.
Research and Consulting: Our Service Portfolio at IMM
We support companies, authorities and organisations in all areas of marketing through consultancy, service and research projects. In its areas of expertise, the Institute of Marketing Management brings practical experience, the latest scientific findings and proven methodological know-how to research and consultancy projects.
Do you have a question and are not sure how best to work with us, or are you interested in a general exchange with us? We will be happy to advise you and look forward to hearing from you!
Forms of Collaboration in Research and Consulting
Projects and Contract Research: Depending on the project scope, timeline, and research question, different forms of collaboration are available.
- Contract research: You commission us to address your company-specific question.
- Funded projects: Federal funding programs (e.g. Innosuisse) finance innovation projects that companies carry out together with research institutions. Various funding options are available, ranging from small, fast-track projects (e.g. Innovation cheques) to larger project applications (e.g. Innosuisse innovation projects). We're happy to advise you.
- Studies: Together with companies, associations, and organizations, we conduct qualitative and quantitative studies on specific or general research questions.
- Bachelor's/master's theses: Have a real-world question addressed by students as part of their thesis.
- In-house training: We prepare training content tailored specifically to your needs and train your team directly on-site.
- IMM Junior Analysts: Strengthen your project team with motivated students who support you with market analyses, research, and other tasks.
Keynotes and Guest Talks: You're also welcome to invite our experts for guest talks or keynote presentations.
Networking and Community: We have over 1,000 alumni and various subject-specific communities where moderated exchange with other companies and our experts can take place.
Competence Centers, Research Centers and Labs
Learn more about our Competence Centers, Research Centers and Labs.
Discover our Labs, Competence- & Research Centers
«In the research project with the Institute of Marketing Management, we were impressed by the mix of general scientific findings and company-specific results with high practical relevance. As a neutral institution, the ZHAW was able to bring together companies from different sectors. This resulted in an open exchange with surprising and valuable insights that would hardly have taken place within the industry.»
Julia Fehrer, former Head of Strategic Marketing & CRM at Generali Versicherungen
Get in touch to explore collaboration opportunities. Work with the Institute of Marketing Management and partner organisations to address today's key marketing challenges through applied research, innovation and knowledge exchange.