Institute of Marketing Management
“Marketing that works: customer-focused and data-driven. This is how we combine science and practice – in teaching with students as well as in projects with companies.”
Prof. Dr. Steffen Müller und Prof. Dr. Falk Uebernickel, Co-Directors of the Institute of Marketing Management
The Institute of Marketing Management (IMM) is one of Switzerland's leading addresses for marketing – in research, consulting and executive education. With 6 competence centres, 3 research centers and 3 labs, we combine science and practice: for companies seeking well-founded answers to marketing questions, and for professionals looking to develop their expertise.
The Institute of Marketing Management (IMM) covers all aspects of modern marketing, including research, consulting and executive education. We collaborate with large companies, SMEs, private individuals and national and international partner universities. Thanks to our extensive network and the continuous development of our knowledge, we can offer you innovative solutions and in-depth expertise to help you overcome your marketing challenges.
Research & Consulting (available in German only)
Executive Education (available in German only)
The IMM is more than just an institute: we are an interdisciplinary team of dedicated individuals who share a common goal of rethinking, further developing and applying marketing in a practical way.
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GEO, AI Agents, and an Award
Labs and Competence- & Research- Centers
Competence Centers:
- Center for Consumer Behaviour
- Center for Customer Management (available in German only)
- Center for Digital Marketing & Marketing Technology (available in German only)
- Center for Product Management (available in German only)
- Center for Executive Education in Marketing (available in German only)
- Center for Brand Management (available in German only)
Research Centers:
- AI in Marketing Research Center
- Sustainability Research Center (available in German only)
- Swiss Payment Research Center (available in German only)
Labs:
- MarTech Lab
- Pricing Lab (available in German only)
- Brand Lab (available in German only)
Executive Education
The Institute of Marketing Management (IMM) offers CAS and MAS executive education programmes for marketing professionals and executives – part-time, practice-oriented and scientifically grounded. Topics range from digital marketing and marketing technology to consumer behavior and AI in marketing.
Our broad range of executive education programmes is designed to convey scientifically based content in a practically oriented manner. Our lecturers combine research expertise with concrete practical experience:
Marketing Executive Education Programmes
Frequently asked questions about our executive education offerings are answered on the FAQ page (FAQs are available in German only).
Research & Consulting
In our practice-oriented research and consulting, we work closely with companies and organizations to develop tailor-made solutions for current challenges.
- How do we position our brand?
- How do we use customer data effectively?
- How do we deploy AI in marketing?
From student projects and contract research to government-funded projects (Innosuisse), we offer various forms of cooperation. Our specialist units support you in clarifying strategic issues, be it optimizing your brand, using social media or validating new product ideas. With sound analysis and a deep understanding of your customers, we work together to develop innovative solutions.
Target groups and services – how we support you
The Institute of Marketing Management (IMM) is your partner when it comes to translating sound insights into effective strategies, whether you are a company, NGO, government agency or university. We offer services to anyone looking to design marketing strategies in a considered manner and develop them sustainably.
For companies:
We support you in brand management, e-commerce, pricing and the use of new technologies, providing scientifically sound solutions tailored to your needs.
For organisations and institutions:
Together, we optimise communication, services and stakeholder interactions using behavioural science and data-based methods.
For marketing managers and executives:
Our training courses offer guidance and methodological depth, covering topics such as digital marketing, AI, and behavioural insights.
For research partners and universities:
We take a cooperative, interdisciplinary and application-oriented approach to research and are happy to contribute our expertise to joint projects.