Dr. Jens Haarmann
Dr. Jens Haarmann
ZHAW
School of Management and Law
Center of Product Management
Theaterstrasse 17
8400 Winterthur
Work at ZHAW
Position
Senior Lecturer & Researcher for Product Management
Focus
Product-Market Fit Evaluation in Early-Stage Innovation
Teaching
- In various Msc-, Bsc-, CAS-Courses in Behavioural Design & Product Mgt, Business Idea Testing, Product-Market Fit, Business Development
- MSc HealthTech Summer School for DigH & MedTech Innovators
- Program Lead CAS Health Care Marketing
Experience
- Founder & General Manager
Zurich Health
2014 - 2017 - Manager - Product Category Hearing Aids
Phonak Inc. / Stäfa
2011 - 2014 - Venture Consultant
Sofinnova Partner / Paris
2010 - 2011 - Business Unit Manger Spine
Johnson & Johnson Medical / Spreitenbach
2005 - 2010
Education and Continuing education
Education
- PhD Corporate Finance
University of Zurich
2003 - 2005 - Master of Business & Economics / Marketing and Finance
University of Zurich
2001 - 2003 - MBA Exchange
Mc Master University, Canada
2000 - 2001 - 'Vordiplom' Business & Economics
University of Hohenheim, Stuttgart
1998 - 2000
Network
Membership of networks
- ZHAW Entrepreneurship
- BetaGammaSigma Business Society
- nternational Society for Innovation Management
Projects
- Splint Invest – Diversification through alternative investments / Deputy project leader / completed
- Product-market fit and requirements for a novel diagnostic catheter system in cardiology / Project leader / completed
- The Bowel Monitoring System / Deputy project leader / completed
- Medical Staffing made Easy / Deputy project leader / completed
- Product-Market Fit Evaluation for an AI-based Dental Imaging Software / Project leader / completed
- Product-market fit for innovative seat cushions for wheelchair users from Reliyoo / Team member / completed
- Product Market Fit Boost - Peace of Mind for Your Innovation Idea / Team member / completed
- ZHAW Summer School for HealthTech Innovators / Project leader / completed
- Product market fit and requirement for a novel diagnostic device in dermatology and plastic surgery applications / Project leader / completed
- Referral study among primary care physicians on the basis of an online survey / Project leader / completed
- Digital Health Application for Cardiac Rehabilitation / Deputy project leader / completed
- Virtuosis AI: Deployment as a Diagnostic Tool for Mental Health Conditions / Deputy project leader / completed
- A ‘Too-good-to-go' for non-used medicine? A Feasibility Study / Co-project leader / completed
- Omnichannel country study for international MedTech company in the dental sector / Project leader / completed
- Evaluation of Product-Market Fit for novel endoscopy solution in urology indications / Project leader / completed
- Omnichannel-Benchmark Study for an international Pharmaceutical Company / Project leader / completed
- Evaluation of the Product-Market Fit and International Expansion Strategy for a Physician-Patient Com Platform / Project leader / completed
- Product-Market Fit and Revenue Model Evaluation of an event platform / Project leader / completed
- Business experiment testing of a revenue model for an eBoat sharing startup / Project leader / completed
- Omnichannel-Benchmark Study for a Pharmaceutical Company / Project leader / completed
- Swiss Biodesign Bootcamp for MedTech Innovators / Project leader / completed
- Market expansion and product strategy of the 'IBDoc Calprotectin home test' for B2B customers / Project leader / completed
Publications
Articles in scientific journal, peer-reviewed
Haarmann, J. and Holler, M. (2024) 'Product-market fit of HealthTech innovation', Marketing Review St. Gallen, 2024(6), pp. 28–35.
Book chapters, peer-reviewed
Scheifele, A. and Haarmann, J. (2018) 'Digitalisierung als Chance für emotionale Kundenbindung : die Investitionen der SAP im Segelsport', in Rüeger, B. et al. (eds) Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis. Stuttgart: Schäffer-Poeschel, pp. 175–183.
Written conference contributions, peer-reviewed
- Bonmarin, M., Haarmann, J. and Zigan, N. (2025) 'Integrating HealthTech Summer School into biomedical engineering education : a translational approach', in Joint Conference of the Swiss (SSBE), Austrian (ÖGBMT) and German (VDE DGBMT) Societies for Biomedical Engineering, Muttenz, Switzerland, 9-11 September 2025. ZHAW Zurich University of Applied Sciences. doi: 10.21256/zhaw-34104.
- Zwicky, A., Stallone, V. and Haarmann, J. (2023) 'Generation Y health care professionals and their acceptance of chatbots', in Rocha, A. et al. (eds) Information Systems and Technologies : WorldCIST 2023. Cham: Springer, pp. 232–241. doi: 10.1007/978-3-031-45642-8_23.
- Holler, M. et al. (2020) 'Smart dust in the industrial economic sector : on application cases in product lifecycle management', in Nyffenegger, F. et al. (eds) PLM 2020 : Product Lifecycle Management Enabling Smart X. Cham: Springer, pp. 165–175. doi: 10.1007/978-3-030-62807-9_14.
- Barth, L. et al. (2020) 'Systematization of digital twins : ontology and conceptual framework', in ICISS 2020 : Proceedings of the 2020 The 3rd International Conference on Information Science and System. New York: Association for Computing Machinery, pp. 13–23. doi: 10.1145/3388176.3388209.
Other publications
- Haarmann, J. et al. (2020) Krankenversicherung goes digital – Bereit für den Wandel? : Digital Health und neue Tarifmodelle aus Sicht von Krankenversicherten in Deutschland und der Schweiz. BSI Business Systems Integration. Available at: https://services.bsi-software.com/studio/public/e/l/health-studie-download-webseite-web.
- Bonmarin, M. and Haarmann, J. (2020) '«Let's Biodesign!» : vom Operationssaal zum disruptiven Medizinprodukt', Competence, 2020, pp. 16–18. doi: 10.21256/zhaw-21265.
- Mattes, U. et al. (2017) The Chinese medtech sector with focus on new regulatory rules. Zürich: Switzerland Global Enterprise.
- Hüttermann, M. et al. (2017) Swiss Marketing Leadership Studie 2017 : Emotionen in einer digitalisierten Welt. Winterthur: ZHAW Zürcher Hochschule für Angewandte Wissenschaften. doi: 10.21256/zhaw-20097.
- Hannich, F. et al. (2017) Dialogmarketing Report Schweiz 2017. Frauenfeld: Schweizer Dialogmarketing Verband. Available at: https://sdv-dialogmarketing.ch/studie-2017/.
Oral conference contributions and abstracts
Hüttermann, M., Hannich, F. and Haarmann, J. (2017) 'PredTour – predicting tourism movements : Analyse und Vorhersage von Besucherströmen in der Grenzregion Bodensee', in Jahrestagung der Deutschen Gesellschaft für Tourismuswissenschaft (DGT), Insel Mainau, Deutschland, 9.-11. November 2017.