Dr. Jens Haarmann
Dr. Jens Haarmann
ZHAW
School of Management and Law
Center of Product Management
Theaterstrasse 17
8400 Winterthur
Work at ZHAW
Position
Senior Lecturer & Researcher for Product Management
Focus
Product-Market Fit Evaluation in Early-Stage Innovation
Teaching
- In various Msc-, Bsc-, CAS-Courses in Behavioural Design & Product Mgt, Business Idea Testing, Product-Market Fit, Business Development
- MSc HealthTech Summer School for DigH & MedTech Innovators
- Program Lead CAS Health Care Marketing
Experience
- Founder & General Manager
Zurich Health
2014 - 2017 - Manager - Product Category Hearing Aids
Phonak Inc. / Stäfa
2011 - 2014 - Venture Consultant
Sofinnova Partner / Paris
2010 - 2011 - Business Unit Manger Spine
Johnson & Johnson Medical / Spreitenbach
2005 - 2010
Education and Continuing education
Education
- PhD Corporate Finance
University of Zurich
2003 - 2005 - Master of Business & Economics / Marketing and Finance
University of Zurich
2001 - 2003 - MBA Exchange
Mc Master University, Canada
2000 - 2001 - 'Vordiplom' Business & Economics
University of Hohenheim, Stuttgart
1998 - 2000
Network
Membership of networks
- ZHAW Entrepreneurship
- BetaGammaSigma Business Society
- nternational Society for Innovation Management
Projects
- Splint Invest – Diversification through alternative investments / Deputy project leader / completed
- The Bowel Monitoring System / Deputy project leader / completed
- Medical Staffing made Easy / Deputy project leader / completed
- Product-Market Fit Evaluation for an AI-based Dental Imaging Software / Project leader / completed
- Product-market fit for innovative seat cushions for wheelchair users from Reliyoo / Team member / completed
- Product Market Fit Boost - Peace of Mind for Your Innovation Idea / Team member / completed
- ZHAW Summer School for HealthTech Innovators / Project leader / completed
- Product market fit and requirement for a novel diagnostic device in dermatology and plastic surgery applications / Project leader / completed
- Referral study among primary care physicians on the basis of an online survey / Project leader / completed
- Digital Health Application for Cardiac Rehabilitation / Deputy project leader / completed
- Virtuosis AI: Deployment as a Diagnostic Tool for Mental Health Conditions / Deputy project leader / completed
- A ‘Too-good-to-go' for non-used medicine? A Feasibility Study / Co-project leader / completed
- Omnichannel country study for international MedTech company in the dental sector / Project leader / completed
- Evaluation of Product-Market Fit for novel endoscopy solution in urology indications / Project leader / completed
- Omnichannel-Benchmark Study for an international Pharmaceutical Company / Project leader / completed
- Evaluation of the Product-Market Fit and International Expansion Strategy for a Physician-Patient Com Platform / Project leader / completed
- Product-Market Fit and Revenue Model Evaluation of an event platform / Project leader / completed
- Business experiment testing of a revenue model for an eBoat sharing startup / Project leader / completed
- Omnichannel-Benchmark Study for a Pharmaceutical Company / Project leader / completed
- Swiss Biodesign Bootcamp for MedTech Innovators / Project leader / completed
- Market expansion and product strategy of the 'IBDoc Calprotectin home test' for B2B customers / Project leader / completed
Publications
Articles in scientific journal, peer-reviewed
Haarmann, J., & Holler, M. (2024). Product-market fit of HealthTech innovation. Marketing Review St. Gallen, 2024(6), 28–35.
Book chapters, peer-reviewed
Scheifele, A., & Haarmann, J. (2018). Digitalisierung als Chance für emotionale Kundenbindung : die Investitionen der SAP im Segelsport. In B. Rüeger, F. Hannich, R. Fuchs, S. Müller, M. Klaas, & A. Suvada (eds.), Emotionalisierung im digitalen Marketing : erfolgreiche Methoden für die Marketingpraxis (pp. 175–183). Schäffer-Poeschel.
Written conference contributions, peer-reviewed
- Bonmarin, M., Haarmann, J., & Zigan, N. (2025, September 9). Integrating HealthTech Summer School into biomedical engineering education : a translational approach. Joint Conference of the Swiss (SSBE), Austrian (ÖGBMT) and German (VDE DGBMT) Societies for Biomedical Engineering, Muttenz, Switzerland, 9-11 September 2025. https://doi.org/10.21256/zhaw-34104
- Zwicky, A., Stallone, V., & Haarmann, J. (2023). Generation Y health care professionals and their acceptance of chatbots [Conference paper]. In A. Rocha, H. Adeli, G. Dzemyda, F. Moreira, & V. Colla (Eds.), Information Systems and Technologies : WorldCIST 2023 (pp. 232–241). Springer. https://doi.org/10.1007/978-3-031-45642-8_23
- Holler, M., Haarmann, J., van Giffen, B., & Frank, A. G. (2020). Smart dust in the industrial economic sector : on application cases in product lifecycle management [Conference paper]. In F. Nyffenegger, J. Ríos, L. Rivest, & A. Bouras (Eds.), PLM 2020 : Product Lifecycle Management Enabling Smart X (pp. 165–175). Springer. https://doi.org/10.1007/978-3-030-62807-9_14
- Barth, L., Ehrat, M., Fuchs, R., & Haarmann, J. (2020). Systematization of digital twins : ontology and conceptual framework [Conference paper]. ICISS 2020 : Proceedings of the 2020 the 3rd International Conference on Information Science and System, 13–23. https://doi.org/10.1145/3388176.3388209
Other publications
- Haarmann, J., Hannich, F., Lovric, K., Malz, C., Furchheim, P., & Heierli, R. (2020). Krankenversicherung goes digital – Bereit für den Wandel? : Digital Health und neue Tarifmodelle aus Sicht von Krankenversicherten in Deutschland und der Schweiz. BSI Business Systems Integration. https://services.bsi-software.com/studio/public/e/l/health-studie-download-webseite-web
- Bonmarin, M., & Haarmann, J. (2020). «Let’s Biodesign!» : vom Operationssaal zum disruptiven Medizinprodukt. Competence, 2020, 16–18. https://doi.org/10.21256/zhaw-21265
- Hüttermann, M., Hannich, F., Fuchs, R., Rüeger, B., Müller, S., Kübler, D. L., Barth, L., & Haarmann, J. (2017). Swiss Marketing Leadership Studie 2017 : Emotionen in einer digitalisierten Welt. ZHAW Zürcher Hochschule für Angewandte Wissenschaften. https://doi.org/10.21256/zhaw-20097
- Mattes, U., Kaiser, F., Beswick, R., & Haarmann, J. (2017). The Chinese medtech sector with focus on new regulatory rules. Switzerland Global Enterprise.
- Hannich, F., Suvada, A., Haarmann, J., Weinstock, O., & Schopfer, H. (2017). Dialogmarketing Report Schweiz 2017. Schweizer Dialogmarketing Verband. https://sdv-dialogmarketing.ch/studie-2017/
Oral conference contributions and abstracts
Hüttermann, M., Hannich, F., & Haarmann, J. (2017). PredTour – predicting tourism movements : Analyse und Vorhersage von Besucherströmen in der Grenzregion Bodensee. Jahrestagung der Deutschen Gesellschaft für Tourismuswissenschaft (DGT), Insel Mainau, Deutschland, 9.-11. November 2017.